This text looks at the problems of teaching HE students whose main interest and discipline lies elsewhere. Contributors describe strategies they have developed to inspire students and case studies are used to transfer key ideas to other teachers.
Media coverage has highlighted controversies involving the EC regulations in matters related to food law. This volume explains the role of EC policy in this area, and what it means for those involved in business and the public sector.
This practical and stimulating book explores in detail the issues and approaches to inspiring and motivating students on required courses. Using a wide range of case studies from around the world, it presents the ideas, approaches and proven solutions to the problems faced by many, with the goal of enabling readers to develop approaches to inspiring their own students to become independent and well-motivated learners.
Food Legislative System of the UK discusses the principles underlying the country's food laws, the historical context of today's food legislation, and the process for amendments in legislation. The book also reviews the influences on the system such as those arising from interest groups, the changing diet, and health environment. In addressing the Food Legislative System of the United Kingdom, the book tackles various examples of food legislation and numerous food- related advisory bodies. Industry, consumer, or enforcement pressures can initiate changes and modifications of laws. Once ministers are convinced that a prima-facie case exists for amending food legislation, they will seek advice from various authorities; make a draft, and present it for full parliamentary procedure. For example, the "Food and Environment Bill" has passed through Parliament by ministers representing the Ministry of Agriculture, Fisheries and Food, while the "Food Bill" has gone through another route with the chief legal officers and company. The book emphasizes the mechanisms through which change is achieved, as well as the points when opportunities exist for interest groups to make their views known to the decision makers. The book can be helpful for food lobbyists, consumer food groups, nutritionists, political scientists, and heads of food and welfare organizations.
Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University
The misguided forces driving conflict escalation between America and China, and the path to a new relationship “A timely, fluid, readable assessment of a testy and rapidly changing global relationship.”—Kirkus Reviews (starred review) In the short span of four years, America and China have entered a trade war, a tech war, and a new Cold War. This conflict between the world’s two most powerful nations wouldn’t have happened were it not for an unnecessary clash of false narratives. America falsely blames its trade and technology threats on China yet overlooks its shaky saving foundation. China falsely blames its growth challenges on America’s alleged containment of market-based socialism, ignoring its failed economic rebalancing. In a hard-hitting analysis of both nations’ economies, politics, and policies, Stephen Roach argues that much of the rhetoric on both sides is dangerously misguided, amplified by information distortion, and more a reflection of each nation’s fears and vulnerabilities than a credible assessment of the risks they face. Outlining the disastrous toll of conflict escalation between China and America, Roach offers a new road map to restoring a mutually advantageous relationship.
Christian ministries increasingly prioritize urban areas—big cities and suburbs are considered more strategic, more influential, and more desirable places to live and work. As a ministry strategy, focusing on big places makes sense. But the gospel of Jesus is often unstrategic. Pastor Stephen Witmer, using helpful stories and practical advice, lays out an integrated theological vision for small-place ministry today.
Award-winning historian Stephen G. Yanoff illuminates William McKinley’s remarkable life and tragic death in this highly acclaimed work, as the small-town lawyer and Civil War officer rises from obscurity to reach the highest office in the land. GONE BEFORE GLORY brilliantly charts the turbulent beginning of the twentieth century, and the anarchist activity which led to President McKinley’s assassination. Though the story of the McKinley administration has been told many times, this is the rare version that conveys the true motivations of the participants and reveals the interconnected paths that led to the tragic death of the 25th President of the United States. A spellbinding tale of immense importance for those who enjoy American history. Thoroughly researched and brilliantly written by a born storyteller. -- Renegade Reviews
Explore all of the murder, madness and mayhem in Ancient Rome during the reign of the mad emperor, Caligula. In this book about Rome’s most infamous emperor, expert author, Stephen Dando-Collins’ chronicles all the palace intrigues and murders that led to Caligula becoming emperor, and details the horrors of his manic reign and the murderous consequences brought about at the hand of his sister Agrippina the Younger, his uncle Claudius and his nephew Nero. Skillfully researched, Dando-Collins puts the jigsaw pieces together to form an accurate picture of Caligula’s life and influences. Dando-Collins’ precise and thorough examination of the emperor’s life puts Caligula’s paranoid reign into perspective, examining the betrayals and deaths he experienced prior to his time in power and the onset of a near-fatal illness believed to have affected his mental-health.
