Learn how to handle a cruising sailboat in as little as seven days—even if you’ve never sailed before! Who says you have to be an experienced daysailor before you can think about cruising? Steve and Doris Colgate know that most of us don’t have that kind of time. At the Offshore Sailing School, the Colgates have helped more than 100,000 adults—three-quarters of whom started as beginning sailors or complete newcomers--take the helm of a midsize cruising sailboat. Now Fast Track to Cruising offers these proven instructional methods to all aspiring sailors with big dreams and little time. This is the very first guide that teaches sailing and cruising together, taking you from your first sail to independent cruising in one leap. You can make that leap in as little as seven days—as in the Colgates’ “Fast Track to Cruising” course—or you can get there at a more leisurely pace. Either way, no other book will take you from your first tacking or docking maneuver to a mastery of navigation and diesel engines as efficiently as this one. "America's most experienced sailing instructors present a thorough and easy to understand look at cruising. Leisure time is precious. Safety is paramount. The Colgates will help you maximize your time on the water."--Gary Jobson, ESPN's lead sailing analyst and editor at large for Cruising World and Sailing World “Doris and Steve Colgate understand that people want to reach their sailing goals as quickly as possible and they've built the excellent Fast Track program to accomplish it.”--Bernadette Bernon, former editorial director of Cruising World magazine "Together Steve and Doris Colgate have been teaching beginners to sail for over half a century. In Fast Track to Cruising they have included every concept and procedure you need to get yourself from a want-to-be sailor to one who is knowledgeable and competent to take the helm--with confidence and a smile."--Charles Mason, Executive Editor, SAIL magazine
Whether you want to sail fast to beat an approaching weather system, get into port before dark or beat your competitors over the line, everyone needs to know how to sail their boats at peak performance at some point. In this highly practical book, sailing instructor and veteran racer Steve Colgate explains the secrets of better boat speed - how to 'read' the sails to achieve the most efficient sail shape for maximum performance, what exactly to look for when trimming, what makes for good boat handling, helpful tips on racing tactics, plus many more factors that will enable you to sail your boat better and faster: * what to look for when trimming a sail * how best to set a spinnaker * understand polar diagrams * judge the winds in your path * reduce the drag on your hull * avoid oversteering * ignore distractions to your concentration Packed with clear, friendly practical tips you can use on the water, this is the book that will give you the knowledge to sail faster - whether it's to win the next race or get into harbour quicker.
The learn-to-sail book for when you are in a hurry to gain your sea legs At the Offshore Sailing School, the Colgates havetaught more than 100,000 adults how to sail. Now theyare making their proven instructional methods availableto you so you can fulfill your sailing dreams in little time.Though designed around three days of intensiveinstruction, the book adapts easily to any learning pace.You can master the fundamentals inthree days--or over a summer of leisurely sailing.
Steve Almond, the man whose candy jones fueled the bestseller Candyfreak, returns with a collection of stories that both seals his reputation as a master of the modern form and risks getting him arrested. The cast of characters in The Evil B.B. Chow and Other Stories includes a wealthy family certain they have been abducted by space aliens, a sexy magazine editor who falls for a worldclass cad, and a beleaguered dentist who refuses to read his best friend’s novel. Michael Jackson and Abraham Lincoln make cameos, as do a variety of desperate and beautiful loonies, all of whom are laid bare, often literally. In these twelve stories, Almond refuses to let his characters off the hook, or to abandon them, until we have seen the full measure of ourselves within their struggle.
Leaders Lead. Followers Follow. You Can't Do Both. Acknowledging the great irony that most of today's inspiring entrepreneurs are following the crowd instead of doing what innovative leaders like Richard Branson, Mark Zuckerberg, and Elon Musk did to become successful, Silicon Valley management consultant Steve Tobak delivers some truth: Nobody ever made it big by doing what everyone else is doing. Drawing upon decades of personal experience with hundreds of accomplished entrepreneurs, CEOs, and venture capitalists, Tobak provides a unique perspective on today's technology revolution, exposes popular myths that masquerade as common wisdom and shows you what it takes to become a successful entrepreneur and an exceptional business leaders in today's highly competitive world.
