A patient is standing in the middle of the river. He gazes across the water to the city and the mountain above where the sun is setting. His back is turned to the hospital. The nurses are waiting for him patiently on the river bank. He seems uncertain whether to cross the river or to return. There is no danger. He is on the edge, in an in-between space, as is the hospital where I have worked as a specialist psychiatrist for over twenty-five years.' For many of us, what lies beyond conventional portrayals of mental illness is often shrouded in mystery, misconception and fear. Dr Sean Baumann spent decades as a psychiatrist at Valkenberg Hospital and, through his personal engagement with patients' various forms of psychosis, he describes the lived experiences of those who suffer from schizophrenia, depression, bipolar and other disorders. The stories told are authentic, mysterious and compelling, representing both vivid expressions of minds in turmoil and the struggle to give form and meaning to distress. The author seeks to describe these encounters in a respectful way, believing that careless portrayals of madness cause further suffering and perpetuate the burden of stigma. Baumann argues cogently for a more inclusive way of making sense of mental health. With sensitivity and empathy, his enquiries into the territories of art, psychology, consciousness, otherness, free will and theories of the self reveal how mental illness raises questions that affect us all. Madness is illustrated by award-winning artist Fiona Moodie.
Written to be highly readable, this book is intended to be practical, broad in scope, and accessible to a wide range of disciplines and readers with various levels of knowledge of psychiatry. Rather than be just a reference manual, this book uses a novel problem-based format which allows readers to understand symptoms and solutions in context rather than as isolated incidents of human behavior. To maintain currency, the book also includes new material on ethics and the philosophy of psychiatry.
This book examines the relationship between business-based peacebuilding and the opportunities that emerge from the pluralisation of regulation. The core message is, notwithstanding the broad range of regulatory initiatives and actors that exist in conflict-affected settings, the state should assume responsibilities for defining the types of contribution that business can and ought to make to peace. It also demonstrates how the state, through different forms and methods of regulation, is well-placed to engage businesses to do so. It is particularly concerned with the potential for regulation to help address what is identified as a state of optimistic uncertainty in the field of business and peacebuilding. On one level, there is a sense of optimism around the types of contributions that businesses can and often do make as agents for peace. On another, there are varying degrees of uncertainty surrounding the actual peacebuilding impacts of business activities; how businesses are to understand the ways in which to make these contributions, and why businesses would do so. Regulation, this book will argue, can play an important role in bridging the chasm between optimism and uncertainty. This book will be of interest to those engaged not only with business and peacebuilding but also business and human rights, business and development and business and the environment. Moreover, this book is also of contemporary interest in other ways – the aftermath of the Ukranian conflict, as an example, will require a concerted effort to rebuild that society after war. Private sector actors could be a powerful vehicle for reconstruction and development and this book examines how regulation can be used to facilitate businesses involvement in peacebuilding efforts.
Brazil has suddenly become a country of interest to the West, playing a critical role in global economic talks at the G20 and WTO, brokering North-South relations through its new international economic geography, and stepping into regional and global security questions through its activities in Haiti, Paraguay and the nuclear question in Iran. This book explains why Brazil is taking an increasingly prominent international role, how it conducts and plans its regional and global interactions, and what the South American giant intends to do with its rising international influence. The book is written for the non-specialist, providing students and other interested readers with a well-organized, concise introduction to the fundamentals of the foreign policy of an emerging Twenty-First Century power.
Inscribing Faith in Late Antiquity considers the Greek and Latin texts inscribed in churches and chapels in the late antique Mediterranean (c. 300–800 CE), compares them to similar texts from pagan, Jewish, and Muslim spaces of worship, and explores how they functioned both textually and visually. These texts not only recorded the names and prayers of the faithful, but were powerful verbal and visual statements of cultural values and religious beliefs, conveying meaning through their words as well as through their appearances. In fact, the two were intimately connected. All of these texts – Christian, Jewish, Muslim, and pagan – acted visually, embracing their own materiality as mosaic, paint, or carved stone. Colourful and artfully arranged, the inscriptions framed human relationships with the divine, encouraged responses from readers, and made prayers material. In the first in-depth examination of the inscriptions as words and as images, the author reimagines the range of aesthetic, cultural, and religious experiences that were possible in spaces of worship. Inscribing Faith in Late Antiquity is essential reading for those interested in Roman, late antique, and Byzantine material and visual culture, inscriptions and other texts, and religious life in the ancient Mediterranean.
