Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising professional needs to lead the way to a sustainable future. Sustainable Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced. From the Director of Communications for the Advertising Association and Ad Net Zero Matt Bourn, this must-read guide sets out a clear 5-point action plan for the advertising industry and includes case studies and interviews with industry leaders including Cannes Lions, Havas, WPP and Mediacom. Learn from top examples of best practice in the industry and how to avoid greenwashing in this unmissable and practical manifesto for the future of advertising.
Ecological and economic considerations recently increased the interest in growing valuable broadleaved tree species. Although the demand for valuable timber is growing, and there is a notable interest among forest owners and farmers to grow valuable broad leaved tree species, the current level of knowledge about these species is insufficient. More information on how to grow valuable broadleaved species to obtain high-quality wood and more research on new options for forest management is needed. This book covers various relevant aspects of growing valuable broadleaved trees in an interdisciplinary approach. The disciplines are represented by a consortium of experts and professionals in different disciplines of forest sciences and related areas. They describe the state of the art in their research fields.
Die Studie nährt sich der Refutatio omnium haeresium „Hippolyts von Rom“ von gänzlich neuer Perspektive an. Sie bietet eine detaillierte Analyse der Gattung der Schrift, die als Werbeschrift für das Christentum identifiziert wird. Ein Schwerpunkt liegt in der Herausarbeitung der Intention und Arbeitsmethode ihres Verfassers vor dem Hintergrund der Methode kaiserzeitlicher Autoren. Es wird aufgezeigt, wie der Verfasser seine Vorlagen kreativ für seine Bedürfnisse verändert und zusammenstellt. Durchgänge durch das Sondergut lassen es wahrscheinlich werden, dass dieses ein weitgehendes literarisches Produkt des Verfassers ist. Eine umfangreiche Untersuchung der sog. Peraten, die Strukturanalyse und gründliche inhaltliche Auseinandersetzung verbindet, schließt sich an. The study approaches the Refutatio omnium haeresium by "Hippolytus of Rome" from a completely new perspective. It offers a detailed analysis of the genre of the writing, which is identified as a protreptikos, a promotional writing for Christianity. One focus is the elaboration of the intention and working method of its author against the background of the method of authors of the imperial period. It is shown how the author creatively changes and compiles his original sources to suit his needs. Passages through the special material make it likely that it is largely a literary product of the author. This is followed by an extensive study of the so-called Peratics, which combines structural analysis and thorough examination of content.
Die Studie Johannes XXII., Avignon und Europa widmet sich mit einem innovativen Ansatz einem kontrovers diskutierten Pontifikat und ordnet hierbei anhand der in den päpstlichen Registerserien überlieferten kurialen Korrespondenz klassische Themen, wie die Auseinandersetzung zwischen Kaisertum und Papsttum, in einen europäischen Vergleichshorizont ein. Fallstudien, die von den Britischen Inseln bis zum Mittelmeer reichen, geben daneben den Mechanismen, Strukturen und Akteuren der päpstlichen Politik eine deutliche Kontur, wobei auch die grundsätzliche Rolle des Papsttums im spätmittelalterlichen Europa aus einem neuen Blickwinkel betrachtet wird. By implementing a European approach, the study offers a new view on the controversial pontificate of John XXII. Through examination of the correspondence preserved in the papal registers, classic topics like the dispute between papacy and empire can be interpreted within a broader context while case studies ranging from the British Isles to the Mediterranean reveal the mechanisms and actors of papal politics in late medieval Europe.
This book sheds light on the complexity of medieval German literary culture as it evolved in the course of the thirteenth century (c. 1220-1920) by analysing the attitudes of narrative poets towards the issue of authorship. It describes the various ways in which vernacular writers could address the theme of their own authorship within their literary works, and explores the tensions that arose between such authorial strategies on the one hand and their subsequent manuscript transmission on the other.
The son of well-known designer Terence Conran launches the Conran Basics series of design books. This compact volume explores basic lighting principles and shows readers how to create the atmosphere they want through lighting. 150 color photos.
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