Shelby D. Hunt's Books

Foundations of Marketing Theory

Toward a General Theory of Marketing

By: Shelby D. Hunt

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Foundations of Marketing Theory

Toward a General Theory of Marketing

By: Shelby D. Hunt

Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.

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Page Count

352

Publisher

M.E. Sharpe

Published Date

ISBN 10

0765609304

ISBN 13

9780765609304

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

For Reason, Realism, Truth and Objectivity

By: Shelby D. Hunt

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

For Reason, Realism, Truth and Objectivity

By: Shelby D. Hunt

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.

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Page Count

420

Publisher

Routledge

Published Date

ISBN 10

1315290871

ISBN 13

9781315290874

Marketing Theory

Foundations, Controversy, Strategy, and Resource-advantage Theory

By: Shelby D. Hunt

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Marketing Theory

Foundations, Controversy, Strategy, and Resource-advantage Theory

By: Shelby D. Hunt

One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.

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Page Count

619

Publisher

Routledge

Published Date

ISBN 10

131746513X

ISBN 13

9781317465133

A General Theory of Competition

Resources, Competences, Productivity, Economic Growth

By: Shelby D. Hunt

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A General Theory of Competition

Resources, Competences, Productivity, Economic Growth

By: Shelby D. Hunt

Hunt convincingly demonstrates that competition is not about dividing up limited resources but about creating more resources and thus competition is pro-society. This truly interdisciplinary book successfully develops a general theory of competition which is rich in explanatory breadth and depth. Consequently, executives and entrepreneuers, management consultants, public makers, and scholars and students in economics, law, political science, and business should read and study this book. —Robert F. Lusch, University of Oklahoma This book develops a new theory of competition. This theory – labeled "resource-advantage theory" – stems from no single research tradition, but draws on several different traditions in economics, management, marketing, and sociology. In this ground-breaking volume, Shelby Hunt articulates R-A theory, uses the theory to explain and predict economic phenomena, and shows how (and why) it explains and predicts such phenomena.

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Page Count

321

Publisher

SAGE Publications

Published Date

ISBN 10

1452221642

ISBN 13

9781452221649

Book's by Shelby D. Hunt

Foundations of Marketing Theory

Foundations of Marketing Theory

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

Marketing Theory

Marketing Theory

A General Theory of Competition

A General Theory of Competition

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