Sebastian Siebert's Books

Cause Related Marketing: A substitute for direct donations?

By: Sebastian Siebert

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Cause Related Marketing: A substitute for direct donations?

By: Sebastian Siebert

Despite the vast research on Cause-Related Marketing, little is known about the instrument’s potential to substitute direct donations. A company engages in Cause-Related Marketing when it teams up with a cause supporting charity organisation. The similarity with direct donations suggests that cause-marketed products bear the potential to tap the donation market. The present investigation extends prior research by identifying key drivers for purchasing cause-marketed products and its potential to gain access to the market of direct donations (Hypothesis 1). Second, the work tries to assess the geographic implications of a Cause-Related Marketing campaign (Hypothesis 2).The results of Hypothesis 1 indicate that cause-marketed products bear a potential to substitute direct donations. Findings of Hypothesis 2 show that the geographical context of a CRM campaign has implications on the cause supported by a nongovernmental organisation.

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Page Count

143

Publisher

diplom.de

Published Date

ISBN 10

3954897148

ISBN 13

9783954897148

Modeling and Measuring Competencies in Higher Education

Approaches to Challenges in Higher Education Policy and Practice

By: Olga Zlatkin-Troitschanskaia,Hans Anand Pant,Corinna Lautenbach,Dimitar Molerov,Miriam Toepper,Sebastian Brückner

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Modeling and Measuring Competencies in Higher Education

Approaches to Challenges in Higher Education Policy and Practice

By: Olga Zlatkin-Troitschanskaia,Hans Anand Pant,Corinna Lautenbach,Dimitar Molerov,Miriam Toepper,Sebastian Brückner

This publication focuses on competency orientation in higher education, illustrating international assessment practices for measuring student learning outcomes. For Germany, the Modeling and Measuring Competencies in Higher Education (KoKoHs) research program contributes exemplary approaches, and solutions to current challenges in higher education. KoKoHs models and tests can be used for entrance examination, formative and summative assessment of domain-specific and generic competencies and as a basis for developing new teaching-and-learning tools and formats promoting these competencies.

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Page Count

129

Publisher

Springer

Published Date

ISBN 10

3658154861

ISBN 13

9783658154868

Licensing and Access to Content in the European Union

Regulation between Copyright and Competition Law

By: Sebastian Felix Schwemer

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Licensing and Access to Content in the European Union

Regulation between Copyright and Competition Law

By: Sebastian Felix Schwemer

Explores the complex European regulatory landscape for multi-territorial access to and licensing of copyrighted works such as music and audiovisual works.

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Page Count

307

Publisher

Cambridge University Press

Published Date

ISBN 10

1108475779

ISBN 13

9781108475778

More Money Than God

Hedge Funds and the Making of the New Elite

By: Sebastian Mallaby

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More Money Than God

Hedge Funds and the Making of the New Elite

By: Sebastian Mallaby

Wealthy, powerful, and potentially dangerous, hedge-find managers have emerged as the stars of twenty-first century capitalism. Based on unprecedented access to the industry, More Money Than God provides the first authoritative history of hedge funds. This is the inside story of their origins in the 1960s and 1970s, their explosive battles with central banks in the 1980s and 1990s, and finally their role in the financial crisis of 2007-9. Hedge funds reward risk takers, so they tend to attract larger-than-life personalities. Jim Simons began life as a code-breaker and mathematician, co-authoring a paper on theoretical geometry that led to breakthroughs in string theory. Ken Griffin started out trading convertible bonds from his Harvard dorm room. Paul Tudor Jones happily declared that a 1929-style crash would be 'total rock-and-roll' for him. Michael Steinhardt was capable of reducing underlings to sobs. 'All I want to do is kill myself,' one said. 'Can I watch?' Steinhardt responded. A saga of riches and rich egos, this is also a history of discovery. Drawing on insights from mathematics, economics and psychology to crack the mysteries of the market, hedge funds have transformed the world, spawning new markets in exotic financial instruments and rewriting the rules of capitalism. And while major banks, brokers, home lenders, insurers and money market funds failed or were bailed out during the crisis of 2007-9, the hedge-fund industry survived the test, proving that money can be successfully managed without taxpayer safety nets. Anybody pondering fixes to the financial system could usefully start here: the future of finance lies in the history of hedge funds.

