Simon Millward's Books

Strategic Brand Management

By: Richard H. Elliott,Larry Percy,Simon Pervan

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Strategic Brand Management

By: Richard H. Elliott,Larry Percy,Simon Pervan

Strategic Brand Management, Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. At the same time, the text also integrates more traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to teaching demanding MBA and executive development courses--has resulted in a text full of exciting ideas that are firmly grounded in managerial implications and applications. Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case material--including coverage of high-tech innovation--they have created a text that is both cutting-edge in terms of theory and also accessible to students.

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321

Publisher

Oxford University Press, USA

Published Date

ISBN 10

019956521X

ISBN 13

9780199565214

Making Sense of Tyranny

Interpretations of Totalitarianism

By: Simon Tormey

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Making Sense of Tyranny

Interpretations of Totalitarianism

By: Simon Tormey

Totalitarianism remains a central concept in political theory, as relevant today as it was in the time of Hitler and Stalin. This book tries to resolve the long-running debates about what totalitarianism is or was, how the term can be applied, and what the future of the concept might be.

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Page Count

216

Publisher

Manchester University Press

Published Date

ISBN 10

0719036410

ISBN 13

9780719036415

Sport and Adventure Tourism

By: Simon Hudson

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Sport and Adventure Tourism

By: Simon Hudson

Discover the secrets to success in sport-related tourism and adventure travel!This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that’s rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field.Presented in a concise, easy-to-read format, Sport and Adventure Tourism provides an unrivaled orientation to all facets of sport-related tourism and leisure management. Sports travel (both participatory and spectatorial) and adventure tourism are examined in terms of size and growth of the market, marketing and management strategies, and future prospects. The book includes international, up-to-date case studies, links to relevant Websites and an extensive roster of references.Sport and Adventure Tourism examines all aspects of sport-related tourism, including: planning, developing, and marketing an event skiing and snowboarding boating, sailing, and fishing the “phenomenon” of golf tourism mountain-based adventure tourism the growing spa industry virtual sports tourism-an alternative to travel This one-of-a-kind primer presents an informative study of sports, leisure, and adventure travel, covering everything from golf tourism to heli-skiing to sports event and spa tourism. A handbook for professionals, a textbook for academics, and a highly readable introduction for anyone interested in sport-related travel, Sport and Adventure Tourism is an essential guide for anyone who takes a not-so-leisurely approach to leisure time.

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Page Count

353

Publisher

Routledge

Published Date

ISBN 10

1136393846

ISBN 13

9781136393846

Systems of Production

Markets, Organisations and Performance

By: Brendan Burchell,Simon Deakin,Jonathan Michie,Jill Rubery

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Systems of Production

Markets, Organisations and Performance

By: Brendan Burchell,Simon Deakin,Jonathan Michie,Jill Rubery

In recent years we have seen the predictions of our forebears that leisure time would increase as the years pass utterly confounded. It is a fact of life that in major cities across the world, transport systems are full to bursting with people on their way to and from work. As people have come to accept longer working hours as a way of life, a number of new issues have come into play. These include labour market regulation, contract work and outsourcing, wages and increased attempts at better organisation. The impressive array of expert contributors, including Mark Harvey, Jane Humphries and Frank Wilkinson, have compiled a comprehensive and interesting book.

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394

Publisher

Routledge

Published Date

ISBN 10

1134457413

ISBN 13

9781134457410

Changing Family Size in England and Wales

Place, Class and Demography, 1891–1911

By: Eilidh Garrett,Alice Reid,Kevin Schürer,Simon Szreter

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Changing Family Size in England and Wales

Place, Class and Demography, 1891–1911

By: Eilidh Garrett,Alice Reid,Kevin Schürer,Simon Szreter

This volume is an important study in demographic history. It draws on the individual returns from the 1891, 1901 and 1911 censuses of England and Wales, to which Garrett, Reid, Schürer and Szreter were permitted access ahead of scheduled release dates. Using the responses of the inhabitants of thirteen communities to the special questions included in the 1911 'fertility' census, they consider the interactions between the social, economic and physical environments in which people lived and their family-building experience and behaviour. Techniques and approaches based in demography, history and geography enable the authors to re-examine the declines in infant mortality and marital fertility which occurred at the turn of the twentieth century. Comparisons are drawn within and between white-collar, agricultural and industrial communities, and the analyses, conducted at both local and national level, lead to conclusions which challenge both contemporary and current orthodoxies.

