Simon Branson's Books

Tourism and Hospitality Marketing

A Global Perspective

By: Simon Hudson

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Tourism and Hospitality Marketing

A Global Perspective

By: Simon Hudson

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

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Page Count

490

Publisher

SAGE

Published Date

ISBN 10

1849204888

ISBN 13

9781849204880

The Great Fossil Enigma

The Search for the Conodont Animal

By: Simon J. Knell

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The Great Fossil Enigma

The Search for the Conodont Animal

By: Simon J. Knell

A fascinating, comprehensive, accessible account of conodont fossils—one of paleontology’s greatest mysteries: “Deserves to be widely read and enjoyed” (Priscum). Stephen Jay Gould borrowed from Winston Churchill when he described the eel-like conodont animal as a riddle wrapped in a mystery inside an enigma. The search for its identity confounded scientists for more than a century. Some thought it a slug, others a fish, a worm, a plant, even a primitive ancestor of ourselves. As the list of possibilities grew, an answer to the riddle never seemed any nearer. Would the animal that left behind the miniscule fossils known as conodonts ever be identified? Three times the creature was found, but each was quite different from the others. Were any of them really the one? Simon J. Knell takes the reader on a journey through 150 years of scientific thinking, imagining, and arguing. Slowly the animal begins to reveal traces of itself: its lifestyle, its remarkable evolution, its witnessing of great catastrophes, its movements over the surface of the planet, and finally its anatomy. Today the conodont animal remains perhaps the most disputed creature in the zoological world.

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635

Publisher

Indiana University Press

Published Date

ISBN 10

0253006066

ISBN 13

9780253006066

CEO of Earth

A Ground-Breaking Guide to Building the Ultimate Brand

By: Simon Hammond

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CEO of Earth

A Ground-Breaking Guide to Building the Ultimate Brand

By: Simon Hammond

How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh — dressed as Ronald — to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists. Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world's most celebrated brands to greatness.

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111

Publisher

John Wiley & Sons

Published Date

ISBN 10

1742469191

ISBN 13

9781742469195

Now the War Is Over

Britain, 1919–1920

By: Simon Fowler,Daniel Weinbren

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Now the War Is Over

Britain, 1919–1920

By: Simon Fowler,Daniel Weinbren

How did Britain respond to the momentous events of 1919 and 1920 as it adjusted to peace after four years of war? What were the challenges the British people faced and how did they cope with the profound changes that confronted them? Now the War Is Over seeks to answer these questions. It looks at what happened in every sphere of life and it shows how, even today, we are still dealing with the consequences of those years of transition.Across Europe there were revolutions, a war for independence occurred in Ireland, and on mainland Britain there were widespread race riots. However, most servicemen simply wanted to come home to their families and a secure job. Some hoped for a return to the certainties of a pre-war world, but this was impossible too much had happened. As they explore the troubled state of Britain immediately after the war Simon Fowler and Daniel Weinbren give us a fascinating insight into how the global conflict changed the direction of the nation.

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275

Publisher

Casemate Publishers

Published Date

ISBN 10

147388599X

ISBN 13

9781473885998

Lead with We

The Business Revolution That Will Save Our Future

By: Simon Mainwaring

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Lead with We

The Business Revolution That Will Save Our Future

By: Simon Mainwaring

WALL STREET JOURNAL BESTSELLER 2022 NATIONAL INDIE EXCELLENCE AWARDS FINALIST — BUSINESS: GENERAL • 2022 AXIOM BUSINESS BOOK AWARD GOLD MEDALIST — LEADERSHIP "Critically important reading as our economy struggles to recover the pandemic's deleterious economic impact that is currently compounded by supply chain issues and the beginnings of an inflationary spiral." —The Midwest Book Review "Provides concrete steps leaders and employees can take to thrive in today’s marketplace, where taking a stand on something important to your customers can become a competitive differentiator." —Forbes Discover an urgent prescription for a new business paradigm—one that better serves humanity and the planet. The global coronavirus pandemic has thrown into stark relief how “business as usual” is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy—for us—to survive, we need nothing less than a seismic shift in the way we do business. Enter Simon Mainwaring, New York Times-bestselling author and founder and CEO of We First. A decade ago, he showed how business leaders and consumers could use social media to build a better world in We First. Now, after decades of research and field experience at the vanguard of the world’s most successful brand revolutions, he provides in Lead With We a blueprint for doing business better in today’s challenged world. By leading with “we”—putting the collective above the individual, holding the sum above the parts, and emphasizing the importance of the role that everyone plays—you can not only help solve the escalating challenges of today but also unlock extraordinary growth for your business, and abundance on our planet. Timely and compelling, this book’s message is simple: The future of profit is people’s purpose, aligned. Lead With We not only examines why we must all conduct business differently in order to grow in today’s market, but provides the how—concrete steps any reader, wherever they find themselves in the business hierarchy, can take toward success.

