What can you learn from one of the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire. Sara Blakely had a problem. She had a beautiful pair of white designer pants hanging in her closet just calling out to her to wear them, even though they accented her least favorite feature: cellulite. After searching high and low for a solution and coming up empty, an idea was born: Spanx. The Spanx Story chronicles Sara’s journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today. Through Sara’s story, you will learn: How to develop an idea and turn it into a business. How to start a company with very little capital by thinking outside of the box and dedicating every spare moment to your goal. How to recognize when it’s better to hire a CEO than to be the CEO. How to stay the course and continue to believe in your idea, despite naysayers and going against an industry resistant to innovation. The Spanx Story educates and inspires entrepreneurs and innovators to find the problem for their solutions and persevere through the hard work that goes into building a billion-dollar company.
What can you learn from the world’s most successful companies? Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born. Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk’s smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween. The Marvel Studios Story educates you on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you’ll learn: How to recognize and pursue additional revenue streams. How a company can successfully balance the creative with business to appease investors and fans alike. And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots. The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.
Using the visual and tactile experience of small-scale figurines, Greeks and Babylonians negotiated a hybrid, cross-cultural society in Hellenistic Mesopotamia.
Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality.
• Twenty-four women martial artists discuss the physical and spiritual challenges of martial arts training and how it helps bring meaning and purpose to their lives • Women aged 12 to 83 are interviewed on the importance and meaning of martial arts in their lives. • Explores in-depth why many women are dedicating themselves to the martial arts. • An inspiration for anyone concerned with enhancing the physical, spiritual, and social dimensions of life, and for those interested in women's self-defense and safety. Sharp Spear, Crystal Mirror explores in depth how, why, and to what effect considerable numbers of women are dedicating themselves to the martial arts. The twenty-four women interviewed here discuss the physical and spiritual challenges of martial arts training and how it helps to bring meaning and purpose to their lives. Their disciplines include T'ai Chi Ch'uan, Aikido, Capoeira, Wing Chun, Judo, Kajukenbo, Jujutsu, Tae Kwon Do, Karate, and Kung Fu, and their backgrounds are equally diverse. Some were accomplished athletes before beginning, while others had never been comfortable with their physical bodies until discovering the martial arts. All have received deep spiritual nourishment through their practice, integrating and healing their bodies and minds as well as enriching community bonds. Those interested in women's studies will find a wonderful sample of contemporary American women who speak articulately about the forces that have shaped their lives.
In the rich tradition of Francine Rivers’s Lineage of Grace series, comes a beautiful retelling of the biblical story of the woman at the well—bringing to life this poignant young woman struggling to survive love and heartbreak. Could he be the One we’ve been waiting for? For the women of the Samaritan village of Sychar, the well is a place of blessing—the place where they gather to draw their water and share their lives—but not for Mara. Shunned for the many sins of her mother, Nava, Mara struggles against the constant threats of starvation or exile. Mara and Nava’s lives are forever changed with the arrival of two men: Shem, a mysterious young man from Caesarea, and Jesus, a Jewish teacher. Nava is transformed by Jesus, but his teachings come too late and she is stoned by the unforgiving villagers. Desperate to save her dying mother, Mara and Shem embark on a journey to seek Jesus’ help—a journey that brings unexpected love and unimaginable heartbreak.
