Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.
Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.
Kill or Cure, a lavishly illustrated new history from DK, recounts the quest of doctors and scientists through the ages to tame and conquer mankind's ever-enduring enemies: disease, injury, and death. Sometimes misguided, sometimes inspired, always doggedly determined, the great scientific minds of every generation have battled the unknown within our bodies, developing potions, drugs, and therapies in a quest to heal and cure. Beginning with early healers, chance discoveries, technological advancement, and "wonder" drugs, and using panels, timelines, and thematic spreads, Kill or Cure highlights information about human anatomy, surgical instruments, and medical breakthroughs while telling the dramatic tale of medical progress. Diaries, notebooks, and other first-person accounts tell the fascinating stories from the perspective of people who witnessed medical history firsthand. Packed with photographs, diagrams, and visual explanations, Kill or Cure tells the extraordinary tale of medicine through the ages.
Exam Board: AQA Level: AS/A-level Subject: History First Teaching: September 2015 First Exam: June 2016 AQA approved Enhance and expand your students' knowledge and understanding of their AQA breadth study through expert narrative, progressive skills development and bespoke essays from leading historians on key debates. - Builds students' understanding of the events and issues of the period with authoritative, well-researched narrative that covers the specification content - Introduces the key concepts of change, continuity, cause and consequence, encouraging students to make comparisons across time as they advance through the course - Improves students' skills in tackling interpretation questions and essay writing by providing clear guidance and practice activities - Boosts students' interpretative skills and interest in history through extended reading opportunities consisting of specially commissioned essays from practising historians on relevant debates - Cements understanding of the broad issues underpinning the period with overviews of the key questions, end-of-chapter summaries and diagrams that double up as handy revision aids
Neue Sachlichkeit is thought by many to have too many diverse elements to be a unified movement. Originally divided by G.F. Hartlaub into two 'wings', Neue Sachlichkeit has since been broken down by critics into more groups, sometimes with opposing styles or regional influences. However, the importance of these divisions has rarely been explored in depth. Unlike previous surveys, which accept Neue Sachlichkeit as a divided entity, this book shows for the first time that in spite of its divisions, it may still be regarded as a unified, coherent movement. While different artists may have sought to express different specific concerns, what they all had in common was that they were uncomfortable with the world as it stood, and it is the way that this was expressed, making use of the object, that gave Neue Sachlichkeit its unity. This was just as true of the literature and photography of Neue Sachlichkeit, where the same themes as those found in the painting were frequently used. The fact that these are shared themes across different cultural media demonstrates that Neue Sachlichkeit reflected a mood of its time, and this book explores the ways in which this mood was expressed.
Jackson Pollock's (1912–1956) first large-scale painting, Mural, in many ways represents the birth of Pollock, the legend. The controversial artist’s creation of this painting has been recounted in dozens of books and dramatized in the Oscar-winning film Pollock. Rumors—such as it was painted in one alcohol-fueled night and at first didn’t fit the intended space—abound. But never in doubt was that the creation of the painting was pivotal, not only for Pollock but for the Abstract Expressionists who would follow his radical conception of art —“no limits, just edges.” Mural, painted in 1943, was Pollock’s first major commission. It was made for the entrance hall of the Manhattan duplex of Peggy Guggenheim, who donated it to the University of Iowa in the 1950s where it stayed until its 2012 arrival for conservation and study at the Getty Center. This book unveils the findings of that examination, providing a more complete picture of Pollock’s process than ever before. It includes an essay by eminent Pollock scholar Ellen Landau and an introduction by comedian Steve Martin. It accompanies an exhibition of the painting on view at the J. Paul Getty Museum from March 11 through June 1, 2014.
Solving the world's water problems is proving to be one of the greatest investment opportunities of our time. Already, world water supplies are inadequate to meet demand, and the problem is going to get much worse in the years ahead. The World Bank estimates that 1.1 billion people lack access to safe drinking water and about 50 percent of the world's hospital beds are populated by people who have contracted water-borne diseases. If present consumption rates continue, in 25 years the world will be using 90 percent of all available freshwater. To address the problem, trillions of dollars will need to be invested in water infrastructure projects. And while the problems are most acute in developing and rapidly growing economies, there are huge water infrastructure needs in industrialized countries, as well. In the U.S. alone, it's estimated that more than $1 trillion will be needed for water and wastewater infrastructure projects. In Planet Water, water investment expert Steven Hoffmann explains the dynamics driving the water crisis and identifies investment opportunities in various sectors of the water industry. Hoffman provides investors with the knowledge and insights they need to make informed investments in water utilities, as well as companies providing water treatment services; infrastructure services; water monitoring and analytics; and desalination services. He also discusses mutual funds and ETFs that specialize in water stocks. Investing in the water industry is certainly no pie-in-the-sky idea. Over the past five years, many water stocks have exploded in value and water stocks as a whole have outperformed the S&P 500 by a substantial amount. In Planet Water, Hoffmann provides investors with everything they need to profit from this fast-growing industry in the years ahead.
