This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms. Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience. Citing enlightening research and real-world examples, The Art of Social Selling will show you how to: Use content and conversations to build online relationships that transition to sales Execute realistic sales strategies for each of the major social media platforms Spot social media trends that may influence future buying behaviors Sell online in B2B and B2C environments Turn social shares (likes, favorites, +1s) into social sales Set tangible goals Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.
Establish a successful online business and grow your customer base Starting an Online Business All-in-One For Dummies is the compass you need to navigate the exciting world of e-commerce. You'll discover the latest web trends, learn the basics of designing a website, and get tips for creating a compelling online presence. Plus, the guidance inside helps you stretch your marketing muscles to boost your brand's visibility, from the basics to more advanced strategies. This updated edition also shows you how to build a print-on-demand business, generate opportunities with AI, and break into the international marketplace. Learn how to fund your online business idea Drive traffic to your website or social media page using search engine optimization Stand out from the competition with proven online business strategies Manage security risks and stay one step ahead of potential threats. Perfect for aspiring online entrepreneurs and established business owners aiming to enhance their digital footprint, this book will take you all the way from start-up to success.
If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life. Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to: Build a business plan that translates your ideas into a profitable enterprise Choose software to help you manage taxes, balance sheets, and other accounting chores Create a Web site that helps your business make money Fill orders, pack and ship merchandise, and manage stock Set up, budget for, and implement a plan to protect vital computer equipment Use PR and advertising tools that best promote your business online, including Google AdWords Choose what sells best in Second Life and earn real money from your virtual store Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!
Alt-Right Gangs provides a timely and necessary discussion of youth-oriented groups within the white power movement. Focusing on how these groups fit into the current research on street gangs, Shannon E. Reid and Matthew Valasik catalog the myths and realities around alt-right gangs and their members; illustrate how they use music, social media, space, and violence; and document the risk factors for joining an alt-right gang, as well as the mechanisms for leaving. By presenting a way to understand the growth, influence, and everyday operations of these groups, Alt-Right Gangs informs students, researchers, law enforcement members, and policy makers on this complex subject. Most significantly, the authors offer an extensively evaluated set of prevention and intervention strategies that can be incorporated into existing anti-gang initiatives. With a clear, coherent point of view, this book offers a contemporary synthesis that will appeal to students and scholars alike.
What does it mean to risk all for your beliefs? How do you fight an enemy in your midst? We Go Where They Go recounts the thrilling story of a massive forgotten youth movement that set the stage for today's anti-fascist organizing in North America. When skinheads and punks in the late 1980s found their communities invaded by white supremacists and neo-nazis, they fought back. Influenced by anarchism, feminism, Black liberation, and Indigenous sovereignty, they created Anti-Racist Action. At ARA’s height in the 1990s, thousands of dedicated activists in hundreds of chapters joined the fights—political and sometimes physical—against nazis, the Ku Klux Klan, anti-abortion fundamentalists, and racist police. Before media pundits, cynical politicians, and your uncle discovered “antifa,” Anti-Racist Action was bringing it to the streets. Based on extensive interviews with dozens of ARA participants, We Go Where They Go tells ARA’s story from within, giving voice to those who risked their safety in their own defense and in solidarity with others. In reproducing the posters, zines, propaganda and photos of the movement itself, this essential work of radical history illustrates how cultural scenes can become powerful forces for change. Here at last is the story of an organic yet highly organized movement, exploring both its triumphs and failures, and offering valuable lessons for today’s generation of activists and rabble-rousers. We Go Where They Go is a page-turning history of grassroots anti-racism. More than just inspiration, it's a roadmap.
This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms. Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience. Citing enlightening research and real-world examples, The Art of Social Selling will show you how to: Use content and conversations to build online relationships that transition to sales Execute realistic sales strategies for each of the major social media platforms Spot social media trends that may influence future buying behaviors Sell online in B2B and B2C environments Turn social shares (likes, favorites, +1s) into social sales Set tangible goals Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.
An indispensible practice tool for the GMAT The GMAT exam is the preferred graduate test of universities across the globe. It measures analytical writing and problem solving abilities and addresses data sufficiency, logic, and critical reasoning—all essential skills in business and management. Filled with 1,001 practice questions on all of the exam topics, 1,001 GMAT Practice Questions For Dummies gives you the hands-on experience you need to score high on exam day. 1,001 GMAT Practice Questions For Dummies gives you plenty of practice questions to help you build the fundamental math and verbal test-taking skills you need. And with access to all 1,001 practice questions in an online test bank, you can study whenever and however you like. 1,001 practice questions covering all sections of the test Online test bank offers customizable practice sets for self-directed study Includes test-taking tips and what to expect on exam day Every practice question has a detailed answer explanation and walk-through 1,001 GMAT Practice Questions For Dummies, with access to 1,001 questions online, is the perfect guide for speeding you toward a successful future.
Master the essentials of maternity and pediatric nursing with this comprehensive, all-in-one text! Maternal Child Nursing Care, 7th Edition covers the issues and concerns of women during their childbearing years and children during their developing years. It uses a family-centered, problem-solving approach to patient care, with guidelines supported by evidence-based practice. New to this edition is an emphasis on clinical judgment skills and a new chapter on children with integumentary dysfunction. Written by a team of experts led by Shannon E. Perry and Marilyn J. Hockenberry, this book provides the accurate information you need to succeed in the classroom, the clinical setting, and on the Next Generation NCLEX-RN® examination. - Focus on the family throughout the text emphasizes the influence of the entire family in health and illness. - Expert authors of the market-leading maternity and pediatric nursing textbooks combine to ensure delivery of the most accurate, up-to-date content. - Information on victims of sexual abuse as parents and human trafficking helps prepare students to handle these delicate issues. - Nursing Alerts highlight critical information that could lead to deteriorating or emergency situations. - Guidelines boxes outline nursing procedures in an easy-to-follow format. - Evidence-Based Practice boxes include findings from recent clinical studies. - Emergency Treatment boxes describe the signs and symptoms of emergency situations and provide step-by-step interventions. - Atraumatic Care boxes teach students how to manage pain and provide competent care to pediatric patients with the least amount of physical or psychological stress. - Community Focus boxes emphasize community issues, provide resources and guidance, and illustrate nursing care in a variety of settings. - Patient Teaching boxes highlight important information nurses need to communicate to patients and families. - Cultural Considerations boxes describe beliefs and practices relating to pregnancy, labor and birth, parenting, and women's health. - Family-Centered Care boxes draw attention to the needs or concerns of families that students should consider to provide family-centered care.
Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!
If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life. Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to: Build a business plan that translates your ideas into a profitable enterprise Choose software to help you manage taxes, balance sheets, and other accounting chores Create a Web site that helps your business make money Fill orders, pack and ship merchandise, and manage stock Set up, budget for, and implement a plan to protect vital computer equipment Use PR and advertising tools that best promote your business online, including Google AdWords Choose what sells best in Second Life and earn real money from your virtual store Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!
For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.
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