Is there anything more insightful than learning about the workflows from fellow designers and developers, and what techniques they use? What made their projects a stunning success, and how do they overcome missteps? With this eBook, we'll take a closer look at the techniques and stories of some folks behind real-life Web projects. Among others, you will discover how renowned projects such as the Financial Times Web app or the Nike Better World website were built, and learn from the success story of a translation app that made it into Apple's top ten charts. You'll also get an insight into Google's User Experience Lab, and (illustrated by the example of Pinterest) explore the importance of paint performance. Furthermore, our Smashing authors share valuable lessons learned in the course of their careers — from both successes and failures. This eBook is full of handy tips, ideas, and personal experiences that are beneficial to any Web professional. TABLE OF CONTENTS - Building The New Financial Times Web App - Bringing Angry Birds To Facebook - Behind The Scenes Of Nike Better World - Behind The Scenes Of Tourism New Zealand - Tale Of A Top-10 App, Part 1: Idea And Design - Tale Of A Top-10 App, Part 2: Marketing And Launch - Gone In 60 Frames Per Second: A Pinterest Paint Performance Case Study - Inside Google's User Experience Lab: An Interview With Google's Marcin Wichary - Mistakes I've Made (And Lessons Learned Along The Way)
UX design isn’t a new field. But sometimes new approaches lead to new perspectives. In this book, you’ll learn how lean UX has made the whole discipline more approachable and attractive to startups, and you’ll see that UX issues aren’t just a quick fix, but should also address big-picture issues. Sometimes, the solution to a problem is just to fix a broken UX. At other times, you need to constantly fine-tune in order to keep up with changing demands. You’ll also explore wireframing techniques, research planning and design bias. TABLE OF CONTENTS - Interaction Design In The Cloud - Lean Startup Is Great UX Packaging - Fitting Big-Picture UX Into Agile Development - You Already Know How To Use It - Fixing A Broken User Experience - Beyond Wireframing: The Real-Life UX Design Process - Stop Redesigning And Start Tuning Your Site Instead - Designer Myopia: How To Stop Designing For Ourselves - The UX Research Plan That Stakeholders Love
With the limitations that the tag brings along, images have long been a major obstacle when wanting to create truly responsible, fast, responsive websites. Luckily, the upcoming
One of the most beloved vector graphic softwares among Web Designers is Adobe Illustrator. But getting to know all of its tools and features can be time consuming. With this eBook we try to ease the learning process for you. You will get to learn how to create graphics, transform a sketch into a vector, combine analog and digital techniques, prepare artwork for screen printing and also learn useful typography tips, all focusing on Adobe Illustrator. TABLE OF CONTENTS - Productive Web Design With. Adobe Illustrator? - Creating Graphs With Adobe Illustrator - Illustrators Live Trace: Sketch to Vector - Mixing Up Illustration: Combining Analog And Digital Techniques - Examples And Tips For Using Illustrators Warp Tools - Preparing Artwork for Screen Printing in Adobe Illustrator - Create a Cute Little Tiger in Illustrator - Useful Typography Tips For Adobe Illustrator
As one of the leading forms of content management on the Web, WordPress offers users and developers a lot of options, yet its versatility is often underestimated. These authors will help you understand more of what WordPress is capable of. You'll learn simple tricks for customizing the CMS's default functionality, user access and back-end; as well as more involved techniques for manipulating taxonomies, toolbars and redirection paths. Those of you who really want to tackle WordPress functionality will learn how to test those plugins you've painstakingly created. TABLE OF CONTENTS - Easily Customize WordPress’ Default Functionality: - How To Customize The WordPress Admin Easily - How To Create Custom Taxonomies In WordPress - Inside The WordPress Toolbar - Limiting The Visibility Of Posts In Word Press Via Usernames - Random Redirection In WordPress - Writing Unit Tests For WordPress Plugins
Taking the step from being a member of a digital team to becoming a leader can be quite overwhelming. Having proven that you excel in the technical aspects of your job is most probably beyond question, but a leadership position will naturally confront you with entirely new challenges which also call for new skills. After all, a team is as good as its leader, right? To help you overcome the initial insecurities that such a big responsibility brings along, we have compiled only the most valuable advice from fellow industry leaders in this eBook. It is a trusty companion, no matter if you are about to build a team from scratch or have been promoted to leading an existing team of web designers and developers. Whether you’re struggling with hiring good employees, leading new web professionals, making side projects work as intended, or organizing internal training sessions, this eBook is sure to share with you all the practical knowledge and fresh ideas you need in order to improve your leadership skills and foster a passionate and agile team. TABLE OF CONTENTS: - Assuming Leadership In Your Design Agency - Lessons Learned From Leading New Web Professionals - How And Why To Make Side Projects Work At A Digital Agency - Internal Developer Training: Doing It Right - How To Build An Agile UX Team: The Culture - How To Build An Agile UX Team: Hiring - How To Build An Agile UX Team: Integration - How To Recruit A UX Designer
