Shellye Archambeau's Books

Unapologetically Ambitious

Take Risks, Break Barriers, and Create Success on Your Own Terms

By: Shellye Archambeau

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Unapologetically Ambitious

Take Risks, Break Barriers, and Create Success on Your Own Terms

By: Shellye Archambeau

*Named a Best Business Book of 2020 by Fortune and Bloomberg* Full of empowering wisdom from one of Silicon Valley's first female African American CEOs, this inspiring leadership book offers a blueprint for how to achieve your personal and professional goals. Shellye Archambeau recounts how she overcame the challenges she faced as a young black woman, wife, and mother, managing her personal and professional responsibilities while climbing the ranks at IBM and subsequently in her roles as CEO. Through the busts and booms of Silicon Valley in the early 2000s, this bold and inspiring book details the risks she took and the strategies she engaged to steer her family, her career, and her company MetricStream toward success. Through her journey, Shellye discovered that ambition alone is not enough to achieve success. Here, she shares the practical strategies, tools, and approaches readers can employ right now, including concrete steps to most effectively: Dismantle impostor syndrome Capitalize on the power of planning Take risks Developing financial literacy Build your network Establish your reputation Take charge of your career Integrate work, marriage, parenthood, and self-care Each chapter lays out key takeaways and actions to increase the odds of achieving your personal and professional goals. With relatable personal stories that ground her advice in the real world and a foreword by leading venture capitalist and New York Times bestselling author Ben Horowitz, Unapologetically Ambitious invites readers to move beyond the solely supportive roles others expect them to fill, to learn how to carefully tread the thin line between assertive and aggressive, and to give themselves permission to strive for the top. Make no apologies for the height of your ambitions. Shellye Archambeau will show you how.

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Page Count

200

Publisher

Grand Central Publishing

Published Date

ISBN 10

1538702908

ISBN 13

9781538702901

Marketing That Works

How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

By: Leonard M. Lodish,Howard L. Morgan,Shellye Archambeau

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Marketing That Works

How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

By: Leonard M. Lodish,Howard L. Morgan,Shellye Archambeau

Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works–and read it today. Includes online access to state-of-the-art marketing allocation software!

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Page Count

450

Publisher

Pearson Education

Published Date

ISBN 10

0132716321

ISBN 13

9780132716321

Unapologetically Ambitious

Take Risks, Break Barriers, and Create Success on Your Own Terms

By: Shellye Archambeau

Write a review Read reviews Take a Quiz Solve Book Puzzle

Unapologetically Ambitious

Take Risks, Break Barriers, and Create Success on Your Own Terms

By: Shellye Archambeau

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

200

Publisher

Grand Central Publishing

Published Date

ISBN 10

1538702908

ISBN 13

9781538702901

Book's by Shellye Archambeau

Unapologetically Ambitious

Unapologetically Ambitious

Marketing That Works

Marketing That Works

Unapologetically Ambitious

Unapologetically Ambitious

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