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Page Count

497

Publisher

A&C Black

Published Date

ISBN 10

1408809753

ISBN 13

9781408809754

First Steps in SAP S/4HANA

By: Sebastian Brunner,Martin Munzel,Philipp Reichhardt

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First Steps in SAP S/4HANA

By: Sebastian Brunner,Martin Munzel,Philipp Reichhardt

Are you working with SAP software for the first time, or are you switching from SAP ERP and are confronted with SAP S/4HANA for the first time? Then this quick start guide with its concise overview of the functional scope and a clear introduction to the new SAP Fiori user interface is right for you. Clarify the terms ERP, HANA and S/4HANA, as well as the two licensing options for S/4HANA, on-premise and cloud. You will learn about the essential integrated business processes and how they are mapped in SAP S/4HANA using the Fiori apps. To do this, the authors take you through the modules related to logistics, such as materials management, sales and distribution, and production planning and control, and then demonstrate the integration with financial accounting and controlling. You will learn about the most important functions as well as organizational and master data objects, and by the end of the book you will also know which components are assigned to each module. Finally, using case studies, you will walk step by step through the three most important end-to-end processes in SAP S/4HANA: Order to Cash, Purchase to Pay and Forecast to Fulfill. - Cross-module presentation of business processes - SAP basic terms explained in a simple and understandable way - Introduction to the new user interface SAP Fiori - Includes 4 hours of video material

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Page Count

231

Publisher

Espresso Tutorials GmbH

Published Date

ISBN 10

3960120702

ISBN 13

9783960120704

Magnetic Resonance Elastography

Physical Background and Medical Applications

By: Sebastian Hirsch,Jurgen Braun,Ingolf Sack

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Magnetic Resonance Elastography

Physical Background and Medical Applications

By: Sebastian Hirsch,Jurgen Braun,Ingolf Sack

Magnetic resonance elastography (MRE) is a medical imaging technique that combines magnetic resonance imaging (MRI) with mechanical vibrations to generate maps of viscoelastic properties of biological tissue. It serves as a non-invasive tool to detect and quantify mechanical changes in tissue structure, which can be symptoms or causes of various diseases. Clinical and research applications of MRE include staging of liver fibrosis, assessment of tumor stiffness and investigation of neurodegenerative diseases. The first part of this book is dedicated to the physical and technological principles underlying MRE, with an introduction to MRI physics, viscoelasticity theory and classical waves, as well as vibration generation, image acquisition and viscoelastic parameter reconstruction. The second part of the book focuses on clinical applications of MRE to various organs. Each section starts with a discussion of the specific properties of the organ, followed by an extensive overview of clinical and preclinical studies that have been performed, tabulating reference values from published literature. The book is completed by a chapter discussing technical aspects of elastography methods based on ultrasound.

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Page Count

466

Publisher

John Wiley & Sons

Published Date

ISBN 10

3527340084

ISBN 13

9783527340088

Random Non-Random Periodic Fau

By: M. T. Sebastian,P. Krishna

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Random Non-Random Periodic Fau

By: M. T. Sebastian,P. Krishna

This book provides a comprehensive overview of stacking faults in crystal structures. Subjects covered include: notations used in representations of close-packed structures; types of faults; methods of detection and measurement such as X-ray diffraction, electron diffraction and other techniques; theoretical models of non-random faulting during phase transitions; specific examples of - close packed structures including, zinc sulphide, silicon carbide and silver iodide.

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Page Count

408

Publisher

Routledge

Published Date

ISBN 10

1351552368

ISBN 13

9781351552363

Cohomology of the Moduli Space of Cubic Threefolds and Its Smooth Models

By: Sebastian Casalaina-Martin,Samuel Grushevsky,Klaus Hulek,Radu Laza

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Cohomology of the Moduli Space of Cubic Threefolds and Its Smooth Models

By: Sebastian Casalaina-Martin,Samuel Grushevsky,Klaus Hulek,Radu Laza

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Page Count

112

Publisher

American Mathematical Society

Published Date

ISBN 10

1470460203

ISBN 13

9781470460204

Genealogical Notes of New York and New England Families

By: Sebastian Visscher Talcott

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Genealogical Notes of New York and New England Families

By: Sebastian Visscher Talcott

Reprint of the original, first published in 1883.

