After the traditional document-centric Web 1.0 and user-generated content focused Web 2.0, Web 3.0 has become a repository of an ever growing variety of Web resources that include data and services associated with enterprises, social networks, sensors, cloud, as well as mobile and other devices that constitute the Internet of Things. These pose unprecedented challenges in terms of heterogeneity (variety), scale (volume), and continuous changes (velocity), as well as present corresponding opportunities if they can be exploited. Just as semantics has played a critical role in dealing with data heterogeneity in the past to provide interoperability and integration, it is playing an even more critical role in dealing with the challenges and helping users and applications exploit all forms of Web 3.0 data. This book presents a unified approach to harness and exploit all forms of contemporary Web resources using the core principles of ability to associate meaning with data through conceptual or domain models and semantic descriptions including annotations, and through advanced semantic techniques for search, integration, and analysis. It discusses the use of Semantic Web standards and techniques when appropriate, but also advocates the use of lighter weight, easier to use, and more scalable options when they are more suitable. The authors' extensive experience spanning research and prototypes to development of operational applications and commercial technologies and products guide the treatment of the material. Table of Contents: Role of Semantics and Metadata / Types and Models of Semantics / Annotation -- Adding Semantics to Data / Semantics for Enterprise Data / Semantics for Services / Semantics for Sensor Data / Semantics for Social Data / Semantics for Cloud Computing / Semantics for Advanced Applications
24 tales. 24 choices. 24 consequences. “For all young adults and young-at-heart adults!” We often look at life as black and white. What happens when life throws such situations in our face, which are neither black nor white? These tales will compel you to travel to grey areas and challenge your ethics and moralities. What’s right and what’s wrong are often nothing but mirages. Our beliefs often come crashing down like a pack of cards when life happens. Through the pages of Desires & Destinies, you’ll find yourself living with the characters and debating the choices you’d make if you were in their place. The bouquet contains some tales that are based on naked realities, some are pure fantasies, while the rest are in the twilight zone where they merge. We welcome you to the journey of rediscovering yourself through these tales.
Kashmira Sheth's eloquent verse novel follows an Indian American Sikh boy through a year of change, challenges, and growth Anoop is many things: a brother, a son, a grandson, a friend, a middle school student, and a budding writer. He is also Indian American and Sikh. When he joins a new class, separated from longtime friends, aspects of his identity—especially his long hair, covered with a patka—draw attention in new and uncomfortable ways. At the same time, his beloved grandfather in India is nearing death, leading Anoop to think about faith and identity and his place in the world, especially as attacks on American Sikhs accelerate and he is reminded of his grandfather’s experiences during Partition. Can the tenets of his faith—equality, justice, service, honesty—help Anoop navigate life? Can he even maintain them?
Information intermediation is the foundation stone of some of the most successful Internet companies, and is perhaps second only to the Internet Infrastructure companies. On the heels of information integration and interoperability, this book on information brokering discusses the next step in information interoperability and integration. The emerging Internet economy based on burgeoning B2B and B2C trading will soon demand semantics-based information intermediation for its feasibility and success. B2B ventures are involved in the `rationalization' of new vertical markets and construction of domain specific product catalogs. This book provides approaches for re-use of existing vocabularies and domain ontologies as a basis for this rationalization and provides a framework based on inter-ontology interoperation. Infrastructural trade-offs that identify optimizations in performance and scalability of web sites will soon give way to information based trade-offs as alternate rationalization schemes come into play and the necessity of interoperating across these schemes is realized. Information Brokering Across Heterogeneous Digital Data's intended readers are researchers, software architects and CTOs, advanced product developers dealing with information intermediation issues in the context of e-commerce (B2B and B2C), information technology professionals in various vertical markets (e.g., geo-spatial information, medicine, auto), and all librarians interested in information brokering.