A patient is standing in the middle of the river. He gazes across the water to the city and the mountain above where the sun is setting. His back is turned to the hospital. The nurses are waiting for him patiently on the river bank. He seems uncertain whether to cross the river or to return. There is no danger. He is on the edge, in an in-between space, as is the hospital where I have worked as a specialist psychiatrist for over twenty-five years.' For many of us, what lies beyond conventional portrayals of mental illness is often shrouded in mystery, misconception and fear. Dr Sean Baumann spent decades as a psychiatrist at Valkenberg Hospital and, through his personal engagement with patients' various forms of psychosis, he describes the lived experiences of those who suffer from schizophrenia, depression, bipolar and other disorders. The stories told are authentic, mysterious and compelling, representing both vivid expressions of minds in turmoil and the struggle to give form and meaning to distress. The author seeks to describe these encounters in a respectful way, believing that careless portrayals of madness cause further suffering and perpetuate the burden of stigma. Baumann argues cogently for a more inclusive way of making sense of mental health. With sensitivity and empathy, his enquiries into the territories of art, psychology, consciousness, otherness, free will and theories of the self reveal how mental illness raises questions that affect us all. Madness is illustrated by award-winning artist Fiona Moodie.
Evidence-Based Practice of Palliative Medicine is the only book that uses a practical, question-and-answer approach to address evidence-based decision making in palliative medicine. Dr. Nathan E. Goldstein and Dr. R. Sean Morrison equip you to evaluate the available evidence alongside of current practice guidelines, so you can provide optimal care for patients and families who are dealing with serious illness. Confidently navigate clinical challenges with chapters that explore interventions, assessment techniques, treatment modalities, recommendations / guidelines, and available resources - all with a focus on patient and family-centered care. Build a context for best practices from high-quality evidence gathered by multiple leading authorities. Make informed decisions efficiently with treatment algorithms included throughout the book. Access the complete, fully searchable contents online at www.expertconsult.com.
Evidence-Based Practice of Palliative Medicine is the only book that uses a practical, question-and-answer approach to address evidence-based decision making in palliative medicine. Dr. Nathan E. Goldstein and Dr. R. Sean Morrison equip you to evaluate the available evidence alongside of current practice guidelines, so you can provide optimal care for patients and families who are dealing with serious illness. - Consult this title on your favorite e-reader with intuitive search tools and adjustable font sizes. Elsevier eBooks provide instant portable access to your entire library, no matter what device you're using or where you're located. - Confidently navigate clinical challenges with chapters that explore interventions, assessment techniques, treatment modalities, recommendations / guidelines, and available resources - all with a focus on patient and family-centered care. - Build a context for best practices from high-quality evidence gathered by multiple leading authorities. - Make informed decisions efficiently with treatment algorithms included throughout the book.
The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.
One of today's most accomplished biologists and gifted storytellers reveals the rules that regulate all life How does life work? How does nature produce the right numbers of zebras and lions on the African savanna, or fish in the ocean? How do our bodies produce the right numbers of cells in our organs and bloodstream? In The Serengeti Rules, award-winning biologist and author Sean Carroll tells the stories of the pioneering scientists who sought the answers to such simple yet profoundly important questions, and shows how their discoveries matter for our health and the health of the planet we depend upon. One of the most important revelations about the natural world is that everything is regulated—there are rules that regulate the amount of every molecule in our bodies and rules that govern the numbers of every animal and plant in the wild. And the most surprising revelation about the rules that regulate life at such different scales is that they are remarkably similar—there is a common underlying logic of life. Carroll recounts how our deep knowledge of the rules and logic of the human body has spurred the advent of revolutionary life-saving medicines, and makes the compelling case that it is now time to use the Serengeti Rules to heal our ailing planet. Bold and inspiring, The Serengeti Rules illuminates how life works at vastly different scales. Read it and you will never look at the world the same way again.
