Sean Geehan's Books

The B2B Executive Playbook

The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth

By: Sean Geehan

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The B2B Executive Playbook

The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth

By: Sean Geehan

The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company’s SOP, it is more likely that the company is wasting money as well as the employees’ time and efforts. If the budget and plans aren’t structured for B2B specifically, they won’t move the meter. But there is good news — there is a corresponding equal amount of potential revenue, growth and prosperity. The leading B2B companies dramatically build their top and bottom lines when leaders realize that success, undeniably and unquestionably, resides with how they engage with the their customers and how that will drive their internal alignment and operations. What is it that they are doing differently than their competition and others in their industry that drive revenue growth, deliver predictable earnings, retain and grow customers and develop new offerings that customers will not only buy, but for which they will pay premiums.

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Page Count

258

Publisher

Clerisy Press

Published Date

ISBN 10

157860446X

ISBN 13

9781578604463

B2B Executive Playbook

The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth

By: Sean Geehan

Write a review Read reviews Take a Quiz Solve Book Puzzle

B2B Executive Playbook

The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth

By: Sean Geehan

The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company's SOP, it is more likely that the company is wasting money as well as the employees' time and efforts. If the budget and plans aren't structured for B2B specifically, they won't move the meter. But there is good news -- there is a corresponding equal amount of potential revenue, growth and prosperity. The leading B2B companies dramatically build their top and bottom lines when leaders realize that success, undeniably and unquestionably, resides with how they engage with the their customers and how that will drive their internal alignment and operations. What is it that they are doing differently than their competition and others in their industry that drive revenue growth, deliver predictable earnings, retain and grow customers and develop new offerings that customers will not only buy, but for which they will pay premiums.

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Page Count

257

Publisher

Clerisy Press

Published Date

ISBN 10

1578604478

ISBN 13

9781578604470

Irish Political Prisoners 1920-1962

Pilgrimage of Desolation

By: Sean McConville

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Irish Political Prisoners 1920-1962

Pilgrimage of Desolation

By: Sean McConville

Irish Political Prisoners presents a detailed and gripping overview of political imprisonment from 1920-1962. Seán McConville examines the years from the formation of the Northern Ireland state to the release of the last border campaign prisoners in 1962. Drawing extensively and, in many cases, uniquely on archives and special collections in the three jurisdictions, and interviews with survivors from the period, McConville demonstrates how punishment came to embody and shape the nationalist consciousness. Irish Political Prisoners 1920-1962 commences with the legacy of the Anglo Irish and Irish Civil Wars - militancy, division and bitterness. The book travels from the embedding of Northern Ireland’s security agenda in the 1920’s, and the IRA’s search for a role in the 1930’s (including the 1939 bombing campaign against Britain) to the decisive use of internment during the war and the border campaign years. This volume will be an essential resource for students of Irish history and is a major contribution to the study of imprisonment. .

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Age

Page Count

1201

Publisher

Routledge

Published Date

ISBN 10

1000082741

ISBN 13

9781000082746

Book's by Sean Geehan

The B2B Executive Playbook

The B2B Executive Playbook

B2B Executive Playbook

B2B Executive Playbook

Irish Political Prisoners 1920-1962

Irish Political Prisoners 1920-1962

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