This book begins by defining argumentation--not as emotional assertions or in other negative senses--but as a logical, rational approach to making good decisions based upon sound reasoning. The author relies on the contributions of Aristotle (plus Aristotle's teacher, Plato, and Plato's teacher, Socrates) rather than attempting to "reinvent the wheel" of argumentation. Aristotle's perspective on dialectic and rhetoric constitutes the ground on which rhetoricians in the ancient Roman world, and rhetorical theoreticians of the Twentieth and Twenty-first Centuries have built. Contemporary scholars such as Kenneth Burke, Stephen Toulmin, and Chaim Perelman have refined Aristotle's wheel, and hence, improved upon it, but students of argumentation are well-advised to return, first of all, to the invention of the wheel-to examine its construction, to see how the basic structures operate in the argumentation process. Students of argumentation may, then, consider the refinements that have been made over the years. Using insights introduced by Socrates, Plato, and Aristotle and, later, fine-tuned by Stephen Toulmin, the book introduces deductive reasoning with its syllogism, rhetorical syllogism (the enthymeme), and Toulmin's six-part expansion of deductive reasoning. Inductive reasoning, with its reliance on examples and statistics is also introduced. Although argumentation is defined by Lindsay as primarily the logical proof presented by Aristotle (logos, as opposed to ethos and pathos), Lindsay extends Aristotle's concept of ethos to demonstrate the concept's reliance on the syllogism (logos), as well. Lindsay lists the eight primary characteristics of argumentation: 1. It is good; it allows rational individuals to reach rational conclusions, to make rational decisions. 2. It consists of offering proofs, not simply assertions. 3. It is the use of logic, as opposed to the use of emotion. 4. It is most successful when the participants do not feel an ego-centric need to win, but instead seek to find the most reasonable position on issues. 5. It may be used to test and maintain either an absolute truth or a probable truth. 6. It, at least, seeks to establish probable, possible, or plausible truth. 7. It is aimed primarily at producing faith/pistis, rather than absolute knowledge. 8. It uses proofs that consist only of logos, not ethos or pathos. To Aristotle's three contexts of rhetorical argumentation (judicial/legal, deliberative/political, and epideictic/cultural), Lindsay adds a fourth: arguments concerning all-time truth. Lindsay ultimately offers a thorough demonstration of how the multiple principles of argumentation are used to demonstrate that a problem exists, what caused the problem, what types of solutions to the problem are suitable, and how a complete proposal argument is put together.
What do Osama bin Laden, Adolph Hitler, David Koresh, Jim Jones, Gene Applewhite, and the slayers of abortion doctors all have in common? All of them based their dangerous and destructive actions, to a large extent, on a message they believed they received from God. The receipt of messages from God is known by many religions as 'spiritual gifts theology.' Expounding on concepts developed in earlier work, author Stan Lindsay analyzes the religious motives behind the dangerous behavior of some individuals and organizations, presents key indicators of psychotic entelechy, and proposes curative methods.
Using Burkean methodology to understand various levels of symbolic meaning, this study shows that John creates a form of transcendence for early believers that extends into a pattern of continuity that other approaches to Revelation do not offer.
Who are pop dandies? Why are stars like David Bowie, Jarvis Cocker, Pete Doherty and Robbie Williams so dandified? Taking up a wide range of British pop stars, Hawkins seeks to find out why so many have cast themselves in roles that often take style to absurd extremes. In this study, male pop artists are mapped against a cultural and historical background through a genealogy of personalities, such as Oscar Wilde, W.H. Auden, Andy Warhol, No?Coward, Derek Jarmen, David Beckham and countless others. A critical analysis of issues and approaches to musical performance through masculinity becomes the focal point of this fascinating study. Ranging from the sixties to beyond the twentieth century, The British Pop Dandy considers the construction of the male pop icon through the spectacle of videos, live concerts and films. Why do we derive pleasure from the performing body, and how is entertainment linked to categories of gender and sexuality? The author insists that pop performances can be understood through human characteristics that relate to the particulars of dandyism, camp and glamour, and this he theorizes through the work of Charles Baudelaire. One of the political objectives of the dandy is to liberate himself through a denial of the structures that assume fixed identity. Not least, it is acts of queering in pop music that characterize entire generations of male artists in the UK. Setting out to discover what distinguishes the British pop dandy, Hawkins considers the role of music and performance in the articulation of hyperbolic display. It is argued that the recorded voice is a construction that idealizes self-representation, and absorbs the listener's attention. Particularly, camp address in singing practice is taken up in conjunction with a discussion of intimacy, which forms part of the strategy of the performer. In a range of songs and videos selected for music analysis, Hawkins points to the uniqueness of the voice as it expresses a transgressive quali
Whether you are a true believer or a skeptic, you will encounter religious rhetoric at Walt Disney World, Florida. Lurking in all four theme parks are implicit and explicit religious rhetorical messages. This book will help you find these messages and grapple with your own position on the religious issues raised by Disney messages. ...................................................... What is Disneology? It is an exploration of rhetoric, theology, and philosophy. It uses Disney symbols as the starting point for each chapter. If archaeology discovers the vast repository of human culture from past generations, then Disneology discovers the vast repository of human culture that appeals to many segments of our current generation. Where better to explore rhetoric, theology, and philosophy than at the most collectively successful cultural repository of our generation?
Making Offers They Can't Refuse presents an Integrated Marketing Communication approach, centering on a thorough business proposal approach. Presenting Personal Selling as an honorable, ethical, and successful profession, this book teaches you to be totally thorough in the presentation of your case, using the art of persuasion as developed by some of history's greatest geniuses--Plato, Aristotle, and Jesus--and modern-day theorists Kenneth Burke and Stephen Toulmin. By identifying every necessary persuasive step in a direct Personal Selling situation, you are encouraged to be thorough. Personal Selling is the most thorough form of marketing communication. Using Personal Sales as the skeleton upon which to introduce other forms of Integrated Marketing Communication [IMC] in this book, various comments will apply the principles learned in each of the twenty-one sales in a sale to the field of IMC. IMC is an approach that recognizes that all types of Marketing Communication used by a business or organization should be coordinated, in order to produce the most effective marketing results. Clearly, the more coordinated the Marketing Communication messages delivered by a business or organization, the more cost-effective and results-effective the overall marketing message will be. Among the types of Marketing Communication included in IMC are: Advertising (traditionally, the primary mass media form), Public Relations (often, the attempt to receive mass media coverage without fees), Personal Sales (the central skeletal approach of this book), Promotions (providing opportunities, incentives, and stimuli for "trying" the product now), Packaging (the messages sent by the way the product is packaged), Sponsorships (reputation enhancement provided by sponsoring events, etc.), Direct Marketing (through catalogs, infomercials, telemarketing, internet, etc.), Online Marketing (through the internet). Mobile Marketing (through cellphones and similar devices), and Diffusion of Innovations (through word of mouth). Making Offers They Can't Refuse shows you how to integrate all of these forms of marketing communication to make the most effective marketing effort.
Stan Gober is an American icon. Each Sunday afternoon over 2,000 high spirited revelers celebrate life at Stan's Seafood Restaurant on Marco Island, Florida. They include Harley riding neurologists, desperate housewives and the ubiquitous good 'ol boys who populate southwest Florida. Book includes a CD of Stan's favorite songs and jokes.
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