The key to successful projects and products are the people behind them. Have you ever found yourself wondering how these thinkers and creators of the Web actually work, and how they tackle their projects? Where do they seek inspiration, and what are the lessons they have learned in the course of their careers? With the help of this eBook, we want to focus on the people behind the names for a change. After all, what could be more insightful than giving them a chance to share their stories? The authors of this eBook had the occasion to sit down with experienced influencers and successful designers for a row of interviews in which they provide first-hand insights into their very own workflows, habits and strategies. WordPress co-founders Matt Mullenweg and Mike Little are among them, JavaScript evangelist Doug Crockford, IDEO's Duane Bray, Meetup's vice president Andres Glusman, as well as many other creative minds from design, UX and startup branches. Their insights and stories are not only truly inspiring, but also contribute to giving this fast-moving, tech-driven Web industry a more familiar face. TABLE OF CONTENTS How I Work: Doug Crockford on JavaScript written by Jacob Cook How I Work: IDEO's Duane Bray On Creating Great Digital Experiences written by Jacob Cook How I Work: Meetup's Andres Glusman On The Power Of UX And Lean Startup Methods written by Jacob Cook Copying Others Is Not The Answer written by Robert Bowen "Be Careful: Trends Come And Go" written by Leona Hu "Be Humble, Be Honest, Don't Be Afraid To Fail" written by Leona Hu WordPress: How It Came To Be And Where It's Heading written by Alex Moss Interview With Nadine Chahine: The Art And Craft Of Arabic Type Design written by Iris Lješnjanin Ask The Expert — A Chat About Art, Design, Computers And Education With Milton Glaser written by Jad Limcaco
While users expect content to be unique and exciting, they also prefer clear, predictable patterns when it comes to navigation. After all, navigation is merely a means to an end: consuming content without hassle and not spending too much time looking for it. The foundation of a solid, frustration-free user experience thus lies in a well-structured, simple navigation system. But which design decisions have really proven to work well in practice? With the help of this eBook, we want to encourage you to rethink how you design navigation. Our authors share smart techniques on how to effectively simplify the navigation experience and explore approaches to handle unique navigational challenges, such as in responsive websites and large-scale projects. Furthermore, you'll find out how small interaction details can contribute to further improve the user experience. The practical tips and real-life examples presented throughout this eBook will help you see your design decisions in a wider context. A handy companion — for any project. TABLE OF CONTENTS - The Line Of Least Resistance - Efficiently Simplifying Navigation, Part 1: Information Architecture - Efficiently Simplifying Navigation, Part 2: Navigation Systems - Navigation For Mega-Sites - Responsive Navigation On Complex Websites - Off The Beaten Canvas: Exploring The Potential Of The Off-Canvas Pattern - Smart Transitions In User Experience Design - How Do You Design Interaction?
A brilliant design deserves brilliant content. Content that is intuitive, compelling and flexible. With the help of this eBook, you will learn to face the content challenge. Take it as your guide through the critical phases of content planning, production and maintenance, your partner in crime to develop your content strategy. In this eBook we’ll cover practical editing tips just like strategies to improve your information architecture. Ideas on how to run a content-planning workshop help you get everyone in your team pulling in the same direction. Furthermore, our authors share strategies for a content audit that is bound to tame the daunting beast that a mass of content can easily turn into. And to ensure your content is useful on every device, we’ll provide tips for developing a mobile content strategy. Don’t let your content be only a sidekick. Give it the same attention and care you put into designing all the other bits of your product and you’ll see its real power unfolding. TABLE OF CONTENTS - Editing Tips For Business Web Content, written by Brad Shorr - Framing Effective Messages To Motivate Your Users, written by Victor Yocco - Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers, written by Jon Bernbach - How To Run A Content-Planning Workshop, written by James Deer - Help Your Content Go Anywhere With A Mobile Content Strategy, written by Kerry Crawford - Improving Your Information Architecture With Card-Sorting: A Beginner’s Guide, written by Pierre Croft - Content Knowledge Is Power, written by Sara Wachter-Boettcher - Dealing With Redundant, Out-Of-Date And Trivial (ROT) Content, written by Paul Boag
