Stephen B. Cronin's Books

Solid State Properties

From Bulk to Nano

By: Mildred Dresselhaus,Gene Dresselhaus,Stephen B. Cronin,Antonio Gomes Souza Filho

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Solid State Properties

From Bulk to Nano

By: Mildred Dresselhaus,Gene Dresselhaus,Stephen B. Cronin,Antonio Gomes Souza Filho

This book fills a gap between many of the basic solid state physics and materials sciencebooks that are currently available. It is written for a mixed audience of electricalengineering and applied physics students who have some knowledge of elementaryundergraduate quantum mechanics and statistical mechanics. This book, based on asuccessful course taught at MIT, is divided pedagogically into three parts: (I) ElectronicStructure, (II) Transport Properties, and (III) Optical Properties. Each topic is explainedin the context of bulk materials and then extended to low-dimensional materials whereapplicable. Problem sets review the content of each chapter to help students to understandthe material described in each of the chapters more deeply and to prepare them to masterthe next chapters.

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Page Count

521

Publisher

Springer

Published Date

ISBN 10

3662559226

ISBN 13

9783662559222

Social Communication in Advertising

Consumption in the Mediated Marketplace

By: William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill

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Social Communication in Advertising

Consumption in the Mediated Marketplace

By: William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

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Page Count

681

Publisher

Routledge

Published Date

ISBN 10

1135887330

ISBN 13

9781135887339

Books, Bricks and Bytes

Libraries in the Twenty-first Century

By: Stephen R. Graubard,Paul LeClerc

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Books, Bricks and Bytes

Libraries in the Twenty-first Century

By: Stephen R. Graubard,Paul LeClerc

Libraries are experiencing a technological revolution that goes well beyond anything that has existed since the invention of printing. Not surprisingly, the digital library, with all that it portends for the future of the book and the periodical, but also with all that it implies for the kinds of information that will be collected and disseminated, will necessarily preoccupy those responsible for libraries in the new century. Everything from copyright, access, and cost to the nature of the reading public itself is now up for re-examination.'Books, Bricks, and Bytes' brings together an extraordinary array of authors at the cutting edge of these concerns, not only within the United States, but experts drawn from Germany, France, Russia, the United Kingdom, Brazil, and India. James H. Billington discusses the Library of Congress in the information age; Ann S. Okerson outlines two models for securing scholarly information; Donald S. Lamm discusses the shaky partnership of publishers and librarians hi this new environment; Klaus-Dieter Lehmann provides a framework for maintaining the intellectual heritage of the past in a digitized future. Each contributor shows hi concrete detail and vivid illustration that the library as a world of holdings is increasingly valued as an incomparable place to access information. In his preface to the book, Stephen Graubard reminds us that whether or not one believes in the reality of the information revolution that is said to be overtaking the world, it is obvious that the libraries being built today do not resemble those marble sanctuaries constructed hi the Victorian age or in the early twentieth entury. This is a work that shows how libraries have been transformed from "refuges" from the external world, to places that reflect the social and intellectual values of specific societies. The idea that the library is a public trust and public resource is at the center of this unusually fine collection at the cutting edge of professional and public life.

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Page Count

380

Publisher

Routledge

Published Date

ISBN 10

1351531018

ISBN 13

9781351531016

Book's by Stephen B. Cronin

Solid State Properties

Solid State Properties

Social Communication in Advertising

Social Communication in Advertising

Books, Bricks and Bytes

Books, Bricks and Bytes

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