Simon Anholt's Books

Places

Identity, Image and Reputation

By: Simon Anholt

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Places

Identity, Image and Reputation

By: Simon Anholt

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

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Page Count

178

Publisher

Springer

Published Date

ISBN 10

0230251285

ISBN 13

9780230251281

Competitive Identity

The New Brand Management for Nations, Cities and Regions

By: Simon Anholt

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Competitive Identity

The New Brand Management for Nations, Cities and Regions

By: Simon Anholt

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

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Page Count

146

Publisher

Springer

Published Date

ISBN 10

0230627722

ISBN 13

9780230627727

The Good Country Equation

How We Can Repair the World in One Generation

By: Simon Anholt

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The Good Country Equation

How We Can Repair the World in One Generation

By: Simon Anholt

“Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future.” —H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia Simon Anholt has spent decades helping countries from Austria to Zambia to improve their international standing. Using colorful descriptions of his experiences—dining with Vladimir Putin at his country home, taking a group of Felipe Calderon's advisors on their first Mexico City subway ride, touring a beautiful new government hospital in Afghanistan that nobody would use because it was in Taliban-controlled territory—he tells how he began finding answers to that question. Ultimately, Anholt hit on the Good Country Equation, a formula for encouraging international cooperation and reinventing education for a globalized era. Anholt even offers a “selfish” argument for cooperation: he shows that it generates goodwill, which in turn translates into increased trade, foreign investment, tourism, talent attraction, and even domestic electoral success. Anholt insists we can change the way countries behave and the way people are educated in a single generation—because that's all the time we have.

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Page Count

175

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

1523089636

ISBN 13

9781523089635

Brand New Justice

By: Simon Anholt

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Brand New Justice

By: Simon Anholt

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.

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Page Count

184

Publisher

Routledge

Published Date

ISBN 10

1136426086

ISBN 13

9781136426087

The Good Country Equation

How We Can Repair the World in One Generation

By: Simon Anholt

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The Good Country Equation

How We Can Repair the World in One Generation

By: Simon Anholt

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Page Count

272

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

1523089628

ISBN 13

9781523089628

Brand America

The making, unmaking and remaking of the greatest national image of all time

By: Simon Anholt,Jeremy Hildreth

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Brand America

The making, unmaking and remaking of the greatest national image of all time

By: Simon Anholt,Jeremy Hildreth

Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi’s); with sporting prowess (Nike, NBA, Timberland); and with technological supermacy (Microsoft, Dell, IBM). America is well-informed (CNN, Time, Newsweek) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned. The core of America’s potency lies in it being the country of origin for the world’s three most valuable and profitable business sectors: entertainment, merchant banking and IT. This makes America the world’s most powerful public domain brand. American brands simply hitch themselves onto this powerful national brand, and a cultural and commercial trail is instantly blazed for them around the world. This book traces American history, the values of Brand America and the growth of anti-Americanism upto the Obama presidency. America is truly the greatest branding story of them all, and this book tells it for the first time.

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Page Count

202

Publisher

Marshall Cavendish International Asia Pte Ltd

Published Date

ISBN 10

9814346160

ISBN 13

9789814346160

Competitive Identity

The New Brand Management for Nations, Cities and Regions

By: Simon Anholt

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Competitive Identity

The New Brand Management for Nations, Cities and Regions

By: Simon Anholt

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Page Count

146

Publisher

Springer

Published Date

ISBN 10

0230627722

ISBN 13

9780230627727

Brand New Justice

By: Simon Anholt

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Brand New Justice

By: Simon Anholt

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Page Count

185

Publisher

Routledge

Published Date

ISBN 10

1136426078

ISBN 13

9781136426070

Global Diplomacy

By: Alison Holmes, J. Simon Rofe

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Global Diplomacy

By: Alison Holmes, J. Simon Rofe

Global Diplomacy expands the mainstream discourse on diplomacy to include non-Western states and states in all stages of development. This exciting text cultivates a more global understanding of the ways in which diplomacy is conducted in the world today and offers a new perspective on the ways it may continue to develop in the future.

