Reading and digesting the lessons in this book can be of greater value to an aspiring dramatist than years in an MFA program. Whether you are writing for the stage, screen or audio, this book is an invaluable teacher and guide to have by your side throughout the development and revision process." Frances Ya-Chu Cowhig "This book does what no other playwriting book in my experience has done, it offers a new way of seeing and conceiving how theatre makes meaning and carries emotional impact in performance." Suzan Zeder, Professor Emerita and former Head Of Playwriting at University of Texas at Austin, USA Combining a step-by-step analysis of the technique of writing for stage and screen with how the mystery, poetry, and emotional momentum is achieved for the audience, Sherry Kramer offers an empowering, original guide for emerging and established writers. In this structured look at the way audience members progress through a work in real time, Sherry Kramer uses plain-spoken vocabulary to help you discover how to make work that will mean more to your audiences. By using examples drawn from plays, film, and streaming series, ranging from A Streetcar Named Desire to Fleabag to Pirates of the Caribbean, this study makes its concepts accessible to a wide range of artists who work in timebound art. The book also features multiple exercises, developed with MFA writers in The Iowa Playwrights Workshop and The Michener Center for Writers, where Kramer taught for the past 25 years, which provide entrance points to help you consider and create your work.
When you make glass for a living, your body breaks. Victor, the last in a long line of glassmakers, lies under the knife on the operating table for heart and lung surgery, while his family waits to know if he will live or die. An inside-out surrealist ride on the wishes and fears of a family as they wait in a hospital waiting room, where every thought and terror becomes manifest. It is a play about the end of the American manufacturing era, a postmodern history of glass making, and a tale about the need we have to turn the story of our breakable lives into an unbreakable story. "Sherry Kramer's THINGS THAT BREAK is a terribly difficult, painfully beautiful play in which everything is broken. The storytelling is jagged, taking surreal twists as it shifts back and forth between the worried wife of a man having heart surgery and her grown son and daughter... This is a wildly imaginative piece of work... ...listening to Miss Kramer's kaleidoscopic language...is like being under some hallucinogenic anesthetic..." Nelson Pressley, The Washington Times "You may have heard that playwright Sherry Kramer is biting off more than she can chew in THINGS THAT BREAK, her free-form comedy about sibling rivalry, heart surgery, and the American dream. Don't believe it. The lady chews like a champion. Chomps, actually, greedily bobbling up insights that would surely escape lesser writers, just as she did when introducing the metaphysics-obsessed lesbian lovers of DAVID'S REDHAIRED DEATH..." Bob Mondello, CityPaper
Human spontaneous combustion is not something that most people worry about, but Amalia Parker does, and that's why she won't sleep with Rob. Sex with someone she doesn't care about might not be so dangerous, but with the man she truly loves? A definite possibility. This is the kind of logic that only makes sense in the Parker household, where Mom cooks obsessively, Dad has turned the house into an 18-hole golf course, and ancient maiden Aunt Emily does laundry and practices the family art of selective sight. A sweet, quirky comedy. The critics on Sherry Kramer's plays: DAVID'S REDHAIRED DEATH: "Sherry Kramer's extraordinary play ... is like a puzzle: after slowly and painstakingly connecting a series of dots, one uncovers an integrated image out of what appeared to be chaos." -The Chicago Reader THINGS THAT BREAK: ..". a terribly difficult, painfully beautiful play ... This is a wildly imaginative piece of work." -Nelson Pressley, The Washington Times THE WALL OF WATER: "THE WALL OF WATER quickly bursts through the dam of conventional theater for two hours of the kind of inspired and breathtaking chaos so rare on America's stages that we may have forgotten the word for it. The word is farce." - Margaret Spillane, New Haven Independent WHAT A MAN WEIGHS: ..". its view of sexual politics becomes more and more complex, funny, and biting." -Time WHEN SOMETHING WONDERFUL ENDS: "As timely as it is revealing, and as witty as wise." -Austin Chronicle