The period from Election Day to Inauguration Day in America seems impossibly short. Newly elected U.S. presidents have less than eleven weeks to construct a new government composed of supporters and strangers, hailing from all parts of the nation. This unique and daunting process always involves at least some mistakes—in hiring, perhaps, or in policy priorities, or organizational design. Early blunders can carry serious consequences well into a president's term; minimizing them from the outset is critical. In What Do We Do Now? Stephen Hess draws from his long experience as a White House staffer and presidential adviser to show what can be done to make presidential transitions go smoothly. Here is a workbook to guide future chief executives, decision by decision, through the minefield of transition. You'll have to start at the beginning, settling on a management style and knowing how to "arrange all the boxes." Something as seemingly mundane as parceling office space can be consequential—hence the inclusion of a proposed White House organizational chart and floor plans of the West Wing. What qualities are needed for each job, and where are the best candidates for those positions most likely to be found? How can you construct a cabinet that "looks like America"? What Do We Do Now? is your indispensable guide through the thicket of these decisions. There are small decisions, too. You'll have to pick a desk—photos of the choices are included. Which presidential portraits should hang in the Oval Office? Which ones have previous presidents chosen? And when it comes time to write an inaugural address, what should be the content, theme, and tone? It's all here in the presidential transition workbook—don't leave for Washington without it. This concise volume is sure to be a valuable resource for the president and team of advisers as they attempt to herd cats into an effective government. o W e Do Now? is alsis also a delightful read for anyone int
Did Nazi war criminals deceive the United States military during the Cold War? A new book by a Canberra-based historian tells the story of how America’s most famous and influential military theorist was seduced by the lies of Hitler’s defeated generals. From the author of Panzer Commander Hermann Balck and False Flags comes The Blind Strategist: John Boyd and the American Art of War. Colonel John Boyd, a maverick fighter pilot, revolutionized the American art of war through his ideas on conflict and the human mind. Boyd claimed that victory is won by the side which transitions through 'decision cycles' faster than the enemy and his ideas gained influential converts in the Pentagon who were seeking a new way of waging war after defeat in Vietnam. Although Boyd’s theories became the basis of American military doctrine, he relied upon the fraudulent testimony of former Nazi generals who fabricated historical evidence to disassociate their reputations from their defeat and cover up their willing participation in war crimes. Boyd certainly changed the American art of war, but did he corrupt it in the process? The Blind Strategist separates fact from fantasy and exposes the myths of maneuver warfare through a detailed evidence-based investigation. Discover how maneuver warfare has resulted in catastrophic decisions in this must-read for anybody interested in American military history.
Stephen Skowronek’s wholly innovative study demonstrates that presidents are persistent agents of change, continually disrupting and transforming the political landscape. In an afterword to this new edition, the author examines “third way” leadership as it has been practiced by Bill Clinton and others. These leaders are neither great repudiators nor orthodox innovators. They challenge received political categories, mix seemingly antithetical doctrines, and often take their opponents’ issues as their own.
Closing a critical gap in the literature examining the strained relationship between the U.S. and Japan, this book synthesizes the economic, political, historical, and cultural factors that have led these two nations, both practitioners of capitalism, along quite different paths in search of different goals. Taking an objective, multidisciplinary approach, the author argues that there is no single explanation for Japan's domestic economic or foreign trade successes. Rather, his analysis points to a systemic mismatch that has been misdiagnosed and treated with inadequate corrective measures. This systemic mismatch in the corporate strategy, economic policies, and attitudes of the U.S. and Japan created and is perpetuating three decades of bilateral economic frictions and disequilibria. As long as both the U.S. and Japan deal more with symptoms than causes, bilateral problems will persist. This book's unique analysis will encourage a better understanding on both sides of the Pacific of what has happened, is happening, and will continue to happen if corporate executives and policymakers in the two countries do not better realize the extent of their differences and adopt better corrective measures.
Internet technology has arguably changed the rules by which individuals, social movements, and institutions compete for political and cultural influence in technologically advanced societies. The author considers this reality through reference to the concept of hegemony; looking to the ways in which diverse actors in American civil society compete with one another while simultaneously challenging dominant sources of authority. The Arab/Israeli conflict is drawn upon as a boundary object holding direct interest to a wide range of state-aligned lobbies, broadly-based social movements, and marginalized 'extremist' groups, each of which hopes to affect the course of U.S. Mid-East policy. While various dimensions of internet use and activism are explored, Stephen Marmura directs particular attention to the importance and limitations of the World Wide Web as a mass medium. Examining phenomena ranging from mainstream news dissemination to the propaganda warfare visible online amongst racist, religious fundamentalist, and ultra-nationalist organizations, he argues the Net's greatest advantages are ultimately accrued by those most vested in the political status quo. Marmura argues further that widespread use of the Web is likely contributing to processes of social fragmentation, even as it reinforces ideological discourses favorable to state power.
