Seung Ho Park's Books

Scaling the Tail: Managing Profitable Growth in Emerging Markets

By: Seung Ho Park,Gerardo R. Ungson,Andrew Cosgrove

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Scaling the Tail: Managing Profitable Growth in Emerging Markets

By: Seung Ho Park,Gerardo R. Ungson,Andrew Cosgrove

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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Page Count

243

Publisher

Springer

Published Date

ISBN 10

1137538597

ISBN 13

9781137538598

Emerging Market Multinationals

Managing Operational Challenges for Sustained International Growth

By: Alvaro Cuervo-Cazurra,William Newburry,Seung Ho Park

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Emerging Market Multinationals

Managing Operational Challenges for Sustained International Growth

By: Alvaro Cuervo-Cazurra,William Newburry,Seung Ho Park

This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.

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Page Count

241

Publisher

Cambridge University Press

Published Date

ISBN 10

1107073146

ISBN 13

9781107073142

ASEAN Champions

By: Seung Ho Park,Gerardo Rivera Ungson,Jamil Paolo S. Francisco

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ASEAN Champions

By: Seung Ho Park,Gerardo Rivera Ungson,Jamil Paolo S. Francisco

This book examines successful firms operating within the ASEAN Economic Community, their reasons for success, and their role in regional integration.

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Page Count

269

Publisher

Cambridge University Press

Published Date

ISBN 10

1107129001

ISBN 13

9781107129009

Rough Diamonds

The Four Traits of Successful Breakout Firms in BRIC Countries

By: Seung Ho Park,Gerardo R. Ungson,Nan Zhou

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Rough Diamonds

The Four Traits of Successful Breakout Firms in BRIC Countries

By: Seung Ho Park,Gerardo R. Ungson,Nan Zhou

Discover the four traits of the best performing, but least known, breakout firms in BRIC countries "Rough diamonds" are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. These firms compare favorably with the top 500 firms and the top 25 manufacturing firms in their countries and comparable firms worldwide, exceeding them profit margins and return on assets over an extended time period. This book outlines who these firms are and explains their exemplary performance through the Four Cs for Sustaining High Performance: Capitalizing on late development; Creating Market Inclusive Niches; Crafting Operational Excellence; and Cultivating Profitable Growth. Offers a description of the four major traits that high performance companies in Brazil, Russia, India and China have in common Contains company profiles from BRIC countries that have proved to be successful Written Sam Park the president at Skolkovo-Ernst & Young for Emerging Market Studies and Chair Professor of Strategy at Moscow School of Management Skolkovo This important resource outlines the four traits of the best performing, but least known, breakout firms in BRIC countries.

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Page Count

212

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118589556

ISBN 13

9781118589557

Security in Next Generation Mobile Networks

SAE/LTE and Wimax

By: Anand R. Prasad,Seung-Woo Seo

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Security in Next Generation Mobile Networks

SAE/LTE and Wimax

By: Anand R. Prasad,Seung-Woo Seo

Starting from voice services with simple terminals, today a mobile device is nothing sort of a small PC in the form of smart-phones. The result has been a huge increase in data-services giving mobile communication access to critical aspects of human society / life. This has led to standardization of SAE/LTE (System Architecture Evolution / Long Term Evolution) by 3GPP and IEEE 802.16e / WiMAX. Together with penetration of mobile communications and new standardization come new security issues and thus the need for new security solutions. This book provides a fresh look at those security aspects, with main focus on the latest security developments of 3GPP SAE/LTE and WiMAX. SAE/LTE is also known as Evolved Packet System (EPS).The intended audience for this book is mobile network and device architects, designers, researchers and students. The goal of the authors, who have a combined experience of more than 25 years in mobile security standardization, architecture, research, and education, is to provide the book?s readers with a fresh and up-to-date look at the architecture and challenges of EPS and WiMAX security.

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Page Count

241

Publisher

CRC Press

Published Date

ISBN 10

1000795381

ISBN 13

9781000795387

The Crafting of the Postwar Peace Treaty with Japan, 1945–1951

By: Seung Mo Kang

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The Crafting of the Postwar Peace Treaty with Japan, 1945–1951

By: Seung Mo Kang

This book examines how the Treaty of Peace with Japan, a momentous agreement that delineated postwar order in the Pacific, was negotiated between Japan and 48 other nations in 1951. Even though the treaty was created to legally end the state of war between Japan and its Pacific War enemies, many other considerations - some of which had hardly anything to do with the Pacific War - were involved. The US-Soviet rivalry was the most representative, but this was not the only factor. For instance, the decision to invite Cambodia, Laos and Vietnam as signatories was determined based on French colonial interests, Indochinese yearning for independence and the need for French contribution in the North Atlantic Treaty Organization. Similarly, German reparations settlements after the First and Second World Wars impacted Japanese reparations settlement. Meanwhile, the commercial terms of the treaty were informed by the Great Depression and its legacies. This book addresses these aspects of the peace treaty that are hitherto not sufficiently elaborated upon in existing studies. Highlighting the importance of the treaty for shaping postwar East Asia and international relations in the region to the present day, this book will be a valuable resource for students and scholars of post-war Japan, International relations, and the Cold War.

