The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
The updated third edition of this best-selling Radiology RequisitesTM volume concisely synthesizes all of today’s core knowledge about cardiac imaging. Clinically oriented coverage encompasses everything from basic principles through the latest diagnostic imaging techniques, equipment, and technology. This edition features new editors and new chapters on Cardiac CT, Coronary CTA, and more. Practice-proven tips and excellent problem-solving discussions are accompanied by nearly 718 figures (over 1000 pieces) of the highest quality, many of which have been updated and redrawn. The result is an outstanding review source for certification or recertification, as well as a highly user-friendly resource for everyday clinical practice. Covers valvular, ischemic, pericardial, myocardial, congenital, and thoracic/aortic heart disease. Describes all of the imaging modalities currently being used (plain film, ultrasound, CT, and MR), and discusses potential future developments. Delivers outstanding illustrations that demonstrate a full range of cardiac imaging approaches and findings. Features the expert contribution of two new co-editors, Drs. Suhny Abbara and Larence Boxt, to provide you with fresh perspective on the latest technologies. Covers the various modalities of MR, CT, PET, and SPECT perfusion in more depth. Includes new chapters on Cardiac CT and Coronary CTA for current information on all imaging modalities. Presents updated and redrawn illustrations and color images interspersed throughout the text for easier and more intuitive access.
In a world where every person is exposed daily through the mass media to images of violence and suffering, as most dramatically exemplified in recent years by the ongoing tragedy in Darfur, the question naturally arises: What responsibilities do we, as bystanders to such social injustice, bear in holding accountable those who have created the conditions for this suffering? And what is our own complicity in the continuance of such violence&—indeed, how do we contribute to and benefit from it? How is our responsibility as individuals connected to our collective responsibility as members of a society? Such questions underlie Stephen Esquith&’s investigation in this book. For Esquith, being responsible means holding ourselves accountable as a people for the institutions we have built or tolerated and the choices we have made individually and collectively within these institutional constraints. It is thus more than just acknowledgment; it involves settling accounts as well as recognizing our own complicity even as bystanders.
Award-winning historian Stephen G. Yanoff illuminates William McKinley’s remarkable life and tragic death in this highly acclaimed work, as the small-town lawyer and Civil War officer rises from obscurity to reach the highest office in the land. GONE BEFORE GLORY brilliantly charts the turbulent beginning of the twentieth century, and the anarchist activity which led to President McKinley’s assassination. Though the story of the McKinley administration has been told many times, this is the rare version that conveys the true motivations of the participants and reveals the interconnected paths that led to the tragic death of the 25th President of the United States. A spellbinding tale of immense importance for those who enjoy American history. Thoroughly researched and brilliantly written by a born storyteller. -- Renegade Reviews
This is the authoritative, bestselling guide that professionals and students turn to for a complete introduction to motivational interviewing (MI), the powerful approach to facilitating change. The book elucidates the four processes of MI -- engaging, focusing, evoking, and planning -- and vividly demonstrates what they look like in action. A wealth of vignettes and interview examples illustrate the "dos and don'ts" of successful implementation in diverse contexts. Highly accessible, the book is infused with respect and compassion for clients. The companion Web page provides additional helpful resources, including reflection questions, an extended bibliography, and annotated case material. New to This Edition: Reflects major advances in understanding and teaching MI. Fully restructured around the new four-process model. All chapters now authored by Miller and Rollnick. Additional case examples and counseling situations. Reviews the growing evidence base and covers ways to assess MI fidelity. Pedagogical Features Include: Online reflection questions and annotated cases, ideal for classroom discussion. Bulleted key points at the end of each chapter. Engaging boxes with special topics and personal reflections. Extended bibliography and quick-reference glossary. This title is part of the Applications of Motivational Interviewing Series, edited by Stephen Rollnick and William R. Miller.
A fully updated and expanded edition of the bestselling guide on toxicology and its practical application • Covers the diverse chemical hazards encountered in the modern work and natural environment, and provides a practical understanding of these hazards • New chapters cover the emerging areas of toxicology such as omics, computational toxicology, and nanotoxicology • Provides clear explanations and practical understanding of the fundamentals necessary for an understanding of the effects of chemical hazards on human health and ecosystems • Includes case histories and examples from industry demonstrate the application of toxicological principles • Supplemented with numerous illustrations to clarify and summarize key points, annotated bibliographies, and a comprehensive glossary of toxicological terms
This book provides a concise, practical guide to the management of endophthalmitis for busy ophthalmic clinicians. It includes many tips, tricks, clinical pearls and colour photographs to illustrate various aspects of diagnosis that can be quickly referred to when assessing patients. Endophthalmitis in Clinical Practice, 2nd Edition utilises an easy-to-follow ‘cookbook’ style to ensure that information can be rapidly and efficiently obtained for the best possible care of patients with endophthalmitis. In addition to the concise writing style, the compact size of this book means that it can be kept in an on-call bag and can be easily consulted to in clinical practice. New topics in this second edition include the role of systemic antibiotics, steroids in the management of endophthalmitis, non-infectious inflammation, endoscopic vitrectomy as well as updates on infectious keratitis associated endophthalmitis including the roles of photodynamic therapy and microbial diagnostics.