WHEN SOMETHING WONDERFUL ENDS explores the loss of one's mother, America's dependence on foreign oil, and Barbie dolls in an ingenious, whimsical, touching, funny, infuriating manner that only playwright Sherry Kramer could achieve. While packing up her parents' home following the death of her mother, Sherry uncovers the treasure trove of Barbies from her baby-boom childhood while embarking on the homework of a lifetime: discovering the roots of Islamic hatred of America and our dependence on the oil in the Middle East. As a Jewish girl growing up in the epicenter of the Bible belt, Sherry knows a thing or two about religious fervor and the passions it engenders. "While she putters around putting Barbie paraphernalia into boxes, our hostess neatly ties together the personal and the political, yoking her own history to the mess of current global politics and a loss of faith in the American ideal. Quirky and informative." --Christopher Isherwood, The New York Times "As the actress telling Kramer's story packs up the Barbie artifacts of a Baby Boomer youth, the playwright explores both childhood fantasy and grown-up loss, as well as offering a step-by-step theory of why so many in the Arab world have come to hate the United States ... it is, bottom line, a moving and provocative piece." --Christine Dolan, Miami Herald "Recounting her quest for the moment our way of life began unraveling, playwright Sherry Kramer's remarkable monologue moves between 1963 and now, between Tehran and Springfield, MO, between radicalized mullahs and vintage Barbies, to unearth truths about America's pursuit of Middle Eastern oil and her personal history, before arriving at her mother's grave and the intersection of geopolitical interests and individual responsibility. As timely as it was revealing and as witty as wise." --Robert Faires, The Austin Chronicle "In her incisive one-woman, autobiographical play. Playwright Sherry Kramer recalls coming of age, the death of a beloved parent, Judaism, the Middle East crisis and a concise history of the durable Barbie doll ... Making Barbie a pivotal character in her narrative, playwright Kramer writes with a fluid hand that balances grief, conflict and the innocence of youth." --Robert Daniels, Variety
Nicki drives her 84-year-old grandmother down to Florida every year. But this year will be the last trip they take. Nano longs for the world she used to know, and Nicki is hell bent on dragging her into the present. NANO AND NICKI IN BOCA RATON is a play about the genteel anti-semitism of the South and the special way that grandmothers and granddaughters fight and forgive each other. The critics on Sherry Kramer's plays: DAVID'S REDHAIRED DEATH: "Sherry Kramer's extraordinary play ... is like a puzzle: after slowly and painstakingly connecting a series of dots, one uncovers an integrated image out of what appeared to be chaos." -The Chicago Reader THINGS THAT BREAK: ..". a terribly difficult, painfully beautiful play ... This is a wildly imaginative piece of work." -Nelson Pressley, The Washington Times THE WALL OF WATER: "THE WALL OF WATER quickly bursts through the dam of conventional theater for two hours of the kind of inspired and breathtaking chaos so rare on America's stages that we may have forgotten the word for it. The word is farce." - Margaret Spillane, New Haven Independent WHAT A MAN WEIGHS: ..". its view of sexual politics becomes more and more complex, funny, and biting." -Time WHEN SOMETHING WONDERFUL ENDS: "As timely as it is revealing, and as witty as wise." -Austin Chronicle
WHEN SOMETHING WONDERFUL ENDS explores the loss of one's mother, America's dependence on foreign oil, and Barbie dolls in an ingenious, whimsical, touching, funny, infuriating manner that only playwright Sherry Kramer could achieve. While packing up her parents' home following the death of her mother, Sherry uncovers the treasure trove of Barbies from her baby-boom childhood while embarking on the homework of a lifetime: discovering the roots of Islamic hatred of America and our dependence on the oil in the Middle East. As a Jewish girl growing up in the epicenter of the Bible belt, Sherry knows a thing or two about religious fervor and the passions it engenders. "While she putters around putting Barbie paraphernalia into boxes, our hostess neatly ties together the personal and the political, yoking her own history to the mess of current global politics and a loss of faith in the American ideal. Quirky and informative." -Christopher Isherwood, The New York Times "As the actress telling Kramer's story packs up the Barbie artifacts of a Baby Boomer youth, the playwright explores both childhood fantasy and grown-up loss, as well as offering a step-by-step theory of why so many in the Arab world have come to hate the United States ... it is, bottom line, a moving and provocative piece." -Christine Dolan, Miami Herald "Recounting her quest for the moment our way of life began unraveling, playwright Sherry Kramer's remarkable monologue moves between 1963 and now, between Tehran and Springfield, MO, between radicalized mullahs and vintage Barbies, to unearth truths about America's pursuit of Middle Eastern oil and her personal history, before arriving at her mother's grave and the intersection of geopolitical interests and individual responsibility. As timely as it was revealing and as witty as wise." -Robert Faires, The Austin Chronicle "In her incisive one-woman, autobiographical play. Playwright Sherry Kramer recalls coming of age, the death of a beloved parent, Judaism, the Middle East crisis and a concise history of the durable Barbie doll ... Making Barbie a pivotal character in her narrative, playwright Kramer writes with a fluid hand that balances grief, conflict and the innocence of youth." -Robert Daniels, Variety
