By the year 2000, an estimated 7 million people will earn their livings in the telemarketing industry. Telemarketing has become a multi-billion dollar industry, with more and more business taking place via telephone each year. This book is for those small and medium-sized companies whose limited resources or geographical locations inhibit employing experts to design, develop, and implement effective telemarketing programs. Based on extensive research, it places telemarketing in the context of space advertising, direct marketing, and radio and television as part of the marketing mix. Detailed, practical discussions cover how to identify markets from list sources, new prospects, and the existing customer profile; creating a telemarketing environment, including aspects of office layout, special equipment, and necessary accessories; recruiting, hiring, training, and organizing the staff; compensation programs; and much more.
Journalist Stanley Kurtz examines the politics of Barack Obama, focusing on his alleged socialist convictions, and suggesting that Obama's visions for the United States and long-term strategy are influenced by connections to radical groups and the Socialist Scholars Conferences.
Georges Sorel's reputation as a proponent of violence has helped to link his ideas to fascist and totalitarian thought. Much of the literature on Sorel as developed this theme, at the expense of what Sorel himself stated as his primary purpose, "the discovery of the historical genesis of morals." How, Sorel asked, in the light of the development of modern industry and the vast powers of the modern state the individual can possess a sense of self-worth and at the same time help to sustain a cultural vitality similar to the great societies of antiquity? How is it possible to avoid the utter resignation and nihilistic relativism of modern existence? In his writings Sorel outlined a sociology of virtue that combined the importance of family love as the basis of community feelings with acceptance of the basis of individual vitality as constant industrial struggle against nature. Sorel's solution is different from Marx's: in place of the ida of transcended alienation, Sorel envisions an agonal striving against nature's unceasing resistance to our efforts. The Feuerbachian unity of nature that, for Marx, had been alienated under capitalism, Sorel regarded as being inherently fragmented by scientific procedures themselves, as well as by the industrial processes that correspond to those scientific procedures. For Sorel, the struggle against nature is the struggle that enables man to overcome himself, to strive against his own inclination to passivity, sloth, and licentiousness. The Marxist concept of totality so necessary to the vision of a communist society is rejected, in favor of a pragmatic, pluralist view of nature that parallels the social pluralism of a regime of workers' syndicates. The primary function of Sorel's famous "myth of the general strike" is to link the workers' constant struggles against capitalist employers to the never-ending struggle against nature. The feelings engendered by such a strubble constitute the true core of socialism; without such feelings, socialism is doomed to the same decay that Sorel and Marx foresaw for capitalist civilization. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1981.
Raton, New Mexico, where the west began for those from eastern states, had a wild and wonderful beginning. Here is the complete story, as gleaned from newspaper reports from the late 1800s and pioneer oral histories. Gun fights, lynchings, land wars, construction of the city's opera house and much more about how this rare American community grew. This is true western history at its vibrant best in a re-publication of a unique book printed in 1948.
The Fabulous Fifties were America's "Happy Days." The Eisenhower Years produced amazing contributions to our American culture -- and to other cultures around the world. In so many ways, Americans innovated, and the world imitated -- from Elvis Presley and rock 'n' roll to the Salk anti-polio vaccine. America's contributions to the world included motion pictures and the Broadway stage; radio and television; amateur and professional sports; jazz, the "blues," country-and-Western music, traditional ballads and popular songs, and rock 'n' roll; domestic and international business and trade; public and private educational opportunities; and a rich and varied literature. While Americans did not invent all these categories, they nevertheless took each to new heights during the Eisenhower Years, and shared their bounty with the world. The Eisenhower Years, generally speaking, were happier, more stable, more prosperous, more optimistic, and simpler times then the preceding decades of the 1930's and '40's and the increasingly turbulent 1960's and '70's that followed. In fact, America's exuberance in so many areas of the arts and everyday life was omnipresent. As for political and military achievements, President Eisenhower kept us safely out of war, and was wise enough to stay out of the way of Americas artists and entrepreneurs. As a result, the Eisenhower Years should forever be remembered as those "Happy Days.
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