No matter how much you want to teach and no matter how well prepared you are, beginning teaching is tough. A teacher’s work is never done; even when you work hard, there is always something more you could do. Become the Primary Teacher Everyone Wants to Have tells you what teaching is really like. As you set out on your teaching career, this book offers thoughtful and sensible support from an experienced and sympathetic teacher. Whether you read the book through from cover to cover or dip into sections you need at particular times, each page has suggestions and ideas to help you lay a solid foundation for a fruitful and fulfilling career in teaching. Chapters cover: Getting Ready for Teaching; Teaching to Reach All Children; Assessing Learning and Teaching; Communicating with Parents and Guardians about Teaching; Relating with Colleagues when Teaching; Integrating Life, Teaching and Learning. This book will be an invaluable guide for newly qualified and experienced teachers alike who are wanting to develop their practice and thrive in teaching.
This book presents a new perspective on colonialism in Africa. Drawing on work from a variety of subjects and disciplines – from the ancient Mediterranean to colonial Spain, and from anthropology to psychology – the author argues that colonialism in Africa needs to be understood through the medium of writing and the particular world it belonged to. Focusing on the LoDagaa of northern Ghana and their relationship with British colonialism, Hawkins describes colonialism as an encounter between a world of experience – a world of knowledge, practice, and speech – and "the world on paper" – a world of writing, rules, and a linear concept of history. The various ways in which "the world on paper" affected the LoDagaa are examined thematically. The first four chapters explore how writing imposed a form of historical consciousness on different aspects of LoDagaa culture – identity, politics, and religion – that was alien to them. The second half of the book examines how both the British colonial state and its postcolonial successor, the Ghanian state, attempted to regulate indigenous forms of knowledge, gender relations, and social reckoning through courts. This ambitious and richly detailed book will appeal to scholars and general readers interested in African history, British colonialism, and cultural and postcolonial studies.
Acclaimed for its thorough yet concise overview of the natural history of psychiatric disorders, Goodwin & Guze's Psychiatric Diagnosis has been newly and extensively updated in this seventh edition. As in previous editions, each chapter systematically covers the definition, historical background, epidemiology, clinical picture, natural history, complications, family studies, differential diagnosis, and clinical management of each disorder. Terminology has been updated for consistency with changes made in DSM-5®. Recent epidemiologic and neurobiological findings are provided, including the long term course of mood disorders, genetics and neuroimaging of schizophrenia and mood and other disorders, cognitive changes in relation to depression and dementia, brain stimulation techniques, outcome studies of eating disorders, and epidemiology of substance use disorders.
Is free will just an illusion? What is it in the brain that allows us to pursue our own actions and objectives? What is it about this organ that permits seemingly purposeful behaviour, giving us the impression we are free? This book takes a journey into the brain to examine what is about known voluntary behaviour, and why it can go wrong.
In the post-World War II era, the Soviet Union and the United States wanted to gain the advantage in international security. Both engaged in intelligence gathering. This book provides a comprehensive understanding of the evolution of the espionage game. For more than four decades after World War II, the quest for intelligence drove the Soviet Union and the United States to develop a high-stakes "game" of spying on one another throughout the Cold War. Each nation needed to be aware of and prepared to counter the capabilities of their primary nemesis. Therefore, as the Cold War period developed and technology advanced, the mutual goal to maintain up-to-date intelligence mandated that the process by which the "game" was played encompass an ever-wider range of intelligence gathering means. Covering far more than the United States and Soviet Union's use of human spies, this book examines the advanced technological means by which the two nations' intelligence agencies worked to ensure that they had an accurate understanding of the enemy. The easily accessible narrative covers the Cold War period from 1945 to 1989 as well as the post-Cold War era, enabling readers to gain an understanding of how the spies and elaborate espionage operations fit within the greater context of the national security concerns of the United States and the Soviet Union. Well-known Cold War historian Sean N. Kalic explains the ideological tenets that fueled the distrust and "the need to know" between the two adversarial countries, supplies a complete history of the technological means used to collect intelligence throughout the Cold War and into the more recent post-Cold War years, and documents how a mutual desire to have the upper hand resulted in both sides employing diverse and creative espionage methods.
