Stephen (Steve) Rappaport's Books

The Online Advertising Playbook

Proven Strategies and Tested Tactics from the Advertising Research Foundation

By: Joe Plummer,Stephen D. Rappaport,Taddy Hall,Robert Barocci

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The Online Advertising Playbook

Proven Strategies and Tested Tactics from the Advertising Research Foundation

By: Joe Plummer,Stephen D. Rappaport,Taddy Hall,Robert Barocci

Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University

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322

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470140356

ISBN 13

9780470140352

The Ritualized Revelation of the Messianic Age

Washings and Meals in Galatians and 1 Corinthians

By: Stephen Richard Turley

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The Ritualized Revelation of the Messianic Age

Washings and Meals in Galatians and 1 Corinthians

By: Stephen Richard Turley

Turley begins by surveying the history of the interface between ritual studies and Pauline scholarship, identifying the scholarly gaps in both method and conclusions and a ritual theory adequate to address such gaps. The focus of the work is then on the two rituals that identified the Pauline communities: ritual washings and ritual meals. Turley explores Galatians and 1 Corinthians, two letters that present the richest spread of evidence pertinent to ritual theory. By exploring Paul's reference to ritual washings and meals with a heuristic use of ritual theory, Turley concludes that rituals in early Christianity were inherently revelatory, in that they revealed the dawning of the messianic age through the bodies of the ritual participants. This bodily revelation established both a distinctly Christian ethic and a distinctly Christian social space by which such an ethical identity might be identified and sustained.

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Page Count

212

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

0567663876

ISBN 13

9780567663870

Listen First!

Turning Social Media Conversations Into Business Advantage

By: Stephen D. Rappaport

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Listen First!

Turning Social Media Conversations Into Business Advantage

By: Stephen D. Rappaport

LISTEN FIRST! Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or services Identify threats to your reputation See how customers position competing brands in their minds, not as advertisers position them Sense market shifts that threaten existing business or present new opportunities Develop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testing Make your messages more relevant and sharpen targeting by directing messages to people according to their conversational interests Keep sales humming, even when business conditions might be unfavorable or better predict short-term sales based on the volume and specifics of conversational activity Determine competitors' strengths and weaknesses Plan and buy advertising based on where conversations are happening Organize your company to maximize listening's value across all its departments Listen First! gives you evidence, research, and expert viewpoints that will enable you to take advantage of listening and build your business over the short term and for the long haul. If you want your company to have a sustainable business advantage in an uncertain world, it is time to start and act on listening.

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320

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470935510

ISBN 13

9780470935514

Word Meaning and Syntax

Approaches to the Interface

By: Stephen Wechsler

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Word Meaning and Syntax

Approaches to the Interface

By: Stephen Wechsler

This book examines the nature of the interface between word meaning and syntax, one of the most controversial and elusive issues in contemporary linguistics. It approaches the interface from both sides of the relation, and surveys a range of views on the mapping between them, with an emphasis on lexical approaches to argument structure. Stephen Wechsler begins by analysing the fundamental problem of word meaning, with discussions of vagueness and polysemy, complemented with a look at the roles of world knowledge and normative aspects of word meaning. He then surveys the argument-taking properties of verbs and other predicators, and presents key theories of lexical semantic structure. Later chapters provide a description of formal theories and frameworks for capturing the mapping from word meaning to syntactic structure, as well as arguments in favour of a lexicalist approach to argument structure. The book will interest scholars of theoretical linguistics, particularly in the fields of syntax and lexical semantics, as well as those interested in psycholinguistics and philosophy of language.

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Page Count

370

Publisher

Oxford University Press

Published Date

ISBN 10

0199279888

ISBN 13

9780199279883

Religious Evolution and the Axial Age

From Shamans to Priests to Prophets

By: Stephen K. Sanderson

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Religious Evolution and the Axial Age

From Shamans to Priests to Prophets

By: Stephen K. Sanderson

Religious Evolution and the Axial Age describes and explains the evolution of religion over the past ten millennia. It shows that an overall evolutionary sequence can be observed, running from the spirit and shaman dominated religions of small-scale societies, to the archaic religions of the ancient civilizations, and then to the salvation religions of the Axial Age. Stephen K. Sanderson draws on ideas from new cognitive and evolutionary psychological theories, as well as comparative religion, anthropology, history, and sociology. He argues that religion is a biological adaptation that evolved in order to solve a number of human problems, especially those concerned with existential anxiety and ontological insecurity. Much of the focus of the book is on the Axial Age, the period in the second half of the first millennium BCE that marked the greatest religious transformation in world history. The book demonstrates that, as a result of massive increases in the scale and scope of war and large-scale urbanization, the problems of existential anxiety and ontological insecurity became particularly acute. These changes evoked new religious needs, especially for salvation and release from suffering. As a result entirely new religions-Zoroastrianism, Judaism, Christianity, Hinduism, Buddhism, Confucianism, and Daoism-arose to help people cope with the demands of the new historical era.

