A brand new look at a time-tested business practice Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: • An in-depth understanding of the principles of successful brand building-in any context • Practical tools to build and manage powerful relationships • Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both • Advanced techniques to continually refine your unique personal brand
Millions of people start each day by watching Katie Couric on theaToday Show. She has demonstrated an incredible work ethic and determination in her rise to prominence in the cutthroat business of television journalism and incredible strength as she raises her daughters alone after the passing of her husband. This title reveals the personal side of Couric.
Ellen tells the story of her childhood in Louisiana and Texas, to her success as a stand-up comic and being one of the most recognizable faces on television.
Martha Stewart's advocacy of homemaking has made her a household name synonymous with meticulous decorating and hostessing. A business owner, author, editor, and former stockbroker and fashion model, Stewart established a brand that has spawned numerous books, a national magazine, two popular daytime television programs, and lines of merchandise for national department stores. Though she served five months in prison in 2004 after being convicted of lying to investigators about a stock sale, she bounced back to make an even bigger name for herself upon release. ""Martha Stewart"" illuminates the life of one of the most successful businesswomen of our time.
* Critically acclaimed biographies of history's most notable African-Americans * Straightforward and objective writing * Lavishly illustrated with photographs and memorabilia * Essential for multicultural studies
* Critically acclaimed biographies of history's most notable African-Americans * Straightforward and objective writing * Lavishly illustrated with photographs and memorabilia * Essential for multicultural studies
Ellen tells the story of her childhood in Louisiana and Texas, to her success as a stand-up comic and being one of the most recognizable faces on television.
Martha Stewart's advocacy of homemaking has made her a household name synonymous with meticulous decorating and hostessing. A business owner, author, editor, and former stockbroker and fashion model, Stewart established a brand that has spawned numerous books, a national magazine, two popular daytime television programs, and lines of merchandise for national department stores. Though she served five months in prison in 2004 after being convicted of lying to investigators about a stock sale, she bounced back to make an even bigger name for herself upon release. ""Martha Stewart"" illuminates the life of one of the most successful businesswomen of our time.
* Critically acclaimed biographies of history's most notable African-Americans * Straightforward and objective writing * Lavishly illustrated with photographs and memorabilia * Essential for multicultural studies
Freelance Fancy: Your Guide to Creating Spiritual Health, Wealth and Happiness from Gig Work offers the tips necessary to quickly launch a lucrative and fulfilling career. Find the answers to these questions and more: How do you set up a freelance business? Where do you find clients who need your help? Do you have the discipline required for flexible work? Can you really earn six figures a year from a gig career? How can freelancing wrap around your family life? How can your niche focus inspire your creative soul? What does risk-taking mean to solopreneurs? How can your work inspire greater spiritual health? Author Sherry Beck Paprocki has written an intensely personal tale of how she built a big career that wrapped around her family's life. An award winning journalist, editor and author with more than 30 years of freelance experience, Paprocki writes an authentic story about the prophets who give her guidance, the pitfalls of the business world and the profits possible in gig work. As a writer, editor and an enthusiast for the powers of creation, the author shares the lessons she's learned with you and others who seek nontraditional work-whether you are starting out in your gig career, learning to juggle family and work life, or careening into retirement as someone who balances multiple gigs to keep the cash flowing. Wise Words of advice are offered within this book by several of her busy freelance colleagues across the country. This story is Paprocki's attempt to share the magic-as well as the madness-that goes on behind the curtains in the life of a prolific freelancer. The lessons she's learned will not only help you build your own gig career, but they will also lead you on a pathway toward the financial and spiritual rewards that everyone deserves from their worklife. This book is divided into six sections In Part I, Paprocki discusses your entrepreneurial spirit. Successful freelancers have many of the same characteristics as successful entrepreneurs. Part II stresses the importance of learning the basic freelance mindset you'll need to do gig work before you jump in. But more than that, this section also addresses the PPR of building a freelance business: understanding the people who buy your work, knowing that there will be problems, and recognizing the importance of relationships. Once you get to Part III, you'll begin to see how your work can lead you toward a greater purpose. In Part IV, you'll read how passion for your niche and determination to create will lead you to career success. In Part V, you'll read about how your career will be challenged through difficult economic periods and how it will survive when you are unafraid of the risks associated with disruption. Finally, Part VI will address various facets of leadership. Before you finish, you'll better understand your own ego before we start tackling the difficult task of gaining spiritual health and life balance as you work toward the greater good of society. Before you are finished, the author offers an important exercise to determine if you're on focus with your career goals as you contribute to society's greater good.
A brand new look at a time-tested business practice Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: • An in-depth understanding of the principles of successful brand building-in any context • Practical tools to build and manage powerful relationships • Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both • Advanced techniques to continually refine your unique personal brand
Millions of people start each day by watching Katie Couric on theaToday Show. She has demonstrated an incredible work ethic and determination in her rise to prominence in the cutthroat business of television journalism and incredible strength as she raises her daughters alone after the passing of her husband. This title reveals the personal side of Couric.
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