From a master salesperson and a revolutionary marketing strategist: A take-no-prisoners guide to making your small business dreams come true. Do you long to break out of the corporate rate race and run your own business? Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series, and Steve Savage, management consultant and salesman extraordinaire, team up to show you how in this truly captivating guide. By learning from Steve’s desolate disasters and tremendous triumphs, you will gain the knowledge you need to start and run a business—covering every facet from picking a hot product to navigating government bureaucracy to expanding overseas. Learn how Steve develops dazzling products, builds successful sales forces, and once took a company from zero to $60 million in six years. Guerrilla Business Secrets tells how hundreds of men and women trained by Steve were able to fulfill their dreams and stretch to the outer limits of their potential. “I have never seen anyone who could organize a business, recruit a sales force, and motivate an entire company better than Steve Savage. He is a genuine business visionary.” —Rod Turner, Senior Executive Vice President, Colgate Palmolive
He was the final addition to Universal's "royal family" of movie monsters: the Creature from the Black Lagoon. With his scaly armor, razor claws and a face only a mother octopus could love, this Amazon denizen was perhaps the most fearsome beast in the history of Hollywood's Studio of Horrors. But he also possessed a sympathetic quality which elevated him fathoms above the many aquatic monsters who swam in his wake. Everything you ever wanted to know about the Gill Man and his mid-1950s film career (Creature from the Black Lagoon, Revenge of the Creature, The Creature Walks Among Us) is collected in this book, packed to the gills with hour-by-hour production histories, cast bios, analyses, explorations of the music, script-to-screen comparisons, in-depth interviews and an ocean of fin-tastic photos.
The wisdom acquired during C. T. Vivian's lifetime is generously shared in It's In the Action, the civil rights legend's memoir of his early life and time in the civil rights movement. Vivian worked hand-in-hand with the movement's most famous figures, including Martin Luther King Jr. and John Lewis, and his contributions were no less vital to the successes of nonviolent resistance. Bearing a foreword from Andrew Young, It's In the Action is an important addition to civil rights history from Vivian and co-author Steve Fiffer. C. T. Vivian’s life was never defined by the discrimination and hardship he faced, although there were many instances of both throughout his lifetime. The late civil rights leader instead focused on his faith in God and his steadfast belief in nonviolence, extending these principles nationwide as a member of the Southern Christian Leadership Conference. It's In the Action contains Vivian’s recollections, ranging from finding religion at the young age of five to his imprisonment as part of the Freedom Rides. The late civil rights leader’s heart wrenching and inspiring stories from a lifetime of nonviolent activism come just in time for a new generation of activists, similarly responding to systems of injustice, violence, and oppression. It's In the Action is a record of a life dedicated to selflessness and morality, qualities achieved by Vivian that we can all aspire to.
In 1995 The Boundaryless Organization showed companies how to sweep away the artificial obstacles-such as hierarchy, turf, and geography-that get in the way of outstanding business performance. Now, in this completely revised edition of their groundbreaking work, management experts Ron Ashkenas, Dave Ulrich, Todd Jick, and Steve Kerr offer an up-to-date version of their comprehensive guide to help any organization go "boundaryless"-and become a company with the ability to quickly, proactively, and creatively adjust to changes in the environment. With new examples, a new commentary on the developments of the last five years, and illuminating first-hand accounts from pioneering senior executives, the authors once again show why "boundaryless" is a prerequisite for any organization trying to succeed in the economy of the twenty-first century.
This book presents a detailed and practical explanation of the law of Civil Procedure in Kenya. It discusses the principles of Civil procedure Law in a practical setting. The intricate points of law have been illustrated by examples, and in the introduction the subject has been dealt with by topics rather than in the strict order of sections in the Act and Rules. This has been done to avoid cross-referencing to enable users to adequately grasp the doctrinal aspects of the subject.