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Page Count

318

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350047430

ISBN 13

9781350047433

Starry Nights

Critical Structural Realism in Anthropology

By: Stephen P. Reyna

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Starry Nights

Critical Structural Realism in Anthropology

By: Stephen P. Reyna

Starry Nights: Critical Structural Realism in Anthropology offers nothing less than a reinventing of the discipline of anthropology. In these six essays – four published here for the first time – Stephen Reyna critiques the postmodern tenets of anthropology, while devising a new strategy for conducting research. Combative and clear, Starry Nights provides an important critique of mainstream anthropology as represented by Geertz and the postmodern legacy, and envisions a mode of anthropological research that addresses social, cultural and biological questions with techniques that are theoretically rigorous and practically useful.

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220

Publisher

Berghahn Books

Published Date

ISBN 10

1785332457

ISBN 13

9781785332456

Rethinking Sociological Theory

Introducing and Explaining a Scientific Theoretical Sociology

By: Stephen K. Sanderson

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Rethinking Sociological Theory

Introducing and Explaining a Scientific Theoretical Sociology

By: Stephen K. Sanderson

Stephen K. Sanderson s latest book recaptures a scientific theoretical sociology, one whose fundamental aim is the formulation of real theories that can be empirically tested. Sanderson reviews the major theoretical traditions within contemporary sociology, explicating their key principles, critically evaluating these principles and their applications, and showcasing exemplars. He judges each tradition by asking whether it has generated falsifiable research programs. Although principally a work of theoretical critique, "Rethinking Sociological Theory" is also a valuable textbook for both undergraduate and graduate courses in sociological theory.

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Page Count

288

Publisher

Routledge

Published Date

ISBN 10

1317252780

ISBN 13

9781317252788

Deep-Sky Companions: Southern Gems

By: Stephen James O'Meara

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Deep-Sky Companions: Southern Gems

By: Stephen James O'Meara

In Southern Gems, Stephen James O'Meara makes a detour beneath the southern skies, presenting a fresh list of 120 deep-sky objects for southern hemisphere stargazers to observe. Showcasing many exceptional objects catalogued by the pioneering observer James Dunlop, known as the 'Messier of the southern skies', all are visible through small- to moderate-sized telescopes or binoculars under dark skies. The list features some of the blackest dark nebulae, icy blue planetary nebulae and magnificent galaxies of all types. Each object is accompanied by beautiful photographs and sketches, original finder charts, visual histories and up-to-date astrophysical background information. Whether you live in the southern hemisphere or are just visiting, this new Deep-Sky Companion will make a perfect observing partner, whatever your background. There is no other southern sky guide like it on the market.

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481

Publisher

Cambridge University Press

Published Date

ISBN 10

1139851543

ISBN 13

9781139851541

Breaking the Vicious Circle

Toward Effective Risk Regulation

By: Stephen Breyer

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Breaking the Vicious Circle

Toward Effective Risk Regulation

By: Stephen Breyer

Breaking the Vicious Circle is a tour de force that should be read by everyone who is interested in improving our regulatory processes. Written by a highly respected federal judge, who would go on to serve on the Supreme Court, and who obviously recognizes the necessity of regulation but perceives its failures and weaknesses as well, it pinpoints the most serious problems and offers a creative solution that would for the first time bring rationality to bear on the vital issue of priorities in our era of limited resources.

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105

Publisher

Harvard University Press

Published Date

ISBN 10

0674252675

ISBN 13

9780674252677

The Collected Papers of Stephen Smale

By: Stephen Smale,Felipe Cucker,Roderick Wong

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The Collected Papers of Stephen Smale

By: Stephen Smale,Felipe Cucker,Roderick Wong

This invaluable book contains the collected papers of Stephen Smale. These are divided into eight groups: topology; calculus of variations; dynamics; mechanics; economics; biology, electric circuits and mathematical programming; theory of computation; miscellaneous. In addition, each group contains one or two articles by world leaders on its subject which comment on the influence of Smale's work, and another article by Smale with his own retrospective views.

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Page Count

532

Publisher

World Scientific

Published Date

ISBN 10

9810249918

ISBN 13

9789810249915

Theories of Human Communication

Twelfth Edition

By: Stephen W. Littlejohn,Karen A. Foss,John G. Oetzel

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Theories of Human Communication

Twelfth Edition

By: Stephen W. Littlejohn,Karen A. Foss,John G. Oetzel

For over forty years, Theories of Human Communication has facilitated the understanding of the theories that define the discipline of communication. The authors present a comprehensive summary of major communication theories, current research, extensions, and applications in a thoughtfully organized and engaging style. Part I of the extensively updated twelfth edition sets the stage for how to think about and study communication. The first chapter establishes the foundations of communication theory. The next chapter reviews four frameworks for organizing the theories and their contributions to the nature of inquiry. Part II covers theories centered around the communicator, message, medium, and communication with the nonhuman. Part III addresses theories related to communication contexts—relationship, group, organization, health, culture, and society. “From the Source” contributions from theorists provide insight into the inspirations, motivations, and goals behind the theories. Online instructor’s resource materials include sample syllabi, key terms, exam questions, and text graphics. The theories include those important for their continuing influence in the field as well as emerging theories that encourage thinking about issues in new ways. For a reasonable price, readers are able to explore the patterns, trends, trajectories, and intricacies of the landscape of communication theory and will have an invaluable resource for future reference.