The Art of Scandal advances a relatively simple claim with far-reaching consequences for modernist studies: writers and readers throughout the early twentieth century revived the long-despised codes and habits of the roman á clef as a key part of that larger assault on Victorian realism we now call modernism. In the process, this resurgent genre took on a life of its own, reconfiguring the intricate relationship between literature, celebrity, and the law. Sean Latham summons cases of the novel's social notoriety--and the numerous legal scandals the form provoked--to articulate the material networks of reception and circulation through which modernism took shape, revealing a little explored popular history within its development. Producers as well as consumers used elements of the controversial roman á clef, a genre that challenges the idea of fiction as autonomous from the social and political world. In turn, this widespread practice provoked not only a generative aesthetic crisis, but also a gradually unfolding legal quandary that led Britain's highest courts to worry that fiction itself might be illegal. Modernism sat squarely, for a time, between literature and the law. With skillful close readings aided by extensive archival research, Latham illuminates the world of backbiting, gossip, litigation, and sensationalism through chapters on Oscar Wilde's trial, Joyce's Ulysses, celebrity salons, and Parisian bohemia. Original, colorful, and perceptive, The Art of Scandal both salvages the reputation of the roman á clef form and traces its curious itinerary through the early twentieth century. Seeking out the best new interdisciplinary work, this series explores the cultural bearings of literary modernism across multiple fields, geographies, symbolic forms, and media.
In August, 1985, the 2nd International Conference on Illness Behaviour was held in Toronto, Ontario, Canada. The first International Conference took place one year previous in Adelaide, South Australia, Australia. This book is based on the proceedings of the second conference. The purpose behind this conference was to facilitate the development of a single integrated model to account for illness experience and presentation. A major focus of the conference was to outline methodological issues related to current behaviour research. A multidiscipl~nary approach was emphasized because of the bias that collaborative efforts are likely to be the most successful in achieving greater understanding of illness behaviour. Significant advances in our knowledge are occurring in all areas of the biological and social sciences, albeit more slowly in the latter areas. Marked specialization in each of these areas has lead to greater difficulty in integrating new knowledge with that of other areas and the development of a meaningful cohesive model to which all can relate. Thus there is a major need for forums such as that provided by this conference.
With two new lead authors, the sixth edition of Psychiatric Diagnosis continues its thirty-five year tradition of providing a clear, critical and well-documented overview of major psychiatric syndromes, with minimum inclusion of unwieldy theories or clinical opinions. Medical students and psychiatric residents will continue to find this new edition to be a unique guide to the field-a volume that concisely yet comprehensively dissects major psychiatric disorders. Well-known for providing a thorough yet concise view of the natural history of basic psychiatric disorders, this popular text has been extensively updated, chapter by chapter, in this sixth edition. Terminology has been made consistent with DSM-IV-TR and updates made to include recent genetic and neurobiological findings. In the classification of psychiatric disorders, new data on follow-up and family/genetic studies, confirming and extending previous research, are provided. As in previous editions, each chapter systematically covers the definition, historical background, epidemiology, clinical picture, natural history, complications, family studies, differential diagnosis, and clinical management of each disorder. Some specific areas of new material include the long term course of mood disorders, genetics and neuro-imaging of schizophrenia and mood and other disorders, cognitive changes in relation to depression and dementia, brain stimulation techniques, outcome studies of eating disorders, and epidemiology of drug use disorders. In accordance with current medical community interest and research, entirely new chapters on posttraumatic stress disorder and borderline personality disorder have been included. Additionally, a new introduction reviews the background of medical model psychiatry and the empirical approach to psychiatric nosology. With this new edition, medical students and psychiatric residents will continue to discover that no other text provides such a lucid, well-documented and critically sound overview of the major syndromes in psychiatry.
