Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business Administration Psychology Communications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": Case studies Descriptions of relevant studies QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.
An ambitious, original work, The Politics of Sociability is Stefan-Ludwig Hoffmann's exploration of the social and political significance of Freemasonry in German history. Drawing on de Tocqueville's theory that without civic virtue there is no civil society, and that civic virtue unfolds only through the social interaction between citizens, Hoffmann examines the critical link between Freemasonry and the evolution of German civil society in the late nineteenth century. The practice of Masonic sociability reflected an enlightened belief in the political significance of moral virtue for civil society, indeed, for humanity. Freemasons' self-image as civilizing agents, acting in good faith and with the unimpeachable idea of universal brotherhood, was contradicted not only by their heightened sense of exclusivity; Freemasons unintentionally exacerbated nineteenth-century political conflicts---for example, between liberals and Catholics, or Germans and French---by employing a universalist language. Using a wealth of archival sources previously unavailable, Stefan-Ludwig Hoffmann shows how Freemasonry became a social refuge for elevated and liberal-minded bourgeois men who felt attracted to its secret rituals and moral teachings. German Freemasons sought to reform self and society but, Hoffmann argues, ultimately failed to balance modern politics with a cosmopolitan ethos. Hoffmann illuminates a capacious history of the political effects of Enlightenment concepts and practices in a century marked by nationalism, social discord, and religious conflict. Stefan-Ludwig Hoffmann is Assistant Professor of Modern History at Ruhr-University Bochum. The German edition of this book, Die Politik der Geselligkeit: Freimaurerlogen in der deutschen Bürgergesellschaft, 1840-1918 (Vandenhoeck & Ruprecht, 2000), won the Association of German Historians' 2002 Hedwig Hintze Prize for Best First Book. Tom Lampert was born in Boston in 1962 and grew up in northern California. He received a BA in political science from Stanford University (1986) and a PhD in government from Cornell (1998). His book, Ein einziges Leben (Hanser Verlag 2001) was published as One Life by Harcourt in 2004, which he translated himself. Lampert has worked as a freelance translator since 1998. He currently lives in Bad Kreuznach, Germany. Cover Image: Monument of the Battle of the Nations in Leipzig, erected between 1898 and 1913 by German Freemasons, Barbarossa-Head by Christian Behrens, located next to the stairs leading to the monument. The German mythical figure of the Kaiser Barbarossa is depicted as a sphinx, which in Masonic symbolism protects the Masonic secret from profanation. Courtesy of the Deutsche Bücherei, Leipzig. "This is an exemplary study of the role of Freemasonry in the German Bürgergesellschaft (civil society) of the nineteenth and early twentieth centuries, concise, comprehensive, and well written. It combines social profiling with a careful examination of contemporary concepts in a long-term diachronic study, based on an impressive amount of primary material. . . . Hoffmann's empirically and methodologically convincing study is not only a major contribution to our understanding of Freemasonry in the German Bürgergesellschaft. It also reflects the complex social and political transformation of German society in the nineteenth century and the difficulties contemporaries faced in responding to it." ---German History "Hoffmann's arguments are theoretically informed, supported by a wealth of archival sources. . . . Indeed, in many ways this is the best combination of painstaking social history and well-argued Begriffsgeschichte (conceptual history). . . . One of the great virtues of this book is that Hoffmann does not shy away from the contradictions in the Freemasons' rhetoric and actions. Such contradictions, in fact, are key to the Mason's importance, because they force us to rethink some of our assumptions about Imperial Germany. . . . This is an important book that encourages us to rethink many of our characterizations of the German Kaiserreich and our assumptions about civil society." ---Central European History "Based on a rich variety of sources. . . . Hoffmann explores the evolving relationship between Freemasonry and the monarchy, state, and church, and he also scrutinizes the internal practices and discourse of these notoriously secretive and cosmopolitan societies. . . . Hoffmann engages fruitfully with a wide historiography covering themes such as masculinity and racism, he dissects the complex attitude of Freemasonry to Jews and Catholics, and he scrutinizes the attacks of its conservative, clerical, and antisemitic critics." ---Journal of Modern History
An Introduction to Modern CBT provides an easily accessible introduction to modern theoretical cognitive behavioral therapy models. The text outlines the different techniques, their success in improving specific psychiatric disorders, and important new developments in the field. • Provides an easy-to-read introduction into modern Cognitive Behavioral Therapy approaches with specific case examples and hands-on treatment techniques • Discusses the theoretical models of CBT, outlines the different techniques that have been shown to be successful in improving specific psychiatric disorders, and describes important new developments in the field • Offers useful guidance for therapists in training and is an invaluable reference tool for experienced clinicians
Symptoms in patients with defects in amino acid catabolism and the urea cycle usually develop because of intoxication of accumulating metabolites. The cumulative prevalence of these disorders is considerable (at least>1:2000 newborns). Timely and correct intervention during the initial presentation and during later episodes is most important. Evaluation of metabolic parameters should be performed on an emergency basis in every patient with symptoms of unexplained metabolic crisis, intoxication, and/or unexplained encephalopathy. A substantial number of patients develop acute encephalopathy or chronic and fluctuating progressive neurological disease. The so-called cerebral organic acid disorders present with (progressive) neurological symptoms: ataxia, myoclonus, extrapyramidal symptoms, and “metabolic stroke.” Important diagnostic clues, such as white matter abnormalities, cortical or cerebellar atrophy, and injury of the basal ganglia can be derived from cranial magnetic resonance imaging (MRI). Long-term neurological disease is common, particularly in untreated patients, and the manifestations are varied, the most frequent being (1) mental defect, (2) epilepsy, and (3) movement disorders. Successful treatment strategies are becoming increasingly available. They mostly require an experienced interdisciplinary team including a neuropediatrician and/or later on a neurologist.
Civil Society" has been a global catchphrase since the end of the Cold War, and is a hot topic among academics and politicians. Understanding the evolution of this concept in the eighteenth and nineteenth centuries is vital to its study, whether in the context of history, sociology, politics, or international relations. This concise and incisive introduction to the transnational history of civil society is essential reading for students and scholars alike.
Se você sofre de ansiedade, saiba que não está sozinho. Felizmente, existem técnicas efetivas e rápidas que irão ajudá-lo a se livrar da preocupação e focar naquilo que é importante em sua vida. Escrito por Stefan G. Hofmann, psicólogo mundialmente reconhecido no uso da terapia cognitivo-comportamental para o tratamento da ansiedade, este livro (também disponível no formato e-book) é uma ferramenta poderosa, que reúne estratégias acessíveis para auxiliá-lo no processo de lidar com o medo e as preocupações a fim de superar a ansiedade.
Un auteur singulier, esprit très général, quoi qu'on en dise, et qui unit à la raillerie significative française la gaieté folle, mousseuse et légère des pays du soleil, en même temps que le profond comique germanique. Je veux encore parler d'Hoffmann. Baudelaire.
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