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503

Publisher

Waveland Press

Published Date

ISBN 10

1478647108

ISBN 13

9781478647102

Monte Albán's Hinterland, Part II

Prehispanic Settlement Patterns in Tlacolula, Etla, and Ocotlan, the Valley of Oaxaca, Mexico, Vols. 1 and 2

By: Stephen Kowalewski,Gary Feinman,Laura Finsten,Richard E. Blanton,Linda Nicholas

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Monte Albán's Hinterland, Part II

Prehispanic Settlement Patterns in Tlacolula, Etla, and Ocotlan, the Valley of Oaxaca, Mexico, Vols. 1 and 2

By: Stephen Kowalewski,Gary Feinman,Laura Finsten,Richard E. Blanton,Linda Nicholas

This two-volume monograph is the final report and synthesis of the Valley of Oaxaca Settlement Pattern Project’s full-coverage surface survey and makes significant theoretical and methodological contributions to the investigation of social evolution, cultural ecology, and regional analysis.

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1168

Publisher

U OF M MUSEUM ANTHRO ARCHAEOLOGY

Published Date

ISBN 10

0915703750

ISBN 13

9780915703753

The Rise and Fall of the Amazon Rubber Industry

An Historical Anthropology

By: Stephen Nugent

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The Rise and Fall of the Amazon Rubber Industry

An Historical Anthropology

By: Stephen Nugent

In this engaging book, Stephen Nugent offers an in-depth historical anthropology of a widely recognised feature of the Amazon region, examining the dramatic rise and fall of the rubber industry. He considers rubber in the Amazon from the perspective of a long-term extractive industry that linked remote forest tappers to technical innovations central to the industrial transformation of Europe and North America, emphasizing the links between the social landscape of Amazonia and the global economy. Through a critical examination focused on the rubber industry, Nugent addresses myths that continue to influence perceptions of Amazonia. The book challenges widely held assumptions about the hyper-naturalism of the ‘lost world’ of the Amazon where ‘the challenge of the tropics’ is still to be faced and the ‘frontiers of development’ are still to be settled. It is relevant for students and scholars of anthropology, Latin American studies, history, political ecology, geography and development studies.

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Page Count

342

Publisher

Routledge

Published Date

ISBN 10

1351717944

ISBN 13

9781351717946

Information Arts

Intersections of Art, Science, and Technology

By: Stephen Wilson

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Information Arts

Intersections of Art, Science, and Technology

By: Stephen Wilson

An introduction to the work and ideas of artists who use—and even influence—science and technology. A new breed of contemporary artist engages science and technology—not just to adopt the vocabulary and gizmos, but to explore and comment on the content, agendas, and possibilities. Indeed, proposes Stephen Wilson, the role of the artist is not only to interpret and to spread scientific knowledge, but to be an active partner in determining the direction of research. Years ago, C. P. Snow wrote about the "two cultures" of science and the humanities; these developments may finally help to change the outlook of those who view science and technology as separate from the general culture. In this rich compendium, Wilson offers the first comprehensive survey of international artists who incorporate concepts and research from mathematics, the physical sciences, biology, kinetics, telecommunications, and experimental digital systems such as artificial intelligence and ubiquitous computing. In addition to visual documentation and statements by the artists, Wilson examines relevant art-theoretical writings and explores emerging scientific and technological research likely to be culturally significant in the future. He also provides lists of resources including organizations, publications, conferences, museums, research centers, and Web sites.

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Page Count

980

Publisher

MIT Press

Published Date

ISBN 10

0262731584

ISBN 13

9780262731584

Resisting Corporate Corruption

Practical Cases in Business Ethics from Enron through SPACs

By: Stephen V. Arbogast

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Resisting Corporate Corruption

Practical Cases in Business Ethics from Enron through SPACs

By: Stephen V. Arbogast

Resisting Corporate Corruption The frequently used textbook is now in its 4th edition and includes new case studies on Tesla, VW, Nikola, WeWork, and Theranos. Resisting Corporate Corruption teaches business ethics in a manner very different from the philosophical and legal frameworks that dominate graduate schools. The book offers twenty-seven case studies and eight essays that cover a full range of business practices, controls, and ethics issues. The essays discuss the nature of sound financial controls, root causes of the Financial Crisis, contemporary ethics challenges like ‘Fake it Till You Make It,’ and the evolving nature of whistleblower protections. The cases are framed to instruct students in early identification of ethics problems and how to work such issues within corporate organizations. They also provide would-be whistleblowers with instruction on the challenges they’d face, plus information on the legal protections, and outside supports available should they embark on that course. Some of the cases illustrate how ‘The Young are the Most Vulnerable,’ i.e. short-service employees are most at risk of being sacrificed by an unethical firm. Other cases show the ethical dilemmas facing well-known CEOs and the alternatives they can employ to better combine ethical conduct and sound business strategy. Through these case studies, students should emerge with a practical toolkit that will help them to follow their moral compass. Finally, the cases provide an in-depth look at how a corporation becomes progressively corrupted (Enron), how the Financial Crisis was rooted in ethical decay at institutions as diverse as Countrywide, Goldman Sacks, Citigroup, and Moody’s, and at the ethical challenges that have emerged in the post-crisis, post-Dodd-Frank environment at firms like TESLA, VW, Theranos and WeWork. Audience This text provides practical case study work for business and law students, and employees in the formative stages of their careers. It is intended to help prepare this audience to withstand pressures and adverse cultural influences as they progress along a career path.