User Experience (UX) can be strongly influenced by behavioral factors such as emotions, beliefs, preferences and even cultural backgrounds. Being aware of this, Web designers keep developing strategies to improve the overall UX with the help of storytelling, tools for problem solving, relationship engineering and costumer service improvement. This Smashing eBook User Experience Design provides you with insights on how to improve your website based on the most important UX principles. TABLE OF CONTENTS - Why User Experience Cannot Be Designed - Design Is About Solving Problems - A Design Is Only As Deep As It Is Usable - Designing The Well Tempered Web - Better User Experience With Storytelling Part 1 - Better User Experience With Storytelling Part 2 - Relationship Engineering Part 1 - Relationship Engineering Part 2 - Taking A Customer From Like To Love: The UX Of Long Term Relationships - Idiots, Drama Queens And Scammers: Improving Customer Service with UX
What is it that makes a website stand out from the crowd? What makes it memorable and meaningful? This eBook wants to approach these questions. It's in no means a step-by-step guide to follow, but rather a collection of thoughts to give you some general impulses and perspectives on creating meaningful websites. Starting with a comprehensive website planning guide to the question, "Which role does emotion play within the emotionless Web system?", our Smashing authors explored a variety of different aspects that all contribute to aesthetically beautiful and thoroughly thought-out user experience. TABLE OF CONTENTS - A Comprehensive Website Planning Guide - A Fun Approach To Creating More Successful Websites - Defending The Generalists In The Web Design Industry - Breaking Down Silos, Part 1: The Consequences Of Working In Isolation - MUD: Minimum Usable Design - A Craft Of Consequences: Reader, Writer And Emotional Design - Easier Is Better Than Better - Designing Engaging And Enjoyable Long-Form Reading Experiences - Symptoms Of An Epidemic: Web Design Trends
When it comes to desktop browsers, we are used to obvious big players and traditional platforms — Mac, Windows, Linux. The mobile world is entirely different, and the platforms are very different, too. We have to learn and understand new design languages, patterns, techniques and tools. In these extras of the Mobile Book, you’ll look closely at the mobile platforms iOS and Windows Phone and will also learn emerging UX design patterns in these and further mobile platforms. TABLE OF CONTENTS - Mobile Design Patterns - Getting Started With Design And Development For iOS - Designing Windows Phone Apps
Responsive Web Design has evolved rapidly in the last few years and considering recent growth of mobile, the demands for responsive solutions are growing further. To help you prepare for the challenges of a more diverse device landscape as well as a growing number of mobile device users, Responsive Web Design Vol. 2 provides an overview of valuable hands-on techniques, approaches and best practices to improve your responsive design workflow and skills. This eBook offers tips on creating responsive high-performance websites using server-side components, and explores solutions for navigation and responsive images. Furthermore, the authors share their insightful first-hand experience from a responsive redesign perspective as well as propose possible ways to encounter the rather uneasy question of advertising in a responsive world. TABLE OF CONTENTS - Responsible Considerations For Responsive Web Design - Implementing Off-Canvas Navigation For A Responsive Website - Choosing A Responsive Image Solution - Automate Your Responsive Images With Mobify.js - Adapting To A Responsive Design (Case Study) - Responsive Web Design With Physical Units - Lightening Your Responsive Website Design With RESS - Improve Mobile Support With Server-Side Enhanced Responsive Design - Responsively Retrofitting An Existing Site With RWD Retrofit - Making Advertising Work In A Responsive World
Animation is not about mere decoration, but (when used sparingly) can turn out to be a catalyst for making the interaction with a website more intuitive and memorable. So, what is the current state of animation on the web? Where is it heading? And how can you tackle the possibilities and challenges it brings along? After the golden times of Flash were over, animations led a rather shadowy existence on the web for quite some time. They were considered as unnecessary gimmicks and superfluous add-ons, but things were about to change. With apps already benefiting from their responsive interfaces, the importance of both animation and motion design, as well as their ability to make the user experience more delightful, was growing evermore. The questions tackled and discussed in this eBook are bound to help you grasp what meaningful motion design is all about and how you can implement it into your own projects. TABLE OF CONTENTS: - The State Of Animation 2014 - A Quick Look Into The Math Of Animations With JavaScript - Animating Without jQuery - Faster UI Animations With Velocity.js - Using Motion For User Experience On Apps And Websites - Understanding CSS Timing Functions - Styling And Animating SVGs With CSS
