Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
Based off one of the most popular web series on the internet, Ryan Bergara and Shane Madej present BuzzFeed Unsolved Supernatural, 101 of the scariest, spookiest, and creepiest locations around the USA and a few abroad, with 50 percent brand-new content and locales exclusive to the book. Hey there, demons! BuzzFeed Unsolved Supernatural has entertained viewers over the course of seven spooky seasons, covering the supernatural and otherworldly spirits, to ghosts, ghouls, unexplained paranormal activity, and everything in between. In their thrilling debut book, cohosts Shane Madej and Ryan Bergara (lovingly known as the “ghoul boys” to fans) deep-dive into dozens of haunted locations around the USA and a few abroad, including subjects from some of their most favorite and talked about episodes, as well as brand-new locations not previously seen before on their show. As they explore the history behind haunted houses, creepy graveyards, former insane asylums, abandoned buildings, and horrifying hotels, Shane and Ryan use their trademark wit and humor to dissect each terrifying tale with their most hilarious highlights and biting commentary. So hold on to your hell-bound soul, boys and ghouls—it’s about to get demonic up in here.
The most comprehensive book on greenhouse gardening available today. Today, greenhouses and sunrooms are real living spaces where gardeners spend as much time with a book and a cup of coffee as they do with a watering can and a pair of pruning shears. In this fully revised edition of a best-selling classic, veteran gardener Shane Smith embraces this new "lifestyle" approach to greenhouse gardening. Through lively writing that balances wit with commonsense advice, Smith draws on his more than 20 years' experience to cover everything you need to know to establish a charming and productive greenhouse.
The director of Cheyenne Botanic Gardens and author of The Bountiful Solar Greenhouse has produced a practical, comprehensive guide to making the most of any greenhouse or garden room. Addressing almost every aspect except the actual construction, Smith covers the greenhouse environment (light, humidity, temperature), interior design (plant placement, fans, drainage), individual plants and their propagation, pollination, growth, and scheduling for flower or fruit production. There are chapters on problems, diseases, and insects, and lists of associations, mail-order suppliers, and sun averages during the year across the country. As a Wyoming gardener, he puts a good deal of emphasis on using the greenhouse in summer as well as in winter, but this is a useful, practical guide for readers in most of the continental United States.
You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future. That's where this groundbreaking marketing guide comes into play. From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future. That's where this groundbreaking marketing guide comes into play. From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.
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