This guide will help you find a satisfying career in today's market. It includes numerous assessment surveys, identifies career resources for professional networking, outlines how to write a winning resume, and features numerous personal case histories of those who have successfully made the transition from academia to the business world. The authors' step-by-step techniques have been field-tested on thousands and will help you to discover new career perspectives.
Examining how the White House works—or doesn't—before and after Trump Donald Trump has reinvented the presidency, transforming it from a well-oiled if sometimes cumbersome institution into what has oftenseemed to be a one-man show. But even Trump's unorthodox presidency requires institutional support, from a constantly rotating White House staff and cabinet who have sought to carry out—and sometimes resist—the president's direct orders and comply with his many tweets. Nonetheless, the Trump White House still exhibits many features of its predecessors over the past eight decades. When Franklin D. Roosevelt was inaugurated, the White House staff numbered fewer than fifty people, and most federal department were lightly staffed as well. As the United States became a world power, the staff of the Executive Office increased twentyfold, and the staffing of federal agencies blossomed comparably. In the fourth edition of Organizing the Presidency, a landmark volume examining the presidency as an institution, Stephen Hess and James P. Pfiffner argue that the successes and failures of presidents from Roosevelt through Trump have resulted in large part from how the president deployed and used White House staffers and other top officials responsible for carrying out Oval Office policy. Drawing on awealth of analysis and insight, Organizing the Presidency addresses best practices for managing a presidency that is itself a bureaucracy.
Long established as a leading introduction to the American presidency, Presidential Leadership, twelfth edition provides students with a comprehensive survey that addresses the capacity of chief executives to fulfill their tasks, exercise their powers, and utilize their organizational structures to affect the output of government. The authors examine all aspects of the presidency in rich detail, including the president’s powers, presidential history, and the institution of the presidency. The new edition has been substantially updated to integrate the Trump presidency, including both impeachments, and the first year of the Biden presidency. Other examples of the latest coverage include The 2020 elections, including the contested aftermath of the presidential election and the January 6 riot Changes to the presidential nomination process The most recent Supreme Court nominations The executive’s response to the Covid-19 pandemic New developments in presidential public relations Changes in media relations
One of the Ten Best Books of The New York Times Book Review Winner of the Los Angeles Times Book Prize Soon to be a miniseries from Hulu starring James Franco This enhanced ebook edition contains a 13-minute film, written and narrated by Stephen King and enhanced with historic footage from CBS News, that will take you back—as King’s novel does—to Kennedy era America. On November 22, 1963, three shots rang out in Dallas, President Kennedy died, and the world changed. What if you could change it back? Stephen King’s heart-stoppingly dramatic new novel is about a man who travels back in time to prevent the JFK assassination—a thousand page tour de force. Following his massively successful novel Under the Dome, King sweeps readers back in time to another moment—a real life moment—when everything went wrong: the JFK assassination. And he introduces readers to a character who has the power to change the course of history. Jake Epping is a thirty-five-year-old high school English teacher in Lisbon Falls, Maine, who makes extra money teaching adults in the GED program. He receives an essay from one of the students—a gruesome, harrowing first person story about the night 50 years ago when Harry Dunning’s father came home and killed his mother, his sister, and his brother with a hammer. Harry escaped with a smashed leg, as evidenced by his crooked walk. Not much later, Jake’s friend Al, who runs the local diner, divulges a secret: his storeroom is a portal to 1958. He enlists Jake on an insane—and insanely possible—mission to try to prevent the Kennedy assassination. So begins Jake’s new life as George Amberson and his new world of Elvis and JFK, of big American cars and sock hops, of a troubled loner named Lee Harvey Oswald and a beautiful high school librarian named Sadie Dunhill, who becomes the love of Jake’s life – a life that transgresses all the normal rules of time. A tribute to a simpler era and a devastating exercise in escalating suspense, 11/22/63 is Stephen King at his epic best.
Painting, architecture, politics, even gardening and golf—all have their critics and commentators," observes Stephen Pyne. "Fire does not." Aside from news reports on fire disasters, most writing about fire appears in government reports and scientific papers—and in journalism that has more in common with the sports page than the editorial page. Smokechasing presents commentaries by one of America's leading fire scholars, who analyzes fire the way another might an election campaign or a literary work. "Smokechasing" is an American coinage describing the practice of sending firefighters into the wild to track down the source of reported smoke. Now a self-described "friendly fire critic" tracks down more of the history and lore of fire in a collection that focuses on wildland fire and its management. Building on and complementing a previous anthology, World Fire, this new collection features thirty-two original articles and substantial revisions of works that have previously appeared in print. Pyne addresses many issues that have sparked public concern in the wake of disastrous wildfires in the West, such as fire ecology, federal fire management, and questions relating to fire suppression. He observes that the mistake in fire policy has been not that wildfires are suppressed but that controlled fires are no longer ignited; yet the attempted forced reintroduction of fire through prescribed burning has proved difficult, and sometimes damaging. There are, Pyne argues, many fire problems; some have technical solutions, some not. But there is no evading humanity's unique power and responsibility: what we don't do may be as ecologically powerful as what we do. Throughout the collection, Pyne makes it clear that humans and fire interact at particular places and times to profoundly shape the world, and that understanding the contexts in which fire occurs can tell us much about the world's natural and cultural landscapes. Fire's context gives it its meaning, and Smokechasing not only helps illuminate those contexts but also shows us how to devise new contexts for tomorrow's fires.