For a lot of people, WordPress is the entry into web development. And a lot of them don’t stop there. They want more control over their WordPress site, so customizing design and functionality is the next logical step. If WordPress got you hooked, and you want to get more out of it to tailor your site more to your needs and ideas, then this eBook is for you. To start out, you will learn to build custom page templates and extend WordPress’ flexibility with custom post types. Later, our expert authors will provide insights into customizing tree-like data structures to make them fit your particular needs, as well as tips to replace the regular custom field interface with something more powerful and user-friendly. You’ll also learn to build an advanced notification system to reach your users, and, last, but not least, we’ll dive deep into building, maintaining, and deploying WordPress plugins. WordPress’ flexible structure is predestined for customization. So make use of this grand potential to build your projects the way you imagine them to be. TABLE OF CONTENTS - A Detailed Guide To WordPress Custom Page Templates, written by Nick Schäferhoff - Extending WordPress With Custom Content Types, written by Brian Onorio - Building A Custom Archive Page For WordPress, written by Karol K - Customizing Tree-Like Data Structures In WordPress With The Walker Class, written by Carlo Daniele - Extending Advanced Custom Fields With Your Own Controls, written by Daniel Pataki - Building An Advanced Notification System For WordPress, written by Carlo Daniele - How To Use Autoloading And A Plugin Container In WordPress Plugins, written by Nico Amarilla - How To Deploy WordPress Plugins With GitHub Using Transients, written by Matthew Ray
By now, all good designers and developers realize the importance of Usability for their work. Usable websites offer great user experience, and great user experience lead to happy customers. This eBook features 6 selected articles on user interface engineering and innovative techniques in Web Design, which will help you improve your websites user experience and satisfy your visitors, with smart design decisions. TABLE OF CONTENTS - Improve The User Experience By Tracking Errors - Designing Drop Down Menus: Examples And Best Practices - New Approaches To Designing Log In Forms - 9 Common Usability Mistakes In Web Design - Horizontal Navigation Menus: Trends, Patterns And Best Practices - Innovative Techniques To Simplify Sign Ups and Log Ins
If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing beginners as well as communications professionals with a fundamental understanding of how content strategy works both independently and in conjuncture with other elements. Learn how to plan and execute ideas, work within specific design parameters and coordinate branding and copywriting with your own efforts. Content strategy is a powerful tool that can range from being a framework governing all aspects of communications to a method of contacting a specific group of individuals. The expert authors of this eBook bring this topic to life with real-word examples and detailed explanations. TABLE OF CONTENTS - The Immersive Web And Design Writing - Content: A Blessing, A Bubble, A Burden - Make Your Content Make a Difference - Content Strategy Within The Design Process - Content Strategy: Optimizing Your Efforts For Success - Finding Your Tone Of Voice - Fluidity Of Content And Design: Learning From Where The Wild Things Are - The Role Of Design In The Kingdom Of Content - How Disregarding Design Limits The Power Of Content
Present across millions of websites and growing in popularity, JavaScript is an essential and practical for all programmers, designers and coding aficionados. "Practical JavaScript Techniques" offers expert instruction, tips and methodologies relevant for all levels of knowledge. Learn interactive CSS and jQuery techniques, how to take advantage of JavaScript’s versatile capabilities and even how to build JavaScript-based gaming experiences. Whether you’re perfecting Web design or building jQuery plugins, this vital resource is a must-have. TABLE OF CONTENTS - Develop A One-Of-A-Kind CSS/JS-Based Game Portfolio - Five Useful Interactive CSS/jQuery Techniques Deconstructed - Create An Animated Bar Graph With HTML, CSS And jQuery - A Beginner’s Guide To jQuery-Based JSON API Clients - How To Build A Real-Time Commenting System - The Developer’s Guide To Conflict-Free JavaScript And CSS In WordPress - Optimizing Long Lists Of Yes/No Values With JavaScript - Building A Relationship Between CSS & JavaScript
There comes a time in everyone’s career when changing jobs is the natural next step. Perhaps you’re looking for a new challenge or you feel like you’ve hit a wall in your current company? Either way, you’re standing at a crossroad, with an overwhelming amount of possibilities in front of you. But how can you make the most of this situation? How can you find a job you will truly love? There is, of course, no secret recipe for success. However, the tips and best practices in this eBook are an invaluable source to make searching for a job a less daunting and much more fruitful undertaking. To support you on this journey, our authors provide practical advice to guide you through the different stages of your job hunting process — from assessing whether a position might be a good fit for you, to landing and preparing a job interview, and finally, growing into your new role in a new company. No matter if you’re a seasoned web professional or just about to gain a foothold in the industry, this eBook is bound to bring you a step closer towards a job that will make you thrive and, in the end, towards the career that you envision for yourself. TABLE OF CONTENTS: - How A Designer Can Find A Job They Will Truly Love - The Difference Between Good And Bad Job Requirements - Preparing For A Front-End Job Interview - Land Your Next Web Development Job: The Interview Process - Career Advice For Graduating Web Design Students - The Habits Of Successful New Web Professionals - How To Maintain Your Personal Brand As A Corporate Employee
