Stephen G. Sutton's Books

Marketing - The Retro Revolution

By: Stephen Brown

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Marketing - The Retro Revolution

By: Stephen Brown

`the finest writer in our field today′ - Journal of Marketing `the great heretic′ - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal `a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning `remarkably entertaining′ - Public Library Journal `dazzling erudition′ - European Journal of Marketing `instant classic′ - Journal of Marketing Management · Has marketing moved from `new and improved′ to `as good as always′? · Is old the new `new′? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser′s glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today′s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.

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Page Count

273

Publisher

SAGE

Published Date

ISBN 10

1847876234

ISBN 13

9781847876232

Reordering Life

Knowledge and Control in the Genomics Revolution

By: Stephen Hilgartner

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Reordering Life

Knowledge and Control in the Genomics Revolution

By: Stephen Hilgartner

How the regimes governing biological research changed during the genomics revolution, focusing on the Human Genome Project. The rise of genomics engendered intense struggle over the control of knowledge. In Reordering Life, Stephen Hilgartner examines the “genomics revolution” and develops a novel approach to studying the dynamics of change in knowledge and control. Hilgartner focuses on the Human Genome Project (HGP)—the symbolic and scientific centerpiece of the emerging field—showing how problems of governance arose in concert with new knowledge and technology. Using a theoretical framework that analyzes “knowledge control regimes,” Hilgartner investigates change in how control was secured, contested, allocated, resisted, justified, and reshaped as biological knowledge was transformed. Beyond illuminating genomics, Reordering Life sheds new light on broader issues about secrecy and openness in science, data access and ownership, and the politics of research communities. Drawing on real-time interviews and observations made during the HGP, Reordering Life describes the sociotechnical challenges and contentious issues that the genomics community faced throughout the project. Hilgartner analyzes how laboratories control access to data, biomaterials, plans, preliminary results, and rumors; compares conflicting visions of how to impose coordinating mechanisms; examines the repeated destabilization and restabilization of the regimes governing genome databases; and examines the fierce competition between the publicly funded HGP and the private company Celera Genomics. The result is at once a path-breaking study of a self-consciously revolutionary science, and a provocative analysis of how knowledge and control are reconfigured during transformative scientific change.

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Page Count

363

Publisher

MIT Press

Published Date

ISBN 10

026233867X

ISBN 13

9780262338677

The Quality and Outcomes Framework

QOF - Transforming General Practice

By: Stephen Gillam,Niro Siriwardena

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The Quality and Outcomes Framework

QOF - Transforming General Practice

By: Stephen Gillam,Niro Siriwardena

The Quality and Outcomes Framework has deeply divided UK general practitioners. I commend this book and applaud its determination to scrutinise every aspect of the Quality and Outcomes Framework - good and bad and in-between. - From the Foreword by Iona Heath General practice in the UK faces transformation following the introduction of the Quality & Outcomes Framework (QOF), a pay-for-performance scheme unprecedented in the NHS, and the most comprehensive scheme of its kind in the world. Champions claim the QOF advances the quality of primary care; detractors fear the end of general practice as we know it. The introduction of the QOF provides a unique opportunity for research, analysis and reflection. This book is the first comprehensive analysis of the impact of the QOF, examining the claims and counter-claims in depth through the experience of those delivering QOF, comparisons with other countries, and analysis of the wealth of research evidence emerging. Assessments of the true impact of QOF will influence the development of health services in the UK and beyond. This book is essential reading for anyone with an interest in the future of general practice and primary care, including health professionals, trainers, students, MRCGP candidates and researchers, managers, and policy-makers and shapers.

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Page Count

216

Publisher

CRC Press

Published Date

ISBN 10

1315357607

ISBN 13

9781315357607

Pediatric Neurology

Principles & Practice

By: Kenneth F. Swaiman,Stephen Ashwal,Donna M. Ferriero

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Pediatric Neurology

Principles & Practice

By: Kenneth F. Swaiman,Stephen Ashwal,Donna M. Ferriero

This Gold Standard in clinical child neurology presents the entire specialty in the most comprehensive, authoritative, and clearly written fashion. Its clinical focus, along with relevant science, throughout is directed at both the experienced clinician and the physician in training. New editor, Dr. Ferriero brings expertise in neonatal neurology to the Fourth Edition. New chapters: Pathophysiology of Hypoxic Ischemic Encephalopathy, Congenital Disorders of Glycosylation, Pediatric Neurotransmitter Diseases, Neurophysiology of Epilepsy, Genetics of Epilepsy, Pediatric Neurorehabilitation Medicine, Neuropsychopharmacology, Pain and Palliative Care Management, Ethical Issues in Child Neurology