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Page Count

346

Publisher

Westview Press

Published Date

ISBN 10

0813345529

ISBN 13

9780813345529

Understanding and Teaching Primary Geography

By: Simon Catling,Tessa Willy

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Understanding and Teaching Primary Geography

By: Simon Catling,Tessa Willy

This book outlines how good teaching of primary geography can extend children′s world awareness and help them make connections between their environmental and geographical experiences. Chapters offer guidance on important learning and teaching issues as well as the use and creation of resources from the school environment to the global context. It covers all the key topics in primary geography including: understanding places physical and human geography environmental sustainability learning outside the classroom global issues citizenship and social justice. Summaries, classroom examples and practical and reflective tasks are included throughout to foster understanding and support the effective teaching of primary geography.

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Page Count

616

Publisher

SAGE

Published Date

ISBN 10

1526451018

ISBN 13

9781526451019

Mechanisms of Taste Transduction

By: Sidney A. Simon,Stephen D. Roper

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Mechanisms of Taste Transduction

By: Sidney A. Simon,Stephen D. Roper

Mechanisms of Taste Transduction introduces a number of topics essential to a complete understanding of taste. These topics range from the control of food intake to the biophysical mechanisms of transduction and the design of food flavors in the food industry. The responses and organization of special sensory pathways are described in regard to the

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Page Count

527

Publisher

CRC Press

Published Date

ISBN 10

1498710638

ISBN 13

9781498710633

The Good Country Equation

How We Can Repair the World in One Generation (16pt Large Print Edition)

By: Simon Anholt

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The Good Country Equation

How We Can Repair the World in One Generation (16pt Large Print Edition)

By: Simon Anholt

Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions The book is a must-read for anyone who cares about humanity's shared future. H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia Why doesn't the world work? Why, despite all the power, technology, money and knowledge that humanity has accumulated, are we are still unable to defeat global challenges like climate change, war, poverty, migration, extremism, and inequality? Simon Anholt has spent decades helping countries from Austria to Zambia to improve their international standing. Using colorful descriptions of his experiences--dining with Vladimir Putin at his country home, taking a group of Felipe Calderon's advisors on their first Mexico City subway ride, touring a beautiful new government hospital in Afghanistan that nobody would use because it was in Taliban-controlled territory--he tells how he began finding answers to that question. Ultimately, Anholt hit on the Good Country Equation, a formula for encouraging international cooperation and reinventing education for a globalized era. Anholt even offers a "selfish" argument for cooperation: he shows that it generates goodwill, which in turn translates into increased trade, foreign investment, tourism, talent attraction, and even domestic electoral success. Anholt insists we can change the way countries behave and the way people are educated in a single generation--because that's all the time we have.

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Page Count

450

Published Date

ISBN 10

0369344022

ISBN 13

9780369344021

Build a Brand in 30 Days

With Simon Middleton, The Brand Strategy Guru

By: Simon Middleton

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Build a Brand in 30 Days

With Simon Middleton, The Brand Strategy Guru

By: Simon Middleton

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

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Page Count

373

Publisher

John Wiley & Sons

Published Date

ISBN 10

1907312420

ISBN 13

9781907312427

Luftwaffe Night Fighter Combat Claims, 1939-1945

By: John Foreman,Simon W. Parry,Johannes Matthews

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Luftwaffe Night Fighter Combat Claims, 1939-1945

By: John Foreman,Simon W. Parry,Johannes Matthews

A definitive list of nearly 7,000 claims submitted by Luftwaffe night fighter pilots for Allied aircraft shot down in WW2. These claims are listed with the following details; Date, Time, Location, Type of aircraft shot down, Claiming Pilot and his Unit. Entries feature claims against Russian, American as well as Bomber Command aircraft.

