Sonny Barger's Books

Hell's Angel

The Autobiography Of Sonny Barger

By: Sonny Barger

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Hell's Angel

The Autobiography Of Sonny Barger

By: Sonny Barger

The only authorized, authentic book about the Hell's Angels by founding member, Sonny Barger Hell's Angel chronicles the origins and rise of the Hell’s Angels Motorcycle Club through the eyes of its founding member. Sonny Barger started the Oakland chapter of the Hell’s Angels in the late 50s with a loose-knit group of high school dropouts and social outcasts. Bonded by the love of motorcycles, they formed a cadre of hard-driving hombres and answered the call of the open road. Hell's Angel is not only a story of motorcycles, it is a tale of loyalty and betrayal, subcultures and brotherhood and freedom. It is Sonny’s fight for personal freedom and his right to exist with a band of individuals who choose an alternative life.

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Page Count

288

Publisher

Harper Collins

Published Date

ISBN 10

0061847364

ISBN 13

9780061847363

The Harley-Davidson Reader

By: Arlen (CON) Ness, Michael Dregni, Evel Knievel, Jean (FRW) Davidson, Sonny Barger, Hunter S. (CON) Thompson

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The Harley-Davidson Reader

By: Arlen (CON) Ness, Michael Dregni, Evel Knievel, Jean (FRW) Davidson, Sonny Barger, Hunter S. (CON) Thompson

Harley-Davidson motorcycles are the grandest name in American motorcycling, and represent the freedom of the open road, a life of rebellion, and a heritage of craftsmanship for over 100 years. In this collection, the biggest and best writings, old and new, are assembled on Harley-Davidson and their unique mystique by writers and personalities that are part of the legend, from Hunter S. Thompson to Sonny Barger, Evel Knievel to Arlen Ness, and more. Punctuated with classic images—from vintage motorcycling photos to racing and walls of death posters to pictures from biker LPs and novels—these are the stories that have helped define the Harley-Davidson myth. The tales of the company’s birth, the rise of the biker outlaw legend, and the modern-day revival of choppers, bobbers, and retro rides are all told by the best-loved sages of biker lore. With sidebars on biker movies, biker literature, and much more, this book chronicles the Motor Company’s long ride into modern-day legend.

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Page Count

352

ISBN 10

161060041X

ISBN 13

9781610600415

Principles of Marketing

A Value-Based Approach

By: Ayantunji Gbadamosi,Ian Bathgate,Sonny Nwankwo

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Principles of Marketing

A Value-Based Approach

By: Ayantunji Gbadamosi,Ian Bathgate,Sonny Nwankwo

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.

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Age

Page Count

506

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350305251

ISBN 13

9781350305250

Book's by Sonny Barger

Hell's Angel

Hell's Angel

The Harley-Davidson Reader

The Harley-Davidson Reader

Principles of Marketing

Principles of Marketing

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