The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Volume Two. Pulp's top super spy returns in four action packed missions, written by today's finest thriller writers; one brand new to this gorgeous reprint edition. Stories by Sean Ellis, Kevin Noel Olson, G.L. Gick & B.C. Bell. Features 12 interior illustrations by Rob Davis, with a cover by Davis and Chris Carney. Pulp action at its best!
Jeremy Robinson and Sean Ellis, the international bestselling team behind the Jack Sigler thrillers, including Cannibal and Empire, continue the new series that rewrites the way we see history. Rivaling the best of Matthew Reilly and James Rollins, Helios combines a blistering pace with fringe science and myths reborn.
Details the author's decision to become head coach for the devastated New Orleans Saints in the wake of Hurricane Katrina, and how he led the team to a Super Bowl victory in 2009 and helped revitalize the city's spirit.
In a minute, everything changes. Fifteen year old Jenna Flood's discovery of a bomb-ticking down from sixty seconds-is the first in a series of explosive revelations that destroy her understanding of the world and her place in it. Jenna believes she is an ordinary teenager, busy with schoolwork and helping her father run a Key West charter boat. But when a team of killers show up, intent on erasing her from existence, she learns the unbelievable truth: she is not who she thinks she is. Alone and on the run, betrayed at every turn, Jenna's path takes her from sun-drenched Key West to the alligator-infested Everglades, the streets of Miami and the Caribbean islands. Along the way, brutal criminals, deadly assassins and the forces of nature conspire to end her life, unless she can rise to embrace an impossible destiny and unleash her own lethal potential. Everything Jenna has been told about herself is a lie, and the truth is a secret that may destroy the world...or save it. Jeremy Robinson and Sean Ellis, the bestselling team behind The Brainstorm Trilogy, Prime and Savage, have thrilled audiences with stories of science gone wrong and monsters on the rampage. Now they break new ground with a taut suspense thriller sure to appeal to fans of 24 and The Bourne Identity, with all the pulse-pounding, gut-wrenching action you've come to expect.
On the bloody battlefields of Iraq, one man's quest to find God will unleash Hell. For more than a decade, Nick Kismet has traveled the world protecting priceless relics and cultural heritage sites from looters, while searching for answers to the mystery that has haunted him since the first Gulf War-a mystery that has defined his life. Now, a new war has brought him back to the bloody battlefield where his search began. Summoned by his friend and mentor, Pierre Chiron, Kismet soon finds himself on the trail of the holy relics of Solomon's Temple, captured centuries before by Babylonian conquerors and thought to be lost to history. But Chiron's quest is not merely to find ancient artifacts; he seeks to find proof-the very fingerprint-of God. Driven to uncover secrets that have haunted mankind for millennia, pursued by a mysterious assassin and an enemy consumed by hatred, Nick and Pierre journey into the desert to find the terrible truth that lies behind... The Shroud of Heaven. "Sean Ellis expertly blends military thriller and archaeological adventure in a page-turning adventure! Shroud of Heaven is sure to be a hit with thriller fans." --David Wood, author of Dourado and Cibola "An entertaining read for anyone who enjoys fast pacing and a heavy dose of action. --Megalith: Books that Rock
On the bloody battlefields of Iraq, one man's quest to find God will unleash Hell"--Cover. Part military thriller and part archaeological adventure, this is the story of Nick Kismet and his search for long-missing relics of Solomon's Temple.
Now available in a single volume! A black pyramid rising from the Antarctic ice... Lost artifacts that hold the secret to eternity... And a diabolical enemy bent on destroying anyone who seeks it. A deadly showdown at the end of the world is just the opening move in Dane Maddock's war with the shadowy Prometheus group. Joined by archaeologists Jade Ihara and Nick Kismet, Prometheus' sworn enemy, Maddock and Bones make a perilous descent into the world of the arcane. Who will win the race to possess the lost elemental relics? *This omnibus edition was previously published in three individual novellas. Praise for David Wood and Sean Ellis! "Dane and Bones. Together they're unstoppable. Rip roaring action from start to finish. Wit and humor throughout. Just one question - how soon until the next one? Because I can't wait."-Graham Brown, author of Shadows of the Midnight Sun "What an adventure! A great read that provides lots of action, and thoughtful insight as well, into strange realms that are sometimes best left unexplored." -Paul Kemprecos, author of Cool Blue Tomb and the NUMA Files "Ellis and Wood are a partnership forged in the fires of Hell. Books don't burn hotter than this!" -Steven Savile, author of the Ogmios thrillers
ABOUT THE BOOK Each new startup I help take to market offers many potential rewards, but there are risks too. The most obvious reward is the financial upside of equity in a successful company. But there are less tangible benefits like the thrill of being part of a team realizing the potential of their vision. Probably the most important long-term reward is that each startup success enhances my reputation and opens doors to additional startups with strong potential - while improving the skills I need to maximize these opportunities. This allows me to continue doing the most enjoyable "job" of my life. But the risks are very real. A startup in a bad space with a bad product won't be much fun to market - and I'll probably fail. And when the company flops, it will damage my reputation. Enough damage to my reputation and I'll have to figure out a new pursuit. Of course most people recognize that it's impossible to have a perfect startup record, but the opportunity cost of committing to the wrong startup means I won't have the bandwidth to take on a potentially hot company. Given these rewards and risks, I increasingly find myself evaluating opportunities with a VC-like diligence. I've created an opportunity assessment worksheet that identifies key risks in the business. The standard format makes it easier to compare opportunities. One of the biggest risks of any business is the inability to raise capital, so early on, I set the requirement that I'll only work with companies that have recently raised a series A or large seed round. A very good VC can also help improve the odds, as they've achieved a better track record with their historical picks (and many would argue their "added value"). Beyond general business risks, I obviously need to be confident that it is a marketable business and one on which I can make a meaningful impact. The ideal category is what I refer to as a "disruptor" startup. These are businesses that enter an existing category with a breakthrough feature or very disruptive pricing model. My iterative, metrics driven marketing approach is perfect for helping these types of businesses discover their ideal market, differentiate appropriately and identify viable customer acquisition drivers. EXCERPT FROM THE BOOK Demand Harvesting - The Easiest Driver For Startups I always begin a new startup marketing assignment by looking for any untapped existing demand. Demand harvesting is much easier than demand creation - and it has a faster sales cycle. You don't have to convince someone they need your category of product, you just need to be easier to find/buy and have a better value proposition than the other guys. The first question to ask is "where would someone seek my product category?" Twenty years ago the most obvious answer would have been the yellow pages, but today it is Google. A lot of information has been published on getting the most out of SEO or SEM and there are also many experts you can tap in this area. Beyond Google, I've found it is helpful to survey existing users for other places they would potentially look. It's great news when discover healthy demand for your product category. The next step is to analyze the solutions competing for that demand. The best situation is to discover heavy unmet demand and no competition. That is about as likely as winning the lottery, so don't count on it. More realistically, there will be a few companies with varying offers competing for that demand. In this case, you should hope for weak execution from these existing competitors. If you can be significantly more effective at extracting money from each prospect, you can afford a more prominent promotion at the initial point of connection and begin capturing market share. Buy the book to read more! CHAPTER OUTLINE ...and much more
The fabled Elephant Graveyard has been discovered. It contains enough ivory to make Ethiopia a wealthy nation. But the cave contains more than physical riches-it also holds the means to control the world. Fifteen scientists enter the cave. Only one leaves. Jack Sigler, Callsign: King (field leader of the covert, black ops Chess Team) receives a cryptic text from Sara Fogg, his girlfriend and CDC "disease detective." A catastrophic disease has been reported in Ethiopia's Great Rift Valley, but Fogg suspects something more is going on. Her suspicion is confirmed when King's arrival in Africa is met by a high speed assassination attempt. As King fights against two competing, high-tech mercenary forces, each struggling for control of the deadly discovery, Fogg disappears. Working with the surviving member of the science team that made the discovery, King begins a search for Fogg and the source of the potential plague that takes him back to the Great Rift Valley, back to the Elephant Graveyard, and brings him face-to-face with modern man's origins.
Fifteen year old Jenna Flood's discover of a bomb -- ticking down from sixty seconds -- is the first in a series of explosive revelations that destroy her understanding of the world and her place in it. Jenna believes she is an ordinary teenager, busy with schoolwork and helping her father run a Key West charter boat. But when a team of killers show up, intent on erasing her from existence, she learns the unbelievable truth: she is not who she thinks she is" -- Cover p[4]
Strange things have always happened in the Superstition Mountains of Arizona... Bizarre lights, reports of cave entrances that appear and then vanish, hundreds of mysterious disappearances...and rumors of monstrous creatures that inhabit a labyrinthine underworld. When a terrifying accident on an Arizona highway leads to a military exclusion zone and a cover-up of staggering proportions, Jack Sigler-Callsign: King, field leader of the elite and ultra-secret covert Chess Team-joined by his closest friend, archaeologist George Pierce, sets out into the desert, intent on discovering the truth. Assisted by a beautiful paranormal investigator, dogged by soldiers intent on preserving the quarantine and pursued by a relentless legendary hitman, King soon finds himself in a race against time to prevent all out war with the creatures that inhabit the underworld.
Twice before, Jack Sigler-Callsign: King-has stopped the mysterious 'Brainstorm' from destroying all life on earth. Twice before, he's survived Brainstorm's assassins. So when the mastermind behind Brainstorm surfaces in Paris, King goes on the offensive. As the final showdown unfolds in the legendary City of Lights, the villain's scheme to plunge the world into literal darkness is revealed. But even Brainstorm isn't ready for the destructive force that has been unleashed...an entity of darkness imprisoned for more than a thousand years, set free now to devour...everything. The blackout has begun... When the sun rises, the world will end.
It's 1948 and WWII never ended! Instead, Earth was invaded by creatures from the stars! One small group of resistance fighters has banded together to hold the line...at all costs! WARBIRDS OF MARS: STORIES OF THE FIGHT! Bomber pilot Jack Paris. Lounge singer Josie Taylor. Bandaged avenger Hunter Noir. Mysterious hybrid Mr. Mask. Together they will stop at nothing to undermine the Martian occupation of Earth. From daring action in the South China Sea to explosive chaos on the frozen glaciers of Greenland. Watch a man transformed into a vigilante hero, as the world he knows crumbles around him. See an alien-human abomination discover self-worth in the death of a man who extends him kindness. What are the resistance plans for combating the Martian threat? Discover an awakening as two young boys journey from distant farms to the big city, to get in on the life of battle. Just what are the creeping monsters threatening the small southwestern town of Adobe Wells? Scott P. Vaughn's vision of a world ruled by three-eyed invaders from the popular webcomic comes to life in this anthology, with fourteen tales of intrigue, horror, and desperate action. The stories run the gamut from the air war, to the horseback of the wild west and the nocturnal alleys of battle-torn 1940s urban America. Brought to you by some of the best names in the horror, action & adventure, supernatural thriller, and comics genres. Relive the glory of the Pulp era with these stories of the fight. With illustrations by Mike DeBalfo, Bill Farmer, Robert Hack, John Lucas, Dan Parsons, Doc Vaughn & more!
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