A versatile reference text for developing and applying clinical psychopathology skills Designed to serve as a trusted desktop reference on mental disorders seen across the lifespan for mental health professionals at all levels of experience, Diagnosis and Treatment of Mental Disorders Across the Lifespan, Second Edition expertly covers etiology, clinical presentation, intake and interviewing, diagnosis, and treatment of a wide range of DSM disorders at all developmental stages. Unlike other references, this book takes a lifespan approach that allows readers to develop the clinical skills necessary to respond to mental health concerns in a patient-centered manner. Introductory and advanced features support clinicians at every stage of their careers and help students develop their skills and understanding. Authors Woo and Keatinge combine a review of cutting edge and state-of-the-art findings on diagnosis and treatment with the tools for diagnosing and treating a wide range of mental disorders across the lifespan. . This second edition incorporates the following changes: Fully updated to reflect the DSM-5 Chapters have been reorganized to more closely follow the structure of the DSM-5 Cultural and diversity considerations have been expanded and integrated throughout the book A new integrative model for treatment planning Expanded discussion of rapport building skills and facilitating active engagement Identity issues and the fit between client and intervention model has been added to the case conceptualization model Mental health disorders affect patients of all ages, and the skilled clinician understands that there are no one-size-fits-all treatments. Diagnosis and Treatment of Mental Disorders Across the Lifespan, Second Edition will instruct clinicians and students in psychopathology for every life stage. Praise for the first edition: Reviews This handbook, Diagnosis and Treatment of Mental Disorders Across the Lifespan, comprehensively integrates best practices necessary for clinicians who deal with a wide range of mental disorders across the continuum of development in a practical, applied, and accessible manner. One of the unique aspects of the book is the length to which the authors go to ensure that the up-to-date information contained in the book is practical, user-friendly, and accessible to beginners in clinical practice
Winner of the 2022 Association for the Rhetoric of Science, Technology, and Medicine (ARSTM) Book Award Winner of the 2022 Winifred Bryan Horner Outstanding Book Award from the Coalition of Feminist Scholars in the History of Rhetoric and Composition What It Feels Like interrogates an underexamined reason for our failure to abolish rape in the United States: the way we communicate about it. Using affective and feminist materialist approaches to rhetorical criticism, Stephanie Larson examines how discourses about rape and sexual assault rely on strategies of containment, denying the felt experiences of victims and ultimately stalling broader claims for justice. Investigating anti-pornography debates from the 1980s, Violence Against Women Act advocacy materials, sexual assault forensic kits, public performances, and the #MeToo movement, Larson reveals how our language privileges male perspectives and, more deeply, how it is shaped by systems of power—patriarchy, white supremacy, ableism, and heteronormativity. Interrogating how these systems work to propagate masculine commitments to “science” and “hard evidence,” Larson finds that US culture holds a general mistrust of testimony by women, stereotyping it as “emotional.” But she also gives us hope for change, arguing that testimonies grounded in the bodily, material expression of violation are necessary for giving voice to victims of sexual violence and presenting, accurately, the scale of these crimes. Larson makes a case for visceral rhetorics, theorizing them as powerful forms of communication and persuasion. Demonstrating the communicative power of bodily feeling, Larson challenges the long-held commitment to detached, distant, rationalized discourses of sexual harassment and rape. Timely and poignant, the book offers a much-needed corrective to our legal and political discourses.
This book provides a comprehensive introduction to the use of microethnographic discourse analysis for researching, theorizing, and reconceptualizing the uses of language and literacy in educational settings. The authors apply an ethnographic perspective to discourse analysis to emphasize how teachers and students use spoken and written language to construct knowledge, opportunities for learning, and social relationships. The authors demonstrate how microethnographic discourse analysis at different levels of scale can provide deeper understandings into the nuanced, complex social interactions and relationships that exist in and across educational contexts, including meaning-making, literacy practices, power relations, and the social construction of personhood. Each chapter offers philosophically and theoretically grounded principles for using microethnographic discourse analysis and example cases that reflect the principles presented. Ideal for researchers, teacher educators, and teachers, this essential text on discourse analysis, languaging, and literacy provides a grounding to further examine critical questions challenging educators.
The 2000-year story of Babylon sees it moving from a city-state to the centre of a great empire of the ancient world. It remained a centre of kingship under the empires of Assyria, Nebuchadnezzar, Darius, Alexander the Great, the Seleucids and the Parthians. Its city walls were declared to be a Wonder of the World while its ziggurat won fame as the Tower of Babel. Visitors to Berlin can admire its Ishtar Gate, and the supposed location of its elusive Hanging Garden is explained. Worship of its patron god Marduk spread widely while its well-trained scholars communicated legal, administrative and literary works throughout the ancient world, some of which provide a backdrop to Old Testament and Hittite texts. Its science also laid the foundations for Greek and Arab astronomy through a millennium of continuous astronomical observations. This accessible and up-to-date account is by one of the world's leading authorities.
This book brings together a collection of innovative papers on strategies for analyzing the spatial and economic impacts of disasters. Natural and human-induced disasters pose several challenges for conventional modeling. For example, disasters entail complex linkages between the natural, built, and socio-economic environments. They often create chaos and economic disequilibrium, and can also cause unexpected long-term, structural changes. Dynamic interactions among agents and behavioral adjustments in a disaster become complicated. The papers in this volume make notable progress in tackling these challenges through refinements of conventional methods, as well as new modeling frameworks and multidisciplinary, integrative strategies. The papers also provide case study applications that afford new insights on disaster processes and loss reduction strategies.