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369

Publisher

BenBella Books

Published Date

ISBN 10

195329569X

ISBN 13

9781953295699

Customer Service in Tourism and Hospitality

By: Simon Hudson,Louise Hudson

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Customer Service in Tourism and Hospitality

By: Simon Hudson,Louise Hudson

A fully revised and updated new edition of this bestselling text. New material covers issues such as the sharing economy, technology (Virtual Reality and use of robots) and use of big data to personalize experiences and encourage loyalty.

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Page Count

306

Publisher

Goodfellow Publishers Ltd

Published Date

ISBN 10

1911396471

ISBN 13

9781911396475

COVID-19 and Travel

Impacts, responses and outcomes

By: Simon Hudson

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COVID-19 and Travel

Impacts, responses and outcomes

By: Simon Hudson

Examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future.

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181

Publisher

Goodfellow Publishers Ltd

Published Date

ISBN 10

1911635727

ISBN 13

9781911635727

Customer Service for Hospitality and Tourism

By: Simon Hudson,Louise Hudson

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Customer Service for Hospitality and Tourism

By: Simon Hudson,Louise Hudson

A fully updated new edition of this bestselling text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. With 10 new international cases focusing on how some in the hospitality sector have adapted – and thrived - during the COVID-19 pandemic.

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325

Publisher

Goodfellow Publishers Ltd

Published Date

ISBN 10

1915097150

ISBN 13

9781915097156

Markesinis and Deakin's Tort Law

By: Simon Deakin, FBA,Angus Johnston,Basil Markesinis

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Markesinis and Deakin's Tort Law

By: Simon Deakin, FBA,Angus Johnston,Basil Markesinis

Fully updated to cover developments including the Protection from Harassment Act 1997, the Human Rights Act, Regina vs. Ireland, and Regina vs. Burstow, this book provides comprehensive commentary on tort law. The authors provide a variety of comparative and economic perspectives upon the area.

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Page Count

1002

Publisher

Oxford University Press

Published Date

ISBN 10

0199591989

ISBN 13

9780199591985

The Leader's Guide to Negotiation

How to Use Soft Skills to Get Hard Results

By: Simon Horton

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The Leader's Guide to Negotiation

How to Use Soft Skills to Get Hard Results

By: Simon Horton

PLAY ON YOUR TERMS Negotiation is THE core business skill. It is fundamental to everything we do that involves other people, whether that’s asking for a raise, pitching an idea or deciding who gets the coffee. The Leader’s Guide to Negotiation is a highly practical guide to getting the most out of your business interactions, whilst building stronger relationships to boot. From achieving win-win outcomes to problem-solving and building trust, it equips you with failsafe strategies for conducting successful and positive negotiations. ‘An entertaining, immediately useful book that goes beyond advocating for win-win – Simon Horton shows us how to get there.’ Adam Grant, Wharton Professor and New York Times bestselling author of Give and Take ‘Reading this book has made me think about how I negotiate and I have learned a lot... If you want to benefit your relationships while improving your business, then this is worth studying.’ Simon Woodroffe, founder of Yo!

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203

Publisher

Pearson UK

Published Date

ISBN 10

1292112832

ISBN 13

9781292112831

Reproductive Biology and Early Life History of Fishes in the Ohio River Drainage

Elassomatidae and Centrarchidae, Volume 6

By: Robert Wallus,Thomas P. Simon

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Reproductive Biology and Early Life History of Fishes in the Ohio River Drainage

Elassomatidae and Centrarchidae, Volume 6

By: Robert Wallus,Thomas P. Simon

This seven-volume series is the most extensive treatise on early life histories of the freshwater fishes of North America. It represents the state-of-the-art in fishery biology and provides a systematic approach to the study of early life histories of all the fishes in this region. Each volume contains distinguishing characteristics and a pictorial