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556

Publisher

Cambridge University Press

Published Date

ISBN 10

1139428810

ISBN 13

9781139428811

The European Union

A Very Short Introduction

By: Simon McDougall Usherwood,John Pinder

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The European Union

A Very Short Introduction

By: Simon McDougall Usherwood,John Pinder

John Pinder and Simon Usherwood explain the EU in plain, readable English. They show how and why it has developed, how the institutions work, and what it does - from the single market to the euro, and from agriculture to the environment.

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209

Publisher

Oxford University Press

Published Date

ISBN 10

0198808852

ISBN 13

9780198808855

A Treatise on the Law of Evidence

Vol. 2

By: Simon Greenleaf,John Wilde May

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A Treatise on the Law of Evidence

Vol. 2

By: Simon Greenleaf,John Wilde May

Reprint of the original, first published in 1876.

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Page Count

701

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3368720589

ISBN 13

9783368720582

Glam Rock

Music in Sound and Vision

By: Simon Philo

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Glam Rock

Music in Sound and Vision

By: Simon Philo

Until recently, glam rock has been a mere footnote in popular music history: a style-over-substance lark in an otherwise serious industry. Glam Rock: Music in Sound and Vision reveals the true story of how glam carved out a place as a diverse musical style and how it related to the artistic, political, economic, emotional, sexual, and commercial scenes of the late twentieth century. Committed to spectacle but also to musical ingenuity, glam delivered an exhilarating burst of color that offered a joyful reboot for pop culture—“a total blam blam!” Glam swept through Britain to North America in the early 1970s with the foundational stardom of T Rex and David Bowie, offering an alternative to the established rock and pop styles that had started to bore a segment of young listeners. As Alice Cooper and KISS filled concert arenas, British acts as diverse as the Rolling Stones, Elton John, and Queen consciously adopted glam’s flair for drama. Refreshing and reinvigorating, glam influenced later musical movements and moments from glitterfunk to punk, from new wave to new romanticism, and from hair metal to the synth-pop of self-conscious changelings like Marilyn Manson and Lady Gaga. In Simon Philo’s engaging history, glam finally gets the spotlight it deserves. As an essential force in the history of popular music, glam offers a prism through which to explore ’70s pop culture in all its glitter and charm.

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237

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1442271485

ISBN 13

9781442271487

Nutrition: A Lifespan Approach

By: Simon Langley-Evans

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Nutrition: A Lifespan Approach

By: Simon Langley-Evans

Traditionally, nutrition textbooks have divided human nutrition into basic science, public health and clinical nutrition, however in this exciting new textbook, Professor Simon Langley-Evans spans these divisions, bringing together the full range of disciplines into one accessible book through the lifespan approach. Taking the reader through how the body’s demand for nutrients continues to change across the many stages of life, such an approach allows full consideration of how diet relates to health, wellbeing and disease and provides an excellent vehicle to illustrate the key concepts in nutrition science. Carefully structured with the student’s needs in mind, each chapter includes: Learning objectives Research highlights, clearly displayed in boxes Suggested further reading Summary boxes Brief self-assessment tests Additional resources are published on the book’s website: www.wiley.com/go/langleyevans Nutrition: A Lifespan Approach will provide the undergraduate student of nutrition with an excellent learning resource. The book will also be a valuable tool for those studying areas such as human biology, health studies and sports science, where an understanding of human nutrition is required. Professionals working in nutrition, dietetics and related health sciences will also find much of value within this book. Libraries in all universities and research establishments where nutrition, dietetics, health and medical sciences are studied and taught should have copies of this book available on their shelves.

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Page Count

464

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118699564

ISBN 13

9781118699560

The Better Mousetrap

Brand Invention in a Media Democracy

By: Simon Pont

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The Better Mousetrap

Brand Invention in a Media Democracy

By: Simon Pont

Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice. A provocative and insightful look at the chase, The Better Mousetrap lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice.

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296

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749466227

ISBN 13

9780749466220

Insects: a Very Short Introduction

By: Simon R. Leather

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Insects: a Very Short Introduction

By: Simon R. Leather

Insects are a fascinatingly diverse and beautiful group of animals. They are found on all continents, in caves, underground, inside other insects, in rivers, lakes, puddles, and in our houses. To date, over a million insect species have been named. In this Very Short Introduction, Simon Leather explores insects' evolution, behaviour, and development, highlighting their pivotal role in supporting ecosystems across the planet. He considers the threats of environmental change, including climate change, to insects globally and the potentially catastrophic impact of insect population declines.

