Sebastian Tonkin's Books

Performance Marketing with Google Analytics

Strategies and Techniques for Maximizing Online ROI

By: Sebastian Tonkin,Caleb Whitmore,Justin Cutroni

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Performance Marketing with Google Analytics

Strategies and Techniques for Maximizing Online ROI

By: Sebastian Tonkin,Caleb Whitmore,Justin Cutroni

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more Discusses how to communicate with a webmaster or developer to assist with installation Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more Touches on brand tracking studies, usability research, competitive analysis, and statistical tools Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives. Foreword by Avinash Kaushik Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Page Count

456

Publisher

John Wiley and Sons

Published Date

ISBN 10

1118076702

ISBN 13

9781118076705

Embodiments of Cultural Encounters

By: Sebastian Jobs, Gesa Mackenthun

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Embodiments of Cultural Encounters

By: Sebastian Jobs, Gesa Mackenthun

The meeting of members of different cultures, frequently conceptualized in abstract terms, always involves the meeting of human bodies. This volume brings together contributions by scholars of various disciplines that address physical aspects and effects of cultural encounters in historical and present-day settings. Bodies were and are not only markers of cultural identity and difference, endlessly inscribed and represented as the 'body politic' or 'the exotic other'; as battlegrounds of cross-cultural signification and identification bodies are also potential agents of change. While some essays address the elusiveness of the 'real' or material body, forever lost behind a veil of textual and visual representation, others analyze the performative effect of such representations - their function of disciplining colonized bodies and subjects by integrating them into Western systems of cultural signification and scientific classification. Yet, as the volume also shows, formerly colonized people, far from subjecting themselves completely to Western discourses of physical discipline, retain traditional body practices - whether in food culture, religious ritual, or musical performances. Such local reinscriptions escape the grip of Western culture and transform the global semantics of the body.

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Page Count

272

Publisher

Waxmann Verlag

Published Date

ISBN 10

3830975481

ISBN 13

9783830975489

Atlantis Lost

The American Experience with De Gaulle, 1958-1969

By: Sebastian Reyn

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Atlantis Lost

The American Experience with De Gaulle, 1958-1969

By: Sebastian Reyn

Summary: Contents: Part 1; Seperate worlds, different visions. Chapter One: From the Atlantic to the Urals: De Gaulle's 'European' Europe and the United States as the ally of ultimate recourse. Chapter Two: The Atlantic 'Community' in American foreign policy: An ambiguous approach to the Cold War alliance. Part II - Dealing with De Gaulle. Chapter Three: Organizing the West: Eisenhower, Kennedy, and de Gaulle's 'Tripartite' memorandum proposal, 1958-1962. Chapter Four: Of Arms and Men: Kennedy, De Gaulle, and military-strategic reform, 1961-1962. Chapter Five: Whose kind of 'Europe'? Kennedy's tug of war with de Gaulle about the Common Market, 1961-1962. Chapter Six: The Clash: Kennedy and de Gaulle's Rejection of the Atlantic Partnership, 1962-1963. Chapter Seven: The demise of the last Atlantic project: LBJ and De Gaulle's attack on the multilateral force, 1963-1965. Chapter Eight: De Gaulle throws down the gauntlet: LBJ and the crisis in NATO, 1965-1967. Chapter Nine: Grand Designs Go Bankrupt. Conclusions.

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Page Count

549

Publisher

Amsterdam University Press

Published Date

ISBN 10

9089642145

ISBN 13

9789089642141

In the Dragon's Shadow

Southeast Asia in the Chinese Century

By: Sebastian Strangio

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In the Dragon's Shadow

Southeast Asia in the Chinese Century

By: Sebastian Strangio

A timely look at the impact of China's booming emergence on the countries of Southeast Asia Today, Southeast Asia stands uniquely exposed to the waxing power of the new China. Three of its nations border China and five are directly impacted by its claims over the South China Sea. All dwell in the lengthening shadow of its influence: economic, political, military, and cultural. As China seeks to restore its former status as Asia's preeminent power, the countries of Southeast Asia face an increasingly stark choice: flourish within Beijing's orbit or languish outside of it. Meanwhile, as rival powers including the United States take concerted action to curb Chinese ambitions, the region has emerged as an arena of heated strategic competition. Drawing on more than a decade of on-the-ground experience, Sebastian Strangio explores the impacts of China's rise on Southeast Asia, the varied ways in which the countries of the region are responding, and what it might mean for the future balance of power in the Indo-Pacific.

