The news of teenagers and even younger children committing ever more serious and violent crimes continues to shock and baffle. The escalating psychological and social toll of youth crime is being paid by all – from victims to offenders to parents and siblings to teachers and to the community as a whole. "Adolescent Reputations and Risk" looks beyond traditional theories to examine, from a solid empirical basis, the motivation and values that make some young people choose antisocial over positive behavior, resulting in potent new insights and possible solutions to this ongoing problem. Synthesizing 15 years of research with delinquent youth, this volume describes the volatile dynamic of child and adolescent social worlds, emphasizing reputation enhancement and goal-setting as bases underlying deviant behavior. In innovative and accessible terms, "Adolescent Reputations and Risk" addresses delinquency throughout the course of childhood and adolescence, offers the first detailed explanation of delinquency by integrating goal-setting and reputation enhancement theories, provides evidence analyzing deviant trends in goal-setting and reputation enhancement terms among primary and high school students, answers key questions on topics such as impulsivity, drug and inhalant use, early-childhood psychopathy, links between ADHD and aggression, and the psychology of loners and includes current data on interventions for at-risk youth, including family and school methods, cognitive-behavioral therapy, wilderness and boot camp programs, and interactive multimedia strategies. This volume is an essential resource for clinical child, school, and counseling psychologists; social workers; and allied education and community mental health professionals and practitioners.
It is the first major study to examine what events is as a discipline in the twenty-first century, its significance in contemporary society and growth as a mainstream subject area. The book is divided in to five inter-related sections. Section one evaluates the evolution of events as a discipline and defines what Events Studies is. Section two critically reviews the relationship between events and other disciplines such as tourism and sport. Section three focuses on the management of events, section four evaluates the impacts of events from varying political, social and environmental perspectives and section five examines the future direction of growth in event-related education and research.
Advocating a user-centered approach to medical technology design, Designing Usability into Medical Products covers the essential processes and specific techniques necessary to produce safe, effective, usable, and appealing medical systems and products. Written by experts on user-centered research, design, and evaluation, the book provides a range o
Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts.
In Cognitive Skills You Need for the 21st Century, Stephen Reed discusses a Future of Jobs report that contrasts trending and declining skills required by the workforce in the year 2022. Trending skills include analytical thinking and innovation, active learning strategies, creativity, reasoning, and complex problem solving. Part One on Acquiring Knowledge contains chapters on cognitive processes that are critical for learning. Part Two on Organizing Knowledge explains how matrices, networks, and hierarchies offer contrasting methods for visualizing organization. Part Three on Reasoning discusses visuospatial reasoning, reasoning from imperfect knowledge, and reasoning strategies. Part Four on Problem Solving focuses on the knowledge and strategies required to solve different types of problems, including those that involve design and dynamic changes. Part Five on Artificial Intelligence contains chapters on the Data Sciences, Explanatory Models, the Information Sciences, and General AI. Part Six on Education consists of three chapters on educating 21st century skills at all levels of instruction. Research in Cognitive Psychology, Education, and AI provides the foundation for acquiring these skills.
This book explores the global developments in sport leadership and practice. Drawing on the vast and ever-growing leadership literature, the book examines advances in leadership theory and practice in the context of the challenges faced by those working in global sport management positions. It explores the various dimensions of leadership, with a particular focus on the development of leadership theory. It also looks at the operational and contextual elements of leadership in a global sport environment and finally reflects on the status quo, and explores future challenges and research opportunities for leadership and global sport management.
Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.
Now published by SAGE! A classic text for the undergraduate Cognitive Psychology course, Cognition: Theories and Applications provides an overview of the origins of this experimental field and makes connections with our current understanding of cognitive processes through deep dives into classic and current research findings. Author Stephen K. Reed offers streamlined coverage of classic and contemporary theories, an emphasis on real world applications, and an easy-to-follow explanatory style that demonstrates how cognitive processes are connected. This fully-revised Tenth Edition includes a new, standalone chapter dedicated to Action; full-color visuals; and new research findings in the areas of cognitive neuroscience, linguistics, and robotics. This title is accompanied by a complete teaching and learning package.
