Scott Powers's Books

Christ, Power and Mammon

Karl Barth and John Howard Yoder in Dialogue

By: Scott Thomas Prather

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Christ, Power and Mammon

Karl Barth and John Howard Yoder in Dialogue

By: Scott Thomas Prather

This book examines the role of the New Testament concept of the 'principalities and powers' in the thought of Karl Barth and John Howard Yoder, showing how this biblical concept of power is central to the fundamental theological convictions of each thinker. Prather offers a scholarly account of the underexplored theological and ethical import of a major biblical theme and the book addresses questions and concerns from a wide range of academic and lay theological interest. He brings Barth and Yoder into dialogue here and examines the three crucial areas: the 'confessional' distinction of church and world; the demonization of political power; and the intrinsic relation between the political and economic powers. While other theologians have rightly identified a 'christocentric' connection between the thought of Barth and Yoder, no attempt has been made to bring them together through the sustained analysis of a single doctrinal or ethical issue - this book does just that.

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309

Publisher

A&C Black

Published Date

ISBN 10

0567110435

ISBN 13

9780567110435

The Periodic Table of Marvel

By: Melanie Scott

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The Periodic Table of Marvel

By: Melanie Scott

Discover the elemental properties of iconic Marvel Comics characters. From the volatile gamma-irradiated Hulk to the stable Super-Soldier Captain America, and the technologically enhanced Iron Man to the cosmically charged Silver Surfer, the Marvel Comics Universe boasts a diverse array of heroes and villains. Whether mutants or Asgardians, Celestials or Inhumans, The Periodic Table of Marvel expertly classifies key and lesser known Marvel characters to reveal the properties that bind them, the catalysts that created them, the chain reactions that energize them, and the underlying structures and formulas that underpin the Marvel Universe. With more than 130 character profiles written by a Marvel expert, beautiful comic book art, and Marvel's seal of approval, The Periodic Table of Marvel reveals the fascinating and surprising connections between the most incredible heroes and villains ever created. © 2021 MARVEL

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194

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Penguin

Published Date

ISBN 10

0744055725

ISBN 13

9780744055726

American Government

Stories of a Nation, Brief Edition

By: Scott F. Abernathy

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American Government

Stories of a Nation, Brief Edition

By: Scott F. Abernathy

The Brief edition of American Government: Stories of a Nation outlines the crucial areas and helps guide students along to what they should know... I am confident this approach is what students are looking for." —Frank Fuller, Chestnut Hill College American government is not just one story—it’s many stories. Our stories. And they are still being told. In American Government: Stories of a Nation, author Scott Abernathy tunes in to the voices of America’s people, showing how diverse ideas throughout our nation’s history have shaped our political institutions, our identities, the way we participate and behave, the laws we live by, and the challenges we face. His storytelling approach brings the core concepts of government to life, making them meaningful and memorable, and allowing all students to see themselves reflected in the pages. For the new Brief Edition, Abernathy has carefully condensed and updated the content from the Full version, giving your students the information they need--and the stories they relate to--in a more concise, value-oriented package. Curious how storytelling can boost learning in your classroom? Read a free whitepaper that explains the research. A Complete Teaching & Learning Package Free Poster: What can you do with a Political Science degree? SAGE Premium Video Included in the interactive eBook! SAGE Premium Video tools and resources boost comprehension and bolster analysis. Preview a video. Interactive eBook Includes access to SAGE Premium Video, interactive data exercises, multimedia tools, and much more! Save when you bundle the Interactive eBook with the print version. Order using bundle ISBN: 978-1-5443-2537-8 Learn more about the Interactive eBook. SAGE coursepacks FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more about instructor resources. SAGE edge FREE online resources for students that make learning easier. See how your students benefit. Trending Topics Series Help your students gain a deeper understanding of some of today’s most evocative political topics—FREE when bundled! Browse the latest topics Looking for the AP® Edition? Learn more about the brief text specifically tailored for the new AP® framework and exam.