What do we do with our fantasies? Are there right and wrong ways to imagine, feel, think, or desire? Do we have our fantasies, or do they have us? In The Ethical Imagination: Exploring Fantasy and Desire in Analytical Psychology, Sean Fitzpatrick explores how our obligation to the Other extends to our most intimate spaces. Informed by Jungian psychology and the philosophy of Emmanuel Levinas, Fitzpatrick imagines an ethical approach that can negotiate the delicate and porous boundary between inner and outer, personal and collective fantasy. Combining both theory and practice, the book examines theorists of the imagination, such as Plato, Coleridge, Sartre, and Richard Kearney, explores stories from contemporary culture, such as Jimmy Carter and New York’s "Cannibal Cop", and includes encounters in the consulting room. The Ethical Imagination explores how these questions have been asked in different ways across culture and history, and Fitzpatrick examines the impact of our modern, digital world on ethics and imagination. In this original examination of the ethical status of our imagination, this book illustrates how our greatest innovations, works of art, and acts of compassion emerge from the human imagination, but so also do our horrific atrocities. Fitzpatrick compellingly demonstrates that what and how we imagine matters. Unique and innovative, this book will be of immense interest to Jungian psychotherapists, analytical psychologists, and other mental health professionals interested in the ethics, the imagination, and clinical work with fantasy. It will also be an important book for academics and students of Jungian and post-Jungian studies, philosophy, religious studies, and ethics.
Northern Ireland’s power- sharing Assembly is understudied in the legislative studies literature. Having been suspended (or de facto suspended) for around 40% of its existence, conversation has tended to focus more on the wider political problems in which the Assembly has been enmeshed and less on its day-to-day functions as a legislature. This book is the first to examine how the Assembly fulfils the four core functions of a legislature: representation, linkage, scrutiny, and policy- making. Using Members of the Legislative Assembly (MLAs) as the primary unit of analysis, the book explores: who and how MLAs represent; their approach to cultivating links with constituents; their use of parliamentary scrutiny tools; and their contribution to law- making. The book grounds its analysis in original data sourced from elite interviews, surveys, parliamentary questions, legislation, and the Official Report of parliamentary proceedings. Readers will therefore be able to reflect on whether the Assembly’s (often poor) reputations comport with empirical realities. This book contributes to debates in the legislative studies and consociational power- sharing literatures, and will be of interest to students and scholars of parliaments, devolution, and Northern Ireland politics.
This accessible resource assists teachers, instructional coaches, principals, and curricular leaders to adopt a simple, straightforward framework that allows educators to seamlessly align high quality learning targets with specific standards. Full of examples across grade levels and subjects, this useful book helps educators deepen their understanding of content and design more efficient lessons that will aid student learning and readiness. Unpacking Your Learning Targets is a guide into a deeper understanding of creating and designing learning targets that foster student learning and success for all.
Critical Issues in Peace and Conflict Studies: Theory, Practice, and Pedagogy, edited by Thomas Maty-k, Jessica Senehi, and Sean Byrne, discusses critical issues in the emerging field of Peace and Conflict Studies, and suggests a framework for the future development of the field and the education of its practitioners and academics. Contributors to the book are recognized scholars and practitioners in their respective fields. The authors take an holistic approach to the study, analysis, and resolution of conflict at the micro, meso, macro, and mega levels.
From the American Revolution to the War in Afghanistan, the United States has had no shortage of conflicts on both domestic and world stages. All provide insight into the values of the presidents who led the nation through them. U.S. Presidents during Wartime: A History of Leadership takes readers through chronological entries of presidents who participated in key wars throughout U.S. history. An overview essay first considers the social, economic, and political factors that affected presidents during war. Entries beginning with the presidency of George Washington and ending with that of George W. Bush comprehensively cover each war therein, as well as the responses of the relevant presidents. Primary documents in each entry depict the perspectives of the presidents and offer opportunities for comparing and contrasting the presidents' engagements in wartime strategies. Ending each entry are chronologies of the various events and conflicts that marked the president's time in office. Moreover, entries build upon each other to help readers toward a broader understanding of the sum impact of the wars that the presidents led. While the book emphasizes the historical record, it also explores ongoing conflicts through the lens of contemporary U.S. presidents to provide readers with a complete picture of the changing nature of war over time.
Now in four convenient volumes, Field’s Virology remains the most authoritative reference in this fast-changing field, providing definitive coverage of virology, including virus biology as well as replication and medical aspects of specific virus families. This volume of Field’s Virology: RNA Viruses, Seventh Edition covers the latest information on RNA viruses, how they cause disease, how they can cause epidemics and pandemics, new therapeutics and vaccine approaches, as provided in new or extensively revised chapters that reflect these advances in this dynamic field. Bundled with the eBook, which will be updated regularly as new information about each virus is available, this text serves as the authoritative, up-to-date reference book for virologists, infectious disease specialists, microbiologists, and physicians, as well as medical students pursuing a career in infectious diseases.