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Page Count

810

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3385313589

ISBN 13

9783385313583

Portfolio Analysis of Power Plant Technologies

A Simulation Approach to Rebalance Fuel Mix Strategies

By: Sebastian Rothe

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Portfolio Analysis of Power Plant Technologies

A Simulation Approach to Rebalance Fuel Mix Strategies

By: Sebastian Rothe

The liberalization process, tightening environmental standards and the need for replacing aged power plants force European utilities to optimize their future generation mix. Power plants are real assets and as a consequence the power plant park of a utility firm equals a portfolio of different generation assets. This thesis adds to the understanding how to identify an efficient generation portfolio through time by assuming a non-constant feasible set. According to our results a combination of conventional thermal and renewable energies turn out to be efficient in terms of expected value and risks. Therefore, implementing a strategy based on renewable energies which cause less CO2 per MWh generated electricity clearly pays off. Potential readership includes scholars from energy economics and energy finance as well as interested practitioners involved in these areas.

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Page Count

312

Publisher

Springer

Published Date

ISBN 10

3658243791

ISBN 13

9783658243791

Development Insights on Supply Chain Management in Small and Medium-sized Enterprises

By: Sebastian Kot

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Development Insights on Supply Chain Management in Small and Medium-sized Enterprises

By: Sebastian Kot

Supply Chain Management (SCM) has become an important area of focus for any business that wishes to remain competitive. It is especially integral to managing successful Small and Medium-sized Enterprises (SMEs). In recent years, there has been a growing interest in how SCM can be used to create value for SMEs. The development of SCM systems in SMEs has been a key factor in their success. SCM can provide SMEs with an understanding of their supply chain, enabling them to better manage their resources and ensure that their products and services meet customer demand. It also provides an opportunity to reduce costs and improve customer service. The book enables SMEs to better understand the complexities of the supply chain process and provides insights into the best practices for Sustainable Supply Chain Management (SSCM), Customer Relationship Management (CRM), Corporate Social Responsibility (CSR) and Customer Satisfaction and Service (CSSCM). There are the challenges of managing a supply chain in SMEs and suggestions on how to increase efficiency and reduce costs by including methods of inventory management, vendor selection and the use of technology. The book provides an invaluable resource for anyone involved in the supply chain practice and study, whether as a business owners, employees, researchers or students. It offers an in-depth exploration of the various facets of SCM and provides readers with valuable insights into the complexities of managing the supply chain in the SME sector.

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Page Count

204

Publisher

Logos Verlag Berlin GmbH

Published Date

ISBN 10

3832556583

ISBN 13

9783832556587

Synthesis and Analytics of Rigidified Peptide Architectures. Neuropeptide Y Dipeptide Scan Ring-Chain-Equilibria of Iminopeptides Thiazole Amino Acids for Thiopeptide Antibiotics

By: Sebastian Enck

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Synthesis and Analytics of Rigidified Peptide Architectures. Neuropeptide Y Dipeptide Scan Ring-Chain-Equilibria of Iminopeptides Thiazole Amino Acids for Thiopeptide Antibiotics

By: Sebastian Enck

The architectures (three-dimensional shapes) of peptides determine their respective biological functions. Therefore, the correct alignment of functionalities in a structure by constraining the flexibility is a key process in evolution as well as in medicinal chemistry in order to increase binding affinity and selectivity. The rigidification of a peptide chain can have local effects (incorporation of the amino acid proline) or it can globally restrain flexibility (macrocyclization). Furthermore, the combination of both strategies has given rise to complex antibiotics with highly optimized modes of action. This work approaches these principles in three topics and for different purposes. The first chapter presents a novel scanning strategy which utilizes synthetic local rigidifications for the evaluation of Neuropeptide Y structure and receptor binding patterns. The fundamental process of macrocyclization is topic of the second chapter. For iminopeptides, ring-chain equilibria can be established and controlled, thereby allowing for the thermodynamic analysis of the ring closure. This leads to the identification of structural determinants that influence the inclination of a peptide chain to close the ring. In the third chapter, a sugarbased synthetic pathway leading to highly functionalized thiazole dipeptides is described. This strategy led to the synthesis of core motivs of complex thiopeptide antibiotics, as well as to diastereomers and homologs thereof.