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538

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CQ Press

Published Date

ISBN 10

1544307381

ISBN 13

9781544307381

IR

International, Economic, and Human Security in a Changing World

By: James M. Scott,Ralph G. Carter,A. Cooper Drury

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IR

International, Economic, and Human Security in a Changing World

By: James M. Scott,Ralph G. Carter,A. Cooper Drury

Winner of the 2019 Textbook Excellence Award ("Texty") from the Textbook & Academic Authors Association (TAA) "The perfect undergraduate text for international relations. Scientific in its approach, accessible writing, and thoughtful in its discussion." —Marc Polizzi, Murray State University Invite majors and non-majors alike to participate in the International Relations conversation. Now publishing with CQ Press, the Third Edition of IR: International, Economic, and Human Security in a Changing World explores the most current issues affecting the global community by analyzing how global actors seek international, economic, and human security. Award-winning scholars and authors James M. Scott, Ralph G. Carter, and A. Cooper Drury combine thought-provoking examples with practical learning tools to give students context and help them develop an understanding of not just what happens, but why and how it happens. Assuming no prior knowledge about international relations, the text provides students with a framework to understand what conditions behavior in the international arena—the challenges of anarchy, diversity, and complexity permeate the multitude of events that comprise of our world today. Students will be able to make sense of the complicated events and interactions of world politics and come away with a broader view of the world’s geographical and political landscapes. SAGE Premium Video included in the Interactive eBook! SAGE Premium Video tools and resources boost comprehension and bolster analysis—all easily accessible via the interactive eBook. Your students save when you bundle the Interactive eBook with the new edition. Use bundle ISBN: 978-1-5443-5691-4. A Complete Teaching & Learning Package SAGE coursepacks FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more. SAGE edge FREE online resources for students that make learning easier. See how your students benefit. Bundle with The CQ Researcher: Global Issues and save! Your students receive Global Issues by The CQ Researcher for only $5 more when you bundle it with the new edition of IR: International, Economic, and Human Security in a Changing World. Use bundle ISBN: 978-1-5443-4345-7

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684

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CQ Press

Published Date

ISBN 10

1506397050

ISBN 13

9781506397054

America and the Political Philosophy of Common Sense

By: Scott Philip Segrest

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America and the Political Philosophy of Common Sense

By: Scott Philip Segrest

From Aristotle to Thomas Jefferson, seminal thinkers have declared “common sense” essential for moral discernment and civilized living. Yet the story of commonsense philosophy is not well known today. In America and the Political Philosophy of Common Sense, Scott Segrest traces the history and explores the personal and social meaning of common sense as understood especially in American thought and as reflected specifically in the writings of three paradigmatic thinkers: John Witherspoon, James McCosh, and William James. The first two represent Scottish Common Sense and the third, Pragmatism, the schools that together dominated American higher thought for nearly two centuries. Educated Americans of the founding period warmly received Scottish Common Sense, Segrest writes, because it reflected so well what they already thought, and he uncovers the basic elements of American common sense in examining the thought of Witherspoon, who introduced that philosophy to them. With McCosh, he shows the furthest development and limits of the philosophy, and with it of American common sense in its Scottish realist phase. With James, he shows other dimensions of common sense that Americans had long embraced but that had never been examined philosophically. Clearly, Segrest’s work is much more than an intellectual history. It is a study of the American mind and of common sense itself—its essential character and its human significance, both moral and political. It was common sense, he affirms, that underlay the Declaration of Independence and the founders’ ideas of right and obligation that are still with us today. Segrest suggests that understanding this foundation and James’s refreshing of it could be the key to maintaining America’s vital moral core against a growing alienation from common sense across the Western world. Stressing the urgency of understanding and preserving common sense, Segrest’s work sheds new light on an undervalued aspect of American thought and experience, helping us to perceive the ramifications of commonsense philosophy for dignified living.

