This book offers an overview of haptic sensation and its influence on consumers’ behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical understanding of the importance of consumers’ senses to the processing of brands, products and advertising information. Since the development of the internet, however, there have been questions as to how markets and consumers can reach out to products in different environments. Recent advances in technologies allow sensations to render or stimulate physical sensations similar to the handling of the same product. These emerging possibilities question the way consumers are and will be able to feel a product according to the reality it relies on. The book begins by defining and discussing haptic consumption, before introducing the challenge of appealing to consumers’ senses in the digital age and examining how marketing managers have overcome this tangible barrier to date. The authors go on to further investigate the role of interfaces in rendering tactile sensations, with a particular focus on technological innovations. Finally, the book presents the authors’ original research in the field and offers a prospective vision of consumption for the coming years.
As one of the first books in child second language acquisition (SLA), this book focuses on the core area of tense-aspect morphology, reporting on three L1-Italian children learning L2 English vs. three L1-English children learning L2 Italian. An innovative longitudinal/bidirectional research design, where two languages represent both source and target, show effects of language transfer in learners that, because of their age, still have potential to become native-speakers of the target. An unusual feature of this book is that relevant studies of acquisition of L2 Italian, some heretofore only in Italian, are reviewed, incorporated into the study and made available to a more general audience. Though the main focus is on child SLA, crucial comparisons to both first language acquisition vs. adult SLA are presented. This approach will thus be of interest more generally to readers in first and second language acquisition and child development.
Ricordate quando eravate piccoli? Sono periodi di tempo che non si possono dimenticare, che ci restano accanto a noi per tutta la vita. Qui c'è quel mondo che adesso sembra un sogno, ora che lo vediamo con gli occhi da adulto.Quel mondo che ci compare addosso ci riempie la testa di cose magiche, fantastiche e irreali. Ci sono le fate, i folletti, i re, le magiche fontane, ogni cosa qui è magica, persino le nuvole, le farfalle e i ragni. Ogni cosa è protesa verso quella situazione che deve giungere al suo scopo.Già dalle prime righe la magia comincia e non ci lascia per tutto il tempo che scorriamo queste pagine. Troverete Peter Pan e tutti gli abitanti di questo regno magico, tutti indaffarati dietro quel bambino che si è perso e attorno al quale ruota tutta la storia.
Keep your Italian close at hand with the perfect stylish companion for any traveler This newly revised and updated Italian Phrase Book contains a wealth of useful words and phrases for travellers. The book includes basic grammar, a pronunciation guide and additional vocabulary, and is clearly presented in the perfect pocket size, with a clean and simple look.
Theologians, poets, artists, and laypeople alike have been fascinated by Saint Mary of Egypt's legend since it was first recorded in the seventh century. Mary's prominence is religious and symbolic, encompassing sin and sanctity, the excesses of nymphomania and asceticism, the charms of nubile youth and the wrinkles of old age. In Promiscuous Grace, scholar of religion Sonia Velázquez thinks with Saint Mary of Egypt about what beauty has to do with holiness. With an archive spanning medieval Spanish poetry, Baroque paintings, a seventeenth-century hagiographic drama, and Balzac's treatment of Saint Mary in Le chef-d'oeuvre inconnu, Velázquez argues for the relevance of the appeal to the senses and the importance of the surface in religious texts. She draws on insights from philosophy, literary history and theory, and religious, visual and gender studies, and pays close attention to the texture of the words and images that make the legend of Saint Mary of Egypt come alive and remain relevant today"--
Sonia Taitz--the urban Erma Bombeck--provides a supportive, positive reminder that mother really does know best--and that good old-fashioned love is the best parenting technique of all. Based on Taitz's own experiences as a mother, Mothering Heights offers simple wisdom to new mothers feeling confused or inadequate. Wise, witty, often hilarious.--Publishers Weekly.
Baker, cittadina di poche anime.A tarda sera una giovane coppia sta viaggiando da quelle parti per un colloquio di lavoro. La stessa cosa stanno facendo due amici con un auto rubata, diretti proprio a Baker per cambiare aria. Ben presto si renderanno conto che niente è come sembra.Strane creature girano per i borghi e una pioggia acida minaccia ogni essere umano che si trovi da quelle parti...
Una sorta di incubo e realtà dalle mille sfaccettature.Caterina, protagonista in assoluto, non dovrà più combattere contro i mostri dell'infanzia, bensì verso un essere spietato e crudele che ha preso vita dalle sue paure e incertezze.Una storia che vi terrà col fiato sospeso...
This book offers an overview of haptic sensation and its influence on consumers’ behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical understanding of the importance of consumers’ senses to the processing of brands, products and advertising information. Since the development of the internet, however, there have been questions as to how markets and consumers can reach out to products in different environments. Recent advances in technologies allow sensations to render or stimulate physical sensations similar to the handling of the same product. These emerging possibilities question the way consumers are and will be able to feel a product according to the reality it relies on. The book begins by defining and discussing haptic consumption, before introducing the challenge of appealing to consumers’ senses in the digital age and examining how marketing managers have overcome this tangible barrier to date. The authors go on to further investigate the role of interfaces in rendering tactile sensations, with a particular focus on technological innovations. Finally, the book presents the authors’ original research in the field and offers a prospective vision of consumption for the coming years.
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