This book presents guidelines for professional Web development, including communicating with clients, creating a road map to a successful portfolio, rules for professional networking and tips on designing user interfaces for business Web applications"--
Some of us feel super creative while lying awake at 4.30 in the morning, while others generate idea after idea in the shower, or while taking a walk outside. How we find and feed inspiration is different from person to person, but we all have something in common: our ideas are quite unpredictable. Sometimes they keep flowing, at other times, when we need to come up with a solution for a complex project, the spark just won’t hit. But even if we can’t tame our ideas, certain strategies can help to unlock our creative insight, and make our ideation process — and that of our team members — more effective. Unlocking Innovation wants to equip you with such strategies, but also go beyond the mere process of generating ideas and look at how we can actually bring them to life. Different ways of experimenting with that first vague idea and mocking it up are thus part of the eBook, just like suggestions on finding the idea that is really worthy of our time and energy. The tips that our authors have to share are very practical, and can easily be incorporated into your (or your team’s) workflow. So, take your time and examine them carefully, and, most importantly, try them out to see what works best for you. TABLE OF CONTENTS: • On Creative Leadership • Examining The Design Process: Clichés And Idea Generation • Using Brainwriting For Rapid Ideas Generation • Up On The Wall: How Working Walls Unlock Creative Insight • Design Better And Faster With Rapid Prototyping • The Skeptic’s Guide To Low-Fidelity Prototyping • Five Tips For Making Ideas Happen • How To Make Innovative Ideas Happen
This book presents the techniques and tools to design for mobile devices. It is not easy to understand how the mobile market looks and works in general. There are many questions: How to pick the right mobile strategy and select the right approach for a website? What design patterns and what UX techniques can assist in designing quicker and better for mobile devices? What design patterns help when building responsive websites and to optimize the performance for mobile? How should the design process be different from traditional design workflow? This book attempts to answer these questions with the valuable insights of mobile design experts. --
Slow loading times break the user experience of any website — no matter how well crafted it might be. In fact, it only takes three seconds until users lose their interest in a site if they don't get a response immediately. If another site happens to be 250ms faster than yours, then users are more inclined to switch to a competitor’s website in no time. Web fonts, heavy JavaScript, third-party widgets — all of them can sum up to become a real performance bottleneck. Nevertheless, tracking that down does not only improve loading times but also results in a much snappier experience and a higher user engagement. In this eBook, we’ve compiled an entire selection of front-end and server-side techniques that will help you tackle such bottlenecks. Find out how to speed up existing websites, build high-performance sites (for both mobile and desktop), and prepare them for heavy-load situations. Furthermore, you’ll learn more about how performance improvements and a 97–99 Google PageSpeed score were achieved on Smashing Magazine, as well as how optimization strategies can enhance real-life projects by taking a closer look at Pinterest’s paint performance case study. With the help of this eBook, you’ll notice that it’s high time to dig deeper into your own site and examine it closely. Why don’t you polish it up and make it even better than it already is! TABLE OF CONTENTS: - Improving Smashing Magazine’s Performance: A Case Study - How To Speed Up Your WordPress Website - You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy - How To Make Your Websites Faster On Mobile Devices - Creating High-Performance Mobile Websites - Don’t Get Crushed By The Load: Optimization Techniques And Strategies - Speed Up Your Mobile Website With Varnish - Cache Invalidation Strategies With Varnish Cache - Gone In 60 Frames Per Second: A Pinterest Paint Performance Case Study
Creativity" is a term that often partakes of something mysterious and nearly magical — something that we are blessed with, something like an ambivalent, secret power that one moment strikes us unexpectedly, and then puts us on hold when we desperately try to come up with an idea. But the infamous creative spark isn't as random as we might think. This eBook is a collection of creativity lessons that may help you overcome a creative trough. Our authors provide some general insights into the process of creativity, discuss some interesting aspects, such as why it is important to also have a life outside the Web, and also present useful hands-on tips on how to develop fresh approaches to given problems. In addition, "Creativity Lessons For Web Designers" also shares some inspiring design projects and what made them unforgettable. As you will see, creativity has nothing to do with magic, but is often just a matter of perspective. TABLE OF CONTENTS - The Process Of Creativity - Work, Life And Side Projects - "I Draw Pictures All Day" - Ignorance Is Bliss For A Creative Mind - The Big Think: Breaking The Deliverables Habit - Changing Perspective: A New Look At Old Problems - Collaging: Getting Answers To The Questions You Don't Know To Ask - Creating A Lasting Impression