Steve Wolfe knows his stuff when it comes to coaching and wrestling. Call Us Champions would entertain the most avid wrestler all the way to a beginner. This is not only a excellent and fun book for those interested in wrestling but those interested in how it is to raise a family in Alaska. Wolfe writes about his young family in a way that makes you want to read more. Thanks for a wonderful book. Rainbow Saupe, San Jose, CA Steve Wolfe does a wonderful job of captivating not only the idiosyncrasies of the sport of wrestling, but the essence of the human spirit. I found myself laughing out loud of some of the humorous events within the book and appreciate having this coach share his experience with up and coming coaches like myself. Mike Illg, Lowell, MA
With Rick Steves, Nice and the French Riviera are yours to discover! This slim guide excerpted from Rick Steves France includes: Rick's firsthand, up-to-date advice on the best sights, restaurants, hotels, and more, plus tips to beat the crowds, skip the lines, and avoid tourist traps Top sights and local experiences: Relax on seafront promenades and pebble beaches, stroll the yacht-filled harbors, and cycle or drive along scenic coastal roads. Explore medieval town centers and admire the works of Chagall and Matisse Helpful maps and self-guided walking tours to keep you on track Updated to reflect changes that occurred during the Covid-19 pandemic up to the date of publication With selective coverage and Rick's trusted insight into the best things to do and see, Rick Steves Snapshot Nice & the French Riviera is truly a tour guide in your pocket. Exploring beyond Nice and the Riviera? Pick up Rick Steves France for comprehensive coverage, detailed itineraries, and essential information for planning a countrywide trip.
In this volume, the third in a set specifically written for the industrial process and chemical engineer, the authors provide the detailed information on filtration equipment and media which allows the reader to then consider the pre-treatment of suspensions, selection of the most appropriate equipment for the task, data analysis and the subsequent design of the processes involved for particular separations. The result is a comprehensive book which is designed to be used frequently and referred to regularly in order to achieve better industrial separations.Successful industrial-scale separation of solids from liquids requires not only a thorough understanding of the principles involved, but also an appreciation of which equipment to use for best effect, and a start-to-finish plan for the various processes involved in the operation. If these factors are all correct, then successful separations should result. - Part of 3-volume set - Unique approach to industrial separations - Internationally-known authors
We all know there are health hazards in the air outside, but this powerful new book warns that we aren't safe within our homes or offices either. The most comprehensive work available on this pressing issue covers publicized pollutants like asbestos, radon, and cigarette smoke, as well as the secret contaminants in our heating, electrical, and plumbing systems.
In Crying for a Vision, British-born poet, musician and performance artist Steve Scott offers a challenge to artists and a manifesto for the arts. This new edition includes an introduction and study guide, four newly-collected essays and an interview with the author. Steve Scott is the author of Like a House on Fire: Renewal of the Arts in a Post-modern Culture and The Boundaries. "Steve Scott is a rare individual who combines a deep love and understanding of Scripture with a passion for the arts." -Steve Turner, author of Jack Kerouac: Angelheaded Hipster. "Steve Scott links a number of fields of inquiry that are usually perceived as unrelated. In doing so he hopes to open wider possibilities for Christians in the arts, who may perhaps be relieved to find that, in many ways, they were right all along." -Rupert Loydell, author of The Museum of Light. Cover art by Michael Redmond
If asked "do you like sex" what would be your answer? Is it the sex you like or the 3 to 5 seconds of "going away" that occurs at the climax of sex? To climax is to stop. The sex stops at the arrival of the 3 to 5 seconds of the "going away." If the 3 to 5 seconds of "going away" is absent would you engage in sex for any other reason than to procreate? So is it the sex or the "going away" you like? It is not noticed yet they are separate events. Today you "go away" for 3 to 5 seconds and return, is it possible to "go away" and not return? Sure, it is very simple. You simply have not been shown. If asked "what is behind the mind," will your response be "nothing"? Have you ever has a "knowing" come to your mind? Where did it come from if not from behind the mind? You are the proof that there is something behind the mind. The book you are holding is about you. The only thing missing from your life is YOU.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.