With retail sales of the O Brother, Where Art Thou? soundtrack exceeding 6.5 million copies since its 2000 release, bluegrass music has re-entered the spotlight as a major American style, spawning huge successes with subsequent albums. Author Stephanie P. Ledgin has captured the rich history of this music in Homegrown Music, a lively, informative book that is perfect for newcomers and devoted fans, musicians, and non-musicians. Though recognized and embraced internationally, bluegrass is one of only two musical genres native to America and, like jazz, it boasts a colorful and lively history, one that is captured here in all its detail complete with candid interviews with such legends as Earl Scruggs, Ralph Stanley, and the Nitty Gritty Dirt Band. Covering such aspects of bluegrass as instrumentation, songs, the festival experience, and parking lot picking, Homegrown Music also offers candid interviews with many celebrated bluegrass figures. An extensive up-to-the-minute resource guide of print, audio-visual, and Internet materials rounds out the volume. Enthusiasts of all ages will find much to discover and much to enjoy.
“Public Office, Private Interests: Accountability through Income and Asset Disclosure” examines the objectives, design features, and implementation approaches that can contribute to the effectiveness of an income and asset disclosure (IAD) system, and enhance its impact as a prevention and enforcement tool. It draws on detailed case studies that are published in a companion volume: “Income and Asset Disclosure: Case Study Illustrations” The companion volume “Income and Asset Disclosure: Case Study Illustrations” includes case studies of the IAD systems in Argentina, Croatia, Guatemala, Hong Kong SAR, Indonesia, Jordan, the Kyrgyz Republic, Mongolia, Rwanda, Slovenia, and the United States. Case studies were conducted through review of the legal framework, desk research and interviews with practitioners, academics, and representatives of civil society. Each case study outlines the legal framework for the IAD regime, the mandate and structure of the IAD agency, and the resources and procedures of the IAD system. The characteristics of each system are highlighted along with other findings that illuminate the challenges faced in implementing the system, the steps taken, and the progress achieved by the IAD agency in fulfilling its mandate. There are a wide variety of approaches in IAD system design and implementation and a wide variety of challenges faced by different systems. New and emerging IAD systems may face challenges associated with resource and capacity constraints, political resistance to implementation, a lack of public awareness, or limited civil society capacity to support anticorruption efforts. Many established systems may also face the need to revise the legal framework, institutional arrangements, or enforcement mechanisms once it becomes apparent that original assumptions do not deliver expected results or unanticipated challenges emerge. There is no single optimal approach to IAD system design and implementation. Context is essential. These volumes do not, therefore, attempt to lay out a standard approach for IAD administration. Rather, they identify the objectives, features, and mechanisms that can contribute to the effectiveness of an IAD system and enhance its impact as a prevention and enforcement tool.
This text presents a compilation of the best of ideas from a group of library science graduate students, providing creative and engaging programs geared especially for children ages 0–12. What are the concepts, activities, and topics that will hold the attention of today's children? And what are the best ways to provide a valuable learning experience while they're having fun and being entertained? Many of the most original, creative, and wildly effective ideas in storytime are contained in Storytimes for Children, a collection of fresh and vibrant programs created to be relevant, interesting, and fun for today's youngest generations. This collection of themed storytimes includes suggestions for opening and closing sessions; crafts and activities; songs, poems, fingerplays, and movements; as well as the accompany literature. Several of the included storytimes comprise a series of programs, allowing for related activities that build upon each other. The text is organized into six chapters, each prefaced by an introduction that clarifies the strengths of the programs within. Each chapter covers a highly targeted age range to give practitioners the ability to easily choose the most appropriate storytimes for any given audience.
Interest in phytoremediation as a solution for contaminants in groundwater and soil has exploded. The project documented in Phytoremediation of Hydrocarbon Contaminated Soils presents innovative technology for environmental clean up using in situ treatment. It describes the results of a field study focusing on hydrocarbon contamination, especially polynuclear aromatic hydrocarbons, in surface and near surface soils. The field demonstration used soils contaminated with aged diesel fuels. The random block design enabled the investigators to test the statistical difference in the effects of different vegetated and unvegetated treatments. They tested the degradation of diesel and polynuclear aromatic hydrocarbon components in plots containing three different vegetation treatments, two grasses and a legume, and a non-vegetated control. Part one of the monograph gives a complete and thorough account of the results of the field study. Part two covers the design and potential costs of a full-scale implementation of the demonstration system as well as the performance and potential application of the new technology. Phytoremediation of Hydrocarbon Contaminated Soils supplies quantitative results about the use of vegetation in soil remediation. The information given on the niches and limitations of the technologies allows for a more informed selection of remedial solutions for environmental cleanup.
