Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world. Mobile Media and Applications - From Concept to Cash: Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone. Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming. Describes how many service environments today are failing and highlights best practices to make them efficient and powerful. For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth. Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources. Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.
In the book, Staffan describes the process which led to his conception of an inter-subjective model within psychotherapy. He suggests how the model can be used as a psychological base of reference and psycho-education to be integrated in the clinical setting with teens and young adults with the goal of increasing awareness and understanding of their psychological health. Additionally, the process can be generally adopted in psychotherapeutical interventions and rehabilitation within the wider field of primary healthcare.
This volume of the new DSI series is the most comprehensive investigation of Hebrew and Greek translation equivalents in Ps 42-43 in the Psalter and in the Septuagint as a whole currently available. This detailed study does not only include the translation equivalents in the Septuagint, the semantic meanings of the Hebrew and Greek words are also discussed and parallels in the LXX as well as in the Hebrew Bible are included. A systematic investigation of the translator's method must be carried out before one can use the manuscripts in a proper way. Accordingly, the extensive translation-technical emphasis and the discussion of text-critical matters make it possible to present a more accurate Old Greek text and this book may thus contribute to a new critical edition of the Greek Psalter. The book is also in some respects in itself a text-critical study, since all variants in Rahlfs' edition of the Septuagint Psalms, with the addition of Papyrus Bodmer XXIV (Rahlfs 2110), as well as Hebrew variants, are referred to and studied. This includes suggestions and evaluations of the Hebrew Vorlage behind the Septuagint text. It is also a commentary on the Hebrew and the Greek texts of Ps 42-43. Like other commentaries, it describes the position of the psalm, it presents the unity and form of the psalm, its structure and its relation to the close context. As a commentary on both the Hebrew Bible and the Septuagint, it gives an overall interpretation of the psalm in Hebrew and in Greek separately. The book can be read by the specialist in Septuagint studies as well as all scholars interested in translation, textual criticism, and in the book of Psalms, not least its use of metaphors and the reflection of temple theology.
There is a rapidly expanding literature on the economics of the so called 'new technologies' - especially on those using microelectronic systems. Dr. Jacobsson's book deals with microelectronics-based innovation in machine tools: with the production and use of computer numerically controlled machine tools in the world economy and especially in the Third World. Jacobsson is mainly interested in the implications which CNC machine tools may be expected to have for users and producers in the Newly Industrialising Countries. He approaches this as a problem in applied economics and the book will have a primary interest for those economists whose concern is with the problems of industrialisation in developing countries. It will be parti cularly valuable to those who are preoccupied with the role of local capital goods manufacture and with the technological preconditions for this kind of production. Jacobsson is able to give detailed and specific arguments on these matters as far as CNC machine tools are concerned. In my view, the book has a considerably wider interest and relevance than its specification may at first sight suggest. Jacobsson's achieve ment is not just that he has provided valuable and convincing quantita tive arguments about policy in setting up production of CNC machine tools. In addition, he has set a new and much needed methodological standard for analysis of the impacts of 'new technologies' on the international economy.
Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world. Mobile Media and Applications - From Concept to Cash: Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone. Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming. Describes how many service environments today are failing and highlights best practices to make them efficient and powerful. For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth. Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources. Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.
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