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Page Count

536

Publisher

Logos Verlag Berlin GmbH

Published Date

ISBN 10

3832526129

ISBN 13

9783832526122

Trade Credit and Temporary Employment

How Companies Respond to Capital and Labor Market Frictions

By: Sebastian Nielen

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Trade Credit and Temporary Employment

How Companies Respond to Capital and Labor Market Frictions

By: Sebastian Nielen

This book presents an empirical investigation into the relationship between companies' short-term response to capital and labor market frictions and performance. Two different kinds of performance measures are considered, namely innovation performance and firm performance. The author focuses on two major topics: first, on the relation between innovation performance and the use of trade credit. Second, on the relation between firm performance and the use of temporary employment. The use of in-depth firm-level data and state-of-the-art microeconometric methods provide the scientific rigor to this important investigation to answer the questions currently being confronted by many companies in different economies.

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Page Count

114

Publisher

Springer

Published Date

ISBN 10

331929850X

ISBN 13

9783319298504

Cause Related Marketing: A Substitute for Direct Donations?

By: Sebastian Siebert

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Cause Related Marketing: A Substitute for Direct Donations?

By: Sebastian Siebert

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Page Count

149

Publisher

Anchor Academic Publishing (aap_verlag)

Published Date

ISBN 10

3954892146

ISBN 13

9783954892143

A Stuntman's Guide to Surviving Ground Zero

By: Sebastian Paul Siebert

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A Stuntman's Guide to Surviving Ground Zero

By: Sebastian Paul Siebert

At the peak of his career as an International stuntman is struck by an aircraft during the execution of a stunt whilst in free-fall. Miraculously surviving but rendered brain-damaged and paralysed this is the inspirational true story of his journey back to full recovery

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334

Published Date

ISBN 10

0993467504

ISBN 13

9780993467509

Defining the Value of Medical Interventions

Normative and Empirical Challenges

By: Jan Schildmann,Charlotte Buch,Jürgen Zerth

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Defining the Value of Medical Interventions

Normative and Empirical Challenges

By: Jan Schildmann,Charlotte Buch,Jürgen Zerth

Defining the value in health care and elaborating appropriate value-propositions for health care beneficiaries poses numerous empirical and normative challenges. Different methods of Health Technology Assessments (HTAs) embedded in various interdisciplinary approaches of defining the value of health care have been established in recent years. Current initiatives aim to develop and combine transnational attempts to define an overall acceptable range for value-based healthcare interventions. In this book international scholars with background in medicine, philosophy, health-economics and further disciplines, who participated in an interdisciplinary conference in 2019 combine in-depth analyses with reflections informed by multidisciplinary debates on a pressing issue in healthcare.

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Page Count

177

Publisher

Kohlhammer Verlag

Published Date

ISBN 10

3170381776

ISBN 13

9783170381773

Book's by Sebastian Siebert

Cause Related Marketing: A substitute for direct donations?

Cause Related Marketing: A substitute for direct donations?

Modeling and Measuring Competencies in Higher Education

Modeling and Measuring Competencies in Higher Education

Licensing and Access to Content in the European Union

Licensing and Access to Content in the European Union

More Money Than God

More Money Than God

First Steps in SAP S/4HANA

First Steps in SAP S/4HANA

Magnetic Resonance Elastography

Magnetic Resonance Elastography

Random Non-Random Periodic Fau

Random Non-Random Periodic Fau

Cohomology of the Moduli Space of Cubic Threefolds and Its Smooth Models

Cohomology of the Moduli Space of Cubic Threefolds and Its Smooth Models

Genealogical Notes of New York and New England Families

Genealogical Notes of New York and New England Families

Portfolio Analysis of Power Plant Technologies

Portfolio Analysis of Power Plant Technologies

Development Insights on Supply Chain Management in Small and Medium-sized Enterprises

Development Insights on Supply Chain Management in Small and Medium-sized Enterprises

Synthesis and Analytics of Rigidified Peptide Architectures. Neuropeptide Y Dipeptide Scan Ring-Chain-Equilibria of Iminopeptides Thiazole Amino Acids for Thiopeptide Antibiotics

Synthesis and Analytics of Rigidified Peptide Architectures. Neuropeptide Y Dipeptide Scan Ring-Chain-Equilibria of Iminopeptides Thiazole Amino Acids for Thiopeptide Antibiotics

Trade Credit and Temporary Employment

Trade Credit and Temporary Employment

Cause Related Marketing: A Substitute for Direct Donations?

Cause Related Marketing: A Substitute for Direct Donations?

A Stuntman's Guide to Surviving Ground Zero

A Stuntman's Guide to Surviving Ground Zero

Defining the Value of Medical Interventions

Defining the Value of Medical Interventions

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