Web design is more than a job. It’s a passion. However, keeping up with the immense pace at which the web industry is moving can feel quite intimidating at times and stress or even a burnout can strike all of us someday. With this eBook, we want to raise awareness for those aspects of the web industry which are not frequently talked about. It’s not about frameworks, code or scripts for a change — it’s about you. This eBook focuses on practical tips and strategies to foster a balanced lifestyle, but we also want to take those moments into account when things get tougher as usual by addressing a topic which is still often a taboo: mental health. Consider this eBook as a permission to let go a little, to step away from the web from time to time, so that you can tackle the job you love with more energy and provide more room for fresh ideas. Even if you may feel like everything is going smoothly for you (which is fantastic!), there are still a good number of valuable eye-openers in here which will prove to be useful to everyone who is a part of this fast-moving industry. TABLE OF CONTENTS: - Maximize Your Creative Energy - Feeling Stuck? Design What You Don’t Know - Be A Better Designer By Eating An Elephant - Dealing With Workaholism On Web Teams - When 24/7/365 Fails: Turning Off Work On Weekends - Fostering Healthy Non-Professional Relationships - You Are Not A Machine. You Are Not Alone. - Let’s Talk About It
HTML email has the reputation of being a particularly tough design medium. Buggy email clients stripping out your CSS or the spammy image that one-to-many emails not seldomly partake of, i.e. building compelling emails is quite a challenge for designers. With opening rates on mobile growing tremendously, things don't get any easier either. If you haven't ventured on the task yet or want to improve your existing email design skills, then this eBook offers the practical advice you need, whether you want to share your stories in a newsletter or aim at committing to email to market your product. After taking a look at the current state of HTML email design, you'll get to grips with optimizing email for mobile, and learn to build your own modular email construction kit that you can draw on to cater for best results on desktop, web and mobile clients. We'll also explore handy tips to raise your email above inbox noise — with a friendly tone and engaging content (no dirty tricks here!) — and consider missteps that you should better avoid. Building HTML emails certainly does require some fiddling around, but it's defintely worth it. So, are you ready to take on the challenge? TABLE OF CONTENTS: • What 22 Billion Email Newsletters Tell Us About Designing For Email • From Monitor To Mobile: Optimizing Email Newsletters With CSS • Improve Your Email Workflow With Modular Design • Size Matters: Balancing Line Length And Font Size In Responsive Web Design • How To Raise Your Email Above Inbox Noise • Designing The Words: Why Copy Is A Design Issue • How To Use Email To Alienate Your Users • Email Marketing For Mobile App Creators • How To Create A Self-Paced Email Course
Is there anything more insightful than learning about the workflows from fellow designers and developers, and what techniques they use? What made their projects a stunning success, and how do they overcome missteps? With this eBook, we'll take a closer look at the techniques and stories of some folks behind real-life Web projects. Among others, you will discover how renowned projects such as the Financial Times Web app or the Nike Better World website were built, and learn from the success story of a translation app that made it into Apple's top ten charts. You'll also get an insight into Google's User Experience Lab, and (illustrated by the example of Pinterest) explore the importance of paint performance. Furthermore, our Smashing authors share valuable lessons learned in the course of their careers — from both successes and failures. This eBook is full of handy tips, ideas, and personal experiences that are beneficial to any Web professional. TABLE OF CONTENTS - Building The New Financial Times Web App - Bringing Angry Birds To Facebook - Behind The Scenes Of Nike Better World - Behind The Scenes Of Tourism New Zealand - Tale Of A Top-10 App, Part 1: Idea And Design - Tale Of A Top-10 App, Part 2: Marketing And Launch - Gone In 60 Frames Per Second: A Pinterest Paint Performance Case Study - Inside Google's User Experience Lab: An Interview With Google's Marcin Wichary - Mistakes I've Made (And Lessons Learned Along The Way)
If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing beginners as well as communications professionals with a fundamental understanding of how content strategy works both independently and in conjuncture with other elements. Learn how to plan and execute ideas, work within specific design parameters and coordinate branding and copywriting with your own efforts. Content strategy is a powerful tool that can range from being a framework governing all aspects of communications to a method of contacting a specific group of individuals. The expert authors of this eBook bring this topic to life with real-word examples and detailed explanations. TABLE OF CONTENTS - The Immersive Web And Design Writing - Content: A Blessing, A Bubble, A Burden - Make Your Content Make a Difference - Content Strategy Within The Design Process - Content Strategy: Optimizing Your Efforts For Success - Finding Your Tone Of Voice - Fluidity Of Content And Design: Learning From Where The Wild Things Are - The Role Of Design In The Kingdom Of Content - How Disregarding Design Limits The Power Of Content