A global spectacle of triumph and anguish. A grand pageant of violence and drama. America's game has become the world's favorite pastime, and she is not just the WFFL's latest superstar but the future of humanity! In a world secretly ruled by the Octagonal, an organized crime pyramid with mystical powers, and while a legend who harbors a dark secret strives for one last shot at glory in the twilight of his career, crime lord Gigi Salerno is the sinister hand casting the ultimate fate of victory or defeat. And, he will utilize any means necessary to ensure the Octagonal remains in control of the world's most popular game! But when a brilliant team doctor envisions future WFFL rosters filled with AI, Salerno's masters decide he's expendable. Now threatened by the intrepid ambitions of a young sports columnist determined to expose the Octagonal, and faced with the covert maneuvering of a once trustworthy lieutenant, Salerno is confronted with a dilemma: he may have to befriend his enemies to survive.
Researchers across disciplines have been studying the psychology of fans for decades. Seeking to better understand fan behavior and the various factors motivating fans, researchers have studied dozens of variables in hundreds of studies of different fan groups. To date, however, there have been relatively few attempts to integrate this sizable body of work, pulling together findings across from the field to with a broader, more holistic perspective. This book does exactly that, identifying and concisely summarizing research on 28 separate lines of inquiry on the psychology of fans and integrating it all into an empirically-validated model known as the CAPE model. Useful as a textbook for a fandom studies course and as a handbook for fan researchers, this book is essential reading for anyone looking to better understand the state of fan psychology and wanting to conduct their own research exploring the ins and outs of fans of all sorts!
The Trajectory of Holocaust Memory: The Crisis of Testimony in Theory and Practice re-considers survivor testimony, moving from a subject-object reading of the past to a subject-subject encounter in the present. It explores how testimony evolves in relationship to the life of eyewitnesses across time. This book breaks new ground based on three principles. The first draws on Martin Buber’s “I-Thou” concept, transforming the object of history into an encounter between subjects. The second employs the Jungian concept of identity, whereby the individual (internal identity) and the persona (external identity) reframe testimony as an extension of the individual. They are a living subject, rather than merely a persona or narrative. The third principle draws on Daniel Kahneman’s concept of the experiencing self, which relives events as they occurred, and the remembering self, which reflects on their meaning in sum. Taken together, these principles comprise a new literacy of testimony that enables the surviving victim and the listener to enter a relationship of trust. Designed for readers of Holocaust history and literature, this book defines the modalities of memory, witness, and testimony. It shows how encountering the individual who lived through the past changes how testimony is understood, and therefore what it can come to mean.
Since 1945, the United States has manufactured and deployed more than 70,000 nuclear weapons to deter and if necessary fight a nuclear war. Some observers believe the absence of a third world war confirms that these weapons were a prudent and cost-effective response to the uncertainty and fear surrounding the Soviet Union's military and political ambitions during the cold war. As early as 1950, nuclear weapons were considered relatively inexpensive— providing "a bigger bang for a buck"—and were thoroughly integrated into U.S. forces on that basis. Yet this assumption was never validated. Indeed, for more than fifty years scant attention has been paid to the enormous costs of this effort—more than $5 trillion thus far—and its short and long-term consequences for the nation. Based on four years of extensive research, Atomic Audit is the first book to document the comprehensive costs of U.S. nuclear weapons, assembling for the first time anywhere the actual and estimated expenditures for the program since its creation in 1940. The authors provide a unique perspective on U.S. nuclear policy and nuclear weapons, tracking their development from the Manhattan Project of World War II to the present day and assessing each aspect of the program, including research, development, testing, and production; deployment; command, control, communications, and intelligence; and defensive measures. They also examine the costs of dismantling nuclear weapons, the management and disposal of large quantities of toxic and radioactive wastes left over from their production, compensation for persons harmed by nuclear weapons activities, nuclear secrecy, and the economic implications of nuclear deterrence. Utilizing archival and newly declassified government documents and data, this richly documented book demonstrates how a variety of factors—the open-ended nature of nuclear deterrence, faulty assumptions about the cost-effectiveness of nuclear weapons, regular misrepresentati
As you develop into active adult participants in Australian society, it is vital that you understand the ways in which state, national and international legal systems can and do affect you and those around you. This book will equip you with the knowledge and skills you need to effectively participate as a citizen now and in the future. [adapted from back cover].