Including more than 200 true, thought-provoking stories, this inspirational collection provides a fascinating glimpse into the world of unexplained phenomena and survival against overwhelming odds. A wide range of topics and circumstances is covered, including angelic interventions, surviving airplane crashes and cataclysmic natural disasters, medical miracles, amazing sea rescues, miracles on the highway, and near-death experiences. Remarkable stories include how a sky diver plummeted more than 4,000 feet and walked away with only a cut, how a mother and her children ride out a tornado atop an airborne mattress and survive, and how a group of dolphins rescued a swimmer from a shark attack.
The first—and still the best—guide to Oregon’s wine country from well-connected local wine experts. This guide to Oregon’s burgeoning wine scene covers the entire state, from the renowned Willamette Valley to the remote Snake River Valley. While Moore and Welsch focus on touring the state’s wineries, they also provide a wide array of dining and lodging options and spotlight unique recreation, attractions, and natural wonders to seek out in your spare time.
Life on the Screen is a book not about computers, but about people and how computers are causing us to reevaluate our identities in the age of the Internet. We are using life on the screen to engage in new ways of thinking about evolution, relationships, politics, sex, and the self. Life on the Screen traces a set of boundary negotiations, telling the story of the changing impact of the computer on our psychological lives and our evolving ideas about minds, bodies, and machines. What is emerging, Turkle says, is a new sense of identity—as decentered and multiple. She describes trends in computer design, in artificial intelligence, and in people’s experiences of virtual environments that confirm a dramatic shift in our notions of self, other, machine, and world. The computer emerges as an object that brings postmodernism down to earth.
This is the new 'gotta have' guide to Oregon's wine country."—Jean Yates, President, Avalon Wine, Corvallis This guide to Oregon’s burgeoning wine scene provides exhaustive coverage of the entire state, from the renowned Willamette Valley to the distant Umatilla Valley. It is the guidebook for oenophiles who want to learn about Oregon's wineries, and for anyone who enjoys great wine and longs to see more of this diverse and beautiful state. Included are wineries with and without official tasting rooms as well as those that are open only by appointment. The authors also provide a wide array of dining and lodging suggestions and spotlight unique attractions, recreation options, and natural wonders for travelers to seek out in their spare time. As in every Explorer's Great Destinations title, detailed maps and the authors' insider knowledge make this book a must-have for travelers and residents alike. A unique and practical Great Grape Destinations checklist rounds out this invaluable resource. Use it to help you enjoy your trip to Oregon's vibrant cities and towns, stunning countryside, and—of course—distinctive wineries. Includes: history, getting around, wineries, lodging, dining, attractions, recreation, shopping, and more!
Reading and digesting the lessons in this book can be of greater value to an aspiring dramatist than years in an MFA program. Whether you are writing for the stage, screen or audio, this book is an invaluable teacher and guide to have by your side throughout the development and revision process." Frances Ya-Chu Cowhig "This book does what no other playwriting book in my experience has done, it offers a new way of seeing and conceiving how theatre makes meaning and carries emotional impact in performance." Suzan Zeder, Professor Emerita and former Head Of Playwriting at University of Texas at Austin, USA Combining a step-by-step analysis of the technique of writing for stage and screen with how the mystery, poetry, and emotional momentum is achieved for the audience, Sherry Kramer offers an empowering, original guide for emerging and established writers. In this structured look at the way audience members progress through a work in real time, Sherry Kramer uses plain-spoken vocabulary to help you discover how to make work that will mean more to your audiences. By using examples drawn from plays, film, and streaming series, ranging from A Streetcar Named Desire to Fleabag to Pirates of the Caribbean, this study makes its concepts accessible to a wide range of artists who work in timebound art. The book also features multiple exercises, developed with MFA writers in The Iowa Playwrights Workshop and The Michener Center for Writers, where Kramer taught for the past 25 years, which provide entrance points to help you consider and create your work.