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Page Count

227

Publisher

Taylor & Francis

Published Date

ISBN 10

104018880X

ISBN 13

9781040188804

Varieties of Precarity

Melting Labour and the Failure to Protect Workers in the Korean Welfare State

By: Sophia Seung-yoon Lee

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Varieties of Precarity

Melting Labour and the Failure to Protect Workers in the Korean Welfare State

By: Sophia Seung-yoon Lee

Despite recent achievements in the South Korean economy and development within welfare institutions, new forms of precarious work continue to prevail. This book introduces the concept of ‘melting labour’, which refers to the blurring of boundaries between traditional forms of work and workplace and the dissolution of standard employment relationships. Presenting a theoretical framework at the intersection of ‘melting labour’ and institutional protection of workers, it addresses how and why the Korean welfare state has failed to protect precarious workers. Based on rich, in-depth interviews with over 80 precarious workers in Korea, from subcontracted manufacturing workers to platform workers, it provides a real depiction of how workers lose control over their lives and experience precariousness in labour markets.

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Page Count

171

Publisher

Policy Press

Published Date

ISBN 10

1447369262

ISBN 13

9781447369264

ASEAN Champions

By: Seung Ho Park,Gerardo Rivera Ungson,Jamil Paolo S. Francisco

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ASEAN Champions

By: Seung Ho Park,Gerardo Rivera Ungson,Jamil Paolo S. Francisco

This book examines successful firms operating within the ASEAN Economic Community, their reasons for success, and their role in regional integration.

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Page Count

269

Publisher

Cambridge University Press

Published Date

ISBN 10

1107129001

ISBN 13

9781107129009

Korean Enterprise

The Quest for Globalization

By: Gerardo R. Ungson,Richard M. Steers,Seung-ho Park

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Korean Enterprise

The Quest for Globalization

By: Gerardo R. Ungson,Richard M. Steers,Seung-ho Park

Examines Korea's business culture and assesses the challenges that face Korea in the global marketplace

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Page Count

272

Publisher

Management of Innovation and C

Published Date

ISBN 10

0875846300

ISBN 13

9780875846309

Scaling the Tail: Managing Profitable Growth in Emerging Markets

By: Seung Ho Park,Gerardo R. Ungson,Andrew Cosgrove

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Scaling the Tail: Managing Profitable Growth in Emerging Markets

By: Seung Ho Park,Gerardo R. Ungson,Andrew Cosgrove

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Page Count

179

Publisher

Springer

Published Date

ISBN 10

1137538597

ISBN 13

9781137538598

Communication, Digital Media, and Popular Culture in Korea

Contemporary Research and Future Prospects

By: Kyong Yoon Yong Jin,Nojin Kwak

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Communication, Digital Media, and Popular Culture in Korea

Contemporary Research and Future Prospects

By: Kyong Yoon Yong Jin,Nojin Kwak

In recent decades, Korean communication and media have substantially grown to become some of the most significant segments of Korean society. Since the early 1990s, Korea has experienced several distinctive changes in its politics, economy, and technology, which are directly related to the development of local media and culture. Korea has greatly developed several cutting-edge technologies, such as smartphones, video games, and mobile instant messengers to become the most networked society throughout the world. As the Korean Wave exemplifies, the once small and peripheral Korea has also created several unique local popular cultures, including television programs, movies, and popular music, known as K-pop, and these products have penetrated many parts of the world. As Korean media and popular culture have rapidly grown, the number of media scholars and topics covering these areas in academic discourses has increased. These scholars’ interests have expanded from traditional media, such as Korean journalism and cinema, to several new cutting-edge areas, like digital technologies, health communication, and LGBT-related issues. In celebrating the Korean American Communication Association’s fortieth anniversary in 2018, this book documents and historicizes the growth of growing scholarship in the realm of Korean media and communication.

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Page Count

533

Publisher

Lexington Books

Published Date

ISBN 10

1498562043

ISBN 13

9781498562041

Book's by Seung Ho Park

Scaling the Tail: Managing Profitable Growth in Emerging Markets

Scaling the Tail: Managing Profitable Growth in Emerging Markets

Emerging Market Multinationals

Emerging Market Multinationals

ASEAN Champions

ASEAN Champions

Rough Diamonds

Rough Diamonds

Security in Next Generation Mobile Networks

Security in Next Generation Mobile Networks

The Crafting of the Postwar Peace Treaty with Japan, 1945–1951

The Crafting of the Postwar Peace Treaty with Japan, 1945–1951

Varieties of Precarity

Varieties of Precarity

ASEAN Champions

ASEAN Champions

Korean Enterprise

Korean Enterprise

Scaling the Tail: Managing Profitable Growth in Emerging Markets

Scaling the Tail: Managing Profitable Growth in Emerging Markets

Communication, Digital Media, and Popular Culture in Korea

Communication, Digital Media, and Popular Culture in Korea

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