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Page Count

628

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119871646

ISBN 13

9781119871644

The Puzzle of Twenty-First-Century Globalization

An International Economics Primer

By: Patrice Franko,Stephen C. Stamos Jr.

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The Puzzle of Twenty-First-Century Globalization

An International Economics Primer

By: Patrice Franko,Stephen C. Stamos Jr.

The Puzzle of Twenty-First-Century Globalization explores the opportunities and challenges of our international economic system. Patrice Franko and Stephen Stamos clearly trace how the ways we produce, finance, and trade goods and services are profoundly shaped by technologies of communication, transportation, and trade. Globalization encourages hyper-specialization—lavishly rewarding those with the skill sets to serve the global marketplace and punishing those poorly positioned to compete. Globalized systems have created great prosperity—along with instability, vulnerability, and backlash. Few genuinely understand the complex underpinnings of our international economic system—and these specialists tend to operate in isolated silos of finance, trade, and production. But without appreciating how systems come together, we cannot explain political reactions against the costs of globalization such as the Brexit vote or the rise of Donald Trump. We don’t value the changing geo-economic importance of the developing world nor the deep threat to ecosystems. This book is the first to emphasize the interrelated economic aspects of globalization from an interdisciplinary perspective. By placing an introduction to trade, finance, and multinational production in the same text that discusses the changing role of developing countries and the challenges to the environment, the authors provide the novice with the basics to understand the global economy while also challenging advanced students to appreciate global connectivity. Closing the knowledge gap in international economics, the authors present the historical context, interdisciplinary grounding, and competing political perspectivesneededto encourage sound critical thinking around contemporary globalization. They provide the essential global economic tools to equip all readers to make decisions that may foster a fairer, more sustainable global system.

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282

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538100266

ISBN 13

9781538100264

Operation Solomon

The Daring Rescue of the Ethiopian Jews

By: Stephen Spector

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Operation Solomon

The Daring Rescue of the Ethiopian Jews

By: Stephen Spector

Operation Solomon" was one of the most remarkable rescue efforts in modern history, in which more than 14,000 Ethiopian Jews were airlifted to Israel in little more than a day. In this riveting volume, Stephen Spector offers the definitive account of this incredible story, based on over 200 interviews and exclusive access to confidential documents. Written with the pace and immediacy of a novel, here is the dramatic story of the rescue of the dark-skinned Jews of Ethiopia. Spector recounts how 20,000 Jews were willingly lured from their ancestral villages to Addis Ababa, expecting to be taken quickly from there to the Holy Land. Instead, they became pawns in a struggle between the Israeli government and Ethiopia's repressive dictator, who tried to coerce Israel into selling him weapons he needed in a losing war against rebel armies. In the resulting stalemate, the Jewish community was forced to live for nearly a year in squalid hovels, vulnerable to the dangers of the city, including crime and HIV. Worse yet, the imminent collapse of Addis Ababa, with the rebels closing in on the capital, raised the threat of bloody street fighting or even a genocidal attack on the Jews, a small minority in a nation that is primarily Christian and Muslim. Spector describes the tense negotiations among Israelis, Ethiopians, and Americans, which became increasingly urgent as time ran low and the danger mounted. And he highlights the secret deals and sudden setbacks that nearly aborted the mission at the eleventh hour, even as Israeli jets sat on the runway in Ethiopia, waiting to take the Jews to the land for which they had yearned for generations. Recounting the full story for the first time, Operation Solomon is a stirring account of a heroic rescue achieved in the face of daunting odds.

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314

Publisher

Oxford University Press

Published Date

ISBN 10

0195346432

ISBN 13

9780195346435

Out of Evil

New International Politics and Old Doctrines of War

By: Stephen Chan

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Out of Evil

New International Politics and Old Doctrines of War

By: Stephen Chan

A thought-provoking guide to the history of ideas that form the bedrock of the future global arena

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180

Publisher

University of Michigan Press

Published Date

ISBN 10

047203085X

ISBN 13

9780472030859

The Rough Guide to Florida (Travel Guide eBook)

By: Rebecca Strauss,Rough Guides,Sarah Hull,Stephen Keeling

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The Rough Guide to Florida (Travel Guide eBook)