Prize-winning historian Michael S. Sherry shows how war has defined modern America and argues that militarization has reshaped every facet of American life--its politics, economics, culture, social relations, and place in the world. 17 illustrations.
As a master of realism, Jerome Witkin illustrates in his art the moral plight of everyday lives. His most complex and critically acclaimed works—intense, often disturbing scenes of the Holocaust—have earned him a growing international audience. This second edition of Life Lessons incorporates material from the past decade, including ten of his most important and provocative paintings. It brings the viewer in intimate contact with the dense interior landscapes of both people and places. Often regarded as belonging to an artistic pantheon including the work of Lucien Freud, Manet, Ingres, Goya, and Courbet, Witkin's paintings range from moody urban landscapes and penetrating portraits to intimate figure studies and vivid, psychologically charged tableaux, frequently referencing seminal moments in history. Witkin's newer work includes·an enormous six-panel exploration of Dachau's 1945 liberation (Entering Darkness, 2001)—his culmination of a twenty-year series on the Holocaust, regarded by critics as among the most compelling of paintings made on the subject.
In Middle Eastern and Islamic societies, the politics of sexual knowledge is a delicate and often controversial subject. Sherry Sayed Gadelrab focuses on nineteenth and early-twentieth century Egypt, claiming that during this period there was a perceptible shift in the medical discourse surrounding conceptualisations of sex differences and the construction of sexuality. Medical authorities began to promote theories that suggested men's innate 'active' sexuality as opposed to women's more 'passive' characteristics, interpreting the differences in female and male bodies to correspond to this hierarchy. Through examining the interconnection of medical, legal, religious and moral discourses on sexual behaviour, Gadelrab highlights the association between sex, sexuality and the creation and recreation of the concept of gender at this crucial moment in the development of Egyptian society. By analysing the debates at the time surrounding science, medicine, morality, modernity and sexuality, she paints a nuanced picture of the Egyptian understanding and manipulation of the concepts of sex and gender.
PROMOTING PARTNERSHIP FOR HEALTH This book forms part of a series entitled Promoting Partnership for Health publishedin association with the UK Centre for the Advancement of Interprofessional Education (CAIPE). The series explores partnership for health from policy, practice and educational perspectives. Whilst strongly advocating the imperative driving collaboration in healthcare, it adopts a pragmatic approach. Far from accepting established ideas and approaches, the series alerts readers to the pitfalls and ways to avoid them. DESCRIPTION Interprofessional Teamwork for Health and Social Care is an invaluable guide for clinicians, academics, managers and policymakers who need to understand, implement and evaluate interprofessional teamwork. It will give them a fuller understanding of how teams function, of the issues relating to the evaluation of teamwork, and of approaches to creating and implementing interventions (e.g. team training, quality improvement initiatives) within health and social care settings. It will also raise awareness of the wide range of theories that can inform interprofessional teamwork. The book is divided into nine chapters. The first 'sets the scene' by outlining some common issues which underpin interprofessional teamwork, while the second discusses current teamwork developments around the globe. Chapter 3 explores a range of team concepts, and Chapter 4 offers a new framework for understanding interprofessional teamwork. The next three chapters discuss how a range of range of social science theories, interventions and evaluation approaches can be employed to advance this field. Chapter 8 presents a synthesis of research into teams the authors have undertaken in Canada, South Africa and the UK, while the final chapter draws together key threads and offers ideas for future of teamwork. The book also provides a range of resources for designing, implementing and evaluating interprofessional teamwork activities.