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472

Publisher

CRC Press

Published Date

ISBN 10

1420003615

ISBN 13

9781420003611

Marketing for Tourism, Hospitality & Events

A Global & Digital Approach

By: Simon Hudson,Louise Hudson

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Marketing for Tourism, Hospitality & Events

A Global & Digital Approach

By: Simon Hudson,Louise Hudson

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

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385

Publisher

SAGE

Published Date

ISBN 10

1526414376

ISBN 13

9781526414373

Parades and the Politics of the Street

Festive Culture in the Early American Republic

By: Simon P. Newman

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Parades and the Politics of the Street

Festive Culture in the Early American Republic

By: Simon P. Newman

Simon P. Newman vividly evokes the celebrations of America's first national holidays in the years between the ratification of the Constitution and the inauguration of Thomas Jefferson. He demonstrates how, by taking part in the festive culture of the streets, ordinary American men and women were able to play a significant role in forging the political culture of the young nation. The creation of many of the patriotic holidays we still celebrate coincided with the emergence of the first two-party system. With the political songs they sang, the liberty poles they raised, and the partisan badges they wore, Americans of many walks of life helped shape a new national politics destined to replace the regional practices of the colonial era.

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286

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

0812200470

ISBN 13

9780812200478

Connect

How to Inspire, Influence and Energise Anyone, Anywhere, Anytime

By: Simon Lancaster

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Connect

How to Inspire, Influence and Energise Anyone, Anywhere, Anytime

By: Simon Lancaster

*NEW EDITION FEATURING UPDATED MATERIAL* 'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY 'A racy, engrossing read' PROFESSOR IAN ROBERTSON 'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams. In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'. Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence. Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.

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228

Publisher

Heligo Books

Published Date

ISBN 10

1788706447

ISBN 13

9781788706445

UK Post-Punk

Faber Forty-Fives: 1977–1982

By: Simon Reynolds

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UK Post-Punk

Faber Forty-Fives: 1977–1982

By: Simon Reynolds

UK Post-Punk is a selection of five essays that represents Simon Reynolds's astute and thought-provoking commentary on the musical fallout of the punk explosion. Diversity is the watchword, with groups as stylistically varied as PiL, Joy Division and the Specials tackling the new musical terrain that had opened up. Often highly political - both overtly and through challenging the prevailing conservatism of the times - these groups were the soundtrack to the last days of socialism, national recession and the arrival of an aggressive new form of politics: Thatcherism.

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136

Publisher

Faber & Faber

Published Date

ISBN 10

057129653X

ISBN 13

9780571296538

Keep Your Brain Sharp: Teach Yourself

By: Simon Wootton,Terry Horne

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Keep Your Brain Sharp: Teach Yourself

By: Simon Wootton,Terry Horne

Do you forget things easily? Are you worried that you're losing your mental edge? Don't be! Keep Your Brain Sharp will prove that, in fact, your mature brain is bigger and better than ever, and it will give you hundreds of diverting puzzles, games, tests and exercises to keep it that way. It explodes the myths about old age and mental decline, explains why you get better when you get older and gives you a set of great mental workouts in a brain-boosting bible ideal for you if you think your best intellectual achievements may well lie ahead. NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of how to keep your brain sharp. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

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334

Publisher

Teach Yourself

Published Date

ISBN 10

1444129503

ISBN 13

9781444129502

Rip It Up and Start Again

Postpunk 1978-1984

By: Simon Reynolds

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Rip It Up and Start Again

Postpunk 1978-1984

By: Simon Reynolds

A landmark history of post-punk, the basis of the documentary film directed by Nikolaos Katranis Renowned music journalist Simon Reynolds celebrates the futurist spirit of such bands as Joy Division, Gang of Four, Talking Heads, and Devo, which resulted in endless innovations in music, lyrics, performance, and style and continued into the early eighties with the video-savvy synth-pop of groups such as Human League, Depeche Mode, and Soft Cell, whose success coincided with the rise of MTV. Full of insight and anecdotes and populated by charismatic characters, Rip It Up and Start Again re-creates the idealism, urgency, and excitement of one of the most important and challenging periods in the history of popular music.