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185

Publisher

Oxford University Press

Published Date

ISBN 10

0198847041

ISBN 13

9780198847045

Stand-out Marketing

How to Differentiate Your Organization in a Sea of Sameness

By: Simon Kelly,Paul Johnston,Stacey Danheiser

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Stand-out Marketing

How to Differentiate Your Organization in a Sea of Sameness

By: Simon Kelly,Paul Johnston,Stacey Danheiser

How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition. Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copycat marketing that makes choice difficult. On the back of this unique and fascinating research, Stand-out Marketing sets out a framework of five competencies for business leaders, marketing and sales professionals to successfully differentiate themselves from competitors. These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture which enables these competencies. Featuring interviews with industry experts, tools and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.

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265

Publisher

Kogan Page Publishers

Published Date

ISBN 10

1789664837

ISBN 13

9781789664836

Automobility and the City in Twentieth-Century Britain and Japan

By: Simon Gunn,Susan C. Townsend

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Automobility and the City in Twentieth-Century Britain and Japan

By: Simon Gunn,Susan C. Townsend

Automobility and the City in Twentieth-Century Britain and Japan is the first book to consider how mass motorization reshaped cities in Japan and Britain during the 20th century. Taking two leading 'motor cities', Nagoya and Birmingham, as their principal subjects, Simon Gunn and Susan C. Townsend show how cars changed the spatial form and individual experience of the modern city and reveal the similarities and differences between Japan and Britain in adapting to the 'motor age'. The book has three main themes: the place of automobility in post-war urban reconstruction; the emerging conflict between the promise of mobility and personal freedom offered by the car and its consequences for the urban environment (the M/E dilemma); and the extent to which the Anglo-Japanese comparison can throw light on fundamental differences in cultural understanding of the environment, urbanism and the self. The result is the first comparative history of mass automobility and its environmental consequences between East and West.

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Page Count

272

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350075949

ISBN 13

9781350075948

China and Antiterrorism

By: Simon Shen

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China and Antiterrorism

By: Simon Shen

Books accounting for 9-11 and its aftermath have been overwhelming since 2001. Yet the Chinese response to anti-terrorism remains a relatively under-studied topic. This book attempts to fill such a vacuum by illustrating how on a local and global scale, the Chinese state and society interacted to crystallise their identity and see their potential power in the face of 9-11 and its fallout.

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254

Publisher

Nova Publishers

Published Date

ISBN 10

1600213448

ISBN 13

9781600213441

The English Language

A Very Short Introduction

By: Simon Horobin

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The English Language

A Very Short Introduction

By: Simon Horobin

The English language is spoken by more than a billion people throughout the world. But where did English come from? And how has it evolved into the language used today? In this Very Short Introduction Simon Horobin investigates how we have arrived at the English we know today, and celebrates the way new speakers and new uses mean that it continues to adapt. Engaging with contemporary concerns about correctness, Horobin considers whether such changes are improvements, or evidence of slipping standards. What is the future for the English language? Will Standard English continue to hold sway, or we are witnessing its replacement by newly emerging Englishes? ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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184

Publisher

Oxford University Press

Published Date

ISBN 10

0191019321

ISBN 13

9780191019326

Nutrition, Health and Disease

A Lifespan Approach

By: Simon Langley-Evans

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Nutrition, Health and Disease

A Lifespan Approach

By: Simon Langley-Evans

Bringing together key topics in basic science, clinical nutrition, and public health, Nutrition, Health and Disease is an easy-to-read, student-friendly textbook which clearly demonstrates how the body’s demand for nutrients changes throughout life, and thus the variety of ways in which nutrition and diet affect health and disease. The second edition of this successful text includes: Expanded introductory material to ensure a firm grasp of key concepts New content on vegetarian, vegan, kosher and other alternative diets Dieting in adults Gender and nutrition Macro- and micronutrients A range of new diagrams to support visual learners Background on nutritional epidemiology and statistics. Nutrition, Health and Disease: A Lifespan Approach is an ideal resource for the range of material a student or newly-qualified nutrition or dietetics professional needs to know.