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301

Publisher

University of Missouri Press

Published Date

ISBN 10

082627207X

ISBN 13

9780826272072

Appalachian Fiddle Music

By: Drew Beisswenger,Roy M. Andrade,Scott Prouty

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Appalachian Fiddle Music

By: Drew Beisswenger,Roy M. Andrade,Scott Prouty

Appalachian fiddle music, based on the musical traditions of the people who settled in the mountainous regions of the southeastern United States, is widely-known and played throughout North America and parts of Europe because of its complex rhythms, its catchy melodies, and its often-ancient-sounding stylistic qualities. The authors explore the lives and music of 43 of the classic Appalachian fiddlers who were active during the first half of the 20th century. Some of them were recorded commercially in the 1920s, such as Gid Tanner, Fiddlin’ John Carson, and Charlie Bowman. Some were recorded by folklorists from the Library of Congress, such as William Stepp, Emmett Lundy, and Marion Reece. Others were recorded informally by family members and visitors, such as John Salyer, Emma Lee Dickerson, and Manco Sneed. All of them played throughout most of their lives and influenced the growth and stylistic elements of fiddle music in their regions. Each fiddler has been given a chapter with a biography, several tune transcriptions, and tune histories. To show the richness of the music, the authors make a special effort to show the musical elements in detail, but also acknowledge that nothing can take the place of listening. Many of the classic recordings used in this book can be found on the web, allowing you to hear and read the music together.

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212

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Mel Bay Publications

Published Date

ISBN 10

1513459937

ISBN 13

9781513459936

Social and Ethnic Inequalities in the Cypriot Education System

A Critical Realist View on Empowerment

By: Areti Stylianou,David Scott

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Social and Ethnic Inequalities in the Cypriot Education System

A Critical Realist View on Empowerment

By: Areti Stylianou,David Scott

Accommodating the diversity of learners in mainstream schooling and providing high quality education for all, inclusive education is prioritised at international and European levels as a human rights issue and as a reform strategy which tackles inequalities and promotes social cohesion within both schools and wider society. This book advances critical realist ideas in empirical research in order to close the theory–practice gap and shift the emphasis from epistemology to ontology with regard to teachers’ empowerment to provide inclusive education. With a focus on the school context rather than the agency of the individual teacher, the authors use empirical data from case studies to demonstrate teachers’ disempowerment as real, and rooted in features of reality. Offering a unified critical realist model, the book challenges taken-for-granted ideas and practices concerning the empowerment of teachers in inclusive education and seeks to set the ground for a more holistic and inclusive educational change.

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202

Publisher

Routledge

Published Date

ISBN 10

1351397168

ISBN 13

9781351397162

The Militant Worker

Class and Radicalism in France and America

By: Scott Lash

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The Militant Worker

Class and Radicalism in France and America

By: Scott Lash

This is a consummately polemical yet ultimately plausible endeavor to recast our theoretical, empirical, and historical understanding of social class. The author demonstrates that neither technology, nor skill, nor wage level is the prime determinant of militancy. Instead it is ideological and organizational forms.

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288

Publisher

Fairleigh Dickinson Univ Press

Published Date

ISBN 10

0838632246

ISBN 13

9780838632246

Rethinking Party Systems in the Third Wave of Democratization

The Case of Brazil

By: Scott Mainwaring

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Rethinking Party Systems in the Third Wave of Democratization

The Case of Brazil

By: Scott Mainwaring

Based on an in-depth examination of the Brazillian case, this book argues that we need to rethink important theoretical issues and empirical realities of party systems in the third wave of democratization.

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422

Publisher

Stanford University Press

Published Date

ISBN 10

0804730598

ISBN 13

9780804730594

Roy Bhaskar

A Theory of Education

By: David Scott,Roy Bhaskar

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Roy Bhaskar

A Theory of Education

By: David Scott,Roy Bhaskar

This book provides an account of an original educational philosophy, developed by one of the most significant philosophers of the late twentieth and early twenty-first centuries, Roy Bhaskar. Though he directed his attention to wider matters than education, his philosophy has implications for the way we can understand how the world is structured and in turn how we can transform it to accommodate a desire for a better arrangement of resources for human well-being. It is thus both a theory of mind and world and in addition, a theory of education. Roy Bhaskar’s philosophy has a view on the following important matters: intentionality, agential capacity, materialism, the possibility of describing and changing the world, progression, education and the lifecourse, essentialism and human nature, pedagogy, knowledge and knowledge-development, the formation of the self, curricular aims and objectives, being with other people, the self in the learning process, the relationship between the self (or agency) and the environment, stratification, emergence, representation and its different modes, structures and mechanisms, the dialectic and criticality.

