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European Book Cultures

Diversity as a Challenge

By: Stephanie Kurschus

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European Book Cultures

Diversity as a Challenge

By: Stephanie Kurschus

Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality.

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Page Count

376

Publisher

Springer

Published Date

ISBN 10

3658080604

ISBN 13

9783658080600

European Book Cultures

Diversity as a Challenge

By: Stephanie Kurschus

Write a review Read reviews Take a Quiz Solve Book Puzzle

European Book Cultures

Diversity as a Challenge

By: Stephanie Kurschus

Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

376

Publisher

Springer

Published Date

ISBN 10

3658080604

ISBN 13

9783658080600