One of the key unanswered questions related to youth violence and tolerance is the effect of social diversity on daily experience. By examining children's political imagery, this project significantly expands existing work on troubled and neglected youth in Northern Ireland, South Africa, and the Middle East. The current changing political context within Northern Ireland reflects that a process of peace-building has begun and that integrated schooling is an important cornerstone of that process.
Roughly thirty years ago, the Cold War came to an end. This multi-generational struggle, which did not always remain “cold,” came to define the security environment and, arguably, the social milieu for much of the world’s population. It certainly was prominent in the life experiences of the contributing authors to this volume, perhaps beginning with “duck and cover” drills in schools to being surrounded by the ubiquitous “Fallout Shelter” signs on public buildings. For most of the authors, it also involved service in the armed forces both in active combat, for instance in Vietnam, and in units preparing for a hot war in Europe that, thankfully, never came. Their service also included time on staffs developing plans and policies to manage the military competition, and in arms control, working to reduce the chances of war. One thing all the authors share vis-à-vis the Cold War is the desire to study it, learn from it, and share their insights with others.
It has become part of US political convention to attack 'earmarks' - legislative provisions that direct funds to specific projects - as wasteful and corrupt. In this provocative book Scott A. Frisch and Sean Q. Kelly argue that in fact earmarks are good for American democracy. Using extensive interviews with Washington insiders and detailed examples they illustrate how earmark projects that were pilloried in fact responded to the legitimate needs of local communities, needs that would otherwise have gone unmet. They also demonstrate that media coverage of earmarks tends to be superficial and overly-dramatic. Cheese Factories on the Moon is a much-needed challenge to a widespread but deeply flawed 'consensus' about what is wrong with US congressional spending.
Exercises and Solutions in Statistical Theory helps students and scientists obtain an in-depth understanding of statistical theory by working on and reviewing solutions to interesting and challenging exercises of practical importance. Unlike similar books, this text incorporates many exercises that apply to real-world settings and provides much more thorough solutions. The exercises and selected detailed solutions cover from basic probability theory through to the theory of statistical inference. Many of the exercises deal with important, real-life scenarios in areas such as medicine, epidemiology, actuarial science, social science, engineering, physics, chemistry, biology, environmental health, and sports. Several exercises illustrate the utility of study design strategies, sampling from finite populations, maximum likelihood, asymptotic theory, latent class analysis, conditional inference, regression analysis, generalized linear models, Bayesian analysis, and other statistical topics. The book also contains references to published books and articles that offer more information about the statistical concepts. Designed as a supplement for advanced undergraduate and graduate courses, this text is a valuable source of classroom examples, homework problems, and examination questions. It is also useful for scientists interested in enhancing or refreshing their theoretical statistical skills. The book improves readers’ comprehension of the principles of statistical theory and helps them see how the principles can be used in practice. By mastering the theoretical statistical strategies necessary to solve the exercises, readers will be prepared to successfully study even higher-level statistical theory.
The accurate determination of the speech spectrum, particularly for short frames, is commonly pursued in diverse areas including speech processing, recognition, and acoustic phonetics. With this book the author makes the subject of spectrum analysis understandable to a wide audience, including those with a solid background in general signal processing and those without such background. In keeping with these goals, this is not a book that replaces or attempts to cover the material found in a general signal processing textbook. Some essential signal processing concepts are presented in the first chapter, but even there the concepts are presented in a generally understandable fashion as far as is possible. Throughout the book, the focus is on applications to speech analysis; mathematical theory is provided for completeness, but these developments are set off in boxes for the benefit of those readers with sufficient background. Other readers may proceed through the main text, where the key results and applications will be presented in general heuristic terms, and illustrated with software routines and practical "show-and-tell" discussions of the results. At some points, the book refers to and uses the implementations in the Praat speech analysis software package, which has the advantages that it is used by many scientists around the world, and it is free and open source software. At other points, special software routines have been developed and made available to complement the book, and these are provided in the Matlab programming language. If the reader has the basic Matlab package, he/she will be able to immediately implement the programs in that platform---no extra "toolboxes" are required.