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433

Publisher

Penguin

Published Date

ISBN 10

1101201053

ISBN 13

9781101201053

Leaders Eat Last

Why Some Teams Pull Together and Others Don't

By: Simon Sinek

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Leaders Eat Last

Why Some Teams Pull Together and Others Don't

By: Simon Sinek

The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

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370

Publisher

Penguin

Published Date

ISBN 10

1101623039

ISBN 13

9781101623039

Safety in Aviation and Astronautics

A Socio-technical Approach

By: Simon Ashley Bennett

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Safety in Aviation and Astronautics

A Socio-technical Approach

By: Simon Ashley Bennett

Aviation safety and astronautics safety are taught as technical subjects informed, for the most part, by quantitative methods. Here, as in other fields, safety is often framed as an engineering problem requiring mathematics-informed solutions. This book argues that the socio-technical approach, encompassing theories grounded in sociology and psychology – such as active learning, high-reliability organising, mindfulness, leadership, followership and empowerment – has much to contribute to the safety performance of these vital industries. It sets out to inspire professionals to embed the whole-system approach into design and operation regimen and describes the reputational and financial benefits to manufacturers and operators that accrue from adopting a whole-system approach to design and operation. The book defines the socio-technical approach to risk assessment and management in aviation and astronautics (astronautics is taken to mean "the design and operation of vehicles for use beyond the earth’s atmosphere"), then demonstrates the strengths and weaknesses of this approach through case studies of, for example, the Boeing 737MAX-8 accidents and the loss of the SpaceShipTwo orbiter. Grounding the discourse in familiar case studies engages busy aviation and astronautics professionals. The book’s arguments are explained in such a way that they are readily comprehensible to non-experts. Key concepts are defined within a glossary. Photographs, charts and diagrams illustrate key points. Written for a practitioner audience, specifically aviation and astronautics professionals, this book provides a valuable and accessible social sciences perspective on safety that will be directly relevant to their roles.

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227

Publisher

Routledge

Published Date

ISBN 10

1000506967

ISBN 13

9781000506969

Embodied History

The Lives of the Poor in Early Philadelphia

By: Simon P. Newman

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Embodied History

The Lives of the Poor in Early Philadelphia

By: Simon P. Newman

Offering a new view into the lives and experiences of plebeian men and women, and a provocative exploration of the history of the body itself, Embodied History approaches the bodies of the poor in early national Philadelphia as texts to be read and interpreted. Through a close examination of accounts of the bodies that appeared in runaway advertisements and in seafaring, almshouse, prison, hospital, and burial records, Simon P. Newman uses physical details to paint an entirely different portrait of the material circumstances of the poor, examining the ways they became categorized in the emerging social hierarchy, and how they sought to resist such categorization. The Philadelphians examined in Embodied History were members of the lower sort, a social category that emerged in the early modern period from the belief in a society composed of natural orders and ranks. The population of the urban poor grew rapidly after the American Revolution, and middling and elite citizens were frightened by these poor bodies, from the tattooed professional sailor, to the African American runaway with a highly personalized hairstyle and distinctive mannerisms and gestures, to the vigorous and lively Irish prostitute who refused to be cowed by the condemnation of others, to the hardworking laboring family whose weakened and diseased children played and sang in the alleys. In a new republic premised on liberty and equality, the rapidly increasing ranks of unruly bodies threatened to overwhelm traditional notions of deference, hierarchy, and order. Affluent Philadelphians responded by employing runaway advertisements, the almshouse, the prison, and to a lesser degree the hospital to incarcerate, control, and correct poor bodies and transform them into well-dressed, hardworking, deferential members of society. Embodied History is a compelling and accessible exploration of how poverty was etched and how power and discipline were enacted upon the bodies of the poor, as well as how the poor attempted to transcend such discipline through assertions of bodily agency and liberty.