Dare to run is the inspiring story of Amit and Neepa Sheth, a husband-wife duo who took up running as a sport in their late 30s. In a collection of essays written over five years, Amit, a self acclaimed couch potato takes us long with him on an incredible journey of determination, discovery, courage, self-awareness and self-belief. He takes us with him from his first, almost fatal, 200 meter jog on a beach in Mumbai, to the finish line of The Ultimate Human Race: the 89 km Comrades Ultra Marathon in South Africa. Along the way, Amit uses a combination of poetry, philosophy and scriptures to explain his unique perspective on life, religion, spirituality and running. This is a book not just about running but about the need to relentlessly follow your dreams and passions, no matter what they may be. It is a book which encourages you to be the best you can be in all walks of life while at the same time maintaining a certain sense of balance and appreciation for the beauty of existence. It encourages you to enjoy the gift of life to its fullest. The essays describe the journey of an ordinary husband-wife team doing extraordinary feasts, while having to balance family, work, training and injuries. This is a book from which a novice runner will draw inspiration and motivation and it also a book in which an elite athlete will recognize his own strengths and weaknesses. It describes how ordinary people push the limits of their ability to achieve their goals, passions and dreams and it will inspire the reader to do the same. It is a book to be read not only by those who run but those who desire to run. It is a book which dares you to run.
Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage and serve all your stakeholders Build a sustainable, profitable business How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They’ve been developed the hard way: through the experiences of pioneers who’ve learned from mistakes and listened to their customers. This book’s brand stories reflects these winning strategies. You’ll learn from high-profile leaders like Gillette, Levi’s, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat–and from great companies you’ll discover for the first time. Linking theory to practice, the authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships, and much more. You’ve never had an opportunity this enormous. Nobody has. Get it right–with the right advice, right from the trenches. Emerging markets offer the biggest growth opportunity in the history of capitalism. This practical guide offers a comprehensive, strategic marketing perspective tailored to these new markets. Leading experts demonstrate how companies can succeed both today and tomorrow, no matter what happens in the global economy. Breakout Strategies for Emerging Markets integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience, and their conversations with industry leaders on several continents. You will learn about the experiences and actions of both local and global enterprises in industries ranging from consumer goods to entertainment, apparel to finance. The authors share new insights for attracting non-users by developing products, aligning with local traditions, upscaling, selecting channels, financing, brand messaging, using e-commerce, building relationships, and more. Discover how to... Convert non-users: Optimize acceptability, affordability, accessibility, and awareness Create “functional Fusion”: Adapt products to blend western and local elements Design “cultural fusion”: Embed local tradition, history, language, and taste Democratize the offer: Make products more affordable, financially and psychologically Upscale the offer: Upgrade choices and experiences across the income spectrum Manage reach: Get your channels and supply chains right Reinvent reach: Leverage revolutionary channels and payment methods Build brand identity: Align your brand essence with your customer’s experience Engage stakeholders: Serve the needs of every entity you touch
Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth evaluations of each school—utilizing a rigorous metatheoretical framework based on scientific criteria such as syntax, semantics, and pragmatics. In this new global expanded edition, Marketing Theory identifies four new schools of marketing thought that have emerged in the past 30 years, each with separate chapters devoted to their assessment. It remains a must-read book for doctoral students in marketing, as well as young scholars and practitioners who want to understand the rationale and theoretical tenets of the various schools and contextualize their role in developing contemporary marketing theory. New to this Edition: New chapters on four new schools of marketing thought New content on contenders for a general theory of marketing: Market Orientation, Service-Dominant Logic, Rule of Three Theory, and Resource Advantage (R-A) Theory of Competition New and expanded coverage of Relationship Marketing, with greater emphasis on R-A Theory Now includes insightful questions for analysis and advanced-level discussions for every chapter Wiley Advantage: Covers the main concepts and principles underlying marketing theory and practice Provides a comprehensive typology for the 16 major schools of marketing thought Describes concepts and axioms useful in generating a practical theory of marketing. Offers a practical approach to marketing theory that generates a more realistic view of marketing issues Illustrates how marketing problems have been solved in the real world of business by connecting theory to practice Includes extensive references throughout, including many pioneering yet lesser-known works
The body of research in all aspects of Semantic Web development, design, and application continues to grow alongside new trends in the information systems community.Semantic-Enabled Advancements on the Web: Applications Across Industries reviews current and future trends in Semantic Web research with the aim of making existing and potential applications more accessible to a broader community of academics, practitioners, and industry professionals. Covering topics including recommendation systems, semantic search, and ontologies, this reference is a valuable contribution to the existing literature in this discipline.