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Springer

Published Date

ISBN 10

331919836X

ISBN 13

9783319198361

Law of Financial Institutions

By: Richard Scott Carnell,Jonathan R. Macey,Geoffrey P. Miller,Peter Conti-Brown

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Law of Financial Institutions

By: Richard Scott Carnell,Jonathan R. Macey,Geoffrey P. Miller,Peter Conti-Brown

The Law of Financial Institutions provides the foundation for a successful course on the law of traditional commercial banks. The book’s clear writing, careful editing, timely content, and concise explanations to provocative questions make a difficult field of law lively and interesting. New to the Seventh Edition: Unified analysis of different types of financial institution under a common framework, using simple mock balance sheets as a way of vividly illustrating the similarities and differences and bringing out the features that lend stability or instability to the financial system. A new chapter dealing with the important topic of financial technology. Extensive treatment of liquidity regulation, one of the most fundamental strategies for ensuring bank safety and soundness. A clear and coherent discussion of capital regulation and provides up-to-date explanations and simple examples of the complex issues surrounding capital adequacy applicable to banks today. A clear, coherent, and interesting account of the essential nature of the banking firm as a financial intermediary that acts as a payment service provider. Text that addresses issues of compliance and risk management that have become central to the management of banking institutions in the years since the financial crisis. Professors and student will benefit from: Important new contributions from Professor Peter Conti-Brown, a nationally renowned expert in banking policy and history Completely revised and updated to reflect important regulatory initiatives and trends Answers to all problem sets available to adopting professors Focuses on topics from economic, political, and doctrinal point of view Interesting and provocative questions with explanations Extensive use of nontraditional materials and professor-written discussions and explanations Excellent organization and careful editing

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Page Count

1101

Publisher

Aspen Publishing

Published Date

ISBN 10

1543831087

ISBN 13

9781543831085

The National Security Constitution

By: Paul F Scott

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The National Security Constitution

By: Paul F Scott

This book addresses the various ways in which modern approaches to the protection of national security have impacted upon the constitutional order of the United Kingdom. It outlines and assesses the constitutional significance of the three primary elements of the United Kingdom's response to the possibility of terrorism and other phenomena that threaten the security of the state: the body of counter-terrorism legislation that has grown up in the last decade and a half; the evolving law of investigatory powers; and, to the extent relevant to the domestic constitution, the law and practice governing international military action and co-operation. Following on from this, the author demonstrates that considerations of national security – as a good to be protected and promoted in contemporary Britain – are reflected not merely in the existence of discrete bodies of law by which it is protected at home and abroad, but simultaneously and increasingly leaked into other areas of public law. Elements of the constitution which are not directly and inherently linked to national security nevertheless become (by both accident and design) implicated in the state's national security endeavours, with significant and at times far-reaching consequences for the constitutional order generally. A renewed and strengthened concern for national security since September 2001 has, it is argued, dragged into its orbit a variety of constitutional phenomena and altered them in its image, giving rise to what we might call a national security constitution.

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457

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1509911022

ISBN 13

9781509911028

Equity and Trusts

By: Scott Atkins

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Equity and Trusts

By: Scott Atkins

Atkins' Equity and Trusts is an ideal choice for all undergraduate and GDL students looking for a comprehensive yet accessible core textbook. The author’s clear writing style and focus on modern case law demystify difficult concepts and help to bring this complicated and dry subject to life. The author provides students with a clear understanding of the law through the use of vital pedagogic methods such as flow-charts, diagrams and highlighted text-boxes, whilst keeping the focus on recent case law. Equity and Trusts is shown to be a live, growing and developing subject, with an important historical underpinning that ensures students gain a sound grasp of key material and understand both its history and current application. Features include: • As you read aids deeper understanding by highlighting key points to bear in mind whilst working through each chapter • Key learning points help students clarify complex issues and draw attention to important concepts • Explaining the law assists in placing principles in a wider context by focussing attention on important individual cases • Key Glossary terms help readers through by providing on the spot definitions of key terms • Useful things to read signposts the way to further understanding and higher marks by providing an invaluable annotated guide to primary and secondary further reading Scott Atkins (LLB, Dip LP, FHEA, Solicitor (non-practising)is a Senior Lecturer in Law at the University of Derby and a Visiting Professor at the Institute of Law, Jersey. Scott has enjoyed teaching both Contract Law and Equity & Trusts to students for a number of years and views learning law as a partnership between student and tutor.