Evidence Based Treatment with Older Adults: Theory, Practice, and Research provides a detailed examination of five research-supported psychosocial interventions for use with older adults: cognitive behavioral therapy, motivational interviewing, life review/reminiscence, problem solving therapy, and psychoeducational/social support approaches. These interventions address the diversity of mental health conditions and late-life challenges that older adults and their family members experience. Detailed explanations of the approaches, skills, and strategies employed in each intervention are provided, as are adaptions for use of the interventions with older adults. Vignettes are also used to demonstrate the use of specific practice skills and techniques with older clients. The theory undergirding each approach and the historical development of the interventions is explained, and provides the reader with a rich understanding of background and context of each therapy. In addition, the distinct issues such as depression, anxiety, substance abuse/misuse for which evidence exists are highlighted. Research support for application of the interventions in community-based, acute care, and long-term care settings and in individual and group formats is also discussed. Finally, implementation issues encountered in therapeutic work with older adults are described as are accommodations to enhance treatment efficacy. In sum, this book provides a comprehensive overview of evidence based psychosocial interventions for older adults; it is ideal for students and mental health professionals interested in clinical work with older adults and their families.
The past half-century has been marked by major changes in the treatment of mental illness: important advances in understanding mental illnesses, increases in spending on mental health care and support of people with mental illnesses, and the availability of new medications that are easier for the patient to tolerate. Although these changes have made things better for those who have mental illness, they are not quite enough. In Better But Not Well, Richard G. Frank and Sherry A. Glied examine the well-being of people with mental illness in the United States over the past fifty years, addressing issues such as economics, treatment, standards of living, rights, and stigma. Marshaling a range of new empirical evidence, they first argue that people with mental illness—severe and persistent disorders as well as less serious mental health conditions—are faring better today than in the past. Improvements have come about for unheralded and unexpected reasons. Rather than being a result of more effective mental health treatments, progress has come from the growth of private health insurance and of mainstream social programs—such as Medicaid, Supplemental Security Income, housing vouchers, and food stamps—and the development of new treatments that are easier for patients to tolerate and for physicians to manage. The authors remind us that, despite the progress that has been made, this disadvantaged group remains worse off than most others in society. The "mainstreaming" of persons with mental illness has left a policy void, where governmental institutions responsible for meeting the needs of mental health patients lack resources and programmatic authority. To fill this void, Frank and Glied suggest that institutional resources be applied systematically and routinely to examine and address how federal and state programs affect the well-being of people with mental illness.
Protests against racial injustice and anti-Blackness have swept across elite colleges and universities in recent years, exposing systemic racism and raising questions about what it means for Black students to belong at these institutions. In Black Space, Sherry L. Deckman takes us into the lives of the members of the Kuumba Singers, a Black student organization at Harvard with racially diverse members, and a self-proclaimed safe space for anyone but particularly Black students. Uniquely focusing on Black students in an elite space where they are the majority, Deckman provides a case study in how colleges and universities might reimagine safe spaces. Through rich description and sharing moments in students’ everyday lives, Deckman demonstrates the possibilities and challenges Black students face as they navigate campus culture and the refuge they find in this organization. This work illuminates ways administrators, faculty, student affairs staff, and indeed, students themselves, might productively address issues of difference and anti-Blackness for the purpose of fostering critically inclusive campus environments.
The invisible world of influence and power revealed. Hidden agendas uncovered. Examines 250 current and historical conspiracies, secret cabals, and powerful groups. Startling allegations. Suppressed evidence. Missing witnesses. Assassinations. Cover-ups and threats. Documented connections to an even deeper intrigue. Allusions to the New World Order. Coincidences? Too many to be mere coincidence? American history is replete with warnings of hidden plots by the Illuminati, the Freemasons, the Zionists, the Roman Catholics, the Communists, World Bankers, the Secret Government, and Extra-Terrestrial Invaders, to name a few. Separating fact from fiction, this compelling work provides gripping details and presents the information without bias, including hundreds of individuals, organizations, and events where official claims and standard explanations of actions and events remain shrouded in mystery. Conspiracies and Secret Societies: The Complete Dossier examines the most common subjects among conspiracy theorists, probing and thoroughly examining cases of conspiracies and dark doings of secret societies. Bring yourself up-to-date with the latest research and findings into historical topics plus current issues, including: Historical riddles—the Ark of the Covenant, the Holy Grail, Noah’s Ark, the Sphinx, alchemy, the true relationship between Jesus and Mary Magdalene, and the churches dedicated to the Black Madonna. Classified background on U.S. Presidents—Lincoln, Kennedy, Eisenhower, Obama, Reagan, their advisers, and more. Powerful secret societies and groups—the Knights Templar, Freemasons, Illuminati, the Triads, the Rosicrucians, the Skull and Bones Society, Scientology, the Falun Gong, the New World Order, and Lightning from the East. Government cover-ups—electronic spying, MKUltra, the John F. Kennedy and Martin Luther King Jr. assassinations, Area 51, extraterrestrial invaders, black helicopters, satellite snooping, FEMA, the Global Bank, and the Trilateral Commission. Terrible secrets—the BP oil spill, Unit 731 and germ experiments, the 2011 tsunami in Japan, and Hurricane Katrina. Science mysteries—biochip implants, genetic manipulation, weather control, mad cow disease, AIDS/HIV, West Nile virus, and the bizarre Morgellons disease. The only way to crush these secret plots is to bring the facts to light. Don't let history repeat itself! Knowledge is our best weapon against these people, groups, and their nefarious schemes.
