Written for the Exercise Physiologist, Clinical Exercise Electrocardiography address the needs of Exercise Physiologists working in a clinical setting and addresses static interpretation of rhythm strips and 12-leads. It concentrates on the physiology and etiology of arrhythmia, as well as the treatment of arrhythmia. It includes not only the traditional basic ECG, arrhythmia, myocardial infarction and pacemaker chapters but goes on to provide easy to read chapters on Cardiac Pathophysiology, Cardiovascular testing procedures, Cardiac Pharmacology and Structural Health Disease, and Inflammatory Processes. The authors explore differences in ECG interpretation in women, children, and athletes, and look at the use of ECG’s in exercise stress testing situations.
Clinical Exercise Electrocardiography addresses the needs of exercise physiologists working in a clinical setting and highlights static interpretation and rhythm strips and 12-leads. Not only does it include the traditional basic electrocardiography (ECG), arrhythmia, myocardial infarction, and pacemaker chapters, it also provides easy-to-read chapters on cardiac pathophysiology, cardiovascular testing procedures, cardiac pharmacology and structural health disease, and inflammatory processes. The authors also address the differences in ECG interpretation in women, children, and athletes, and examine the use of ECGs in exercise stress testing situations.
Horowitz offers the latest addition to the deluge of morally-centred business tomes. In one way, it's an overturning of traditional corporate wisdom -- see your competitors as your allies, not your adversaries, Horowitz suggests -- but it's also something we've been hearing an awful lot of lately: build meaningful relationships with your customers, view your employees as your partners and so on. Nevertheless, the arguments are all sound and illustrated with the customer-obsessed success stories of ventures like Saturn and Nordstrom. Horowitz is at his best when displaying his canny understanding of the media world, advising how to fit your business's message with the media's need to produce timely, relevant stories.
These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
This text shows readers how to apply groundbreaking psychological techniques to enhance sports rehabilitation programs. It helps answer such questions as: How do I motivate my patients during therapy sessions? How can my patients maintain a positive attitude in the face of pain and slow progress? What should I do to help my patients overcome their fear of reinjury? What can I do to facilitate the rehabilitation process for my patients?
Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
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