Welcome to Black Cat Weekly #45. This is an fun issue, and I’ve selected Tobias S. Buckell’s fantasy “The Fisher Dragon” as the cover story. (I must admit to having a fondness for dragons. The very first story I sold professionally, way back at the dawn of time when I was 16 years old, was about a dragon. And they appear in several of my novels, most notably Master of Dragons.) Thanks to acquiring editor Cynthia Ward for selecting it. Black Cat’s other acquiring editors are represented in this issue, too—Michael Bracken selected an original mystery from John M. Floyd, and Barb Goffman has a tale about a retired detective by Steve Hockensmith (whose “Holmes on the Range” series of historical mystery stories are must-reads, as far as I’m concerned. Check then out if you get a chance.) And last (but not least), Darrell Schweitzer unearthed one of his paleo-interviews for us—this time with Craig Shaw Gardner. It's from the 1990s, when Gardner had just become a best-selling author, thanks to his Batman movie novelization. And we have classics by George O. Smith, Henry Kuttner, and many others, including a 1915 Nick Carter mystery novel. And, of course, a modern solve-it-yourself mystery from Hal Charles (the writing team of Hal Blythe and Charlie Sweet). Here’s the complete lineup: Mysteries / Suspense / Adventure: “From Ten to Two” by John M. Floyd [Michael Bracken Presents short story] “An Eggceptional Solution” Hal Charles [Solve-It-Yourself Mystery] “Frank” by Steve Hockensmith [Barb Goffman Presents short story] The Bush-Rancher, by Harold Bindloss [novel] The Suicide, by Nicholas Carter [novel] Non-Fiction: “Speaking with Craig Shaw Gardner” [Interview with Darrell Schweitzer] Science Fiction & Fantasy: “The Fisher Dragon”by Tobias S. Buckell [Cynthia Ward Presents short story] “Catspaw,” by George O. Smith [short story] “The Half-Haunted,” by Manly Wade Wellman [short story] “The Sea-Witch,” by Nictzin Dyalhis [short story] “Chameleon Man,” by Henry Kuttner [short story]
Now in paperback with a new afterword, the New York Times bestseller by college football's most colorful, endearing, and successful pioneer, Steve Spurrier, in which he shares his story of a life in football--from growing up in Tennessee to winning the Heisman Trophy to playing and coaching in the pros to leading the Florida Gators to six SEC Championships and a National Championship to elevating the South Carolina program to new heights--and coaching like nobody else. He's been called brash, cocky, arrogant, pompous, egotistical, and hilarious, but mostly he's known as the Head Ball Coach, a self-ordained term introduced to the lexicon of football by none other than the man himself, Steve Spurrier. He is the only coach who can claim to be the winningest coach at two different SEC schools and the only person who has won both the Heisman Trophy as a player and a National Championship as a coach. Or who has won a Heisman and coached a Heisman winner. From the beginning, Spurrier didn't want to sound like other coaches, dress like other coaches, and, especially, coach like other coaches. As a controversial football pioneer, he ushered in a different style of leadership and play. Spurrier's press conferences were glorious--he refused to lapse into coachspeak and was always entertaining, although he took his football very seriously. He was known for his fierce competitiveness, roaming up and down the sidelines, often throwing his signature visor to the ground in disgust. In his memoir, Spurrier talks for the first time about the circumstances under which he unexpectedly became a coach and why he resigned at South Carolina. He explains his unique style, the difference between winners and losers, his relationship with the media, why he follows the wisdom of ancient philosophers and warriors, his affinity for everything taught by John Wooden, and the reasons behind his relaxed regimen for living well. Spurrier, as always, speaks candidly, bringing together his thoughts about his words, actions, and achievements, while telling countless wonderful anecdotes.