Revitalising leadership connects leadership theory and practice with context. It argues that the universal prescriptions favoured by most leadership scholars ignore the reality that context always matters in leadership practice – and so it should matter in leadership theorizing too. Addressing this gap, the book offers a novel framework that enables the development of context-sensitive leadership theory and practice. This framework directs theoretical and practical attention to the key challenges for leadership in different organizational contexts. It involves developing a specific purpose for leadership in a given context, as well as formulating the values, norms and domains of action which should guide leadership efforts in that context. Determining these various matters then informs the role, responsibilities, rights, behaviours and attributes relevant to leaders and followers for that context, and the focus, purpose and boundaries of the leader-follower relationship. Deploying this framework, six in-depth illustrative theorisations are provided, showing how leadership practice might best take shape in the contexts of supervisory management; HR management; innovation and entrepreneurship; strategy; governance; and leadership studies itself. Revitalising leadership will appeal to diverse audiences, due to its theoretical novelty, its diversity of illustrative examples, its practice-focussed orientation and its clear, engaging style. These include leadership scholars concerned with the lack of attention being paid to context in leadership theorizing; organizational scholars wanting to learn how leadership thinking can be brought to bear on the different management functions the book explores; practitioners seeking leadership ideas that are tailored to the context they lead and follow in; and those involved in MBA or leadership development programmes who are looking to combine the personal reflection sought by such programmes with a thoughtful analysis of the context in which their leadership practice takes place.
This innovative workbook enables students and those working in health and social care to deepen their understanding of the values that underpin their practice. Rich in practical exercises and downloadable resources that invite the reader to engage with their own values, it explores how values, though not often reflected on, define the quality of care delivered. Supported by case studies and including a glossary of key terms and concepts, the workbook provides an overview of how values are adopted and adapted in professional contexts across health and social care services. With an emphasis on the ever-evolving nature of values, it examines professional ethics through the lens of legislation, codes of conduct, cost-effectiveness and whole-organisation management. This unique resource allows readers to gain a clearer picture of what their values are and how they can realistically implement them in their work, thus achieving the highest possible quality of care delivery.
In The Psychology of Global Citizenship: A Review of Theory and Research, Stephen Reysen and Iva Katzarska-Miller provide a theoretical and empirical overview of global citizenship and related concepts. The authors highlight core components shared by a variety of disciplines and cultures and linked to pro-social values, such as the promotion of empathy, diversity, environmental sustainability, and intergroup helping. Utilizing a social psychological perspective, Reysen and Katzarska-Miller provide an integrated approach to global citizenship identification with their model of antecedents (global awareness and normative environment) and outcomes (six clusters of pro-social values).
Using an engaging storytelling approach, Culture and Psychology introduces students to culture from a scientific yet accessible point of view. Author Stephen Fox integrates art, literature, and music into each chapter to offer students a rich and complete picture of cultures from around the world. The text wholly captures students’ attention while addressing key concepts typically found in a Psychology of Culture or Cross-Cultural Psychology course. Chapters feature personalized, interdisciplinary stories to help students understand specific concepts and theories, and encourage them to make connections between the material and their own lives.
Paul Hindemith: A Research and Information Guide is an annotated bibliography concerning both the nature of primary sources related to the composer and the scope and significance of the secondary sources which deal with him, his compositions, and his influence as a musician and teacher. The second edition includes research published since the publication of the first edition and provides electronic resources.
Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions in social psychology from the perspective of classical and contemporary theories of consumer culture. The analysis seeks to expand social psychological theory by focusing on the interface between modern western culture (consumer culture) and social behaviour. McDonald and Wearing argue that if social psychology is to play a meaningful role in solving some of society’s most pressing problems (e.g. global warming, obesity, addiction, alienation, and exclusion) then it needs to incorporate a more comprehensive understanding and analysis of consumer culture. Wide-ranging and challenging, the book offers a fresh insight into critical social psychology appropriate for upper undergraduate and postgraduate courses in personality, social psychology, critical and applied psychology. It will also appeal to those working in clinical, counselling, abnormal, and environmental psychology and anyone with an interest in the integration of social psychology and theories of consumer culture.
The updated edition of the classic, fundamental book on weedscience Weed Science provides a detailed examination ofthe principles of integrated weed management with important detailson how chemical herbicides work and should be used. This revisedFourth Edition addresses recent developments affecting weedscience. These include the increased use of conservation-tillagesystems, environmental concerns about the runoff of agrochemicals,soil conservation, crop biotechnology, resistance of weeds andcrops to herbicides, weed control in nonagricultural settings andconcerns regarding invasive plants, wetland restoration, and theneed for a vastly improved understanding of weed ecology. Current management practices are covered along with guidance forselecting herbicides and using them effectively. To serve as a moreefficient reference, herbicides are cross-listed by chemical andbrand name and grouped by mechanism of action and physiologicaleffect rather than chemical structure. In addition, an introductionto organic chemistry has been added to familiarize readers withorganic herbicides. Also included are guidelines on weed-controlpractices for specific crops or situations, such as small grains,row crops, horticultural crops, lawns and turf, range land, brush,and aquatic plant life. Generously supplemented with 300 drawings, photographs, andtables, Weed Science is an essential book for students taking anintroductory course in weed science, as well as a reference foragricultural advisors, county agents, extension specialists, andprofessionals throughout the agrochemical industry.
The Rich Man and Lazarus," one of Jesus' best known parables, has been the subject of discussion and interpretation from the Church Fathers to the present day. Ten plays written in German during the sixteenth century dramatize this parable. Despite the fact that the parable and these plays are concerned with wealth and poverty, damnation and salvation - ideas that are at the very center of the social turmoil and theological struggles of the Reformation - the plays are virtually unknown, in part because six of the ten have not been reprinted or edited since they appeared between 1550 and 1579.
This book is well loved by students and lecturers for its accessible, conversational tone and insightful real-life examples introducing the study of organizations and organizational behavior. Stephen Fineman, Yiannis Gabriel and David Sims, eminent academics in the field, cover a wealth of key concepts, research and literature leaving students informed and engaged. The Fourth Edition builds on the strengths of previous editions, to provide you with a textbook that continues to stand out from the rest.
Are you prepared for the coming AI era? AI advances will profoundly change your daily service interactions, so this book provides readers with a necessary understanding of service, the application of resources (e.g., knowledge) for the benefit of another. In just minutes, you can learn about today’s use of early-stage AI for automation and augmentation, and essential elements of service science, service-dominant (S-D) logic, and Service Dominant Architecture (SDA). Ultimately improved service for all is possible with human-level AI and digital twins – but requires investing wisely in better models: Better models of the world both complex natural and social systems (science), better mental-models in people to improve interactions (logic), better cultural and structural models of organizations to improve change (architecture), and better trusted and responsible AI models. The service innovation community studies and builds better models to improve interactions and change in business and society. The book challenges all responsible actors – individuals, businesses, universities, and governments – to invest systematically and wisely to upskill with AI (the X+AI vision). The service innovation community is a growing transdiscipline harnessing all disciplines to become better T-shaped professionals. Extensive end notes, bibliography, and index are provided.
Anime/manga (Japanese animation and comics) have been increasing in popularity worldwide for decades. But despite being a global phenomenon, there’s been surprisingly little psychological research formally studying its devoted fanbase. In this book we aim to do just that with an overview of nearly a decade of research by fan psychologists. Otaku and cosplayers, genre preferences, hentai, parasocial connections, motivation, personality, fanship and fandom, stigma, and well-being – this book looks at all of these topics through a psychological lens. Many of these findings are being presented for the first time, without the jargon and messy statistical analyses, but in plain language so it’s accessible to all readers – fans and curious observers alike!