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Page Count

356

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118907140

ISBN 13

9781118907146

Introduction to Middle English

By: Simon Horobin

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Introduction to Middle English

By: Simon Horobin

GBS_insertPreviewButtonPopup('ISBN:9780748614813);An Introduction to Middle English is designed to provide undergraduate students of English historical linguistics with a concise description of the language during the period 1100-1500. Middle English, the language of Chaucer, is discussed in relation to both earlier and later stages in the history of English, and in relation to other languages with which it came into contact.Key Featurespresents the historical and geographical contexts of Middle Englishexamines the evidence for Middle English; introduces the principal features of Middle English spelling, pronunciation, grammar and vocabularyincludes an introduction to Middle English textual studies; selected Middle English texts, both literary and non-literary; notes, glossaries and annotated bibliographies; and questions for review.Most other introductory books on Middle English focus on literary rather than linguistic matters; this book is designed to redress the balance, by providing students of English language with an up-to-date, authoritative survey which takes account of recent trends in historical linguistics."e;

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Page Count

192

Publisher

Edinburgh University Press

Published Date

ISBN 10

147440846X

ISBN 13

9781474408462

The Impact of the UK Temporary Employment Industry in Assisting Agency Workers since the Year 2000

By: Simon Toms

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The Impact of the UK Temporary Employment Industry in Assisting Agency Workers since the Year 2000

By: Simon Toms

Temporary agency work has been a central topic of employment discourse in recent years, and the flexible working arrangements it can provide individuals and organisations has served to increase this attention in the current economic climate. Temporary employment agencies can provide organisations with fast access to potential staff and individuals with a variety of flexible working opportunities. However, negative worker experiences and the lack of contractual protection have been a source of criticism that resulted in the EU’s adoption of the Agency Workers Directive towards the end of 2011. This study is concerned with assessing the impact of the UK temporary employment industry in assisting agency workers since the year 2000, and incorporates four research questions: (1) To what extent have temporary employment agencies provided employment opportunities to vulnerable groups since the year 2000? (2) How are individuals psychologically affected by working as temporary agency workers, and what are the implications? (3) Individual agency workers often interact with several different groups including temporary employment agencies, third party employers, permanent workers and trade unions. Are there tensions that exist between these groups, and how do they manifest themselves? (4) Recent legislative development has occurred with the adoption of the Agency Workers Directive. What are the implications for individual agency workers and temporary employment agencies? The study incorporates semi-structured interviews with agency workers and their permanent colleagues, as well as recruitment consultants and their clients. Additional data from participants’ follow-up interviews and analysis of researcher diary extracts serve to build a picture of the temporary employment industry at an individual and organisational level. The findings of the study include the influence that motive can have upon how agency workers view their ensuing employment, the negative psychological impact that reduced contractual obligation can have upon the individual, and the detrimental outcomes that can result from the short-term and cyclical nature of agency employment. Further findings are also discussed, and the text concludes by outlining the study’s contribution to knowledge.

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Page Count

310

Publisher

Cambridge Scholars Publishing

Published Date

ISBN 10

1443838144

ISBN 13

9781443838146

Ethics: a Very Short Introduction

By: Simon Blackburn

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Ethics: a Very Short Introduction

By: Simon Blackburn

Simon Blackburn tackles the major moral questions surrounding birth, death, happiness, desire, and freedom, and considers how we should think about the meaning of life. This new edition highlights the importance of an understanding of approaches to ethics and its foundations, and how this relates to our modern world of eroding trust.

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Page Count

129

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0198868103

ISBN 13

9780198868101

Philosophy as Disability & Exclusion

By: Simon Hayhoe

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Philosophy as Disability & Exclusion

By: Simon Hayhoe

Philosophy as Disability and Exclusion examines the history of ideas on arts in the education of people who are blind in England, from 1688 to 2010. This book also examines a number of the earlier influences on the enlightenment, and the international context of this topic. The two hypotheses on which this study is based are: (1) Our understanding of blindness in English intellectual culture is less to do with homologous physical characteristics. Instead it is more to do with an ethical philosophy of human capacity. (2) The arts education of people who are blind through touch tells us much about our psychology of mythologies and the intellectual construction of human thought. Furthermore, the myth that people who are blind are incapable of visual arts and have an enhanced capacity for the musical arts is one of the most engrained modern folklores. It is part of our cultural, intellectual and philosophical conscience. In the process of investigating these hypotheses, this book argues that philosophies have linked immorality, intelligence and physical ability. These have become connected in ways that are unrelated to eyesight in order to fulfill broader cultural processes of developing social theory. In this book, the process of knowledge creation is termed passive exclusion and is analyzed through an epistemological model of examining disability and exclusion.