This book offers suggestions, solutions, and recommendations for new and emerging research in Semantic Web technology, focusing broadly on methods and techniques for making the Web more useful and meaningful"--Provided by publisher.
Presents a unified approach to harness and exploit all forms of contemporary Web resources using the core principles of ability to associate meaning with data through conceptual or domain models and semantic descriptions, including annotations, and through advanced semantic techniques for search, integration, and analysis.
After the traditional document-centric Web 1.0 and user-generated content focused Web 2.0, Web 3.0 has become a repository of an ever growing variety of Web resources that include data and services associated with enterprises, social networks, sensors, cloud, as well as mobile and other devices that constitute the Internet of Things. These pose unprecedented challenges in terms of heterogeneity (variety), scale (volume), and continuous changes (velocity), as well as present corresponding opportunities if they can be exploited. Just as semantics has played a critical role in dealing with data heterogeneity in the past to provide interoperability and integration, it is playing an even more critical role in dealing with the challenges and helping users and applications exploit all forms of Web 3.0 data. This book presents a unified approach to harness and exploit all forms of contemporary Web resources using the core principles of ability to associate meaning with data through conceptual or domain models and semantic descriptions including annotations, and through advanced semantic techniques for search, integration, and analysis. It discusses the use of Semantic Web standards and techniques when appropriate, but also advocates the use of lighter weight, easier to use, and more scalable options when they are more suitable. The authors' extensive experience spanning research and prototypes to development of operational applications and commercial technologies and products guide the treatment of the material. Table of Contents: Role of Semantics and Metadata / Types and Models of Semantics / Annotation -- Adding Semantics to Data / Semantics for Enterprise Data / Semantics for Services / Semantics for Sensor Data / Semantics for Social Data / Semantics for Cloud Computing / Semantics for Advanced Applications
Information intermediation is the foundation stone of some of the most successful Internet companies, and is perhaps second only to the Internet Infrastructure companies. On the heels of information integration and interoperability, this book on information brokering discusses the next step in information interoperability and integration. The emerging Internet economy based on burgeoning B2B and B2C trading will soon demand semantics-based information intermediation for its feasibility and success. B2B ventures are involved in the `rationalization' of new vertical markets and construction of domain specific product catalogs. This book provides approaches for re-use of existing vocabularies and domain ontologies as a basis for this rationalization and provides a framework based on inter-ontology interoperation. Infrastructural trade-offs that identify optimizations in performance and scalability of web sites will soon give way to information based trade-offs as alternate rationalization schemes come into play and the necessity of interoperating across these schemes is realized. Information Brokering Across Heterogeneous Digital Data's intended readers are researchers, software architects and CTOs, advanced product developers dealing with information intermediation issues in the context of e-commerce (B2B and B2C), information technology professionals in various vertical markets (e.g., geo-spatial information, medicine, auto), and all librarians interested in information brokering.
As a new generation of technologies, frameworks, concepts and practices for information systems emerge, practitioners, academicians, and researchers are in need of a source where they can go to educate themselves on the latest innovations in this area. Semantic Web Information Systems: State-of-the-Art Applications establishes value-added knowledge transfer and personal development channels in three distinctive areas: academia, industry, and government. Semantic Web Information Systems: State-of-the-Art Applications covers new semantic Web-enabled tools for the citizen, learner, organization, and business. Real-world applications toward the development of the knowledge society and semantic Web issues, challenges and implications in each of the IS research streams are included as viable sources for this challenging subject.
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