By: Rebecca Strauss,Rough Guides,Sarah Hull,Stephen Keeling

Discover this exquisite region of the United States with the most incisive and entertaining guidebook on the market. Whether you plan to soak up the sun on Miami Beach, track down alligators in the Everglades or dive amid vibrant coral reefs in the Florida Keys, The Rough Guide to Floridawill show you the ideal places to sleep, eat, drink, shop and visit along the way. -Independent, trusted reviews written with Rough Guides' trademark blendof humour, honesty and insight, to help you get the most out of your visit,with options to suit every budget. - Full-colour chapter maps throughout -to find your way amid Miami's pastel-coloured Art Deco district or Key West's quirky bars and restaurants without needing to get online. - Stunning images - a rich collection of inspiring colour photography. - Things not to miss - Rough Guides' rundown of the best sights andexperiences in Florida. - Itineraries - carefully planned routes to help you organize your trip. Detailed coverage - this travel guide has in-depth practical advice for everystep of the way. Areas covered include: Miami, The Florida Keys, The Everglades, The Gold Coast, Sarasota, Fort Myers, Orlando, The Space Coast, Jacksonville,Tampa, Gainesville, Fort Lauderdale, Palm Beach. Attractions include: Walt Disney World, Kennedy Space Centre, Wizarding World of Harry Potter, Sanibel Island, Salvador Dali Museum, Miami Beach, Universal Studios, South Beach, Key West. Basics - essential pre-departure practical information including getting there, local transport, accommodation, food and drink,the media, sports andoutdoor activities and more. Background information - a Contexts chapterdevoted to history, nature and recommended books and films. Make the Most of Your Time on Earth with The Rough Guide to Florida. About Rough Guides: Escape the everyday with Rough Guides. We are a leading travel publisher known for our "tell it like it is" attitude, up-to-date content and great writing. Since 1982, we've published books covering more than 120 destinations around the globe, with an ever-growing series of ebooks, a range of beautiful, inspirational reference titles, and an award-winning website. We pride ourselves on our accurate, honest and informed travel guides.

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712

Publisher

Apa Publications (UK) Limited

Published Date

ISBN 10

1789194903

ISBN 13

9781789194906

The Rough Guide to Florida

By: Sarah Hull,Stephen Keeling

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The Rough Guide to Florida

By: Sarah Hull,Stephen Keeling

The new, full-colour Rough Guide to Florida is the ultimate travel guide to this fascinating US state, with clear maps and detailed coverage of all the best attractions. Discover Florida's highlights, with expert information on everything from the bars and Art Deco gems of South Beach and the iconic theme parks of Orlando to the vast 'gator-filled swamps of the Everglades and the dazzling coral reefs of the Keys - all made accessible with easy-to-use maps and reliable advice on how to get around. Find detailed practical information on what to see and do in Miami, Tampa and Palm Beach, as well as lesser-visited spots, with up-to-date, insider reviews of the best hotels, bars, clubs, shops and restaurants for all budgets, as well as stunning photography that brings it all to life. Explore every corner of the state with the Rough Guide, to help make sure you don't miss the unmissable.

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Page Count

694

Publisher

Penguin

Published Date

ISBN 10

1409359999

ISBN 13

9781409359999

Cloning

Chronology, Abstracts and Guide to Books

By: Stephen D. Fairbanks

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Cloning

Chronology, Abstracts and Guide to Books

By: Stephen D. Fairbanks

The terms 'recombinant DNA technology', 'DNA cloning', 'molecular cloning' or 'gene cloning' all refer to the same process: the transfer of a DNA fragment of interest from one organism to a self-replicating genetic element such as a bacterial plasmid. The DNA of interest can then be propagated in a foreign host cell. This technology has been around since the 1970s, and it has become a common practice in molecular biology labs today. Reproductive cloning is a technology used to generate an animal that has the same nuclear DNA as another currently or previously existing animal. Dolly was created by reproductive cloning technology. In a process called 'somatic cell nuclear transfer' (SCNT), scientists transfer genetic material from the nucleus of a donor adult cell to an egg whose nucleus, and thus its genetic material, has been removed. The reconstructed egg containing the DNA from a donor cell must be treated with chemicals or electric current in order to stimulate cell division. Once the cloned embryo reaches a suitable stage, it is transferred to the uterus of a female host where it continues to develop until birth. Therapeutic cloning, also called "embryo cloning," is the production of human embryos for use in research. The goal of this process is not to create cloned human beings, but rather to harvest stem cells that can be used to study human development and to treat disease. Stem cells are important to biomedical researchers because they can be used to generate virtually any type of specialised cell in the human body. This new book presents an up-to-date Chronology of Cloning along with current and selected abstracts dealing with cloning as well as a guide to books on the topic. Access to the abstract and books sections is provided by title, subject and author indexes.

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Page Count

252

Publisher

Nova Publishers

Published Date

ISBN 10

1590338790

ISBN 13

9781590338797

The Rough Guide to Florida

By: Stephen Keeling,Sarah Hull,Rebecca Strauss

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The Rough Guide to Florida

By: Stephen Keeling,Sarah Hull,Rebecca Strauss

The new, full-colour Rough Guide to Florida is the ultimate travel guide to this massively popular U.S. state, with clear maps and detailed coverage of its world-famous attractions and quirkier hidden gems. Discover Florida's highlights, with expert information on everything from the glorious Art Deco architecture of South Beach and the must-do theme parks of Orlando to the vast gator-filled swamps of the Everglades and the dazzling coral reefs of the Keys--all made accessible with clear maps and reliable advice on how to get around. Detailed practical information on what to see and do in Miami, Tampa and Palm Beach, as well as lesser-visited spots, with up-to-date, insider reviewers of the best hotels, bars, clubs, shops and restaurants for all budgets, as well as stunning photography that brings it all to life. Explore every corner of Florida with the Rough Guide and make sure you don't miss the unmissable.