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Page Count

369

Publisher

Yale University Press

Published Date

ISBN 10

0300234031

ISBN 13

9780300234039

Is Star Trek Utopia?

Investigating a Perfect Future

By: Sebastian Stoppe

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Is Star Trek Utopia?

Investigating a Perfect Future

By: Sebastian Stoppe

Star Trek has transcended science fiction through its use of elements that have crucial roles in classical utopian tradition. New technologies change a civilization, a miniature society unfolds on a spaceship, and an android teaches humanity. Star Trek has been answering many questions about our own world for 50+ years, and since the days of Captain Kirk, the franchise has become one of the world's best-known cultural phenomena. This book documents what the Star Trek franchise has in common with classic utopias. Chapters analyze how technology changes society and how the Federation embodies utopian ideals. Also explored are the political relations among alien species that reflect past and present conflicts in our real world and how the Borg resembles an anti-utopian society.

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Page Count

205

Publisher

McFarland

Published Date

ISBN 10

147668636X

ISBN 13

9781476686363

China’s Hydro-politics in the Mekong

Conflict and Cooperation in Light of Securitization Theory

By: Sebastian Biba

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China’s Hydro-politics in the Mekong

Conflict and Cooperation in Light of Securitization Theory

By: Sebastian Biba

China’s Hydro-politics in the Mekong explores the intricate processes of conflict and cooperation over the use of water resources in the Mekong river basin between upstream China and the downstream countries of Laos, Thailand, Cambodia, and Vietnam. The book tackles two gaps in the empirical literature: first, the neglect of international hydro-politics as one specific and increasingly important issue area of China’s foreign policy behavior, especially its neighborhood diplomacy; and second, the disregard of China’s role in Mekong River politics. In particular, this book scrutinizes the ‘spring 2010 Mekong crisis’ and the events surrounding it which led to a series of complex multi-level, security-related interactions among various state and non-state actors in the region, with China at the center. Analyzing this crisis, the book not only employs securitization theory as its theoretical framework and adds a couple of innovations to this theory, but also gives a detailed account of China’s hydro-political behavior in one specific and particularly revealing case study. Moreover, the book embeds China’s Mekong hydro-politics in the bigger picture of its (sub-)regional international affairs, as the former does not take place in a vacuum, but rather is a part of China’s overall foreign relations with its neighbors. The book acknowledges this link and provides new insights into the role of hydro-politics and its relationship vis-à-vis other issue areas of China’s foreign policy.

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Page Count

214

Publisher

Routledge

Published Date

ISBN 10

1351372815

ISBN 13

9781351372817

Performance Marketing with Google Analytics

Strategies and Techniques for Maximizing Online ROI

By: Sebastian Tonkin,Caleb Whitmore,Justin Cutroni

Write a review Read reviews Take a Quiz Solve Book Puzzle

Performance Marketing with Google Analytics

Strategies and Techniques for Maximizing Online ROI

By: Sebastian Tonkin,Caleb Whitmore,Justin Cutroni

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

456

Publisher

John Wiley and Sons

Published Date

ISBN 10

1118076702

ISBN 13

9781118076705

Book's by Sebastian Tonkin

Performance Marketing with Google Analytics

Performance Marketing with Google Analytics

Embodiments of Cultural Encounters

Embodiments of Cultural Encounters

Atlantis Lost

Atlantis Lost

In the Dragon's Shadow

In the Dragon's Shadow

Is Star Trek Utopia?

Is Star Trek Utopia?

China’s Hydro-politics in the Mekong

China’s Hydro-politics in the Mekong

Performance Marketing with Google Analytics

Performance Marketing with Google Analytics

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