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Page Count

189

Publisher

IAP

Published Date

ISBN 10

1681232359

ISBN 13

9781681232355

Why Wales Never Was

The Failure of Welsh Nationalism

By: Simon Brooks

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Why Wales Never Was

The Failure of Welsh Nationalism

By: Simon Brooks

Written as an act of protest in a Welsh-speaking community in north-west Wales, Why Wales Never Was combines a devastating analysis of the historical failure of Welsh nationalism with an apocalyptic vision of a non-Welsh future. It is the ‘progressive’ nature of Welsh politics and the ‘empire of the civic’, which rejects both language and culture, that prevents the colonised from rising up against his colonial master. Wales will always be a subjugated nation until modes of thought, dominant since the nineteenth century, are overturned. Originally a comment on Welsh acquiescence to Britishness at the time of the 2014 Scottish independence referendum, the book’s emphasis on the importance of European culture is a parable for Brexit times. Both deeply rooted in Welsh culture and European in scope, Why Wales Never Was brings together history, philosophy and politics in a way never tried before in Wales. First published in Welsh in 2015, Why Wales Never Was affirms the author’s reputation as one of the most radical writers in Wales today.

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237

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University of Wales Press

Published Date

ISBN 10

1786830140

ISBN 13

9781786830142

Books, Buildings and Social Engineering

Early Public Libraries in Britain from Past to Present

By: Alistair Black,Simon Pepper,Kaye Bagshaw

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Books, Buildings and Social Engineering

Early Public Libraries in Britain from Past to Present

By: Alistair Black,Simon Pepper,Kaye Bagshaw

Public libraries have strangely never been the subject of an extensive design history. Consequently, this important and comprehensive book represents a ground-breaking socio-architectural study of pre-1939 public library buildings. A surprisingly high proportion of these urban civic buildings remain intact and present an increasingly difficult architectural problem for many communities. The book thus includes a study of what is happening to these historic libraries now and proposes that knowledge of their origins and early development can help build an understanding of how best to handle their future.

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530

Publisher

Routledge

Published Date

ISBN 10

1317173287

ISBN 13

9781317173281

Deakin and Morris’ Labour Law

By: Zoe Adams,Catherine Barnard,Simon Deakin,Sarah Fraser Butlin

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Deakin and Morris’ Labour Law

By: Zoe Adams,Catherine Barnard,Simon Deakin,Sarah Fraser Butlin

Deakin and Morris' Labour Law, a work cited as authoritative in the higher appellate courts of several jurisdictions, provides a comprehensive analysis of current British labour law which explains the role of different legal and extra-legal sources in its evolution, including collective bargaining, international labour standards, and human rights. The new edition, while following the broad pattern of previous ones, highlights important new developments in the content of the law, and in its wider social, economic and policy context. Thus the consequences of Brexit are considered along with the emerging effects of the Covid-19 crisis, the increasing digitisation of work, and the implications for policy of debates over the role of the law in constituting and regulating the labour market. The book examines in detail the law governing individual employment relations, with chapters covering the definition of the employment relationship; the sources and regulation of terms and conditions of employment; discipline and termination of employment; and equality of treatment. This is followed by an analysis of the elements of collective labour law, including the forms of collective organisation, freedom of association, employee representation, internal trade union government, and the law relating to industrial action. The seventh edition of Deakin and Morris' Labour Law is an essential text for students of law and of disciplines related to management and industrial relations, for barristers and solicitors working in the field of labour law, and for all those with a serious interest in the subject.

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1321

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1509943560

ISBN 13

9781509943562

Myths of Branding

A Brand is Just a Logo, and Other Popular Misconceptions

By: Simon Bailey,Andy Milligan

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Myths of Branding

A Brand is Just a Logo, and Other Popular Misconceptions

By: Simon Bailey,Andy Milligan

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

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257

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749483105

ISBN 13

9780749483104

The European Union: A Very Short Introduction

By: John Pinder,Simon Usherwood

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The European Union: A Very Short Introduction

By: John Pinder,Simon Usherwood

Since the second edition of this popular Very Short Introduction published in 2007, the world has faced huge economic and political change. Showing how and why the EU has developed from 1950 to the present day, John Pinder and Simon Usherwood cover a range of topics, including the Union's early history, the workings of its institutions and what they do, the interplay between 'eurosceptics' and federalists, and the role of the Union beyond Europe in international affairs and as a peace-keeper. In this fully updated third edition, Pinder and Usherwood incorporate new material on the Lisbon treaty, the EU fiscal crisis, the state of the single Euro currency in its wake, and conclude by considering the future of the Union and the choices and challenges that may lie ahead. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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209

Publisher

OUP Oxford

Published Date

ISBN 10

0191503932

ISBN 13

9780191503931

Price Management

Strategy, Analysis, Decision, Implementation

By: Hermann Simon,Martin Fassnacht

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Price Management

Strategy, Analysis, Decision, Implementation

By: Hermann Simon,Martin Fassnacht

In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)

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569

Publisher

Springer

Published Date

ISBN 10

3319994565

ISBN 13

9783319994567

Who Killed William Shakespeare?