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225

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

0812202929

ISBN 13

9780812202922

100 Great Mindset Changing Ideas

By: Simon Maier

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100 Great Mindset Changing Ideas

By: Simon Maier

A mindset is a fixed mental attitude that predetermines a person’s responses to (and interpretations of) situations. Essentially, our mindset determines our behaviour. Developing the best mindset is the way you can learn something new, adopt new information, alter your beliefs and act accordingly. It’s important to adjust our mindsets to survive and thrive in the real world. Experts agree that our mindset is not a result of nature or nurture, genes or environment. There’s a constant give and take between each: the physical and the mental. As eminent American neuroscientist Gilbert Gottlieb puts it, not only do genes and environment cooperate as we develop, but genes actually require input from the environment to work properly. You have the means to shift your mindset to create the life or attitude that you want and need. A fixed mindset will cloud your judgment. You’ll avoid challenges, you’ll give up when things aren’t going right and you’ll think that you’re not good enough. It’s the belief that you should be terrific instantly and that you can’t improve or get better by effort. But, change is possible. It isn’t easy – but it’s not hugely hard either. The first step is to start and be aware of how your mindset is holding you back.

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223

Publisher

Marshall Cavendish International Asia Pte Ltd

Published Date

ISBN 10

9814794937

ISBN 13

9789814794930

The A-Z of Global Warming

By: Simon Rosser

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The A-Z of Global Warming

By: Simon Rosser

[A] n assimilation of the latest, most up-to-date scientific knowledge on the subject [of global warming], based on information sourced from NASA, the Intergovernmental Panel on Climate Change, The Stern Review on the Economics of Climate Change, the World Wildlife Fund, the National Oceanic Atmospheric Administration, Mongabay, as well as other relevant organisations."--Cover.

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292

Publisher

simon rosser

Published Date

ISBN 10

0955809207

ISBN 13

9780955809200

Good Faith and Insurance Contracts

By: Peter MacDonald Eggers,Simon Picken

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Good Faith and Insurance Contracts

By: Peter MacDonald Eggers,Simon Picken

Good Faith and Insurance Contracts sets out an exhaustive analysis of the law concerning the duty of utmost good faith, as applied to insurance contracts. Now in its fourth edition, it has been updated to address the arrival of the Insurance Act 2015, as well as any references to new case law. In addition, it synthesises all known judicial decisions by the English Courts concerning good faith in this area. This book is still the only text devoted to a discussion of the duty of utmost good faith applicable to insurance contracts. As good faith is an issue which arises in respect of all insurance contracts, it is a book which will be extremely useful to lawyers involved in insurance as well as insurance practitioners.

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1064

Publisher

Taylor & Francis

Published Date

ISBN 10

1351984004

ISBN 13

9781351984003

Oxford Textbook of Critical Care

By: Andrew Webb,Derek Angus,Simon Finfer,Luciano Gattioni,Mervyn Singer

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Oxford Textbook of Critical Care

By: Andrew Webb,Derek Angus,Simon Finfer,Luciano Gattioni,Mervyn Singer

Now in paperback, the second edition of the Oxford Textbook of Critical Care is a comprehensive multi-disciplinary text covering all aspects of adult intensive care management. Uniquely this text takes a problem-orientated approach providing a key resource for daily clinical issues in the intensive care unit. The text is organized into short topics allowing readers to rapidly access authoritative information on specific clinical problems. Each topic refers to basic physiological principles and provides up-to-date treatment advice supported by references to the most vital literature. Where international differences exist in clinical practice, authors cover alternative views. Key messages summarise each topic in order to aid quick review and decision making. Edited and written by an international group of recognized experts from many disciplines, the second edition of the Oxford Textbook of Critical Careprovides an up-to-date reference that is relevant for intensive care units and emergency departments globally. This volume is the definitive text for all health care providers, including physicians, nurses, respiratory therapists, and other allied health professionals who take care of critically ill patients.

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1824

Publisher

Oxford University Press

Published Date

ISBN 10

0191064726

ISBN 13

9780191064722

PR Today

The Authoritative Guide to Public Relations

By: Trevor Morris,Simon Goldsworthy

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PR Today

The Authoritative Guide to Public Relations

By: Trevor Morris,Simon Goldsworthy

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR

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334

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350304662

ISBN 13

9781350304666

What You Need to Know About Marketing

By: Simon Middleton

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What You Need to Know About Marketing

By: Simon Middleton

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing

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293

Publisher

John Wiley & Sons

Published Date

ISBN 10

0857081705

ISBN 13

9780857081704

Sea Clutter

Scattering, the K Distribution and Radar Performance

By: Keith D. Ward,Simon Watts,Robert J.A. Tough

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Sea Clutter

Scattering, the K Distribution and Radar Performance

By: Keith D. Ward,Simon Watts,Robert J.A. Tough

Sea Clutter: Scattering, the K Distribution and Radar Performance examines the statistics of radar scattering from the sea surface in terms of their relevance to radar operating in a maritime environment; including remote sensing, surveillance and targeting applications. A lot of the work in the book is based on the compound Kdistribution model for the amplitude statistics of sea clutter. In addition, the book addresses the specification of performance required by customers and the measurement of performance of systems supplied to customers.