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and “thinking outside the box.” Meanwhile, customers are less satisfied than they were a decade ago. Patrick Barwise and Seán Meehan argue that most companies have taken differentiation so far that they’ve left their customers behind. Customers don’t want bells and whistles and don’t care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet these basic customer needs. Simply Better is a no-nonsense, back-to-basics manifesto for today’s businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide. The key is to deliver these consistently better than competitors. Illustrating this customer-focused differentiation through vivid examples of companies, including Toyota, P&G, Hilti, Tesco, and Ryanair, Simply Better outlines an actionable framework managers can use to: • Understand what customers really value and why they buy the brands they do • Discover basic, unmet needs ripe for reliable solutions • Channel customer dissatisfaction into performance improvements • Balance in-the-box thinking in strategy and innovation with out-of-the-box thinking in advertising and communications • Create a learning culture that continuously responds to changing customer needs While being unique might be exciting and appealing, it doesn’t drive business success. Simply Better shows how meeting and exceeding the most ordinary of customer expectations can lead to extraordinary—and lasting—rewards.
Alter Ego is the first monograph in English on the critical writings of Michel Leiris (1901-90). A groundbreaking autobiographer and pioneering ethnographer, Leiris also produced important criticism on art, opera, jazz and literature, which acts as a key commentary on twentieth-century intellectual movements and demonstrates vividly the constant refashioning and reformulation of contemporary ideas and aesthetics. Hand defines and situates Leiris's core themes, analyses his criticism in each of the art areas examined, and delineates the model that emerges of a contrapuntal and heterogeneous critical identity.
Combining reference entries and examination of primary documents from the Russian Revolution, this book gives students a better understanding of how and why political forces fought to reshape the Russian empire 100 years ago—and provides keen insights into the Soviet Union that resulted. This invaluable reference guide provides an understanding of the social, political, and economic forces and events in Russia that led to the 1905 Russian Revolution in which leftists radicals disposed of the Czar and his regime. It addresses key developments such as the formation of the provisional government, the Bolshevik Revolution in October 1917, and the Russian Civil War—connected, evolutionary historical events that fundamentally reshaped Russia into the Soviet Union. This book serves students and general readers seeking a single source that provides in-depth coverage of the Russian Revolution and the Russian Civil War. Beyond the reference entries, the book contains primary documents that cover the key events, people, and issues that emerged during Russia's revolutions and Civil War. These documents give readers a more detailed understanding of how the Bolsheviks used calls for greater "democracy" to gain support for their revolution, how the Bolsheviks used terror and control as means to maintain their power once the Bolshevik Revolution took place, and why the Bolsheviks believed such extreme measures were needed. Also included is a chronology of major events from 1890 through 1923 and a bibliography that serves as a starting point for more directed research.
This new, thoroughly updated third edition of Bradt's Sierra Leone remains the only English-language guide dedicated to this unique West African destination, one of only three countries where the über-elusive pygmy hippo can be found and where coastal mountains and sheltered beaches are the stuff of daydreams and postcards. With Bradt's Sierra Leone you can explore the infamous diamond mines and rainforest-covered mountains; go in search of pygmy hippos or relax on the country's beaches and islands. Offering significantly more coverage than any other guide, it is an ideal companion for tourists, volunteers and international workers alike, and also covers newly declared eco-tourist sites as well as the trans-boundary 'peace park' of Gola Forest National Park, shared with neighbouring Liberia. This new edition also covers Freetown's new beach music festival, as well as details of everything from where to visit rescued chimpanzees to touring the traditional wooden-board homes of the Krio people, descendants of repatriated slaves from the Americas and Europe. Sierra Leone continues to be one of the best beach destinations in West Africa, and also one of the region's best trekking destinations, given the varied topography and the presence of Mount Bintumani, West Africa's highest peak. The country has seen a heartening recovery since emerging from civil war a decade ago and the Bradt guide is the first to take stock of the country's post-Ebola travel situation. Sierra Leone is proudly back on the tourism map for the adventurous, beach-loving, jungle-exploring, mountain-scaling and curious of heart traveller.
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