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525

Publisher

Routledge

Published Date

ISBN 10

1136689192

ISBN 13

9781136689192

Asset Recovery Handbook

A Guide for Practitioners

By: Jean-Pierre Brun,Larissa Gray,Clive Scott,Kevin Stephenson

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Asset Recovery Handbook

A Guide for Practitioners

By: Jean-Pierre Brun,Larissa Gray,Clive Scott,Kevin Stephenson

This handbook is designed as a 'how-to' manual that guides practitioners as they grapple with the strategic, organizational, investigative, and legal challenges of recovering assets that have been stolen by corrupt leaders and hidden abroad.

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286

Publisher

World Bank Publications

Published Date

ISBN 10

0821386352

ISBN 13

9780821386354

NIVAC Bundle 7: Pauline Epistles

By: Douglas J. Moo,Craig L. Blomberg,Scott J. Hafemann,Scot McKnight,Klyne Snodgrass,Frank S. Thielman,Daniel Garland,Michael W. Holmes,Walter L. Liefeld

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NIVAC Bundle 7: Pauline Epistles

By: Douglas J. Moo,Craig L. Blomberg,Scott J. Hafemann,Scot McKnight,Klyne Snodgrass,Frank S. Thielman,Daniel Garland,Michael W. Holmes,Walter L. Liefeld

The NIV Application Commentary helps you communicate and apply biblical text effectively in today's context. To bring the ancient messages of the Bible into today's world, each passage is treated in three sections: Original Meaning. Concise exegesis to help readers understand the original meaning of the biblical text in its historical, literary, and cultural context. Bridging Contexts. A bridge between the world of the Bible and the world of today, built by discerning what is timeless in the timely pages of the Bible. Contemporary Significance. This section identifies comparable situations to those faced in the Bible and explores relevant application of the biblical messages. The author alerts the readers of problems they may encounter when seeking to apply the passage and helps them think through the issues involved. This unique, award-winning commentary is the ideal resource for today's preachers, teachers, and serious students of the Bible, giving them the tools, ideas, and insights they need to communicate God's Word with the same powerful impact it had when it was first written.

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3390

Publisher

Zondervan Academic

Published Date

ISBN 10

0310530091

ISBN 13

9780310530091

The Federalist Papers

A Reader's Guide

By: Kyle Scott

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The Federalist Papers

A Reader's Guide

By: Kyle Scott

The Federalist Papers constitute a key document in the understanding of the American government. Written by John Jay, James Madison, and Alexander Hamilton, these 85 texts were published between 1787 and 1788 to convince the state of New York to ratify the Constitution. Today, the Papers are studied in courses on American government, American political thought, and constitutional law. However, the size and organization of the full text, notwithstanding its complex political concepts and context, make it difficult for students to apprehend. The Reader's Guide will be a key tool to help them understand the issues at hand and the significance of the Papers then and now. Organized around key issues, such as the branches of the government, the utility of the Union, or skepticism of a national regime, the work will walk the reader through the 85 Papers, providing them with the needed intellectual and historical contexts. Designed to supplement the reading of The Federalist Papers, the guide will help elucidate not only their contents, but also their importance and contemporary relevance.