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474

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IET

Published Date

ISBN 10

0863415032

ISBN 13

9780863415036

Branson

The Official Travel and Souvenir Guide to America's Music Show Capital

By: Jordan Simon

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Branson

The Official Travel and Souvenir Guide to America's Music Show Capital

By: Jordan Simon

A guide to Branson, Missouri, and the neighboring Ozark Mountain region includes suggestions on hotels, restaurants, entertainment, theme parks, and other attractions.

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276

Publisher

Fodor's

Published Date

ISBN 10

067902817X

ISBN 13

9780679028178

Brand New You

Reinventing Work, Life & Self through the Power of Personal Branding

By: Simon Middleton

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Brand New You

Reinventing Work, Life & Self through the Power of Personal Branding

By: Simon Middleton

Are you looking for a career change or a promotion? Trying to win your first job or facing redundancy? Do you feel you need a more positive and successful approach to relationships? Are you stuck in a rut of self-doubt and low self-image? Or are you just a bit fed up with the old you? If so, it's time to change your personal 'brand'! By applying the simple strategies well known to the world's great brands, you can make dramatic, positive and lasting change in every aspect of your life. In this book you'll learn to step outside your own skin to discover and reveal your own authentic brand story – and how to position yourself to achieve your personal and professional brand objectives. Brand New You isn't a book about firm handshakes or dressing appropriately for interviews – it goes much deeper than that. It's about crafting and telling your new life story, and then living it!

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241

Publisher

Hay House, Inc

Published Date

ISBN 10

1848508778

ISBN 13

9781848508774

Quantitative Decisions in Drug Development

By: Christy Chuang-Stein,Simon Kirby

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Quantitative Decisions in Drug Development

By: Christy Chuang-Stein,Simon Kirby

This book focuses on important decision points and evidence needed for making decisions at these points during the development of a new drug. It takes a holistic approach towards drug development by incorporating explicitly knowledge learned from the earlier part of the development and available historical information into decisions at later stages. In addition, the book shares lessons learned from several select examples published in the literature since the publication of the first edition. The second edition reiterates the need for making evidence-based Go/No Go decisions in drug development discussed in the first edition. It substantially expands several topics that have seen great advances since the publication of the first edition. The most noticeable additions include three adaptive trials conducted in recent years that offer excellent learning opportunities, the use of historical data in the design and analysis of clinical trials, and extending decision criteria to the cases when the primary endpoint is binary. The examples used to illustrate the additional materials all come from real trials with some post-trial reflections offered by the authors. The book begins with an overview of product development and regulatory approval pathways. It then discusses how to incorporate prior knowledge into study design and decision making at different stages of drug development. Prior knowledge includes information pertaining to historical controls. To assist decision making, the book discusses appropriate metrics and the formulation of go/no-go decisions for progressing a drug candidate to the next development stage. Using the concept of the positive predictive value in the field of diagnostics, the book leads readers to the assessment of the probability that an investigational product is effective given positive study outcomes. Lastly, the book points out common mistakes made by drug developers under the current drug-development paradigm. The book offers useful insights to statisticians, clinicians, regulatory affairs managers and decision-makers in the pharmaceutical industry who have a basic understanding of the drug-development process and the clinical trials conducted to support drug-marketing authorization. The authors provide software codes for select analytical approaches discussed in the book. The book includes enough technical details to allow statisticians to replicate the quantitative illustrations so that they can generate information to facilitate decision-making themselves.