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Page Count

2535

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323033652

ISBN 13

9780323033657

The Bacteriophages

By: . Stephen T. Abedon

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The Bacteriophages

By: . Stephen T. Abedon

This authoritative, timely, and comprehensively referenced compendium on the bacteriophages explores current views of how viruses infect bacteria. In combination with classical phage molecular genetics, new structural, genomic, and single-molecule technologies have rendered an explosion in our knowledge of phages. Bacteriophages, the most abundant and genetically diverse type of organism in the biosphere, were discovered at the beginning of the 20th century and enjoyed decades of used as anti-bacterial agents before being eclipsed by the antibiotic era. Since 1988, phages have come back into the spotlight as major factors in pathogenesis, bacterial evolution, and ecology. This book reveals their compelling elegence of function and their almost inconceivable diversity. Much of the founding work in molecular biology and structural biology was done on bacteriophages. These are widely used in molecular biology research and in biotechnology, as probes and markers, and in the popular method of assesing gene expression.

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Page Count

761

Publisher

Oxford University Press

Published Date

ISBN 10

0198033850

ISBN 13

9780198033851

Engineering Agriculture at Texas A&M

The First Hundred Years

By: Henry C. Dethloff,Stephen W. Searcy

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Engineering Agriculture at Texas A&M

The First Hundred Years

By: Henry C. Dethloff,Stephen W. Searcy

The abundance of agricultural production enjoyed in the United States is the result of a federal-state partnership that relies on land grant universities to respond to the needs of society through research, invention, problem-solving, outreach, and applied science and engineering. The Biological and Agricultural Engineering Department at Texas A&M University, established in 1915, has been an important part of that effort. Over the hundred years of its existence, it has successfully tackled the challenges of mechanization, electrification, irrigation, harvest, transport, and more to the benefit of agriculture in Texas, the United States, and the world. In this book, historian Henry Dethloff and current department chair Stephen Searcy explore the history of the department—its people, its activity, its growth—and project the department’s future for its second century, when its primary task will be to sustainably help meet the needs of a predicted 9.6 billion Earth residents and to recognize that societal food concerns are focused more and more on sustainable production and human health.

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Page Count

242

Publisher

Texas A&M University Press

Published Date

ISBN 10

1623492890

ISBN 13

9781623492892

Chapman & Nakielny's Aids to Radiological Differential Diagnosis E-Book

By: Stephen G. Davies

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Chapman & Nakielny's Aids to Radiological Differential Diagnosis E-Book

By: Stephen G. Davies

Chapman and Nakielny’s Aids to Radiological Differential Diagnosis has become a classic resource for trainees and practitioners worldwide, to hone their knowledge of radiological differential diagnosis for the most commonly encountered conditions throughout the body. It is an invaluable quick-reference companion in everyday practice, as well as an essential study tool when preparing for the FRCR or similar examinations. This new edition is thoroughly revised and updated in line with latest clinical practice, knowledge and guidelines. The first section presents lists of differential diagnoses, supplemented by notes on useful facts and discriminating factors. These assist with the systematic assessment of radiographs and images from other modalities. The second section offers detailed summaries of the characteristic radiological appearance of a wide range of clinical conditions. Lists of differential diagnoses. Notes on radiological apperances. Ideal for preparation for radiological examinations. Contents revised and reduced to reflect current radiological practice. Existing lists modernised to reflect modern imaging practice, particularly where technological advances have been made (eg multislice CT and PET CT). Revised to take account of new imaging guidelines (eg Royal College of Radiologists: Making Best Use of the Radiology department; SIGN; NICE). Journal references updated. Increased number of diagrams.

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Page Count

551

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0702054771

ISBN 13

9780702054778

Book's by Stephen G. Sutton

Marketing - The Retro Revolution

Marketing - The Retro Revolution

Reordering Life

Reordering Life

The Quality and Outcomes Framework

The Quality and Outcomes Framework

Pediatric Neurology

Pediatric Neurology

The Bacteriophages

The Bacteriophages

Engineering Agriculture at Texas A&M

Engineering Agriculture at Texas A&M

Chapman & Nakielny's Aids to Radiological Differential Diagnosis E-Book

Chapman & Nakielny's Aids to Radiological Differential Diagnosis E-Book

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