Through a socio-semiotic analysis of promotional materials used by both producers of quality products and their support organizations, this book investigates the use of imagery, especially images of place, in three contrasting regions of Ireland. It highlights the role of place (particularly rural) imagery in the promotion of handcrafts and rural tourism services, and suggests some of the meanings which may be contacted through the use of such imagery. Much of the research to date in this field has concentrated on the use of imagery to promote particular places, rather than products and, in an Irish context, on the promotion of Ireland as a tourism destination. This book focuses on the regional and local level to examine the creation and use of more micro-place specific images - both real and mythical - by small and medium sized businesses and explores the extent to which the two industries borrow from, and feed into, firstly each other, and secondly, macro place myths and iconographies.
Through a socio-semiotic analysis of promotional materials used by both producers of quality products and their support organizations, this book investigates the use of imagery, especially images of place, in three contrasting regions of Ireland. It highlights the role of place (particularly rural) imagery in the promotion of handcrafts and rural tourism services, and suggests some of the meanings which may be contacted through the use of such imagery. Much of the research to date in this field has concentrated on the use of imagery to promote particular places, rather than products and, in an Irish context, on the promotion of Ireland as a tourism destination. This book focuses on the regional and local level to examine the creation and use of more micro-place specific images - both real and mythical - by small and medium sized businesses and explores the extent to which the two industries borrow from, and feed into, firstly each other, and secondly, macro place myths and iconographies.
This remarkable biography features a white American pacifist minister whose tireless work for justice and human rights helped reshape Black civil rights in the U.S. and Africa. George M. Houser (1916–2015) was one of the most important civil rights and antiwar activists of the twentieth century. A conscientious objector during World War II, in 1942 Houser cofounded and led the Congress of Racial Equality (CORE), whose embrace of nonviolent protest strategies and tactics characterized the modern American Civil Rights Movement. Beginning in the 1950s, Houser played a critical role in pan-Africanist anticolonial movements, and his more than thirty-year dedication to the cause of human rights and self-determination helped prepare the ground for the toppling of the South African apartheid regime. Throughout his life, Houser shunned publicity, preferring to let his actions speak his faith. Sheila Collins’s well-researched biography recounts the events that informed Houser’s life of activism—from his childhood experiences as the son of missionaries in the Philippines to his early grounding in the Social Gospel and the teachings of Mohandas Gandhi. In light of the corruption the U.S. and the world face today, Houser’s story of faith and decisive action for human rights and social justice is one for our time.
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