In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International Brand Strategy companies hit the ground running in foreign markets. This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error. The book lays out a unique methodology for managing brands abroad that can be implemented for any product in any market. These methods have proven their value for companies large and small across six continents. The book guides readers with pragmatic models and a wealth of examples from global companies such as Target Canada, Unilever and Apple. International Brand Strategy was written for those who are planning to enter a new market and for those who are already there but wish to improve their brand's performance. It helps the reader recognize some of the most common pitfalls and how to avoid them, provides practical tips to understand the dynamics of price, product and value from a foreign buyer's perspective, and defines a conceptual framework to assess and improve brand equity at home and abroad.
A #1 NEW YORK TIMES BESTSELLER! Pull up a chair, pour some eggnog, and enjoy the Christmas spirit with friends… From the wind-swept, snowy ranges of Wyoming to Florida beaches glowing with Christmas lights, All American Christmas traces holiday traditions across the United States. In this beautiful personal keepsake, Rachel Campos-Duffy and Sean Duffy present a dazzling collection of emotional stories, treasured family photographs, and homegrown Christmas recipes from some of Fox News’ most beloved personalities. Dana Perino takes readers out west to the cattle ranch where she celebrated Christmas with real life “Marlboro Men”—her uncles and grandfather. Maria Bartiromo reflects on growing up in Brooklyn and the famously brilliant light displays in her neighborhood. Brit Hume looks back at the day he and a friend rushed onto the Washington Senators’ field—and how his parents later warned him that he was now on Santa Claus’ naughty list. For Lauren Green, her understanding of Christmas has evolved with her growing faith. Beautifully designed to reflect the color and spirit and sparkle of the season and featuring 16 pages of color photographs, All American Christmas is a gift of love from the Fox News family and is sure to be cherished for seasons to come.
The convergence of the Ohio River, the National Road, a remarkable bridge, and the Baltimore and Ohio Railroad transformed Wheeling into a transportation hub. Fed by an influx of immigrant labor, the city prospered, adding industrial muscle. But global economic changes brought the machine to a sudden halt. In Then & Now: Wheeling author Sen Duffy and photographer Paul Rinkes explore a city still recovering from that trauma, a city with a proud past and an uncertain but hopeful future.
Brian Boru is the most famous Irish person before the modern era, whose death at the Battle of Clontarf in 1014 is one of the few events in the whole of Ireland's medieval history to retain a place in the popular imagination. Once, we were told that Brian, the great Christian king, gave his life in a battle on Good Friday against pagan Viking enemies whose defeat banished them from Ireland forever. More recent interpretations of the Battle of Clontarf have played down the role of the Vikings and portrayed it as merely the final act in a rebellion against Brian, the king of Munster, by his enemies in Leinster and Dublin. This book proposes a far-reaching reassessment of Brian Boru and Clontarf. By examining Brian's family history and tracing his career from its earliest days, it uncovers the origins of Brian's greatness and explains precisely how he changed Irish political life forever. Brian Boru and the Battle of Clontarf offers a new interpretation of the role of the Vikings in Irish affairs and explains how Brian emerged from obscurity to attain the high-kingship of Ireland because of his exploitation of the Viking presence. And it concludes that Clontarf was deemed a triumph, despite Brian's death, because of what he averted – a major new Viking offensive in Ireland – on that fateful day.
Naruto is a ninja-in-training with a need for attention, a knack for mischief and, sealed within him, a strange, formidable power. R to L (Japanese Style). Naruto is a ninja-in-training with a need for attention, a knack for mischief and, sealed within him, a strange, formidable power. His antics amuse his instructor Kakashi and irritate his teammates, intense Sasuke and witty Sakura, but Naruto is serious about becoming the greatest ninja in the village of Konohagakure! Believe it!
Reads R to L (Japanese Style), for audiences T Naruto is a ninja-in-training with a need for attention, a knack for mischief and, sealed within him, a strange, formidable power. His antics amuse his instructor Kakashi and irritate his teammates, intense Sasuke and witty Sakura, but Naruto is serious about becoming the greatest ninja in the village of Konohagakure! Believe it!
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