The Lengest Neoi embraces and complicates what it means to err—to wander or go astray; a deviation from a code of behavior or truth; a mistake, flaw, or defect. Beginning with the collection’s title, which combines a colloquial Cantonese phrase (Leng Neoi / “Pretty Girl”) and the English suffix for the superlative degree (—est), these poems wander, deviate, and flow across bodies, geographies, and languages. In this collection from Stephanie Choi, you’ll find the poet’s “tongue writing herself, learning to speak.”
This practical, illustrated guide covers the use and technique of injecting joints for the relief of musculoskeletal pain and inflammation. Introductory chapters deal with the effects of corticosteroids and local anaesthetics and their uses; safety procedures which should be observed when using these products for injection and guidelines to safe injection techniques. The bulk of the book deals with the technique of injection joint by joint. The text is laid out so that each page of text describing the technique is matched by a facing page of illustrations illustrating the procedure. For each joint there is a 4 colour line drawing of the anatomy of the joint and a full colour photograph showing the surface anatomy position for injection. The actual technique of giving the injection and location the correct anatomical position for the insertion of the needle is demonstrated and explained on the CDRom. The book features: Step by step guide to injection techniques Highly illustrated: 4 colour line drawings and full colour photographs showing the area for needle insertion and the correct position for the needle Layout allows text and relevant illustrations to be on facing pages Canadian binding with PPC cover combines protective cover with ability to lie the text flat for easy referral Includes essential information on the substances to be injected Adopts the latest guidelines for the safety of the procedure Relevant to a wide range of practitioners who have to deal with the management of swollen and painful joints particularly in relation to sports and overuse injuries Written by two highly experienced practitioners who also have many years of experience in teaching the technique Main author was key player in defining the guidelines for safe practice. The CDRom features: An introduction by the author Demonstrations of 21 upper limb injections (plus 7 clips using bones to show the correct anatomical location for the injection) Demonstrations of 27 lower limb injections (plus 7 clips using bones to show correct anatomical location for the injection) Demonstrations of 7 spinal/advanced techniques (with 5 clips using bones to show anatomical location for the injection) Demonstrations of two real injections (ie not using a sheathed needle).
Beginning near the end of the nineteenth century, a generation of reformers set their sights on the growing Mexican community in Los Angeles. Experimenting with a variety of policies on health, housing, education, and labor, these reformers—settlement workers, educationalists, Americanizers, government officials, and employers—attempted to transform the Mexican community with a variety of distinct and often competing agendas. In Race, Place, and Reform in Mexican Los Angeles, Stephanie Lewthwaite presents evidence from a myriad of sources that these varied agendas of reform consistently supported the creation of racial, ethnic, and cultural differences across Los Angeles. Reformers simultaneously promoted acculturation and racialization, creating a “landscape of difference” that significantly shaped the place and status of Mexican immigrants and Mexican Americans from the Progressive era through the New Deal. The book journeys across the urban, suburban, and rural spaces of Greater Los Angeles as it moves through time and examines the rural–urban migration of Mexicans on both a local and a transnational scale. Part 1 traverses the world of Progressive reform in urban Los Angeles, exploring the link between the region’s territorial and industrial expansion, early campaigns for social and housing reform, and the emergence of a first-generation Mexican immigrant population. Part 2 documents the shift from official Americanization and assimilation toward nativism and exclusion. Here Lewthwaite examines competing cultures of reform and the challenges to assimilation from Mexican nationalists and American nativists. Part 3 analyzes reform during the New Deal, which spawned the active resistance of second-generation Mexican Americans. Race, Place, and Reform in Mexican Los Angeles achieves a full, broad, and nuanced account of the various—and often contradictory—efforts to reform the Mexican population of Los Angeles. With a transnational approach grounded in historical context, this book will appeal to students of history, cultural studies, and literary studies
The definitive edition of the classic, myth-shattering history of the American family Leave It to Beaver was not a documentary, a man's home has never been his castle, the "male breadwinner marriage" is the least traditional family in history, and rape and sexual assault were far higher in the 1970s than they are today. In The Way We Never Were, acclaimed historian Stephanie Coontz examines two centuries of the American family, sweeping away misconceptions about the past that cloud current debates about domestic life. The 1950s do not present a workable model of how to conduct our personal lives today, Coontz argues, and neither does any other era from our cultural past. This revised edition includes a new introduction and epilogue, exploring how the clash between growing gender equality and rising economic inequality is reshaping family life, marriage, and male-female relationships in our modern era. More relevant than ever, The Way We Never Were is a potent corrective to dangerous nostalgia for an American tradition that never really existed.