The award-winning anthropologist Sherry B. Ortner draws on her longstanding interest in theories of cultural practice to rethink key concepts of culture, agency, and subjectivity.
This book is an attempt to show that preservice teacher knowledge is substantive and should be part of the wider database of knowledge about teaching and learning in the field of teacher education. From the perspectives of five prospective teacher interns and a teacher educator, this volume brings the experiences of students conducting research during preservice teacher education to life. Charged to conduct a semester long study in the school, the intern-authors studied classroom scenes and their own work, and wrote case studies depicting their experiences. Their pieces -- in their entirety -- compose the central chapters of the book and serve as examples of preservice teacher research. The surrounding chapters examine the interns' experiences of conducting research during their preservice internship year primarily from the perspective of a teacher educator who studied them and the scene throughout the experience. The teacher educator examines the interns' approaches to research and the processes they employed to conduct and complete their studies, the interns' professional growth as a result of their participation in the study, and the impact the project had on the program. This book fills the gaps that exist in the present literature on the use of teacher research during preservice by including the inquiry works of preservice teachers as examples of legitimate, important preliminary research in their own rights, and by addressing the complex issues of conducting this type of study during preservice from multiple perspectives, not just that of the university researcher. While some texts include the perspectives of students and even include portions of students' own work, this text takes the step of co-authorship, sharing the academic discourse with intern teachers who have produced experience and knowledge that are informative for the field of education as a whole and specifically for teacher education. The text attempts to combine many voices into one thorough, narrative approach, ultimately urging the reader to consider the possibilities of teacher research for advancing knowledge in the field and for enhancing the professional development of the participants.
Scholarly and extensively footnoted, the book is meant to be used as a sourcebook for anthropological research. . . . The book′s primary audience should be marketing and anthropology researchers, and graduate students, faculty, and researchers. --P. G. Kishel in Choice "As a business person responsible for the development of advertising strategies and advertising campaigns, I was impressed with the contributors′ willingness and desire to apply anthropological principles to real world problems. John Sherry Jr.′s comment sums it up nicely, ′Anthropology is a practical discipline, anchoring the blue sky thinking it encourages firmly to the local ground it inhabits.′ We need to encourage blue sky thinking so we don′t repeatedly get the same answers to our inquiries. Anthropologists can help us with these issues. . . "This book gives me enormous hope that applied anthropology will help restore the tremendous value that can be gained through qualitative research techniques. Today in marketing and advertising, focus groups are grossly overused, misused, and underanalyzed. I was encouraged and excited about the authors′ discussions of good ethnographies and focus groups that, for example, instead of simply asking respondents whether or not EMF causes cancer, a far more creative and insightful exercise was performed with consumers, and then was intensely analyzed by anthropologists. All too often today, qualitative research is carelessly and quickly administered and the analysis consists of a 30-minute debriefing at the end of the last focus group. . . "In the last few years, the need for cross-cultural consumer understanding has grown rapidly. This phenomenon makes it imperative that not only must we fully understand the meanings of brands and products to our domestic consumers, but we must know which meanings are ′transportable′ to consumers in other cultures. John Sherry Jr.