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656

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Penguin

Published Date

ISBN 10

0241238072

ISBN 13

9780241238073

Unlimited Love

By: Stephen G. Post

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Unlimited Love

By: Stephen G. Post

What if we could prove that love heals mental illness and is vital to successful therapeutic outcomes in all areas of health care? What if we could prove that people who live more for others than for self have greater psychological well-being? Professor Stephen G. Post, who heads the Institute for Research on Unlimited Love, is developing a new positive scientific program that integrates practice with high-level empirical research and religious-ethical ideas in order to explore these questions. The goal is to understand how our complex brains, unique imaginations, communicative abilities, reasoning powers, moral sense, and spiritual promptings give rise to the remarkable practice of unselfish love for our neighbors--or for those we do not even know. In Unlimited Love, Post examines the question of what we mean by unlimited love; his focus is not on falling into love, which is altogether natural, easy, and delusional. Rather, he focuses on the difficult learned ascent that begins with insight into the need for tolerance of ubiquitous imperfection, and matures into unselfish concern, gratitude, and compassion. He considers social scientific and evolutionary perspectives on human altruistic motivations, and he analyzes these perspectives in a wide interdisciplinary context at the interface of science, ethics, and religion. Teilhard de Chardin commented that the scientific understanding of the power of unselfish love would be as significant in human history as the discovery of fire. In Unlimited Love, Stephen Post presents an argument for the creation of a new interdisciplinary field for the study of love and unlimited love, engaging great minds and hoping to shape the human futureaway from endless acrimony, hatred, and violence.

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247

Publisher

Templeton Foundation Press

Published Date

ISBN 10

1932031316

ISBN 13

9781932031317

Apathy in America, 1960-1984: Causes and Consequences of Citizen Political Indifference

By: Bennett

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Apathy in America, 1960-1984: Causes and Consequences of Citizen Political Indifference

By: Bennett

Published under the Transnational Publishers imprint.

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208

Publisher

Martinus Nijhoff Publishers

Published Date

ISBN 10

9004638539

ISBN 13

9789004638532

Warlords Rising

Confronting Violent Non-state Actors

By: Troy S. Thomas,Stephen D. Kiser,William D. Casebeer

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Warlords Rising

Confronting Violent Non-state Actors

By: Troy S. Thomas,Stephen D. Kiser,William D. Casebeer

Violent non-state actors (VNSA) often serve a destabilizing role in nearly every humanitarian and political crisis faced by the international community. As non-state armed groups gain greater access to resources and networks through global interconnectivity, they have come to dominate the terrain of illegal trade in drugs, guns, and humans. Warlords Rising arms those confronting the mounting challenge by delivering an innovative, interdisciplinary framework of analysis designed to improve understanding of non-state adversaries in order to affect their development and performance. Examining the utility of traditional theories of deterrence and warfighting in light of the insight gained through this interdisciplinary approach, the authors elevate the powerful role of environmental shaping in group development, recast deterrence in ecological terms, and lay out a strategy to defeat non-state adversaries if necessary. Whether the goal is preventing, coercing, or conquering, the framework of analysis presented here is designed to be universal, allowing for structured analysis across regions, types, and functions of non-state actors and providing the decision maker and policy maker witha variety of modes and methods of intervention.

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274

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Lexington Books

Published Date

ISBN 10

0739111906

ISBN 13

9780739111901

The Chaco Meridian

Centers of Political Power in the Ancient Southwest

By: Stephen H. Lekson

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The Chaco Meridian

Centers of Political Power in the Ancient Southwest

By: Stephen H. Lekson

Stephen H. Lekson offers a lively, provocative thesis, which attempts to reconceptualize the meaning of the monumental 11th-century structures in Chaco Canyon and its importance to the understanding of the entire Southwest.

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244

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Rowman Altamira

Published Date

ISBN 10

0761991816

ISBN 13

9780761991816

Peripheral Neuropathies in Clinical Practice

By: Steven Herskovitz,Stephen Scelsa,Herbert Schaumburg

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Peripheral Neuropathies in Clinical Practice

By: Steven Herskovitz,Stephen Scelsa,Herbert Schaumburg

The last 2 decades have seen enormous strides in our understanding of the biological, genetic and clinical basis of the peripheral nerve disorders. This remains a difficult area for most practitioners. This text combines a thorough review of the neurologic literature with clinical experience in presenting a comprehensive yet concise and readable approach to the understanding, evaluation and management of these disorders. All practitioners seeing these patients, as well as all trainees in Neurology and related fields, should find this a useful, approachable initial resource.