Moviegoers know her as the housekeeper in White Christmas, the nurse in Now, Voyager, and the crotchety choir director in Sister Act. This book, filled with never-published behind-the-scenes stories from Broadway and Hollywood, chronicles the life of a complicated woman who brought an assortment of unforgettable nurses, nuns, and housekeepers to life on screen and stage. Wickes (1910–1995) was part of some of the most significant moments in film, television, theatre, and radio history. On that frightening night in 1938 when Orson Welles recorded his earth-shattering “War of the Worlds” radio broadcast, Wickes was waiting on another soundstage for him for a rehearsal of Danton's Death, oblivious to the havoc taking place outside. When silent film star Gloria Swanson decided to host a live talk show on this new thing called television, Wickes was one of her first guests. When Lucille Ball made one of her first TV appearances, Wickes appeared with her—and became Lucy's closest friend for more than thirty years. Wickes was the original Mary Poppins, long before an umbrella carried Julie Andrews across the rooftops of London. And when Disney began creating 101 Dalmatians, Wickes was asked to pose for animators trying to capture the evil of Cruella De Vil. The pinched-face actress who cracked wise by day became a confidante to some of the day's biggest stars by night, including Bette Davis and Doris Day. Bolstered by interviews with almost three hundred people, and by private correspondence from Ball, Davis, Day, and others, Mary Wickes: I Know I've Seen That Face Before includes scores of never-before-shared anecdotes about Hollywood and Broadway. In the process, it introduces readers to a complex woman who sustained a remarkable career for sixty years.
The mind is the single most powerful force in our life, and the real power of the mind is in your thoughtswhat and how you think. In Please Change Your Mind, author Steve White explores how the mind works. Through real-life examples, fables, jokes, poetry, and personal memories, White shows how your thoughts about everything in your daily life affect what you feel and what you do. He demonstrates how these thoughts create results and examines whether these results are really meeting your needs. Please Change Your Mind teaches you how to examine your thoughts; understand the laws you put on your lens of life; change what you feel; change your behavior; change the results you create in your life; alter your thoughts; better meet the needs in your life; apply thought-change to every aspect of your life; create results that meet your needs. Whites process diagram offers insights into an array of the topics, ideas, and situations you face on an ongoing basis and the ways that you react to those events. Life comes at you one hundred miles per hour every day; what you think about it makes all the difference.
In 1990 South Dakota, the most complete fossil of a Tyrannosaurus rex was discovered. Following the discovery of "Sue", commercial dinosaur hunters, law officers, a Native American tribe, and many others battled over ownership of the fossil. The author explains the issues surrounding the aftermath of the discovery.
Exam Board: AQA Level: AS/A-level Subject: History First Teaching: September 2015 First Exam: June 2016 AQA approved Enhance and expand your students' knowledge and understanding of their AQA breadth study through expert narrative, progressive skills development and bespoke essays from leading historians on key debates. - Builds students' understanding of the events and issues of the period with authoritative, well-researched narrative that covers the specification content - Introduces the key concepts of change, continuity, cause and consequence, encouraging students to make comparisons across time as they advance through the course - Improves students' skills in tackling interpretation questions and essay writing by providing clear guidance and practice activities - Boosts students' interpretative skills and interest in history through extended reading opportunities consisting of specially commissioned essays from practising historians on relevant debates - Cements understanding of the broad issues underpinning the period with overviews of the key questions, end-of-chapter summaries and diagrams that double up as handy revision aids The Making of a Superpower: USA 1865-1975 This title explores the era of reconstruction, the development of the US as an economic power, its role in international affairs, domestic issues and its emergence as a superpower. It considers breadth issues of change, continuity, cause and consequence in this period through examining key questions on themes such as governance, economy, society, the role of the USA in world affairs, ideology and the impact of key individuals.
Orpheus in Manhattan is the first comprehensive biography of Schuman that draws heavily upon his writings and on other archival materials. Filled with new discoveries and revisions of the received historical narrative, Orpheus in Manhattan repositions Schuman as a major figure in America's musical life.
