A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Upon the dissolution of the Western Gokturk Khaganate, the declaration of independence and migration movements of the Turkish tribes within her structure as a new migration of tribes deeply affected many layers of world history, especially mainly ethnic and sociological way. However, these migrations leave permanent traces in the northern part of the Black Sea, North Caucasus and the Balkans; their impacts have continued until today. This study examines one of the most controversial issues of history studies: Origins of Gagauz people. There are many different theories about their origin: Are they Turks? Or Greeks? Or Bulgars? In the light of the origin studies of the Gagauz people; the effects of these migrations and the factors other than migrations have been explained.
When the Ottoman Empire collapsed following the First World War, the feudal system which had survived untouched in much of Anatolia began to change. Kemal Ataturk's task of building a nation 'from the people up' meant that the peasantry, by far Turkey's largest ethnographic group, became an important symbol of social cohesion. Here, Sinan Yildirmaz analyses the history of modern Turkey through the material culture of this peasantry - their speeches, social club documents, art and diaries - and reveals a rich social and political life which flowered after the Second World War. Politics and the Peasantry in Post-War Turkey is the first history to show how the changing peasantry laid the foundations for the modern Turkish state, and will be essential reading for students and scholars of the Ottoman Empire and of the History of Modern Turkey.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.