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397

Publisher

Oxford University Press

Published Date

ISBN 10

0199884773

ISBN 13

9780199884773

The Triple Bind

Saving Our Teenage Girls from Today's Pressures

By: Stephen Hinshaw, Ph.D.,Rachel Kranz

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The Triple Bind

Saving Our Teenage Girls from Today's Pressures

By: Stephen Hinshaw, Ph.D.,Rachel Kranz

The Triple Bind that girls face today: • Act sweet and nice • Be a star athlete and get straight A's • Seem sexy and hot even if you're not In many ways, today is the best time in history to be a girl: Opportunities for a girl's success are as unlimited as her dreams. Yet societal expectations, cultural trends, and conflicting messages are creating what psychologist and researcher Stephen Hinshaw calls "the Triple Bind." Girls are now expected to excel at "girl skills," achieve "boy goals," and be models of female perfection, 100 percent of the time. Here, Dr. Hinshaw reveals key aspects of the Triple Bind, including • genes, hormones, and the role of biology in confronting the Triple Bind • overscheduled lives and how the high pressure to excel at everything sets girls up for crisis • how traditionally feminine qualities (such as empathy and self-awareness) can put girls at risk for anxiety, depression, and other disorders • the oversexualization of little girls, preteens, and teenagers • the reasons girls are channeling pressure into violence Combining moving personal stories with extensive research, Dr. Hinshaw provides tools for parents who want to empower their daughters to deal in healthy ways with today's pressures.

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258

Publisher

Ballantine Books

Published Date

ISBN 10

0345510410

ISBN 13

9780345510419

Encyclopedia of Twentieth Century Architecture

By: R. Stephen Sennott

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Encyclopedia of Twentieth Century Architecture

By: R. Stephen Sennott

For more information including the introduction, a full list of entries and contributors, a generous selection of sample pages and more, visit the Encyclope dia of 20th Century Architecture website. Focusing on architecture from all regions of the world, this three-volume set profiles the twentieth century's vast chronicle of architectural achievements, both within and well beyond the theoretical confines of modernism. Unlike existing works, this encyclopedia examines the complexities of rapidly changing global conditions that have dispersed modern architectural types, movements, styles, and building practices across traditional geographic and cultural boundaries.

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622

Publisher

Taylor & Francis US

Published Date

ISBN 10

1579584357

ISBN 13

9781579584351

Herschel 400 Observing Guide

By: Stephen James O'Meara

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Herschel 400 Observing Guide

By: Stephen James O'Meara

Steve O'Meara's guide to the Herschel 400 for amateur astronomers.

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388

Publisher

Cambridge University Press

Published Date

ISBN 10

0521858933

ISBN 13

9780521858939

Emotions in a Crusading Context, 1095-1291

By: Stephen J. Spencer

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Emotions in a Crusading Context, 1095-1291

By: Stephen J. Spencer

Emotions in a Crusading Context is the first book-length study of the emotional rhetoric of crusading. It investigates the ways in which a number of emotions and affective displays — primarily fear, anger, and weeping — were understood, represented, and utilized in twelfth- and thirteenth-century western narratives of the crusades, making use of a broad range of comparative material to gauge the distinctiveness of those texts: crusader letters, papal encyclicals, model sermons, chansons de geste, lyrics, and an array of theological and philosophical treatises. In addition to charting continuities and changes over time in the emotional landscape of crusading, this study identifies the underlying influences which shaped how medieval authors represented and used emotions; analyzes the passions crusade participants were expected to embrace and reject; and assesses whether the idea of crusading created a profoundly new set of attitudes towards emotions. Emotions in a Crusading Context calls on scholars of the crusades to reject the traditional methodological approach of taking the emotional descriptions embedded within historical narratives as straightforward reflections of protagonists' lived feelings, and in so doing challenges the long historiographical tradition of reconstructing participants' beliefs and experiences from these texts. Within the history of emotions, Stephen J. Spencer demonstrates that, despite the ongoing drive to develop new methodologies for studying the emotional standards of the past, typified by experiments in 'neurohistory', the social constructionist (or cultural-historical) approach still has much to offer the historian of medieval emotions.

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286

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Oxford University Press

Published Date

ISBN 10

0192569864

ISBN 13

9780192569868

Campaigns and Elections

Players and Processes

By: Stephen K. Medvic

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Campaigns and Elections

Players and Processes

By: Stephen K. Medvic

Stephen Medvic’s Campaigns and Elections is a comprehensive yet compact core text that addresses two distinct but related aspects of American electoral democracy—both the processes that constitute campaigns and elections and the players who are involved. In addition to balanced coverage of process and actors, it also gives equal billing to both campaigns and elections, and covers contests for legislative and executive positions at the national and state and local levels, including issue-oriented campaigns of note. The book opens by providing students with the conceptual distinctions between what happens in an election and the campaigning that precedes it. Significant attention is devoted to setting up the context for these campaigns and elections by covering the rules of the game in the American electoral system as well as aspects of election administration and the funding of elections. Then the book systematically covers the actors at every level—candidates and their organizations, parties, interest groups, the media, and voters—and the macro level aspects of campaigns such as campaign strategy and determinants of election outcomes. The book concludes with a big picture assessment of campaign ethics and implications of the "permanent campaign". New to the Third Edition Fully updated through the 2016 elections. Questions the "party decides" theory of the nomination process in light of the Trump Republican candidacy. Covers campaign finance laws and practice emanating from both Citizens United and McCutcheon. Critically examines restrictive voting laws in place for the first time in the 2016 presidential election. Looks at new automatic voter registration as well as registration removals. Expands coverage of media effects on campaigns at every stage, including social media. Draws upon recent research on new campaign technologies and of the science of campaigning.