Taking the step from being a member of a digital team to becoming a leader can be quite overwhelming. Having proven that you excel in the technical aspects of your job is most probably beyond question, but a leadership position will naturally confront you with entirely new challenges which also call for new skills. After all, a team is as good as its leader, right? To help you overcome the initial insecurities that such a big responsibility brings along, we have compiled only the most valuable advice from fellow industry leaders in this eBook. It is a trusty companion, no matter if you are about to build a team from scratch or have been promoted to leading an existing team of web designers and developers. Whether you’re struggling with hiring good employees, leading new web professionals, making side projects work as intended, or organizing internal training sessions, this eBook is sure to share with you all the practical knowledge and fresh ideas you need in order to improve your leadership skills and foster a passionate and agile team. TABLE OF CONTENTS: - Assuming Leadership In Your Design Agency - Lessons Learned From Leading New Web Professionals - How And Why To Make Side Projects Work At A Digital Agency - Internal Developer Training: Doing It Right - How To Build An Agile UX Team: The Culture - How To Build An Agile UX Team: Hiring - How To Build An Agile UX Team: Integration - How To Recruit A UX Designer
There comes a time in everyone’s career when changing jobs is the natural next step. Perhaps you’re looking for a new challenge or you feel like you’ve hit a wall in your current company? Either way, you’re standing at a crossroad, with an overwhelming amount of possibilities in front of you. But how can you make the most of this situation? How can you find a job you will truly love? There is, of course, no secret recipe for success. However, the tips and best practices in this eBook are an invaluable source to make searching for a job a less daunting and much more fruitful undertaking. To support you on this journey, our authors provide practical advice to guide you through the different stages of your job hunting process — from assessing whether a position might be a good fit for you, to landing and preparing a job interview, and finally, growing into your new role in a new company. No matter if you’re a seasoned web professional or just about to gain a foothold in the industry, this eBook is bound to bring you a step closer towards a job that will make you thrive and, in the end, towards the career that you envision for yourself. TABLE OF CONTENTS: - How A Designer Can Find A Job They Will Truly Love - The Difference Between Good And Bad Job Requirements - Preparing For A Front-End Job Interview - Land Your Next Web Development Job: The Interview Process - Career Advice For Graduating Web Design Students - The Habits Of Successful New Web Professionals - How To Maintain Your Personal Brand As A Corporate Employee
HTML email has the reputation of being a particularly tough design medium. Buggy email clients stripping out your CSS or the spammy image that one-to-many emails not seldomly partake of, i.e. building compelling emails is quite a challenge for designers. With opening rates on mobile growing tremendously, things don't get any easier either. If you haven't ventured on the task yet or want to improve your existing email design skills, then this eBook offers the practical advice you need, whether you want to share your stories in a newsletter or aim at committing to email to market your product. After taking a look at the current state of HTML email design, you'll get to grips with optimizing email for mobile, and learn to build your own modular email construction kit that you can draw on to cater for best results on desktop, web and mobile clients. We'll also explore handy tips to raise your email above inbox noise — with a friendly tone and engaging content (no dirty tricks here!) — and consider missteps that you should better avoid. Building HTML emails certainly does require some fiddling around, but it's defintely worth it. So, are you ready to take on the challenge? TABLE OF CONTENTS: • What 22 Billion Email Newsletters Tell Us About Designing For Email • From Monitor To Mobile: Optimizing Email Newsletters With CSS • Improve Your Email Workflow With Modular Design • Size Matters: Balancing Line Length And Font Size In Responsive Web Design • How To Raise Your Email Above Inbox Noise • Designing The Words: Why Copy Is A Design Issue • How To Use Email To Alienate Your Users • Email Marketing For Mobile App Creators • How To Create A Self-Paced Email Course
Testing both Usability and User Experience are vital for creating a successful website even more so if its an ecommerce website, a complex app, or any another complex website. Unlike interviews or focus groups (that attempt to get users to accurately self report their own behavior or preferences), a well designed user test measures actual performance. This eBook provides examples and links to other sources on the Web, focusing on issues of usability as well as testing methods. TABLE OF CONTENTS - The Ultimate Guide to A/B Testing - Multivariate Testing in Action - Five Simple Steps to Increase Conversion Rates - 15 Essential Checks Before Launching Your Website - Test Usability By Embracing Other Viewpoints - Multivariate Testing 101 - A Scientific Method of Optimizing Design - Comprehensive Review of Usability and User Experience Testing Tools
