TOPICS IN THE BOOK An Approach to Optimize Conversion Rate using Behavioral Economics Balancing Performance and Brand Marketing Goals: A Synergistic Approach to Sustainable Growth Quality Attributes: Consumers’ Evaluation of Tailored Clothing in Ghana Contemporary Approach to Brand Consciousness and Development among Selected Garment Manufacturing Industries in Kumasi Metropolis, Ghana: Evidence from a Developing Country Efficiency Estimation of Gum Arabic Production Cost in North and West Kordofan States, Sudan