Small and Medium Enterprises are the unsung heroes of India. SMEs account for a large proportion of India's GDP and are also among the largest generators of employment in the country. Yet SMEs face a number of challenges ranging from lack of financing to marketing and hiring skilled employees. This book is a comprehensive, easy to read, Do-It-Yourself guide for all business processes needed by a SME to scale. The book covers topics like financing, accounting, talent management, intellectual capital, marketing and digital transformation. In this book, you will find methods, toolkits, practical tips and resources on how to build and manage these processes, from a practitioner. Happy Scaling!
Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing. In Selling IT, the book: Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learning The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.
Scan the History, Trace Evolution and Mine the terms of Blockchain KEY FEATURES ● World’s largest blockchain glossary covering 400+ blockchain terms explained in a simple and lucid manner. ● Easy to scan and find terms as they are arranged in an alphabetical orderIn-depth coverage on core principles, challenges, and application of Emotion Analysis. DESCRIPTION Blockchain has emerged as one of the most widely discussed technologies in the last few years among the students, practitioners, crypto enthusiasts and academicians alike. With Blockchain’s growing adoption, several new terms and lexicon are being added continuously to expand its universe comprising concepts, key contributors, latest developments, protocols, tools and lots more. We felt there was a need to introduce an all-encompassing ‘Blockchain Thesaurus’ that would enable practitioners and students to stay abreast of the ‘Who’, ‘Why’ and ‘What’ of the blockchain world as it stands today. With 400+ blockchain terms and growing, this book will address this requirement and equip the readers with all they want to know to become a blockchain pro. Blockchain technology will soon power the currency for entire countries, change the world’s financial systems and level the playing field for small companies to have the same access to opportunities as the large incumbents. Yet little has been done to make the core concepts of blockchain accessible and understandable to the everyday business user. With this essential guide, Rajesh has made these powerful concepts real to everyone. -Todd McDonald, Co-founder & Chief Product Officer, R3 New-age technologies like blockchain have become all pervasive and we find ourselves inundated with new tech jargon at the rate of knots. Authored by blockchain industry veterans, this new thesaurus of blockchain is your quintessential ‘one-stop’ source that lists all the blockchain lexicon (400+ terms) that you ever need to know and explains them in a simple, easy to understand language. It is comprehensive in its coverage – from cryptocurrencies, contributors, protocols, consensus mechanisms, consortiums and lots more – you name it and it will have it! In short, it is the world’s shortest course to make you a Blockchain Pro! - Brian Behlendorf, Executive Director, Hyperledger Foundation WHAT YOU WILL LEARN ● Comprehensive blockchain knowledge that enhances our readers learning about key contributors, protocols, cryptocurrencies and much more. ● Applicability and usability of terms and concepts in diverse scenarios. WHO THIS BOOK IS FOR Book is a comprehensive compendium of Blockchain terms to become a valuable resource for everyone be it – Students, Academicians, Researchers, Blockchain Practitioners, Crypto enthusiasts who are interested in learning Blockchain. TABLE OF CONTENTS 1. A 2. B 3. C 4. D 5. E 6. F 7. G 8. H 9. I 10. J 11. K 12. L 13. M 14. N 15. O 16. P 17. Q 18. R 19. S 20. T 21. U 22. V 23. W 24. X 25. Y 26. Z Others Index
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.