The distilled wisdom and passion of top practitioners makes this an invaluable guide to making radio in Australia.' - Siobhan McHugh, award-winning radio feature producer and lecturer, University of Wollongong 'a very useful hands-on guide to radio production in Australia' - Gail Phillips, Associate Professor of Journalism, Murdoch University 'Making Radio has been a core text for all our radio courses since it was written. It covers everything form the basics you need to know when you begin your radio career, to high level skills required for career advancement.' - Kim Becherand, AFTRS Radio Division Making radio programs gets into your blood: it's one of the most stimulating jobs in the world, in a fast-moving industry, at the cutting edge of digital technology. Making Radio is a practical guide for anyone who wants to learn how to make good radio in the era of Radio 2.0. It examines the key roles in radio: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of radio programs: news and current affairs, music, talkback, comedy and WC features, as well as legal and regulatory constraints. With contributions from industry experts, the third edition reflects the impact of digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations.
The success of Steve Allen's How To Be Funny led first to the republication of that book, and now occasioned a companion volume, Make 'Em Laugh. This new how-to book about the art of comedy includes an even richer assortment of examples of the author's unique humor. In Make 'Em Laugh, Allen laces his formal instruction with hilarious ad-libs, written jokes, TV comedy sketches, satires, song parodies, humorous essays, amusing autobiographical reminiscences, one-act plays, witty speeches, and stand-up monologues from his comedy concerts. Noel Coward called Steve Allen the most talented man in America, and he is probably the most borrowed-from comedian of all time. The perceptive reader will recognize many of the comic ideas that Allen originated during the "Golden Age" of television comedy - ideas that are still influential in the 1990's. If there were a college course in creating and performing comedy, Make 'Em Laugh would be the ideal textbook.
An assassination in Serbia sets off a series of events that draws the world into an ever-expanding vortex of madness. As mighty armies clash, entire populations must either flee their ancestral homes or be ground into dust. Akulina Boriskova Pribish and her two young sons are caught in the center of the madness and with the other villagers of Hutawa, Byelorussia must choose between death as warriors and life as refugees. Here is the saga of a people caught in the horrors of the Great War and the Russian Revolution. From the first heady days of victory, through humiliating defeats and the empty promises of revolution, their experiences mirror those of millions upon whose mighty shoulders future generations would rest.
User research war stories are personal accounts of the challenges researchers encounter out in the field, where mishaps are inevitable, yet incredibly instructive. Doorbells, Danger, and Dead Batteries is a diverse compilation of war stories that range from comically bizarre to astonishingly tragic, tied together with valuable lessons from expert user researcher Steve Portigal.
NOW AN EBOOK FOR THE FIRST TIME For fifty years and more than two thousand shows, the Grateful Dead have been earning the "deadication" of more than a million fans. Along the way, Deadheads have built an original and authentic American subculture, with vivid jargon and rich love, and its own legends, myths, and spirituality. Skeleton Key: A Dictionary for Deadheads is the first map of what Jerry Garcia calls "the Grateful Dead outback," as seen through the eyes of the faithful, friends, and family, including Bill Walton, Elvis Costello, Tipper Gore, Al Franken, Bob Bralove, Dick Latvala, Blair Jackson, David Gans, Bruce Hornsby, Rob Wasserman, and Robert Hunter. Skeleton Key puts you on the Merry Pranksters' bus behind the real Cowboy Neal, uncovers the origins of Cherry Garcia, follows the dancing bear on its trip from psychedelic artifact to trademarked icon, and unlocks the Dead's own tape vault. Informative reading for the new fan or the most grizzled "tourhead," Skeleton Key shines throughout with Deadheads' own stories, wit, insiders' knowledge, sincere appreciation of the music of the "band beyond description," and the diverse and soulful culture it inspires.
Make those big sales numbers all day, every day with the help of this fast, easy-to-use guide by a man who knows how to close. In Savage Sales Secrets, master salesperson and coach Steve Savage teaches you how to get high productivity without high pressure, and how to soft sell with a soft approach, soft presentation and soft close. He also shows you how to build a great sales force by drawing out the “inner fury” in each person. Each lesson is fully explained and detailed step by step, with different scenarios illustrating each lesson in action. You will also learn how to . . . Motivate with praise, not punishment Develop master salespeople no matter what their education, background, gender or age Sell more by talking less Make the right presentation so the close is automatic Close large groups through sincerity and honesty and much more! If you want to revolutionize your sales force, reinvigorate your own sales skills, and hit your sales targets and beyond, this is the must-read primer for you!
Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
The Ultimate Guide to Buying and Selling Property Like the Experts How do the world's most successful developers--from Donald Trump to Sam Zell--make the most of every real estate transaction? The answers are found throughout Maverick Real Estate Investing. In this one-of-a-kind book, you'll learn the secrets to making a good deal, using other people's money, establishing cash flow targets, finding the best locations, getting top legal and tax counsel, overcoming negative responses, selling at the right time, and much more. It's must reading for every aspiring real estate titan, and will give you the tools necessary to make every deal a profitable one. "Steve Bergsman's profiles of some of the most successful investors of our time give an illustrative and illuminating insight into how the best in the business have consistently managed their risk . . . and raised their returns. If you want to make it in the competitive world of real estate investing, read this book!" --Dale Anne Reiss, Global and Americas Director of Real Estate, Hospitality, and Construction Services, Ernst & Young "For the novice--and even the experienced--investor in real estate, Steve Bergsman's book contains lots of worthwhile ideas. Better still, it clearly explains how to implement them. Easy to read and insightful, it's one of the better how-to investment guides around." --Richard Rescigno, Managing Editor, Barron's "I have been reading Steve Bergsman's insightful real estate reporting and commentary for over a decade. He is one of the best real estate writers in America, as evidenced by his captivating analysis in Maverick Real Estate Investing, where he melds personalities and investing principles into a very good read." --Jonathan L. Kempner, President and Chief Executive Officer Mortgage Bankers Association
This unique reader presents a broad approach to the study of American Indians through the voices and viewpoints of the Native Peoples themselves. Multi-disciplinary and hemispheric in approach, it draws on ethnography, biography, journalism, art, and poetry to familiarize students with the historical and present day experiences of native peoples and nations throughout North and South America–all with a focus on themes and issues that are crucial within Indian Country today. For courses in Introduction to American Indians in departments of Native American Studies/American Indian Studies, Anthropology, American Studies, Sociology, History, Women's Studies.
Describes the characteristics of a successful entrepreneur, explains how to start and run a business, and offers tips on costs, investment, market research, and negotiation.
Frank is a long-retired police detective with a new mystery to solve: Is someone stealing mundane things like toothpaste and dishwashing liquid from his neighbor? With his memory failing, he can’t be sure there have actually been any crimes...or that he’s not committing them himself.
Steve Weiner's harrowing portrayal of post Thatcher England follows a man of no known origin and unstable personality and his efforts to re-enter society after a long and unexplained absence. The reader sees events through Jack's mostly uncomprehending eyes as he negotiates the margins of a London that resembles the city of memory and story only in incidental details. Replete with episodes of manic religion and delusions, the world in Sweet England is hard, dark, and dangerous. Exploitation and violence provide a steady background glow that illuminates Jack's relationship with Brenda, with whom he is living, drinking, brawling, and loving. Weiner's London is equally a protagonist of his story. Dirty, sombre, the city is a palimpsest, the contemporary curry houses and mosques reinscribing the landscape dotted with old churches, monuments and graveyards that invoke old England's Christian saints and glorious past. Phantasmagoric and allegorical, and told largely through dialogue, Sweet England's vision will haunt the reader long after they put down this compelling book.
From the college admissions experts—where to go, how to get in, and how to pay for it Zinch.com is the largest online social network connecting students with colleges and scholarship opportunities. With 2.5 million student profiles and more than 800 universities—from Yale to Stanford, and American University to community colleges—Zinch offers students an efficient, relevant, and effective way to find the "right- fit" school, how to get in, and how to pay for it. Getting In: The Zinch Guide to College Admissions & Financial Aid in the Digital Age is your college admissions how-to guide, written by experts with insider guidance to the entire college admission process. Leveraging the power of Zinch.com, it covers every aspect of the college application process, from choosing the right (vs.best) schools, visiting campuses, improving your odds with a dynamic application strategy, meeting with a college advisor, working with athletic recruiting, applying for financial aid, knowing what to do if you are on a wait list, and much more. Incredibly well-connected authors Leverages the power of Zinch.com, the largest online social network of its kind Application do's and don'ts If you are one of the 2.2 million high school seniors ready to embark on the next step in your education, Getting In: The Zinch Guide to College Admissions & Financial Aid in the Digital Age is your go-to guide for getting into the college of your dreams—without ever breaking a sweat.