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Page Count

250

Publisher

Red Kite / Air Research

Published Date

ISBN 10

0953806146

ISBN 13

9780953806140

Teaching Primary Geography

By: Simon Catling,Tessa Willy

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Teaching Primary Geography

By: Simon Catling,Tessa Willy

Written with reference to the 2007 Professional Standards for the Award of QTS and initiatives such as the Primary National Strategy, each chapter offers practical guidance on topics such as planning, assessment and the creation of resources. It provides summaries of key topics in primary geography, including the study of places, environmental sustainability, learning beyond the classroom, global issues, citizenship and cross-curricular approaches to promote children′s subject knowledge, well-being and learning within primary geography. With research summaries, practical and reflective tasks, and classroom examples, this book helps trainees and NQTs teach primary geography confidently and creatively throughout the primary school.

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Page Count

210

Publisher

SAGE

Published Date

ISBN 10

1844455882

ISBN 13

9781844455881

Contemporary Studies of Risks in Emerging Technology

By: Simon Grima

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Contemporary Studies of Risks in Emerging Technology

By: Simon Grima

With the rapid development of technologies, it becomes increasingly important for us to remain up-to-date on new and emerging technologies. This series, therefore, aims to deliver content on current and future technologies and how the young generation benefits from this.

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Page Count

403

Publisher

Emerald Group Publishing

Published Date

ISBN 10

1804555665

ISBN 13

9781804555668

Management, 7th Asia-Pacific Edition

By: John R. Schermerhorn, Jr.,Paul Davidson,Peter Woods,Aharon Factor,Alan Simon,Ellen McBarron,Fatima Junaid

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Management, 7th Asia-Pacific Edition

By: John R. Schermerhorn, Jr.,Paul Davidson,Peter Woods,Aharon Factor,Alan Simon,Ellen McBarron,Fatima Junaid

Eldenburg's Management is an introductory text that focuses on presenting content in an easy to understand way that encourages students to think critically and draw connections between theory and practice. This new seventh edition has a strengthened focus on technology and features have been updated to help students further consolidate their knowledge. This includes various forms of revision materials such as auto-graded knowledge-check questions and self-skill assessment. There is also a broad variety of concise case studies, including new ones with a strategic focus, which enable instructors to have thought-provoking and engaging tutorials. An exciting addition to the interactive e-text are the new ANZ videos that feature a diverse group of management thought-leaders who give insights and ‘tales from the front.’ This will provide supplementary content for lectures or serve as pre-work for a flipped classroom.

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Page Count

602

Publisher

John Wiley & Sons

Published Date

ISBN 10

0730369315

ISBN 13

9780730369318

Getting Children Writing

Story Ideas for Children Aged 3 to 11

By: Simon Brownhill

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Getting Children Writing

Story Ideas for Children Aged 3 to 11

By: Simon Brownhill

′This is a fantastic book which provides creative and practical suggestions of how to engage all children in writing′ - Sarah Martin-Denham, Senior Lecturer in Primary Education, University of Sunderland This book is a practical guide designed to stimulate story writing in the early years and primary classroom. It offers a collection of novel and effective Ideas which can be used by educators to energise, excite and motivate children to willingly write stories across the 3-11 age phase. Each chapter offers creative and innovative Ideas to get children writing stories, including: - how to help children ′see the point′ of story writing - how speaking and listening, reading and phonics can be utilised to enhance written stories - how technology can facilitate refreshing story writing - how story writing can be physically interactive. By combining theory with practice, this book is ideal for those training to teach the 3 to 11 age range, those beginning their teaching career, and those who are established in their professional role. Simon Brownhill is Senior Teaching Associate at the University of Cambridge.

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Page Count

308

Publisher

SAGE

Published Date

ISBN 10

1473903165

ISBN 13

9781473903166

Places

Identity, Image and Reputation

By: Simon Anholt

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Places

Identity, Image and Reputation

By: Simon Anholt

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Page Count

188

Publisher

Springer

Published Date

ISBN 10

0230251285

ISBN 13

9780230251281

Brand New Justice

The Upside of Global Branding

By: Simon Anholt

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Brand New Justice

The Upside of Global Branding

By: Simon Anholt

Applying his observations on economic history and the development and impact of global marketing, Anholt presents in this book a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.

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Age

Page Count

173

Published Date

ISBN 10

0750666005

ISBN 13

9780750666008

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