New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns
A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format
A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format
This volume looks at Canadian women’s experiences of, and contributions to, the world wars through objects, images, and archival documents. The book tells the stories of women who worked as civilians, served in the military, volunteered their time, and grieved lost loved ones, through thematically organized vignettes. The authors place these personal narratives of individual woman, and their related material culture, in the wider context of the world wars while demonstrating that the experience of living through global conflict was as individual as a woman’s particular circumstances. Drawing from the collections of the Canadian War Museum, the Canadian Museum of History, and other public and private collections in Canada, Material Traces of War brings largely unknown material culture collections to public view and draws attention to the untold stories of women and war.
New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences. Tracks the makeover transformation using before, during, and after photos Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution Offers dozens of package redesigns from food to cosmetics to entertainment The only book of its kind that focuses on redesigns
The first and only authorized guide to The Marvelous Mrs. Maisel brings fans behind the scenes with the writers and onto the set with the actors to unpack every season of this Emmy-winning television series The authorized companion to the Emmy-winning Amazon drama The Marvelous Mrs. Maisel, a show chronicling the adventures (and misadventures) of Midge Maisel in her transformation from fifties housewife to standup comedian. The series starred Rachel Brosnahan and remains beloved for its humor, vibrancy, and portrayal of a woman fighting the odds and the prevailing culture to gain success. The book covers all five seasons of the show and captures its colorful and authentically vintage atmosphere. Featuring conversations with show creators Amy Sherman-Palladino and Daniel Palladino, and insights from show stars Alex Borstein, Luke Kirby, and Stephanie Hsu, this is a deep dive that includes script extracts, production details, thoughtful analysis, every key place and set (from Coney Island to Carnegie Hall), plus a look inside Midge’s closet, her hair and makeup essentials, thoughts on fame, women in comedy, kitten heels, brisket, shooting a blizzard episode in the heat of summer, and all of the ingredients that combined to make the world of Mrs. Maisel so magical. For fans and newcomers alike, the book is a binge-worthy treat that is as entertaining, glamorous, and irresistible as Mrs. Maisel herself.
The author of The Art of Intimacy asks eight legendary artists: What has sustained you in the long run? How do we keep doing this—making art? Stacey D’Erasmo had been writing for twenty years and had published three novels when she asked herself this question. She was past the rush of her first books and wondering what to expect—how to stay alive in her vocation—in the decades ahead. She began to interview older artists she admired to find out how they’d done it. She talked to Valda Setterfield about her sixty-year career that took her from the Merce Cunningham Dance Company to theatrical collaborations with her husband to roles in films. She talked to Samuel R. Delany about his vast oeuvre of books in many genres. She talked to Amy Sillman about working between painting and other media and between abstraction and figuration. She talked to landscape architect Darrel Morrison, composer Tania Léon, actress Blair Brown, and musician Steve Earle, and started to see connections between them and to artists across time: Colette, David Bowie, Ruth Asawa. She found insights in own experience, about what has driven and thwarted and shaped her as a writer. Instead of easy answers or a road map, The Long Run offers one practitioner’s conversations, anecdotes, confidences, and observations about sustaining a creative life. Along the way, it radically redefines artistic success, shifting the focus from novelty and output and external recognition toward freedom, fluidity, resistance, community, and survival.
A study of how the traditional nuclear family has been supplanted by a variety of new relationships that are not defined by blood ties and traditional gender roles. The text explores the boundaries of the American family and the relationship between family and work.
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