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.
A Complete Guide to Starting and Growing Your Own Business On A Shoestring Budget The Cheat Sheet for Business. For the millions who start a new business every year on the barest of resources, Shoestring Venture: The Startup Bible is like hiring a high-level consultant to deal with the bewildering maze of issues from finance to marketing to technology that all entrepreneurs face. Every business is nothing but a series of decisions which can make or break the business. You could say that, if there's a science of business, it's the science of making good decisions. And every bootstrap entrepreneur faces the daunting task of making ALL the business decisions, any one of which could either doom the enterprise or catapult it to stratospheric success. That meas that every entrepreneur has to quickly get up to speed on every issue their business faces. Shoestring Venture: The Startup Bible is the most exhaustive set of practical resources collected to empower entrepreneurs to make the right decisions on a limited budget, from business concept to product development to Web marketing. We call a "consultant in a book," there to give considered and experienced answers to the infinite questions that come up. Shoestring Venture-The Start-up Bible All entrepreneurs - even the smallest operating on the tightest of budgets - have the opportunity to build powerful start-up organizations without ever really having to walk out the front door. Using global communications and data networks, even bootstrap entrepreneurs can staff an entire organization with every human resource and skill they need at rock-bottom prices. In short, anyone can run a virtual organization using only a desktop or laptop computer. Shoestring Venture: The Startup Bible gives bootstrap entrepreneurs all the resources they need to build truly effective startups using the magic of outsourcing and offshoring. This is the century for small business . . . You have the tools to build a powerful start-up organization, from financing to product development to marketing, without ever really having to walk out your front door. Using global communications and data networks, you can staff an entire organization with every human resource and skill you need at rock-bottom prices. You are, in short, running a virtual organization using only a desktop or laptop computer. It's the magic of outsourcing. It means that you can be a pretty formidable player in the business world. Why? Because it permits you to focus your energies on what brings real value to your business-what you do best. That's what this book is all about. Shoestring Venture gives you the tools you need to start your new venture or take your current business several levels higher by exploiting the resources our interconnected world offers you. Chapters: Startup, Finance, Taxes, & Banking, Hardware and Software, Bringing Your Products to Market, Outsourcing Your Back Office, Information Technology, Web and Ecommerce, and Promoting Your Product: Marketing & Sales
The creation of the Pentagon in seventeen whirlwind months during World War II is one of the great construction feats in American history, involving a tremendous mobilization of manpower, resources, and minds. In astonishingly short order, Brigadier General Brehon B. Somervell conceived and built an institution that ranks with the White House, the Vatican, and a handful of other structures as symbols recognized around the world. Now veteran military reporter Steve Vogel reveals for the first time the remarkable story of the Pentagon’s construction, from it’s dramatic birth to its rebuilding after the September 11 attack. At the center of the story is the tempestuous but courtly Somervell–“dynamite in a Tiffany box,” as he was once described. In July 1941, the Army construction chief sprang the idea of building a single, huge headquarters that could house the entire War Department, then scattered in seventeen buildings around Washington. Somervell ordered drawings produced in one weekend and, despite a firestorm of opposition, broke ground two months later, vowing that the building would be finished in little more than a year. Thousands of workers descended on the site, a raffish Virginia neighborhood known as Hell’s Bottom, while an army of draftsmen churned out designs barely one step ahead of their execution. Seven months later the first Pentagon employees skirted seas of mud to move into the building and went to work even as construction roared around them. The colossal Army headquarters helped recast Washington from a sleepy southern town into the bustling center of a reluctant empire. Vivid portraits are drawn of other key figures in the drama, among them Franklin D. Roosevelt, the president who fancied himself an architect; Secretary of War Henry L. Stimson and Army Chief of Staff General George C. Marshall, both desperate for a home for the War Department as the country prepared for battle; Colonel Leslie R. Groves, the ruthless force of nature who oversaw the Pentagon’s construction (as well as the Manhattan Project to create an atomic bomb); and John McShain, the charming and dapper builder who used his relationship with FDR to help land himself the contract for the biggest office building in the world. The Pentagon’s post-World War II history is told through its critical moments, including the troubled birth of the Department of Defense during the Cold War, the tense days of the Cuban Missile Crisis, and the tumultuous 1967 protest against the Vietnam War. The pivotal attack on September 11 is related with chilling new detail, as is the race to rebuild the damaged Pentagon, a restoration that echoed the spirit of its creation. This study of a single enigmatic building tells a broader story of modern American history, from the eve of World War II to the new wars of the twenty-first century. Steve Vogel has crafted a dazzling work of military social history that merits comparison with the best works of David Halberstam or David McCullough. Like its namesake, The Pentagon is a true landmark.