′s book suggests that anthropologists could and should have a major role in cross-cultural consumer understanding." --Patricia A. Cafferata, President and Chief Executive Officer, Young & Rubicam Chicago "John Sherry Jr. and his contributors bring ′marketplace anthropology′ out of the shadows and into the dazzling piazza of contemporary social thought. Wide-ranging, lively, and often witty, the sourcebook raises many intriguing questions about the trajectory of anthropology and social science in general for the 21st century. Though readers might not always agree with the approaches used, these chapters are pointed reminders of vast fields of anthropological neglect on subjects of huge importance for today′s world, yet inspirations for the work reach back to the foundations of modern anthropology, from Malinowski to W. Lloyd Warner. . . "This book makes a convincing case for the role of marketplace anthropology in basic research on humankind. While many anthropologists might approach this collection with some apprehensiveness, the editor does not shrink from the ethical issues of business anthropology. Applied anthropologists in many fields can benefit from the insights and ideas presented here. This book goes a long way toward replacing the pop-anthropology so rampant in corporate circles these days with substantive anthropological materials and sets of ideas on advertising, organizational behavior, buying and selling, profit-making, consumer relations, and much more." --J. Anthony Paredes, Florida State University "Anyone concerned with understanding the consumer will find John F. Sherry Jr.′s new book invaluable. In the past decade, the most important contributions to the meaning of products, brands, and advertising in consumers′ lives have come from anthropology. Sherry and the contributors to this volume have been in the forefront of that movement. The chapters in this volume, whether on shampoo, electric utilities, or life histories of brand behavior, capture the excitement and illumination of looking at marketing and advertising through the lens of anthropology." --Myra Stark, Saatchi & Saatchi Advertising "This book is long overdue; anthropologists as consumer researchers have been a powerful underground force for the past 15 years of innovative marketing. Major companies, as well as government and private institutions, have looked to anthropologists to help when other research has failed. John Sherry Jr. has collected outstanding anthropological practitioners in this volume, and they have written cutting-edge chapters on product symbolism, consumer culture, advertising efficacy, and international marketing. The power of this collection lies in the fresh insights to each of these themes and the ability to reframe old problems to reperceive what it means to live the life of a consumer as we approach the next century." --Steve Barnett, Managing Director, Global Business Network Containing original articles and empirical substance, Contemporary Marketing and Consumer Behavior responds to a growing demand for scholarship more tuned to the empirical and practical realities of consumer culture. Written by leading anthropologists who specialize in marketing and consumer research, it is intended as a sourcebook for readers interested in consumption and its managerial consequences. The topics and their treatments run a gamut of concerns including elements of the marketing mix (such as goods and services), advertising and promotion, relationship management, managerial intervention and development, class-and-gender-linked consumer behaviors, and the production of consumption. Anthropological perspectives and methods employed by the authors range from materialistic to semiotic and both qualitative and quantitative methods are employed. Contributors range across time, space, and topics in pursuit of understanding. The result is a multifaceted perspective of marketing and consumer behavior. Also, the remarks of eminent senior Fellows of the Association for Consumer Research, who have drawn upon anthropology to make their own seminal contributions to a number of disciplines, punctuate this exceptional volume. A remarkable and extraordinary text, Contemporary Marketing and Consumer Behavior is ideal for scholars, students and professionals in marketing, cultural studies, gender studies, psychology, sociology, anthropology, and communication.
The recently discovered journal of William Ray of the Seventh Wisconsin is the most important primary source ever of soldier life in one of the war's most famous fighting organizations. No other collection of letters or diaries comes close to it.Two days before his regiment left Wisconsin in 1861, the twenty-three-year-old blacksmith began, as he described it, "to keep account" of his life in what became the "Iron Brigade of the West." Ray's journal encompasses all aspects of the enlisted man's life-the battles, the hardships, the comradeship. And Ray saw most of the war from the front rank. He was wounded at Second Bull Run, again at Gettysburg, and yet a third time in the hell of the Wilderness. He penned something in his journal almost every day-occasionally just a few lines, at other times thousands of words. Ray's candid assessments of officers and strategy, his vivid descriptions of marches and the fighting, and his evocative tales of foraging and daily army life fill a large gap in the historical record and give an unforgettable soldier's-eye view of the Civil War.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.