This book presents the techniques and tools to design for mobile devices. It is not easy to understand how the mobile market looks and works in general. There are many questions: How to pick the right mobile strategy and select the right approach for a website? What design patterns and what UX techniques can assist in designing quicker and better for mobile devices? What design patterns help when building responsive websites and to optimize the performance for mobile? How should the design process be different from traditional design workflow? This book attempts to answer these questions with the valuable insights of mobile design experts. --
Web design is more than a job. It’s a passion. However, keeping up with the immense pace at which the web industry is moving can feel quite intimidating at times and stress or even a burnout can strike all of us someday. With this eBook, we want to raise awareness for those aspects of the web industry which are not frequently talked about. It’s not about frameworks, code or scripts for a change — it’s about you. This eBook focuses on practical tips and strategies to foster a balanced lifestyle, but we also want to take those moments into account when things get tougher as usual by addressing a topic which is still often a taboo: mental health. Consider this eBook as a permission to let go a little, to step away from the web from time to time, so that you can tackle the job you love with more energy and provide more room for fresh ideas. Even if you may feel like everything is going smoothly for you (which is fantastic!), there are still a good number of valuable eye-openers in here which will prove to be useful to everyone who is a part of this fast-moving industry. TABLE OF CONTENTS: - Maximize Your Creative Energy - Feeling Stuck? Design What You Don’t Know - Be A Better Designer By Eating An Elephant - Dealing With Workaholism On Web Teams - When 24/7/365 Fails: Turning Off Work On Weekends - Fostering Healthy Non-Professional Relationships - You Are Not A Machine. You Are Not Alone. - Let’s Talk About It
The foundations of good UX design lie in transparent navigation and interaction patterns and systems. A solid understanding of the rules is as important as knowing when to break them. How should you set up menus for optimal usability? Does mobile UX design follow different rules? How can you use sound to make your website not just more appealing but also easier to navigate? Such questions should be factored into any decisions considering modern Web design since they tend to influence the level of user satisfaction. TABLE OF CONTENTS - The Elements Of Navigation - Sticky Menus Are Quicker To Navigate - Design Patterns: When Breaking The Rules Is OK - Exploration Of Single-Page Websites - Redefining Hick’s Law - What Web Designers Can Learn From Video Games - A New Mobile UX Design Material - Mission Transition - Designing With Audio: What Is Sound Good For?
The number of online solutions provided for JavaScript is growing every day. However, the workflow of Web developers and designers frequently culminates to confusion and disorientation due the information overflow. In order to organize this information and provide you with helpful guidelines to successfully optimize your next Web project, we offer you this Smashing eBook JavaScript Essentials (eBook #13). Filled with up-to-date lessons on coding reviews, JavaScript scopes and implementations, AJAX and various tips on JavaScript solutions, this eBook is essential for improving your JavaScript knowledge. TABLE OF CONTENTS - Seven JavaScript Things I Wish I Knew Much Earlier In My Career - Lessons From A Review Of JavaScript Code - Find The Right JavaScript Solution With A 7-Step Test - Ten Oddities And Secrets About JavaScript - What You Need To Know About JavaScript Scope - The Seven Deadly Sins Of JavaScript Implementation - A Quick Look Into The Math Of Animations With JavaScript - Searchable Dynamic Content With AJAX Crawling
Animation is not about mere decoration, but (when used sparingly) can turn out to be a catalyst for making the interaction with a website more intuitive and memorable. So, what is the current state of animation on the web? Where is it heading? And how can you tackle the possibilities and challenges it brings along? After the golden times of Flash were over, animations led a rather shadowy existence on the web for quite some time. They were considered as unnecessary gimmicks and superfluous add-ons, but things were about to change. With apps already benefiting from their responsive interfaces, the importance of both animation and motion design, as well as their ability to make the user experience more delightful, was growing evermore. The questions tackled and discussed in this eBook are bound to help you grasp what meaningful motion design is all about and how you can implement it into your own projects. TABLE OF CONTENTS: - The State Of Animation 2014 - A Quick Look Into The Math Of Animations With JavaScript - Animating Without jQuery - Faster UI Animations With Velocity.js - Using Motion For User Experience On Apps And Websites - Understanding CSS Timing Functions - Styling And Animating SVGs With CSS
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