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Make America Fit Again

CrossFit’s Articulation with Authoritarian Populism

By: Shaun E. Edmonds

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Make America Fit Again

CrossFit’s Articulation with Authoritarian Populism

By: Shaun E. Edmonds

This book critically examines the CrossFit phenomenon and makes the argument that CrossFit uses the rhetoric and tactics found in modern forms of authoritarian populism to rally adherents around its brand. CrossFit is a private branded fitness organization whose unorthodox methods and adversarial leadership has challenged dominant ideas around health and fitness worldwide. In exploring CrossFit’s articulations with healthism and the obesity epidemic, the risk discourse of the prepper and survivalist movements, and the increasing valorization of the military and military personnel, Shaun E. Edmonds makes legible the ideological underpinnings of the CrossFit practice. After a deeper look at how CrossFit’s variation of authoritarian populism has been used to counter critics and mobilize the community, the book concludes by considering what might be next for CrossFit following former CEO and co-founder Greg Glassman’s controversial departure from the company.

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Page Count

112

Publisher

Springer Nature

Published Date

ISBN 10

9819963117

ISBN 13

9789819963119

Make America Fit Again

CrossFit’s Articulation with Authoritarian Populism

By: Shaun E. Edmonds

Write a review Read reviews Take a Quiz Solve Book Puzzle

Make America Fit Again

CrossFit’s Articulation with Authoritarian Populism

By: Shaun E. Edmonds

This book critically examines the CrossFit phenomenon and makes the argument that CrossFit uses the rhetoric and tactics found in modern forms of authoritarian populism to rally adherents around its brand. CrossFit is a private branded fitness organization whose unorthodox methods and adversarial leadership has challenged dominant ideas around health and fitness worldwide. In exploring CrossFit’s articulations with healthism and the obesity epidemic, the risk discourse of the prepper and survivalist movements, and the increasing valorization of the military and military personnel, Shaun E. Edmonds makes legible the ideological underpinnings of the CrossFit practice. After a deeper look at how CrossFit’s variation of authoritarian populism has been used to counter critics and mobilize the community, the book concludes by considering what might be next for CrossFit following former CEO and co-founder Greg Glassman’s controversial departure from the company.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

112

Publisher

Springer Nature

Published Date

ISBN 10

9819963117

ISBN 13

9789819963119