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387

Publisher

Routledge

Published Date

ISBN 10

1351673645

ISBN 13

9781351673648

Role Theory and the Cognitive Architecture of British Appeasement Decisions

Symbolic and Strategic Interaction in World Politics

By: Stephen G. Walker

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Role Theory and the Cognitive Architecture of British Appeasement Decisions

Symbolic and Strategic Interaction in World Politics

By: Stephen G. Walker

Appeasement is a controversial strategy of conflict management and resolution in world politics. Its reputation is sullied by foreign policy failures ending in war or defeat in which the appeasing state suffers diplomatic and military losses by making costly concessions to other states. Britain’s appeasement policies toward Germany, Italy, and Japan in the 1930s are perhaps the most notorious examples of the patterns of failure associated with this strategy. Is appeasement’s reputation deserved or is this strategy simply misunderstood and perhaps improperly applied? Role theory offers a general theoretical solution to the appeasement puzzle that addresses these questions, and the answers should be interesting to political scientists, historians, students, and practitioners of cooperation and conflict strategies in world politics. As a social-psychological theory of human behavior, role theory has the capacity to unite the insights of various existing theories of agency and structure in the domain of world politics. Demonstrating this claim is the methodological aim in this book and its main contribution to breaking new ground in international relations theory.

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262

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Routledge

Published Date

ISBN 10

1135055742

ISBN 13

9781135055745

Pediatric Neurology

Principles & Practice

By: Kenneth F. Swaiman,Stephen Ashwal,Donna M. Ferriero

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Pediatric Neurology

Principles & Practice

By: Kenneth F. Swaiman,Stephen Ashwal,Donna M. Ferriero

This Gold Standard in clinical child neurology presents the entire specialty in the most comprehensive, authoritative, and clearly written fashion. Its clinical focus, along with relevant science, throughout is directed at both the experienced clinician and the physician in training. New editor, Dr. Ferriero brings expertise in neonatal neurology to the Fourth Edition. New chapters: Pathophysiology of Hypoxic Ischemic Encephalopathy, Congenital Disorders of Glycosylation, Pediatric Neurotransmitter Diseases, Neurophysiology of Epilepsy, Genetics of Epilepsy, Pediatric Neurorehabilitation Medicine, Neuropsychopharmacology, Pain and Palliative Care Management, Ethical Issues in Child Neurology

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2535

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323033652

ISBN 13

9780323033657

Comparative Perspectives on Judaisms and Jewish Identities

By: Stephen Sharot

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Comparative Perspectives on Judaisms and Jewish Identities

By: Stephen Sharot

Comparative Perspectives on Judaisms and Jewish Identities makes a unique contribution, building on but not duplicating Sharot's earlier work. There is no comparable work that covers all of these periods and particular cases."---Harriet Hartman, professor of sociology at Rowan University --

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338

Publisher

Wayne State University Press

Published Date

ISBN 10

0814334016

ISBN 13

9780814334010

Everyday Life in Tudor London

Life in the City of Thomas Cromwell, William Shakespeare & Anne Boleyn

By: Stephen Porter

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Everyday Life in Tudor London

Life in the City of Thomas Cromwell, William Shakespeare & Anne Boleyn

By: Stephen Porter

Life in the Tudor metropolis for both commoner and king alike.

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429

Publisher

Amberley Publishing Limited

Published Date

ISBN 10

1445645912

ISBN 13

9781445645919

Deep-Sky Companions: The Messier Objects

By: Stephen James O'Meara

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Deep-Sky Companions: The Messier Objects

By: Stephen James O'Meara

The bright galaxies, star clusters, and nebulae catalogued in the late 1700s by the famous comet hunter Charles Messier are still the most widely observed celestial wonders in the sky. The second edition of Stephen James O'Meara's acclaimed observing guide to the Messier Objects features improved star charts for helping you find the objects, a much more robust telling of the history behind their discovery - including a glimpse into Messier's fascinating life - and updated astrophysical facts to put it all into context. These additions, along with new photos taken with the most advanced amateur telescopes, bring O'Meara's first edition more than a decade into the twenty-first century. Expand your universe and test your viewing skills with this truly modern Messier guide. It is a must for all budding night watchers.

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425

Publisher

Cambridge University Press

Published Date

ISBN 10

1107785863

ISBN 13

9781107785861

The Execution Squad Fraud

Bum Beefed

By: Stephen Doherty

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The Execution Squad Fraud

Bum Beefed

By: Stephen Doherty

In the mid-1970s, Walpole State Prison had the highest murder rate of any prison in the country, and the lowest conviction rate: zero. The District Attorney's office had been pilloried by the press for its inability to get results. So when a particularly atrocious murder occurred on Thanksgiving Day, 1976, and an inmate offered to testify that he'd seen who did it, DA William Delahunt jumped at the offer. The DA's office and state police framed Stephen Doherty for the crime. It took him twenty years to prove that he was innocent. This is his story.

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306

Publisher

Wheatmark, Inc.

Published Date

ISBN 10

1604941634

ISBN 13

9781604941630

Book's by Stephen (Steve) Rappaport

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