Learn how you can work more effectively with your staff to improve your school. In this unique book, Jeffrey Zoul and Spiri Diamantis Howard reveal how a powerful tool, “Friday Focus” emails or newsletters, can help school principals communicate more proactively and consistently with their teachers while improving instruction and morale. The chapters cover 37 “Friday Focus” memos, which are organized around the school year and which cover topics such as student behavior, teacher observations, parent-teacher conferences, and more. This updated second edition offers suggestions for additional areas including artificial intelligence and equity, hope, microlearning, universal design for learning, engaging the families of ELLs, online relationship building, and gamification. Whether you’re a new or veteran school leader, these inspiring messages will help you work alongside your staff as change agents for school improvement.