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Page Count

184

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1441163182

ISBN 13

9781441163189

Contemporary Supreme Court Cases [2 volumes]

Landmark Decisions since Roe v. Wade [2 volumes]

By: Donald E. Lively,D. Scott Broyles

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Contemporary Supreme Court Cases [2 volumes]

Landmark Decisions since Roe v. Wade [2 volumes]

By: Donald E. Lively,D. Scott Broyles

With its blend of accessible writing and actual excerpts from Court opinions, this book serves to explain the legal and cultural underpinnings of landmark U.S. Supreme Court decisions of the past 35 years—and to illuminate how these decisions have shaped the trajectory and character of modern American society. As the nation's law defines society, society defines the law. As the nation's fundamental law, the U.S. Constitution is the overarching statement of the people's will. Interpreting the Constitution, however, is no simple task. This book examines more than 100 landmark Supreme Court cases from 1973 to the present, providing readers with insights into decisions that have had a profound impact on American politics, commerce, culture, and life. Organized categorically, this book serves readers either as a comprehensive review of modern constitutional law or as a ready reference source. It includes entries on Supreme Court decision-making regarding high-interest issues such as abortion (Roe v. Wade, 1973; Gonzales v. Carthart, 2007), climate change (Massachusetts v. EPA, 2007), voting rights (Bush v. Gore, 2000), free speech (Texas v. Johnson, 1989), the death penalty (Roper v. Simmons, 2005), immigration (Arizona v. United States, 2012), campaign financing (Citizens United v. FEC, 2010), gun control (District of Columbia v. Heller, 2008), the Affordable Care Act (National Federation of Independent Business v. Sebelius, 2012), and gay marriage (United States v. Windsor, 2013). The book not only interprets key Court decisions but also provides critical context and perspective that makes the subject matter easier to understand and more meaningful, especially for readers without an extensive background in Constitutional law. Bibliographies are provided at the end of each case to direct those seeking to delve more deeply into specific topics.

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604

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Bloomsbury Publishing USA

Published Date

ISBN 13

9798216065784

The DC Comics Encyclopedia New Edition

By: Matthew K. Manning,Stephen Wiacek,Melanie Scott,Nick Jones,Landry Q. Walker

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The DC Comics Encyclopedia New Edition

By: Matthew K. Manning,Stephen Wiacek,Melanie Scott,Nick Jones,Landry Q. Walker

The definitive guide to the characters of the DC Multiverse and a vital addition to every comic book fan's bookshelf. Iconic Super Heroes Batman, Superman, Wonder Woman, Aquaman, and The Flash have been transformed in recent years, along with many other DC characters. This new edition of the most comprehensive A-Z guide to DC's pantheon of Super Heroes and Super-Villains includes the latest earth-shaking developments in the DC Multiverse, with profiles of more than 1,200 characters. Created in full collaboration with DC, the encyclopedia features characters and art from every key crossover event, including Dark Nights: Metal and its sequel Dark Nights: Death Metal. With a foreword by DC legend Jim Lee, a brand-new cover design, and thrilling comic artwork, the fun and excitement of more than 80 years of comics history explode off every page. Experience the DC Multiverse like never before with The DC Comics Encyclopedia New Edition. Copyright ©2021 DC Comics. All DC characters and elements © & TM DC Comics. WB SHIELD: TM & © Warner Bros. Entertainment Inc. (s21)

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384

Publisher

Penguin

Published Date

ISBN 10

0744053013

ISBN 13

9780744053012

A Distinct Judicial Power

The Origins of an Independent Judiciary, 1606-1787

By: Scott Douglas Gerber

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A Distinct Judicial Power

The Origins of an Independent Judiciary, 1606-1787

By: Scott Douglas Gerber

This title provides a comprehensive critical analysis of the origins of judicial independence in the United States. The book examines the political theory of an independent judiciary and chronicles how each of the original 13 states and their colonial antecedents treated their respective judiciaries.

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Page Count

436

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199765871

ISBN 13

9780199765874

Marketing the Moon

The Selling of the Apollo Lunar Program

By: David Meerman Scott,Richard Jurek

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Marketing the Moon

The Selling of the Apollo Lunar Program

By: David Meerman Scott,Richard Jurek

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

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Page Count

145

Publisher

MIT Press

Published Date

ISBN 10

0262026961

ISBN 13

9780262026963

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