By presenting current psychological theories alongside individual case studies, this book will guide you to understand the theory as it applies to specific instances of each crime. Covering a wide range of cases, from economic crimes, to terrorism and sexual and violent crimes, this book provides a comprehensive and engaging resource to develop an understanding of forensic psychology.
What does it mean to lead? Are there natural born leaders? Can leadership be taught? Throw out everything you thought you knew. Leaders Without Titles challenges the way we determine who our leaders should be and uncovers the factors that really influence the ability to lead.
Today should be a Golden Age for free speech – with technology providing more ways of communicating ideas and opinions than ever before. Yet we’re actually witnessing a growing wave of restrictions on freedom of thought and expression. In Having Your Say a variety of authors – academics, philosophers, comedians and more – stress the fundamental importance of free speech, one of the cornerstones of classical liberalism. And they provide informed and incisive insights on this worrying trend, which threatens to usher in a new, intolerant and censorious era.
Often typecast as a menacing figure, Peter Lorre achieved Hollywood fame first as a featured player and later as a character actor, trademarking his screen performances with a delicately strung balance between good and evil. His portrayal of the child murderer in Fritz Lang's masterpiece M (1931) catapulted him to international fame. Lang said of Lorre: "He gave one of the best performances in film history and certainly the best in his life." Today, the Hungarian-born actor is also recognized for his riveting performances in The Man Who Knew Too Much (1934), The Maltese Falcon (1941), and Casablanca (1942). Lorre arrived in America in 1934 expecting to shed his screen image as a villain. He even tried to lose his signature accent, but Hollywood repeatedly cast him as an outsider who hinted at things better left unknown. Seeking greater control over his career, Lorre established his own production company. His unofficial "graylisting" by the House Committee on Un-American Activities, however, left him with little work. He returned to Germany, where he co-authored, directed, and starred in the film Der Verlorene (The Lost One) in 1951. German audiences rejected Lorre's dark vision of their recent past, and the actor returned to America, wearily accepting roles that parodied his sinister movie personality.The first biography of this major actor, The Lost One: A Life of Peter Lorre draws upon more than three hundred interviews, including conversations with directors Fritz Lang, Alfred Hitchcock, Billy Wilder, John Huston, Frank Capra, and Rouben Mamoulian, who speak candidly about Lorre, both the man and the actor. Author Stephen D. Youngkin examines for the first time Lorre's pivotal relationship with German dramatist Bertolt Brecht, his experience as an émigré from Hitler's Germany, his battle with drug addiction, and his struggle with the choice between celebrity and intellectual respectability.Separating the enigmatic person from the persona long associated with one of classic Hollywood's most recognizable faces, The Lost One is the definitive account of a life triumphant and yet tragically riddled with many failed possibilities.
This book revolutionizes how vision can be taught to undergraduate and graduate students in cognitive science, psychology, and optometry. It is the first comprehensive textbook on vision to reflect the integrated computational approach of modern research scientists. This new interdisciplinary approach, called "vision science," integrates psychological, computational, and neuroscientific perspectives. The book covers all major topics related to vision, from early neural processing of image structure in the retina to high-level visual attention, memory, imagery, and awareness. The presentation throughout is theoretically sophisticated yet requires minimal knowledge of mathematics. There is also an extensive glossary, as well as appendices on psychophysical methods, connectionist modeling, and color technology. The book will serve not only as a comprehensive textbook on vision, but also as a valuable reference for researchers in cognitive science, psychology, neuroscience, computer science, optometry, and philosophy.
