The basic purpose of this Book is to make learning simple yet enriching so that anyone can easily read and understand. It will certainly help the readers to improve, explore, and have a meaningful insight of the various concepts and strategies. This Book consists of various National and International case studies and covers 3 major aspects namely- • CASE STUDIES ON MARKETING STRATEGIES TO CONNECT WITH THE TARGET MARKET. • CASE STUDIES ON CSR INITIATIVES UNDERTAKEN BY COMPANIES. • CASE STUDIES ON BRAND FAILURES AND THE REASONS BEHIND IT. ("The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker) ("Change is not a destination, just as hope is not a strategy." - Rudy Giuliani) ("The customer expects you to have knowledge of their stuff, not just your stuff." - Jeffrey Gitomer)
Ever been at a loss for words on an important occasion? Be it a business presentation or a television appearance, a proposal of love or a one-to-one with your direct reports, this book helps you discover your voice and hence leaves your audience-and not you-speechless! A powerful D-I-Y book on effective public speaking, Speechless explores and explains the magic and logic which go into crafting an effective speech, presentation or talk. Authored by Roshan Abbas and Siddharth Banerjee, two of India's most experienced communicators, the book rests on the duo's belief that effective communication can be taught and shaped by deliberate practice. The authors have distilled 50 years of their experience in effective communication into a simple mantra that you can imbibe and follow, replete with examples, stories, tips and tricks, expert interviews and practice exercises. Speechless brings-for the first time in India-in-depth interviews of the country's foremost public speakers, thus serving as a guide to both amateurs and professionals who want to hone their power of public speaking.
1. Only book based on NCERT Textbooks of Science 2. In-Line with analysis of Competitive Exams papers 3. Explanation to everyday Science Phenomena 4. Coverage of Previous papers in a Chapterwise manner 5. More than 2000 MCQs are given for the quick revision The book "Encyclopedia of General Science” has been prepared after analysis the recent pattern of competitive exams like SSC, UPSC & State Level PCS, etc. serving as an ideal book for competitive examinations. It is the only book which is based on NCERT of Science covering all their major sections like physics, chemistry, biology, space science, etc., in a student friendly manner which can be studied by all students including non-science. Besides all the theories, this book focuses on the practice part too, with more than 2000 MCQs are provided for the quick revision. Previous Years’ Question Papers are provided in a Chapterwise manner for thorough practice. At the end of every section appendix given that covers glossary, branches and other important information of each section. TABLE OF CONTENT Physics, Chemistry, Biology, Computer & IT
The basic purpose of this Book is to make learning simple yet enriching so that anyone can easily read and understand. It will certainly help the readers to improve, explore, and have a meaningful insight of the various concepts and strategies. This Book consists of various National and International case studies and covers 3 major aspects namely- • CASE STUDIES ON MARKETING STRATEGIES TO CONNECT WITH THE TARGET MARKET. • CASE STUDIES ON CSR INITIATIVES UNDERTAKEN BY COMPANIES. • CASE STUDIES ON BRAND FAILURES AND THE REASONS BEHIND IT. ("The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker) ("Change is not a destination, just as hope is not a strategy." - Rudy Giuliani) ("The customer expects you to have knowledge of their stuff, not just your stuff." - Jeffrey Gitomer)
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