At last, a book that, with honesty and humor, reveals the consultant's hidden playbook. A top-level consultant who came back in from the cold to become a corporate executive with one of the top U.S. banks, Romaine chronicles the behind-the-scenes deal making among executives, consultants, and third-party outsourcers that typifies all too many of today's corporations. . . . Romaine also presents sound recommendations that can help responsible managers and consultants survive and win. - M. A. Turin, Former IBM Group Director for International Technical Support, Vice President of Gartner Group, President of Turin Associates. . . intriguing and very relevant, particularly in light of Enron. - Ralph NaderEven if you're not in business, it's an interesting story, and worth the read. - ForewordFinally, the real story about corporate America with its increased reliance on consultants. Since the 1990s, consulting solutions have become the de facto standard for solving business problems and providing cover for corporate decision makers. This is not the typical CEO whitewash, or business management primer. Steve Romaine offers a view never before shared with management or stockholders as he takes a hired gun's journey beginning at the outside looking in, and ending at the pinnacle of a corporation's power.Based on his experience of working for IBM, his later role as a self-employed consultant, and finally his responsibilities as senior vice president for NationsBank, Romaine makes it clear that the issues leading to the collapse of Enron were not isolated events. Soldier of Fortune 500 explores corporate cronyism between executives and their consultants, and builds a convincing case of how, without the proper safeguards, such cozy relationships can lead to pervasive problems, placing stockholders, employees, and the future viability of the American corporation at risk.This book is a must read for corporate managers, employees, and anyone involved with the consulting business.Steve Romaine (Fairfield, CT), now an independent consultant, has held high-level consulting and managerial positions with KPMG Consulting, The Monitor Company, NationsBank, Informed Technology Decisions, and IBM.
Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.
The historic powerhouses of the Sierras have been powering much of California's growth for the past hundred years or so. Located in canyons where water can be dropped thousands of feet from ridges above, they were California's first source of electrical power. The oldest powerhouses were built by survivors of the original gold rush, who turned metalworking and pipe-fitting skills to the task of generating electricity. The resulting machines were curious amalgamations of steam valves, riveted pipes, waterwheels, and rudimentary electrical devices imported from the East Coast. These views show how miners chipped out a small ledge on a granite cliff hundreds of feet below Spaulding Lake dam to create an anchor point for a powerhouse that seems embedded in the rock itself. They also celebrate the genius of mining-camp tinkerer Lester Pelton, who, in 1880, invented a more efficient waterwheel capable of spinning a generator shaft at high speed. His invention bore his name, and the basic design is used to this day throughout the world.
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Organized labor in the 1950s -- A crisis of productivity -- The employers' offensive -- Workers take stock -- Responses to state terror -- Two strikes -- Last days of Batista -- The first year of the new Cuba -- Conclusion: what was the role of organized labor in the Cuban insurrection?
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