Sean Kevin Meehan's Books

Beyond the Familiar

Long-Term Growth through Customer Focus and Innovation

By: Patrick Barwise,Sean Meehan

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Beyond the Familiar

Long-Term Growth through Customer Focus and Innovation

By: Patrick Barwise,Sean Meehan

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.

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Page Count

185

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470976500

ISBN 13

9780470976500

Simply Better

Winning and Keeping Customers by Delivering What Matters Most

By: Patrick Barwise,Sean Meehan

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Simply Better

Winning and Keeping Customers by Delivering What Matters Most

By: Patrick Barwise,Sean Meehan

Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and “thinking outside the box.” Meanwhile, customers are less satisfied than they were a decade ago. Patrick Barwise and Seán Meehan argue that most companies have taken differentiation so far that they’ve left their customers behind. Customers don’t want bells and whistles and don’t care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet these basic customer needs. Simply Better is a no-nonsense, back-to-basics manifesto for today’s businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide. The key is to deliver these consistently better than competitors. Illustrating this customer-focused differentiation through vivid examples of companies, including Toyota, P&G, Hilti, Tesco, and Ryanair, Simply Better outlines an actionable framework managers can use to: • Understand what customers really value and why they buy the brands they do • Discover basic, unmet needs ripe for reliable solutions • Channel customer dissatisfaction into performance improvements • Balance in-the-box thinking in strategy and innovation with out-of-the-box thinking in advertising and communications • Create a learning culture that continuously responds to changing customer needs While being unique might be exciting and appealing, it doesn’t drive business success. Simply Better shows how meeting and exceeding the most ordinary of customer expectations can lead to extraordinary—and lasting—rewards.

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Page Count

233

Publisher

Harvard Business Review Press

Published Date

ISBN 10

1633692809

ISBN 13

9781633692800

Relentless Strike

The Secret History of Joint Special Operations Command

By: Sean Naylor

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Relentless Strike

The Secret History of Joint Special Operations Command

By: Sean Naylor

The New York Times Bestseller and Winner of the 2015 Army Historical Foundation Distinguished Writing Award for Unit History. Since the attacks of September 11, one organization has been at the forefront of America's military response. Its efforts turned the tide against al-Qaida in Iraq, killed Bin Laden and Zarqawi, rescued Captain Phillips and captured Saddam Hussein. Its commander can direct cruise missile strikes from nuclear submarines and conduct special operations raids anywhere in the world. Relentless Strike tells the inside story of Joint Special Operations Command, the secret military organization that during the past decade has revolutionized counterterrorism, seamlessly fusing intelligence and operational skills to conduct missions that hit the headlines, and those that have remained in the shadows-until now. Because JSOC includes the military's most storied special operations units-Delta Force, SEAL Team 6, the 75th Ranger Regiment-as well as America's most secret aviation and intelligence units, this is their story, too. Relentless Strike reveals tension-drenched meetings in war rooms from the Pentagon to Iraq and special operations battles from the cabin of an MH-60 Black Hawk to the driver's seat of Delta Force's Pinzgauer vehicles as they approach their targets. Through exclusive interviews, reporter Sean Naylor uses his unique access to reveal how an organization designed in the 1980s for a very limited mission set transformed itself after 9/11 to become the military's premier weapon in the war against terrorism and how it continues to evolve today.

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Page Count

692

Publisher

St. Martin's Press

Published Date

ISBN 10

1466876220

ISBN 13

9781466876224

Focus: Irish Traditional Music

By: Sean Williams

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Focus: Irish Traditional Music

By: Sean Williams

Focus: Irish Traditional Music is an introduction to the instrumental and vocal traditions of the Republic of Ireland and Northern Ireland, as well as Irish music in the context of the Irish diaspora. Ireland's size relative to Britain or to the mainland of Europe is small, yet its impact on musical traditions beyond its shores has been significant, from the performance of jigs and reels in pub sessions as far-flung as Japan and Cape Town, to the worldwide phenomenon of Riverdance. Focus: Irish Traditional Music interweaves dance, film, language, history, and other interdisciplinary features of Ireland and its diaspora. The accompanying CD presents both traditional and contemporary sounds of Irish music at home and abroad.

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Page Count

360

Publisher

Routledge

Published Date

ISBN 10

1135204136

ISBN 13

9781135204136

Canada and the Third World

Overlapping Histories

By: Sean Mills,Scott Rutherford

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Canada and the Third World

Overlapping Histories

By: Sean Mills,Scott Rutherford

Canada and the Third World provides a long overdue introduction to Canada's historical relationship with the Third World.

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Page Count

305

Publisher

University of Toronto Press

Published Date

ISBN 10

1442606878

ISBN 13

9781442606876

Outpost Zero Complete Collection

By: Sean Kelley McKeever

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Outpost Zero Complete Collection

By: Sean Kelley McKeever

For fans of PAPER GIRLS and On a Sunbeam! The complete critically acclaimed series from Eisner Award-winning writer SEAN KELLEY McKEEVER (Spider-Man Loves Mary Jane) and Eisner Award-winning artist ALEXANDRE TEFENKGI (THE GOOD ASIAN) is now collected in a 6-by-9-inch single-volume format with a brand-new cover! All Alea has ever known is life in the Outpost at the edge of the universe. School, friends, the fights every Friday night—there’s plenty to distract her, yet Alea’s sure there’s something else out there. And when tragedy strikes, Alea vows to uncover the truth…even if it upends her world forever. Collects OUTPOST ZERO #1-14

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Page Count

332

Publisher

Image Comics

Published Date

ISBN 10

1534398759

ISBN 13

9781534398757

A Multidisciplinary Approach to Motor Learning and Sensorimotor Adaptation

By: Rachael D Seidler,Sean Kevin Meehan

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A Multidisciplinary Approach to Motor Learning and Sensorimotor Adaptation

By: Rachael D Seidler,Sean Kevin Meehan

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Page Count

215

Publisher

Frontiers Media SA

Published Date

ISBN 10

2889193659

ISBN 13

9782889193653

Book's by Sean Kevin Meehan

Beyond the Familiar

Beyond the Familiar

Simply Better

Simply Better

Relentless Strike

Relentless Strike

Focus: Irish Traditional Music

Focus: Irish Traditional Music

Canada and the Third World

Canada and the Third World

Outpost Zero Complete Collection

Outpost Zero Complete Collection

A Multidisciplinary Approach to Motor Learning and Sensorimotor Adaptation

A Multidisciplinary Approach to Motor Learning and Sensorimotor Adaptation

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