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354

Publisher

Springer Nature

Published Date

ISBN 10

3030797317

ISBN 13

9783030797317

Leadership

A Critical Text

By: Simon Western

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Leadership

A Critical Text

By: Simon Western

`It is refreshing when you come across a clear, well-written book about leadership that is not peddling the latest gimmick, buzzword or quick fix. What makes this work really refreshing is the emphasis on the critical dimension in the title and the breadth of the author's own experience of work' - Times Higher Education `An excellent resource for examining and analyzing leadership from different perspectives' - New Horizons in Adult Education and Human Resource Development `In a highly original way, taking “Critical Theory” as a point of departure, Dr Western helps us to obtain greater insight into the enigma of leadership' - Manfred Kets de Vries `One of the "most promising" forthcoming management books for 2007' - European Academy of Management (EURAM) `Leadership A Critical Text is an outstanding addition to the Leadership literature. This is an excellent text which takes the field to new heights in the first decade of the 21st Century' - Professor Cary L. Cooper, CBE, Professor of Organizational Psychology and Health at Lancaster University `The book provides a unique and much needed 'voice' to the field of leadership studies, and will have a significant impact worldwide' - Professor Jonathan Gosling, Director of the Leadership Centre Exeter University Providing a critical review and analysis of the key debates within leadership, this book challenges the notion of the individual or hero leader. The author develops the idea of leadership as a distributed process between lots of agents in an organization. In doing so he provides a new framework which readers can use to understand and implement this distributed type of leadership. Chapters include vignettes and case studies to support readers' understanding of ideas, and pedagogical features emphasize core learning points. To aid course tutors a teaching guide to accompany the book is available online from here The author's own website can be found here

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242

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SAGE

Published Date

ISBN 10

0857029487

ISBN 13

9780857029485

Black Vinyl White Powder

The Real Story of the British Music Industry

By: Simon Napier-Bell

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Black Vinyl White Powder

The Real Story of the British Music Industry

By: Simon Napier-Bell

Black Vinyl White Powder is the definitive story of the British music industry’s first five decades, as told by its ultimate insider. A key player since the 1960s – whether penning hits for Dusty Springfield, discovering Marc Bolan or managing a series of stellar acts ranging from the Yardbirds to Wham! – Simon Napier-Bell draws on his wealth of contacts and unparalleled personal experience to give an enthralling account of a business that became like no other. From the crazed debauchery of rock megastars like the Rolling Stones and Led Zeppelin to the ecstasy culture that shaped dance music in the 1980s, Napier-Bell charts the growth of a world in which bad behaviour is not only tolerated but encouraged; where drugs are as important as talent; and where artists are pushed to their mental and physical limits in the name of profit and ego. Filled with the voices of artists, producers, managers and record company execs, Black Vinyl White Powder is the most raucous, entertaining and revealing history of British pop ever written.

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317

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Unbound Publishing

Published Date

ISBN 10

1800181663

ISBN 13

9781800181663

Energize

Make the Most of Every Moment

By: Simon Alexander Ong

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Energize

Make the Most of Every Moment

By: Simon Alexander Ong

This book is exactly what we need in this moment. With so many pulls and strains and stresses, Simon offers us simple steps for every one of us to indeed energize!' Simon Sinek, optimist and New York Times bestselling author of Start With Why 'Learning how to manage your energy changes your life. Don't just read this book, do it!' Marie Forleo, author of the #1 New York Times bestseller Everything is Figureoutable Your energy is everything: it is the fuel that drives your success and it gives you the power to achieve your potential. So how can you be your best self if you're always tired, stressed and burnt out? In Energize, award-winning life coach Simon Alexander Ong introduces you to the art and science of energy management. In a world where we are always on, Ong coaches you to work with your natural energy resources to recognize your most energized state - when to push and when to recoup - so that you can work sustainably towards your biggest goals. You'll hear from Ong's clients who have used his transformational method to achieve what they never thought they could. You'll learn how to use his practical framework to identify your most productive phases of the day, week and year, and learn how to make the most of them. You'll discover how to create boundaries and devote your energy in the right way and to the right people. And you'll master simple practices that you can build into your day to revitalize and preserve your energy levels so that you're ready for anything. It's time to find out what you can achieve when you feel energized. 'Thoughtfully written and incredibly researched, Energize will change the way you view energy in and around you. Simon provides practical advice to help you achieve your full potential in every area of your life. Exceptional!' Dr Marshall Goldsmith, Thinkers50 #1 Executive Coach and author of New York Times bestselling author of Triggers 'Learning how to energize ourselves is key to being happy and successful' Shaa Wasmund MBE, author of How to Fix Your Sh*t

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Page Count

272

Publisher

Penguin UK

Published Date

ISBN 10

0241502772

ISBN 13

9780241502778

Book's by Simon Branson

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