Stephen C. Ferguson II provides a philosophical examination of Black popular culture for the first time. From extensive discussion of the philosophy and political economy of Hip-Hop music through to a developed exploration of the influence of the postmodernism-poststructuralist ideology on African American studies, he argues how postmodernism ideology plays a seminal role in justifying the relationship between corporate capitalism and Black popular culture. Chapters cover topics such as cultural populism, capitalism and Black liberation, the philosophy of Hip-Hop music, and Harold Cruse's influence on the cultural turn in African American studies. Ferguson combines case studies of past and contemporary Black cultural and intellectual productions with a Marxist ideological critique to provide a cutting edge reflection on the economic structure in which Black popular culture emerged. He highlights the contradictions that are central to the juxtaposition of Black cultural artists as political participants in socioeconomic struggle and the political participants who perform the rigorous task of social criticism. Adopting capitalism as an explanatory framework, Ferguson investigates the relationship between postmodernism as social theory, current manifestations of Black popular culture, and the theoretical work of Black thinkers and scholars to demonstrate how African American studies have been shaped.
Freedom. Flexibility. Focus. Business Communication: Building Critical Skills was built to provide the ultimate in freedom, flexibility, and focused classroom. Broken into 30 modular chapters, this text provides topic-focused modules, allowing instructors to customize their resources piece-by-piece to best suite their course and teaching style. Each module has a strong workplace activity orientation, supporting students to build critical skills in writing, speaking, and listening. Locker/Kaczmarek is grounded in solid business communication fundamentals, and supports students to piece together what is needed to be a successful communicator for the 21st century.
Prophets were not entities unto themselves. Their words and actions ultimately belong to the people they represent and are defined by the history, customs, religions, and culture of their time. Some were farmers, priests, or ranchers; some prophesied in Samaria, Jerusalem, Babylon, or Nineveh. Some were old and others young; some died for their prophecy; some went back to their former occupations. Some prophets wrote books while still others left legacies that were ultimately written by others. This book explores the history, customs, cultures, and religions of the biblical prophets. 2 3 2
Praised by JAMA as "The most complete description of the development, structure, function, pathophysiology, and treatment of the retina and its diseases to be found anywhere," this monumental three-volume work puts all of today's scientific and clinical knowledge of the retina at readers' fingertips. The New Edition has been comprehensively updated and reorganized to reflect all of the very latest scientific and genetic discoveries, diagnostic imaging methods, drug therapies, treatment recommendations, and surgical techniques. The result is an indispensable reference and diagnostic tool for generalists and specialists alike. Delivers the editorial expertise of four highly respected authorities, as well as contributions from internationally recognized leaders in visual science, ophthalmology, and vitreoretinal studies. Presents more than 3,400 superb illustrations (2,200 in full color) that capture all forms of retinal disease from every perspective. Offers the very latest information on the genetic basis of retinal disease, diagnostic retinal imaging, photodynamic therapy, and age-related macular degeneration. Examines the most recent advances in diagnostic indocyanine green angiography � optical coherence tomography (OCT) and quantitative fluoroscein angiography � macular translocation with 360� peripheral retinectomy � surgery for diffuse macular edema due to multiple causes, including proliferative vitreoretinopathy � artificial vision � and much more. Features a completely restructured section on age-related macular degeneration that includes epidemiology and risk factors � prophylaxis and prevention knowledge gained from large clinical trials like AREDS � proven and experimental treatments for AMD � and pharmacotherapy. Incorporates a multitude of new full-color images, 2200 in all.
A story of a crisis in marriage and God's intervention. This is a private in-depth look into the Authors lives during an unstable time in their marriage, how it affected both of them and how God brought them out of it. Miracles still happen today, God is still raising things from the dead, including this marriage!
Trust in government dropped to a near-record low during the 1992 election as Ross Perot’s startling campaign illustrated all too graphically. Stephen Craig shows the trajectory of this popular discontent over the years and predicts that the “confidence gap” is not likely to close until citizens adjust their perceptions and expectations of government—a shift that would represent a major change in our political culture. Blending survey data and interviews with both elites and nonelites, Craig gives us a nuanced view of how people assess their leaders, how leaders see themselves, and how opinions converge and diverge on the issues that matter most: the economy, the environment, and, above all, the quality of our democracy.
This authoritative, timely, and comprehensively referenced compendium on the bacteriophages explores current views of how viruses infect bacteria. In combination with classical phage molecular genetics, new structural, genomic, and single-molecule technologies have rendered an explosion in our knowledge of phages. Bacteriophages, the most abundant and genetically diverse type of organism in the biosphere, were discovered at the beginning of the 20th century and enjoyed decades of used as anti-bacterial agents before being eclipsed by the antibiotic era. Since 1988, phages have come back into the spotlight as major factors in pathogenesis, bacterial evolution, and ecology. This book reveals their compelling elegence of function and their almost inconceivable diversity. Much of the founding work in molecular biology and structural biology was done on bacteriophages. These are widely used in molecular biology research and in biotechnology, as probes and markers, and in the popular method of assesing gene expression.
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