The Murderer, The Motive, The Means

By: Simon Andrew Stirling

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Who Killed William Shakespeare?

The Murderer, The Motive, The Means

By: Simon Andrew Stirling

William Shakespeare lived in violent times; his death passed without comment. By the time he was adopted as the national poet of England the details of his life had been concealed. He had become an invisible man, the humble Warwickshire lad who entertained royalty and then faded into obscurity. But his story has been carefully manipulated. In reality, he was a dissident whose works were highly critical of the regimes of Elizabeth I and James I. Who Killed William Shakespeare? examines the means, motive and the opportunity that led to his murder, and explains why Will Shakespeare had to be 'stopped'. From forensic analysis of his death mask to the hunt for his missing skull, the circumstances of Shakespeare's death are reconstructed and his life reconsidered in the light of fresh discoveries. What emerges is a portrait of a genius who spoke his mind and was silenced by his greatest literary rival.

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Page Count

375

Publisher

The History Press

Published Date

ISBN 10

075249421X

ISBN 13

9780752494210

Digital State

How the Internet is Changing Everything

By: Simon Pont

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Digital State

How the Internet is Changing Everything

By: Simon Pont

What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before. Contributors include: Faris Yakob, Strategist, creative director, writer, public speaker & geek; former Chief Innovation Officer (MDC Partners); Judd Labarthe, Former Executive Planning Director, Argonauten; Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International; Austen Kay, Co-founder & Joint Managing Director, w00t! Media; Christian Johnsen, Global Strategy Director, Aegis North America, and cocreator of This Place; Hans Andersson, Senior Partner, Forsman & Bodenfors; Tamara Quinn, Head of Intellectual Property, Berwin Leighton Paisner; Nicholas Pont, SVP, PIMCO; Vicki Connerty, Head of Newcast, ZenithOptimedia Australia; Malcolm Hunter, Brand & Communications Consultant, former Chief Strategy Officer (Aegis); Greg Grimmer, Co-founder, Hurrell Moseley Dawson & Grimmer (HDMG); Stefan Terry, Founder of Leap of Being; former Managing Partner, Heavenly Group Ltd

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256

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749468866

ISBN 13

9780749468866

B2B Digital Marketing Strategy

How to Use New Frameworks and Models to Achieve Growth

By: Simon Hall

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B2B Digital Marketing Strategy

How to Use New Frameworks and Models to Achieve Growth

By: Simon Hall

Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.

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401

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Kogan Page Publishers

Published Date

ISBN 10

1398610186

ISBN 13

9781398610187

Strategic Affiliate Marketing

By: Simon Goldschmidt,Sven Junghagen,Uri Harris

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Strategic Affiliate Marketing

By: Simon Goldschmidt,Sven Junghagen,Uri Harris

Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimise resources once fully active in this area.".

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188

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1781008531

ISBN 13

9781781008539

Fertility, Class and Gender in Britain, 1860-1940

By: Simon Szreter

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Fertility, Class and Gender in Britain, 1860-1940

By: Simon Szreter

This book offers an original interpretation of the history of falling fertilities in Britain between 1860 and 1940. It integrates the approaches of the social sciences and of demographic, feminist, and labour history with intellectual, social, and political history. It exposes the conceptual and statistical inadequacies of the orthodox picture of a national, unitary class-differential fertility decline, and presents an entirely new analysis of the famous 1911 fertility census of England and Wales. Surprising and important findings emerge concerning the principal methods of birth control: births were spaced from early on in marriage; and sexual abstinence by married couples was a far more significant practice than previously imagined. The author presents a new general approach to the study of fertility change, raising central issues concerning the relationship between history and social science.

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734

Publisher

Cambridge University Press

Published Date

ISBN 10

0521528682

ISBN 13

9780521528689

Sports Science Handbook: A-H

By: Simon P. R. Jenkins

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Sports Science Handbook: A-H

By: Simon P. R. Jenkins

A valuable reference source for professionals and academics in this field, this is an encyclopedia-dictionary of the many scientific and technical terms now encountered in kinesiology and exercise science.

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Page Count

426

Publisher

multi-science publishing

Published Date

ISBN 10

0906522366

ISBN 13

9780906522363

Book's by Simon Millward

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