This insightful book provides a comprehensive survey of the community psychology approach to therapeutic intervention and prevention of behavioral disorders in the context of community population.
This textbook presents the essential research findings on human touch and haptic perception in a concise manner for students and health professionals. Focusing on anatomical, neural and physiological as well as psychological, social and clinical aspects, the scope of this book ranges from the fetus in the womb to the older adult in need of care. The chapters can be read individually or consecutively, and cross-chapter content is indicated by chapter references. Key learning points are highlighted at the end of each section, and figures, illustrations, and references facilitate the learning process. The quality of the presented study results has been critically analyzed and only randomized controlled studies are reported, which gives the reader a critical representation of the current state of knowledge. The textbook also provides valuable suggestions for future research by noting blind spots in existing research, and by pointing to methodological challenges in the implementation of high quality studies. Hence, this textbook is not only a representation of current knowledge, but also an epistemological analysis of the research process. There has been a surge of research about the sense of touch in the past ten years, which is incorporated in this book. This textbook will be an invaluable tool for physiotherapists, occupational therapists, nurses and other health professionals in everyday professional life.
Portable Disneyland is packed with tips and information on how to get the most out of your visit to the park. Candid reviews of attractions in Disneyland and the surrounding parks help you to decide what to what's worth you time and what isn't. A wide range of restaurants and accommodations assures that there are many choices for any taste and budget.
What can you learn from one of the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire. Sara Blakely had a problem. She had a beautiful pair of white designer pants hanging in her closet just calling out to her to wear them, even though they accented her least favorite feature: cellulite. After searching high and low for a solution and coming up empty, an idea was born: Spanx. The Spanx Story chronicles Sara’s journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today. Through Sara’s story, you will learn: How to develop an idea and turn it into a business. How to start a company with very little capital by thinking outside of the box and dedicating every spare moment to your goal. How to recognize when it’s better to hire a CEO than to be the CEO. How to stay the course and continue to believe in your idea, despite naysayers and going against an industry resistant to innovation. The Spanx Story educates and inspires entrepreneurs and innovators to find the problem for their solutions and persevere through the hard work that goes into building a billion-dollar company.
What can you learn from the world’s most successful companies? Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born. Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk’s smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween. The Marvel Studios Story educates you on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you’ll learn: How to recognize and pursue additional revenue streams. How a company can successfully balance the creative with business to appease investors and fans alike. And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots. The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.
What can you learn from the most successful companies in the world? The Netflix Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned a mail-order DVD startup into a streaming media and studio disruptor that revolutionized the entertainment industry. Just twenty years ago, if you wanted to watch an in-home movie, you had two choices: buy the VHS or DVD, or rent it from the local video store. Today, you don't even need to leave the sofa . . . unless the remote is across the room, and you don't have voice control set up yet. A lot has happened in that short period of time. In this book, readers will: Learn how Netflix entered a crowded marketplace with a now infamous red envelope. Get the backstory of the infamous Blockbuster takedown. Understand the "bet the company" shift Netflix made from the largest USPS customer to the largest user of internet streaming traffic in one year. Discover how the company rebounded from their near demise in 2011. Learn how the company has flourished as an original content provider and movie studio, and how they, along with new competitors Amazon Prime and Hulu, are completely changing the entertainment we consume. This book teaches business owners and innovators what they need to know to launch, recover, survive, and thrive in a crowded marketplace.
This report describes certification of the Mw of SRM 2888, a polystyrene (PS), by light scattering. As supplemental numbers, the Mn by NMR end group analysis and the Mw, Mn and the MMD by MALDI-TOF-MS are also given. SRM 2888 was prepared commercially for NIST Polymers Division for use as a standard for Size Exclusion Chromatography and as a narrow distribution polymer standard with well-defined classical molecular mass moments for comparative studies by MALDI-MS. This material was specially prepared and characterized for well-defined end groups. After packaging of this material for future distribution, the Mw was determined by light scattering and Mn determined by solution NMR. End groups were further studied by FTIR and MALDI-TOF-MS. The MMD was studied by MALDI-TOF-MS. The bottle-to-bottle homogeneity of this Standard Reference Material (SRM) was examined by size exclusion chromatography (SEC).
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