Sebastian Jaschke's Books

Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications

By: Sebastian Schulz

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Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications

By: Sebastian Schulz

Master's Thesis from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Sehr gut, Coventry University, language: English, abstract: Public Relations ist eine zentrale Chance im Marketing-Mix für OTC-Arzneimittel. Zunehmend kritische Patienten können so von den Vorteilen rezeptfreier Arzneimittel nachhaltig überzeugt werden und Meinungsführerschaften in einer zunehmend online dominierten Medienbranche aufgebaut und gesteuert werden. Diese Masterarbeit überprüft anhand von Leitfadeninterviewa mit Experten der Pharmabranche die Chancen von PR im Rahmen der Marketingkommunikation.

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GRIN Verlag

Published Date

ISBN 10

3656519625

ISBN 13

9783656519621

Legal Entanglements

Law, Rights and the Battle for Legitimacy in Divided Germany, 1945-1989

By: Sebastian Gehrig

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Legal Entanglements

Law, Rights and the Battle for Legitimacy in Divided Germany, 1945-1989

By: Sebastian Gehrig

During the division of Germany, law became the object of ideological conflicts and the means by which the two national governments conducted their battle over political legitimacy. Legal Entanglements explores how these dynamics produced competing concepts of statehood and sovereignty, all centered on citizens and their rights. Drawing on wide-ranging archival sources, including recently declassified documents, Sebastian Gehrig traces how politicians, diplomats, judges, lawyers, activists and intellectuals navigated the struggle between legal ideologies under the pressures of the Cold War and decolonization. As he shows, in their response to global debates over international law and human rights, their work kept the legal cultures of both German states entangled until 1989.

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341

Publisher

Berghahn Books

Published Date

ISBN 10

1800730845

ISBN 13

9781800730847

The Nature and Origins of Political Extremism In Germany and Beyond

By: Sebastian Jungkunz

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The Nature and Origins of Political Extremism In Germany and Beyond

By: Sebastian Jungkunz

This book provides a systematic overview of the prevalence, causes, and stability of left-wing and right-wing extremist attitudes in Germany between 1994 and 2017. It shows that there are many similarities between left-wing and right-wing extremists, both in terms of their ideologies and their individual experiences. Overall, these causes can be traced back to three factors: unmet individual needs (e.g., deprivation or disenchantment with politics), access to ideological narratives that promise simplified solutions to individual problems, and the larger social circumstances of life (e.g., transformation processes, unemployment, or immigration). Although extremist attitudes are relatively rare, they are also shown to be highly stable: once acquired, individuals are difficult to bring back onto the democratic path. This book is the first to systematically compare left-wing and right-wing extremist attitudes, to provide an intensive methodological contribution to the measurability of such attitudes, and to relate their causes and stability.

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Page Count

245

Publisher

Springer Nature

Published Date

ISBN 10

3030833364

ISBN 13

9783030833367

Large-Scale Pattern-Based Information Extraction from the World Wide Web

By: Sebastian Blohm

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Large-Scale Pattern-Based Information Extraction from the World Wide Web

By: Sebastian Blohm

Extracting information from text is the task of obtaining structured, machine-processable facts from information that is mentioned in an unstructured manner. It thus allows systems to automatically aggregate information for further analysis, efficient retrieval, automatic validation, or appropriate visualization. This work explores the potential of using textual patterns for Information Extraction from the World Wide Web.

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Page Count

256

Publisher

KIT Scientific Publishing

Published Date

ISBN 10

3866444796

ISBN 13

9783866444799

Book's by Sebastian Jaschke

Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications

Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications

Legal Entanglements

Legal Entanglements

The Nature and Origins of Political Extremism In Germany and Beyond

The Nature and Origins of Political Extremism In Germany and Beyond

Large-Scale Pattern-Based Information Extraction from the World Wide Web

Large-Scale Pattern-Based Information Extraction from the World Wide Web

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