Stella Minahan's Books

The Inscrutable Shopper

Consumer Resistance in Retail

By: Stella Minahan

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The Inscrutable Shopper

Consumer Resistance in Retail

By: Stella Minahan

The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.

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Page Count

179

Publisher

Business Expert Press

Published Date

ISBN 10

1606491725

ISBN 13

9781606491720

The Aesthetic Turn in Management

By: Stella Minahan

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The Aesthetic Turn in Management

By: Stella Minahan

Organization students and scholars are able to trace the rise of aesthetics in management studies through the papers presented in this volume. The papers are arranged for individual review or thematic explorations of aesthetic thinking; including review papers and articles that focus on fashion, narrative, theatre, music and craft. This volume is a major contribution for those seeking alternatives to rational and positivist perspectives on management and who are willing to explore those alternatives beyond the usual disciplinary bases.

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Page Count

594

Publisher

Routledge

Published Date

ISBN 10

1351147943

ISBN 13

9781351147941

Sales Promotion Decision Making

Concepts, Principles, and Practice

By: Steve Ogden-Barnes,Stella Minahan

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Sales Promotion Decision Making

Concepts, Principles, and Practice

By: Steve Ogden-Barnes,Stella Minahan

Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.

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Page Count

197

Publisher

Business Expert Press

Published Date

ISBN 10

163157048X

ISBN 13

9781631570483

Consumer Behavior

Women and Shopping

By: Patricia Huddleston,Stella Minahan

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Consumer Behavior

Women and Shopping

By: Patricia Huddleston,Stella Minahan

Women and shopping: why is it important? It’s important because as a business owner you’ve probably realized you’re missing a market segment for your product and you’re not sure who or why. It’s important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America. This book details facts that could help any retailer or product manager including: women control over $20 trillion in consumer spending; they are better educated; they have more financial power; they have greater decision making abilities; and they have more mobility than any previous generation. Consumer Behavior: Women and Shopping provides a fascinating insight into women’s shopping habits and motivations—their many choices about when and where to shop. Retailers and business managers need to understand a woman’s needs and wants in order to attract and maintain their business.

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Page Count

143

Publisher

Business Expert Press

Published Date

ISBN 10

1606491687

ISBN 13

9781606491683

Death is Served

The Serialization of Death and Its Conceptualization Through Food Metaphors in US Literature and Media

By: Stella Castelli

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Death is Served

The Serialization of Death and Its Conceptualization Through Food Metaphors in US Literature and Media

By: Stella Castelli

The American cultural imaginary is hungry for death, and thus representations of death are prominently repeated and serialized in US literature and media. Stella Castelli shows how American culture fetishizes death as part of a repetition compulsion which stems from the inability of language to satisfactorily grasp death. Taking an intermedial approach, she investigates the forms and tropes born from this preoccupation with death and conceptualizes its imagination alongside an appetite which manifests as repetitive encoding. These metaphors of food consumption provide a hermeneutic framing for analyzing representations of death across American literature and media.

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Page Count

221

Publisher

transcript Verlag

Published Date

ISBN 10

3839465699

ISBN 13

9783839465691

Consumer Behavior

Women and Shopping

By: Patricia Huddleston,Stella Minahan

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Consumer Behavior

Women and Shopping

By: Patricia Huddleston,Stella Minahan

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Page Count

143

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Business Expert Press

Published Date

ISBN 10

1606491687

ISBN 13

9781606491683

The Inscrutable Shopper

Consumer Resistance in Retail

By: Stella Minahan

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The Inscrutable Shopper

Consumer Resistance in Retail

By: Stella Minahan

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Solve jigsaw puzzle

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Page Count

179

Publisher

Business Expert Press

Published Date

ISBN 10

1606491725

ISBN 13

9781606491720

Sales Promotion Decision Making

Concepts, Principles, and Practice

By: Steve Ogden-Barnes,Stella Minahan

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Sales Promotion Decision Making

Concepts, Principles, and Practice

By: Steve Ogden-Barnes,Stella Minahan

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Solve jigsaw puzzle

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Page Count

197

Publisher

Business Expert Press

Published Date

ISBN 10

163157048X

ISBN 13

9781631570483

The Inscrutable Shopper

Consumer Resistance in Retail

By: Stella Minahan

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The Inscrutable Shopper

Consumer Resistance in Retail

By: Stella Minahan

Traditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within the retail environment, such as hanging banners, engaging barkers, playing music, designing elaborate store environments, and spending a continually increasing amount on advertising. We take a different approach with this book and ask the retailer to strategically consider and understand its customer base, particularly the issues surrounding why some customers may, or may not, choose to purchase (or shop) at all: what we define as the inscrutable shopper. While some retailers will not need to do any more than let the customer know that they exist (they have their formula just right), the reality for many retailers is that they are caught up in the business of day-to- day retail operations and lose sight of customer shifts, let alone have the time to consider why customers may not be purchasing. Hence the focus of this book is to provide an understanding of the different customer types that exist today, as a challenge of resistance to consumption.

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Page Count

153

Published Date

ISBN 10

1782681094

ISBN 13

9781782681090

Book's by Stella Minahan

The Inscrutable Shopper

The Inscrutable Shopper

The Aesthetic Turn in Management

The Aesthetic Turn in Management

Sales Promotion Decision Making

Sales Promotion Decision Making

Consumer Behavior

Consumer Behavior

Death is Served

Death is Served

Consumer Behavior

Consumer Behavior

The Inscrutable Shopper

The Inscrutable Shopper

Sales Promotion Decision Making

Sales Promotion Decision Making

The Inscrutable Shopper

The Inscrutable Shopper

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