Over vast expanses of time, fire and humanity have interacted to expand the domain of each, transforming the earth and what it means to be human. In this concise yet wide-ranging book, Stephen J. Pyne—named by Science magazine as “the world’s leading authority on the history of fire”—explores the surprising dynamics of fire before humans, fire and human origins, aboriginal economies of hunting and foraging, agricultural and pastoral uses of fire, fire ceremonies, fire as an idea and a technology, and industrial fire. In this revised and expanded edition, Pyne looks to the future of fire as a constant, defining presence on Earth. A new chapter explores the importance of fire in the twenty-first century, with special attention to its role in the Anthropocene, or what he posits might equally be called the Pyrocene.
Stephen Pyne has been described as having a consciousness "composed of equal parts historian, ecologist, philosopher, critic, poet, and sociologist." At this time in history when many people are trying to understand their true relationship with the natural environment, this book offers a remarkable contribution--breathtaking in the scope of its research and exhilarating to read. Pyne takes the reader on a journey through time, exploring the terrain of Europe and the uses and abuses of its lands as well as, through migration and conquest, many parts of the rest of the world. Whether he is discussing the Mediterranean region, Russia, Scandinavia, the British Isles, central Europe, or colonized islands; whether he is considering the impact of agriculture, forestry, or Enlightenment thinking, the author brings an unmatched insight to his subject. Vestal Fire takes its title from Vesta, Roman goddess of the hearth and keeper of the sacred fire on Mount Olympus. But the book's title also suggests the strengths and limitations of Europe's peculiar conception of fire, and through fire, of its relationship to nature. Between the untamed fire of the wilderness and the tended fire of the hearth lies a never-ending dialectic in which human beings struggle to control natural forces and processes that in fact can sometimes be directed but never wholly dominated or contained.
Rattan is the common name for a diverse group of climbing palms found throughout Old World tropical forests. For centuries people have used them for binding, basketry, house construction, food, and numerous other non-market purposes; more recently the canes of some species have been gathered for the multi-billion-dollar furniture, handicraft, and mat-making industries. Thus rattan continues to be vital to the culture and economic well being of millions of cane collectors, laborers, and artisans throughout tropical Asia and Africa. The Nature and Culture of Rattan explores this valuable forest product, the tropical forests on which it depends, and the societies that flourish by using and managing these remarkable plants. The Nature and Culture of Rattan provides a distinctive and engaging review of rattan and the people whose lives are centered on it. It examines rattan use, biology, human culture, and challenges in tropical field research and conservation through the knowledge of cane workers in three Southeast Asian forest villages where the author lived over a twenty-five-year period. He effectively challenges commonly held views of "slash and burn" farming, rainforest destruction, and population increase while underscoring the myriad forces involved in individual decision-making and social and environmental change. Personal stories and experiences are integrated with scientific information in a manner that will attract nonspecialists as well as students and researchers. The Nature and Culture of Rattan will be a valuable addition to undergraduate and graduate courses in ecology, anthropology, rural sociology and development, forestry, and natural resource management. A website (www.cfc.umt.edu/rattan) includes additional photographs, suggested reading, and discussion topics.
Edited by a recognized leader in the field, Herbicide-Resistant Crops is the first book to cover all of the issues related to the controversial topic of herbicide-resistant crops. It provides extensive discussions of the modern biotechnological methods that have been used to develop such crops, and reviews the implications - both positive and negative - of developing crops that are resistant to herbicides. The creation and anticipated applications of specific herbicide-resistant crops are also discussed. In addition, the book covers the potential impact of herbicide-resistant crops on weed management practices and the environment, and presents issues related to the regulation and economics of these crops. The editor has brought together a diverse group of professionals, representing the several distinct areas impacted by the new technology of herbicide-resistant crops. The wide range of viewpoints presented in this book creates a balanced and complete survey, providing a notable contribution to the literature.
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