Shalini Narayanan's Books

The WhatsApp India Story

Inside the Digital Maya Sphere

By: Sunetra Sen Narayan,Shalini Narayanan

Write a review Read reviews Take a Quiz Solve Book Puzzle

The WhatsApp India Story

Inside the Digital Maya Sphere

By: Sunetra Sen Narayan,Shalini Narayanan

WhatsApp is used by over half a billion people in India today in all fields – in business, corporate and informal sectors, in government, for education and among friends, families and acquaintances. This book critically explores the social messaging app’s rapid expansion in India and its growing influence and looks at whether, as a form of horizontal communication, it poses a challenge to more traditional structures of communication. The book examines WhatsApp’s spread in the personal and professional lives of Indians and the myriad ways in which people in India are using the app in social and business interactions, including among people living with disabilities. Using case studies, interviews, surveys and in-depth research, it analyses key aspects of WhatsApp’s massive popularity and its impact on how people communicate. It also explores its impact on the psycho-social dynamics in India, including the dissemination of fake news and politically motivated content, and the consequent need for media regulation in the country. One of the first books to analyse the pervasiveness of WhatsApp and social media apps in different areas of Indian society, this book will be of interest to scholars and students of media studies, communication studies, digital media, cultural studies, cyberculture studies, sociology and social policy and media law.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

212

Publisher

Taylor & Francis

Published Date

ISBN 10

1003850006

ISBN 13

9781003850007

Devotional Fanscapes

Bollywood Star Deities, Devotee-Fans, and Cultural Politics in India and Beyond

By: Shalini Kakar

Write a review Read reviews Take a Quiz Solve Book Puzzle

Devotional Fanscapes

Bollywood Star Deities, Devotee-Fans, and Cultural Politics in India and Beyond

By: Shalini Kakar

Devotional Fanscapes examines the practices and materiality of fans who worship film stars as divine figures. This book is an analysis of visual culture and star temples that bring cinema, fandom, religion, and politics into undocumented negotiations in national and transnational contexts.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

299

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1793646287

ISBN 13

9781793646286

Managing Brand Transgressions

8 Principles to Transform Your Brand

By: Shailendra Pratap Jain,Shalini Sarin Jain

Write a review Read reviews Take a Quiz Solve Book Puzzle

Managing Brand Transgressions

8 Principles to Transform Your Brand

By: Shailendra Pratap Jain,Shalini Sarin Jain

Boeing Max 737’s twin crashes, Volkswagen’s Dieselgate scandal, worms in Cadbury’s chocolates, cyanide in Tylenol, the #MeToo movement... In the past 24–48 hours, chances are you have read about a brand believed to have transgressed in some part of the world. These and other transgressions – real or perceived – plague company brands and, as in the case of the #MeToo movement, human brands, routinely and globally. And they often come with serious consequences: consumer injury, billions of dollars in recovery and restitution, legal nightmares, bankruptcy, and damage to the brand. Despite their universal prevalence, negative outcomes, and the justified media frenzy around their occurrence, in-depth, thorough, and critical reflections on brand transgressions are scarce. Consequently, barring the lens of some quick-fix solution, managers lack a precise understanding of how to handle such potentially explosive situations. Managing Brand Transgressions: 8 Principles to Transform Your Brand presents over 25 case studies of brands like Boeing, Cadbury, Dolce & Gabbana, Fox News, Maggi, Starbucks, Stoli Vodka, and Tylenol in countries such as USA, China, India, UK, Germany, Italy, Japan, and Latvia. Through these real-life stories, the book captures a snapshot of approximately 50 years of company responses to crises – some successful, some not – caused by brand transgressions. Most importantly, it provides managers with a roadmap of eight principles that companies must use to turn transgressions into opportunities and transform their brands from inside out. Thoroughly researched, gripping, and provocative, this book can guide a brand not only through its crisis but prevent it from becoming a dinosaur.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

183

Publisher

Walter de Gruyter GmbH & Co KG

Published Date

ISBN 10

150151735X

ISBN 13

9781501517358

Novel Biomaterials

Decontamination of Toxic Metals from Wastewater

By: Shalini Srivastava,Pritee Goyal

Write a review Read reviews Take a Quiz Solve Book Puzzle

Novel Biomaterials

Decontamination of Toxic Metals from Wastewater

By: Shalini Srivastava,Pritee Goyal

Current research revolves around trends to bring technology into harmony with the natural environment and in order to protect the ecosystem. Bioremediation involves processes which reduce the overall treatment costs by using agricultural residues. Regeneration of the biosorbent further increases the cost effectiveness of the process, thus warranting its future success in solving water quality problems. Special emphasis is paid to chemical modifications resulting in tailored novel biomaterials which improve its sorption efficiency and environmental stability. In this way it can be used commercially as a simple, fast, economical, ecofriendly green technology, for the removal of toxic metals from waste water particularly in rural and remote areas of the country.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

146

Publisher

Springer Science & Business Media

Published Date

ISBN 10

364211329X

ISBN 13

9783642113291

IPL Viewership

An Insight And Analysis

By: Dr Shalini Sharma

Write a review Read reviews Take a Quiz Solve Book Puzzle

IPL Viewership

An Insight And Analysis

By: Dr Shalini Sharma

The success of the Indian Premier League in a country where cricket and Bollywood cover a major pie of the entertainment landscape was a forgone conclusion. But what keeps the viewers hooked up to this festival of stars, cricket, sportsmanship, cheerleaders, sponsor and brands is a million-dollar question. This book is an attempt to find answers to the same. Understanding viewers motivation and enthusiasm to keep the league relevant and successful, factors that play a major role in increasing the viewership and help sustain the interest make it an interesting read.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

147

Publisher

Notion Press

Published Date

ISBN 13

9798885304863

The WhatsApp India Story

Inside the Digital Maya Sphere

By: Sunetra Sen Narayan,Shalini Narayanan

Write a review Read reviews Take a Quiz Solve Book Puzzle

The WhatsApp India Story

Inside the Digital Maya Sphere

By: Sunetra Sen Narayan,Shalini Narayanan

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

212

Publisher

Taylor & Francis

Published Date

ISBN 10

1003850006

ISBN 13

9781003850007

Book's by Shalini Narayanan

The WhatsApp India Story

The WhatsApp India Story

Devotional Fanscapes

Devotional Fanscapes

Managing Brand Transgressions

Managing Brand Transgressions

Novel Biomaterials

Novel Biomaterials

IPL Viewership

IPL Viewership

The WhatsApp India Story

The WhatsApp India Story

Username

Password

Username

Password

Password again

Birthday

Email