Shay Sayre's Books

Entertainment and Society

Influences, Impacts, and Innovations

By: Shay Sayre,Cynthia King

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Entertainment and Society

Influences, Impacts, and Innovations

By: Shay Sayre,Cynthia King

The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and in turn, how entertainment shapes society. Entertainment and Society examines a broad range of types of entertainment that we enjoy in our daily lives – covering new areas like sports, video games, gambling, theme parks, travel, and shopping, as well as traditional entertainment media such as film, television, and print. A primary emphasis is placed on the impact of technological and cultural convergence on innovation and the influence of contemporary entertainment. The authors begin with a general overview of the study of entertainment, introducing readers to various ways of understanding leisure and play, and then go on to trace a brief history of the development of entertainment from its live forms through mediated technology. Subsequent chapters review a broad range of theories and research and provide focused discussions of the relationship between entertainment and key societal factors including economics and commerce, culture, law, politics, ethics, advocacy and technology. The authors conclude by highlighting innovations and emerging trends in live and mediated entertainment and exploring their implications for the future. The new edition features updated examples and pedagogical features throughout including text boxes, case studies, student activities, questions for discussion, and suggestions for further reading.

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Page Count

1084

Publisher

Routledge

Published Date

ISBN 10

1135839948

ISBN 13

9781135839949

Under Prairie Skies

The Plants and Native Peoples of the Northern Plains

By: C. Thomas Shay

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Under Prairie Skies

The Plants and Native Peoples of the Northern Plains

By: C. Thomas Shay

In Under Prairie Skies, C. Thomas Shay asks and answers the question, What role did plants play in the lives of early inhabitants of the northern Great Plains? Since humans arrived at the end of the Ice Age, plants played important roles as Native peoples learned which were valuable foods, which held medicinal value, and which were best for crafts. Incorporating Native voices, ethnobotanical studies, personal stories, and research techniques, Under Prairie Skies shows how, since the end of the Ice Age, plants have held a central place in the lives of Native peoples. Eventually some groups cultivated seed-bearing annuals and, later, fields of maize and other crops. Throughout history, their lives became linked with the land, both materially and spiritually.

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Page Count

332

Publisher

U of Nebraska Press

Published Date

ISBN 10

1496232151

ISBN 13

9781496232151

Bygone Binghamton

Remembering People and Places of the Past Volume Two

By: Jack Edward Shay

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Bygone Binghamton

Remembering People and Places of the Past Volume Two

By: Jack Edward Shay

Not Applicable. A wraparound cover is being provided by the author.

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Page Count

724

Publisher

AuthorHouse

Published Date

ISBN 10

1467065072

ISBN 13

9781467065078

Campaign Planner for Promotion and IMC

By: Shay Sayre

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Campaign Planner for Promotion and IMC

By: Shay Sayre

This workbook is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, the Campaign Planner for Promotions and Integrated Marketing Communications, 2e clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in agency teams to complete the workbook activities. Students working in teams will learn about specific agency roles as they create their campaign. Acting as a simulated agency, students provide solutions for a chosen client's promotional problem. Problem solutions involve advertising, public relations and promotional aspects to deliver a truly integrated marketing communications plan. To aid students in the development of campaign objectives, strategies and tactics, a case synopsis featuring Starbucks Coffee is included as an example brand. Finally, students are asked to develop a Plans Book containing their recommendations for a successful campaign.

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Age

Page Count

180

Publisher

South Western Educational Publishing

Published Date

ISBN 10

0324151977

ISBN 13

9780324151978

Entertainment and Society

Influences, Impacts, and Innovations

By: Shay Sayre,Cynthia King

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Entertainment and Society

Influences, Impacts, and Innovations

By: Shay Sayre,Cynthia King

Providing an overview of the entertainment industry, this study includes entertainment economics, theories of entertainment, entertainment research, & covers different types of entertainment including media, sports, gaming, theme entertainment, travel & tourism, & live performance.

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Age

Page Count

601

Publisher

Routledge

Published Date

ISBN 10

1135839956

ISBN 13

9781135839956

Book's by Shay Sayre

Entertainment and Society

Entertainment and Society

Under Prairie Skies

Under Prairie Skies

Bygone Binghamton

Bygone Binghamton

Campaign Planner for Promotion and IMC

Campaign Planner for Promotion and IMC

Entertainment and Society

Entertainment and Society

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