This book is based on the premise that humankind is, first and foremost, the outcome of the process of biological evolution. Recognition of this is fundamental to our understanding of who we are and how we behave. All living things have evolved the physical and mental attributes that promote their prospects for survival; they are good at doing the things that enable them to pass on their genes to succeeding generations, and we are no exception. Of course, through the development of culture, we have gained some freedom from our biological origins. Nevertheless, evolution has constructed the foundation upon which culture is built. The first part of the book, Ourselves Interacting with the World, presents an overview of the main capabilities that evolution has endowed us with and that enable us to interact with the environment in advantageous ways. This includes our senses, which act as windows on the world and also, of great importance, our emotions and ability to remember. Our ability to think is perhaps the crowning achievement of our evolutionary journey, and, of course, we must be able to act in a timely and effective manner. The second part of the book, Living Together, traces the history of how we became social creatures. To be truly human, we had to be capable of sharing and cooperation. We also needed to be able to control our aggressiveness and talent for deception. We settled down, making the transition from hunter-gatherers to urban dwellers, and agreed upon values and norms of behavior that enhanced our ability to get along. Ultimately, we came to see good and bad as a morality of right and wrong, further augmenting group cohesiveness. In the final part of the book, Challenges and Opportunities, attention turns to a consideration of the constraints and possibilities that must be considered in looking to the future. These realities can be seen to play out in four social arenas: the pursuit of fairness, the seeking of justice, the interplay of political beliefs and good government, and ultimately, a united society that is, at the same time, a true community. Our quest for these things will be greatly aided by a deep knowledge and appreciation of our evolutionary past and the indelible imprint it has left upon us. It may even lead us to that most elusive of all things, happiness.
The last dizzying decade of work in neurobiology, artificial intelligence, cognitive science and medicine has begun to part the veil on the secrets of the brain's operation. Kosslyn and Koenig put these new developments in perspective in this accessible introduction to the mind/brain structure. Illustrated.
Discusses the basic tenets of Judaism and explores the diverse ways in which they have been observed. Orthodox, Reform, Conservative, and Reconstructionist Judaism are covered.
People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future. By considering strategy as a creative process (and vice versa), the authors define ‘creative strategy’ as a mindset which switches between opposing processes and characteristics, and which drives every aspect of the business. The authors draw experiences and cases from across this false divide – from the music industry, sports, fashion, Shakespearean theatre companies, creative and media organizations and dance, as well as what we might regard as more mundane providers of mainstream products and services – to uncover the creative connections behind successful strategy. “Creative Strategy is a talisman for those looking to take a new path” Matt Hardisty, Strategy Director, Mother Advertising “It has been said that business is a hybrid of dancing and calculation – the former incorporating the creative within a firm, the latter the strategic. Bilton and Cummings show how these apparently contradictory processes can be integrated. Their insights about how firms can ‘create to strategize’ and ‘strategize to create’ are informative for managers and management scholars alike.” Jay Barney, Professor and Chase Chair of Strategic Management, Fisher College of Business, The Ohio State University “In today’s world, new thinking – creativity – is required to tackle long-standing problems or address new opportunities. The trouble is few organizations understand how to foster and apply creativity, at least in any consistent manner. This book provides new insights into just how that can be done. It moves creativity from being just the occasional, and fortuitous, flash of inspiration, to being an embedded feature of the way the organization is run.” Sir George Cox, Author of the Cox Review of Creativity in Business for HM Govt., Past Chair of the Design Council
Sports Psychology is a popular area that has grown dramatically over the past few decades due to an increasing emphasis on the importance of psychology for athletic performance, engagement in exercise and in the business and industry of sport. This text is a concise, focussed overview of all the core concepts in sports psychology at both undergraduate and postgraduate level. Using key studies and evidence, this book explains and develops key topics, and acts as a springboard for further reading and debate. This is a stimulating and practical resource for sport and exercise students, sport coaches, and athletes alike, covering new developments within the field including: Social Identity Theory, Mental Health Awareness in Sport, Resilience and Mindfulness. With additional pedagogy including further reading, figures and diagrams to help visualise key theories, and case studies, Understanding Sport Psychology is essential reading for any student of sport psychology.
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